What Mobiauto does

Mobiauto is a Brazilian digital automotive marketplace founded in 2019 and headquartered in São Paulo, operating as a subsidiary of Banco PAN since 2021. The platform connects individual buyers and sellers (Pessoa Física) and professional dealers (Pessoa Jurídica) for the purchase and sale of new, used, and semi-new cars, motorcycles, and trucks, with 284,758+ active listings and 5+ million monthly visits. Its product surface spans the core Classificado Online marketplace, Mobigestor (a B2B SaaS dealer management tool), PasseCarros (vehicle pricing, listing, and transfer), Catálogo 0km (new vehicle catalog with technical specifications), Tabela Fipe integration for market valuation, and an AI-powered Consultor Inteligente for natural language vehicle recommendations. Supplementary offerings include Revista Mobiauto (daily automotive editorial content), Universidade Mobiauto (dealer education), ReparoAssist (vehicle repair assistance), and a mobile application.

The company monetizes through marketplace listing fees, Mobigestor subscriptions for dealers, and referral revenue from Banco PAN for vehicle financing and auto insurance products, supported by official brand stores for Kia, Hyundai, and Toyota. Distribution is digital-only across Brazil via web and mobile, with a SEO-led content strategy and a network of official OEM storefronts anchoring high-intent demand. The platform is Brazil-only with no public API or developer platform.

Name

Mobiauto

Legal name

Mobiauto

Website

https://mobiauto.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobiauto is a Brazilian digital automotive marketplace, owned by Banco PAN, connecting individual buyers and sellers and professional dealers for new, used, and semi-new cars, motorcycles, and trucks. It offers listings, dealer SaaS, financing referrals, and AI-powered shopping assistance across Brazil.

Ownership category

akta.pro rank

Product category

Automotive Online Marketplace

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Automotive online marketplace
• Vehicle classifieds platform
• Dealer management software
• Vehicle financing referral
• Fipe table lookup

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Online Classifieds for Vehicles: Platform listing fee model for dealers and individual sellers advertising vehicles including cars, motorcycles, and trucks
2. Dealer Management Tools (Mobigestor): SaaS platform for car dealers to manage inventory, listings, and sales processes
3. Financing Services: Vehicle financing and loan services integration through Banco PAN partnership
4. Insurance Referral: Auto insurance service referrals

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mobiauto is a digital automotive marketplace that connects individual sellers and professional dealers with buyers of cars, motorcycles, and trucks across Brazil. The platform combines online classifieds, AI-assisted vehicle search, Fipe table valuation, dealer management tools (Mobigestor), and integrated financing and insurance referrals through Banco PAN.

Product overview

Mobiauto operates as a comprehensive digital automotive marketplace platform offering a unified ecosystem for vehicle transactions. The core product is the online classified marketplace (Classificado Online) where users buy and sell new, used, and semi-new cars, motorcycles, and trucks. This core platform is supplemented by complementary modules including Mobigestor for dealer management, PasseCarros for pricing and transfer operations, the Catálogo 0km for new vehicle research, Tabela Fipe for market valuation, Revista Mobiauto for automotive content, and an AI-powered Consultor Inteligente for personalized shopping assistance. Additional services include vehicle financing, auto insurance, and a mobile app. The platform was founded in 2019 and integrated into Banco PAN in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Mobigestor: Dealer management platform that organizes and manages digital tools for sales processes
• PasseCarros
• Revista Mobiauto
• Universidade Mobiauto
• Consultor Inteligente
• ReparoAssist

Products and services

• Classificado Online Mobiauto Online classifieds marketplace where individual sellers and professional dealers advertise cars, motorcycles, and trucks and consumers browse, filter, and connect with sellers.
• Mobigestor SaaS dealer management platform that helps automotive dealers and retailers organize and manage digital listings, inventory, and sales processes.
• PasseCarros Platform for dealers to price vehicles, create listings, and manage vehicle transfers (repass) for cars, motorcycles, and trucks.
• Catálogo 0km Catalog of new (0km) vehicles with technical specifications, allowing users to browse and compare new car and motorcycle models, features, and pricing.
• Tabela Fipe Free Fipe table lookup service for cars, motorcycles, and trucks, providing reference market values for vehicle pricing.
• Financiamento Mobiauto Vehicle financing simulation service and loan solutions including vehicle financing and loans with vehicle collateral, integrated through Banco PAN.
• Seguro Auto Auto insurance comparison and quotation service for vehicle protection, delivered through partner referrals.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TrueCar: U.S. online automotive marketplace focused on new and used car pricing transparency and dealer networks. Same digital marketplace archetype as Mobiauto, though operating in the U.S.
• Mercado Livre (Auto vertical): Latin America's largest general marketplace with a dedicated automotive and vehicle vertical. Competes for dealer and individual vehicle listings as part of a much broader e-commerce platform.
• AutoTrader Brasil: Global automotive marketplace brand with a Brazilian presence. Comparable dealer-listing and consumer-search model targeting the same car-buying audience.
• CarGurus: U.S.-based automotive marketplace with pricing-transparency tools and dealer leads. Comparable business model of connecting car shoppers with dealer inventory, though serving a different geography.

Direct peers

• InstaCarro: Brazilian online used-car buying service that purchases directly from sellers. Competes for the same individual-seller inventory that drives Mobiauto's C2C marketplace.
• iCarros: Brazilian automotive classifieds platform owned by Banco Itaú. Offers car listings, Fipe table reference, and dealer tools, directly competing with Mobiauto's marketplace and dealer SaaS offerings.
• Webmotors: Brazil's largest automotive online marketplace, owned by Banco Santander. Directly competes with Mobiauto for dealer listings, OEM partnerships, and used/new car buyer traffic across Brazil.
• OLX Brasil: Major Brazilian generalist classifieds platform with a strong automotive vertical. Competes with Mobiauto for both individual sellers and professional dealer listings, with broad consumer traffic.

Emerging players

• CarShop: Brazilian used-car retailer with an online platform for browsing and purchasing vehicles. Overlaps with Mobiauto on used-car supply and consumer experience in Brazil.

Regional players

• Kavak: Mexico-founded used-car marketplace expanding across Latin America, including Brazil. Same vertical (used car commerce) but operates its own reconditioning and inventory model rather than a pure listing marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MobiautoBr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobiauto