Horizon Foundation for New Jersey

What Horizon Foundation for New Jersey does

Horizon Foundation for New Jersey is the philanthropic arm of Horizon Blue Cross Blue Shield of New Jersey, a Newark-based independent licensee of the Blue Cross Blue Shield Association and New Jersey's leading health insurer. The foundation makes grants to community organizations addressing public health priorities in the state. Its most recently disclosed initiative is a $200,000 grant to YMCA State Alliance funding the Bright Path Youth Mental Health program, a nationwide pilot that integrates mental health lessons into 21 YMCA after-school programs serving approximately 350 children from kindergarten through sixth grade across New Jersey. The foundation does not develop or sell products; its outputs are programmatic grants delivered through established community operators such as the YMCA, whose footprint and curriculum the foundation leverages rather than builds. Revenue mechanics for the foundation itself are not disclosed in the available data; the foundation is sustained by affiliation with Horizon BCBSNJ, which also operates wholly-owned subsidiaries spanning Medicaid managed care (Horizon NJ Health), Medicare Advantage (Braven Health), dental, and broader healthcare services, and maintains NCQA and CAQH CORE certifications. The foundation's go-to-market is grantmaking rather than commercial sales, and its channel strategy is primarily earned media via news releases to publicize community-health partnerships.

Name

Horizon Foundation for New Jersey

Legal name

Horizon Blue Cross Blue Shield of New Jersey

Website

https://horizonblue.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Horizon Foundation for New Jersey is the philanthropic arm of Horizon Blue Cross Blue Shield of New Jersey, issuing grants to community organizations to address public health priorities such as youth mental health in New Jersey.

Ownership category

akta.pro rank

Product category

Community Health Philanthropy

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industries

Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community health grants
• Philanthropic foundation
• Youth mental health
• Charitable giving
• Health initiatives

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Grants distributed to community organizations, Personnel, Operations, Marketing or Sales

Marketing channels1 record

Core offering

Horizon Foundation for New Jersey is the charitable foundation of Horizon Blue Cross Blue Shield of New Jersey, providing grants to support community health initiatives across New Jersey. The Foundation funds programs addressing youth mental health and other public health priorities, exemplified by a $200,000 grant to YMCA State Alliance to launch the Bright Path Youth Mental Health program across 21 YMCA after-school sites reaching approximately 350 children from kindergarten to sixth grade. Grants are distributed to established community organizations that deliver the funded programs to end beneficiaries.

Product overview

Based on the source data, the primary company referenced is Horizon Blue Cross Blue Shield of New Jersey, a health insurance provider offering medical, dental, vision, and pharmacy plans, along with various health programs and member tools. The Horizon Foundation for New Jersey, which is mentioned in the news, appears to be a grant-making entity that supports community health initiatives rather than a product company itself.

Differentiator

Problem solved

Functional benefit

Brands

• OMNIA Health Plans: Health insurance plan brand offering various coverage options
• Horizon NJ TotalCare (HMO D-SNP)
• Braven Health
• Horizon Behavioral Health
• HorizonbFit
• Horizon CareOnline
• Horizon Blue App

Products and services

• Bright Path Youth Mental Health Program (Foundation-Funded Grant Initiative) Community health grant initiative supporting the integration of mental health lessons into YMCA after-school programs in New Jersey, serving approximately 350 children in kindergarten through sixth grade across 21 sites to build emotional resilience and confidence. Funded by a $200,000 grant from Horizon Foundation for New Jersey to YMCA State Alliance.

Quantifiable outcome

• Approximately 350 children from kindergarten to sixth grade impacted through 21 YMCA after-school programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• YMCA State AllianceflagshipStrategic or Co-development Partner · 6 November 2025The YMCA State Alliance launched the Bright Path Youth Mental Health program in New Jersey as a nationwide pilot, supported by a $200,000 grant from Horizon Foundation for New Jersey. The program integrates mental health lessons into everyday activities at 21 YMCA after-school programs to help children build emotional resilience and confidence.
• Horizon Blue Cross Blue Shield of New JerseycoreStrategic or Co-development Partner · 30 October 2025Horizon Blue Cross Blue Shield of New Jersey partnered with the YMCA to launch an initiative aimed at improving youth mental health support through 21 after-school programs across New Jersey. The collaboration leverages the insurance provider's healthcare expertise and the YMCA's community presence.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Highmark Foundation: Blue Cross Blue Shield-affiliated foundation serving Highmark's regional markets. Comparable as a BCBS licensee-affiliated foundation funding community health programs in a defined regional footprint.
• United Health Foundation: Philanthropic arm of UnitedHealth Group, the nation's largest health insurer. Comparable as a payor-affiliated grantmaking entity funding community and behavioral health initiatives nationwide.
• Aetna Foundation: CVS Health-affiliated foundation funding behavioral health, youth development, and community health. Comparable corporate foundation structure serving overlapping populations and themes.
• Humana Foundation: Philanthropic arm of Humana, focused on senior, family, and community health. Directly comparable as a health-insurer-affiliated foundation with community grantmaking.
• Blue Shield of California Foundation: Independent foundation affiliated with Blue Shield of California. Direct peer to Horizon Foundation as a BCBS-state-affiliate philanthropy funding community health and behavioral health grants.
• Cigna Foundation: Corporate foundation of The Cigna Group, focused on health equity, mental health, and youth wellness. Directly comparable in mission and structure as a payor-affiliated health philanthropy.
• Anthem Foundation: Corporate foundation affiliated with Elevance Health, one of the largest US health insurers. Direct peer as a payor-sponsored philanthropic vehicle funding community health, behavioral health, and youth-focused grant programs.

Regional players

• New Jersey Health Foundation: Regional New Jersey-focused health philanthropy funding community health and research initiatives. Comparable as a regional New Jersey grantmaking entity in the community health space, though independent rather than payor-affiliated.

Others

• Robert Wood Johnson Foundation: Large independent health philanthropy headquartered in New Jersey. Adjacent peer — both New Jersey-based and both fund community/behavioral health, but RWJF is an independent foundation rather than a payor-affiliated one, and operates at vastly greater scale.

Broad incumbents

• Kaiser Permanente Community Health: Kaiser Permanente's community health investment and grantmaking arm. Comparable as a large integrated payor-provider system funding community health, behavioral health, and youth development, though broader in scope and assets than Horizon Foundation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/horizonbcbsnj
• YouTubeyoutube.com/@HorizonBCBSNJ
• Facebookfacebook.com/HorizonBCBSNJ
• LinkedInlinkedin.com/company/horizonbcbsnj
• Instagraminstagram.com/HorizonBCBSNJ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments25 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Foundation for New Jersey