Furuno USA, Inc.
- Company typePrivate
- Founded1978
- HeadquartersCamas, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Furuno USA, Inc. firmographics
Firmographics- Name
- Furuno USA, Inc.
- Legal name
- Furuno USA, Inc.
- Website
- https://furunousa.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Furuno USA, Inc. industry classification
Industry- Product category
- Marine Electronics
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
- akta.pro secondary industries
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Naval Sensors & Sonar Systems (IMABAKAD)
Keywords
Where Furuno USA, Inc. is headquartered
LocationHeadquarters
- HQ city
- Camas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Furuno USA, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marine Electronics Hardware Sales: Sale of marine navigation electronics including radars, fish finders, sonar systems, GPS/chart plotters, autopilots, multi-function displays, and associated accessories and transducers. Products are sold through authorized dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Instruments - FI70 Navigation Data Display |
| One time/ perpetual license | Pay-as-you-go | Instruments - FI70BW Wind Package |
| One time/ perpetual license | Pay-as-you-go | Instruments - FI70DSW Depth/Speed/Wind Package |
| One time/ perpetual license | Pay-as-you-go | Instruments - RD20 Remote Display |
| One time/ perpetual license | Pay-as-you-go | Instruments - RD33 Navigational Data Organizer |
| One time/ perpetual license | Pay-as-you-go | Instruments - RD50 8.4-inch Remote Display |
| One time/ perpetual license | Pay-as-you-go | FAR1518 Radar System (12 kW, 96 NM) |
| One time/ perpetual license | Pay-as-you-go | GP170 GPS Navigator (5.7-inch display) |
| One time/ perpetual license | Pay-as-you-go | RD50 8.4-inch Color LCD Remote Display |
| One time/ perpetual license | Pay-as-you-go | DFF3D Multibeam Sonar (less transducer) |
| One time/ perpetual license | Pay-as-you-go | CSH8LMK2 Full-Circle Scanning Sonar (Black Box) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Furuno USA, Inc. product offering
Product offeringCore offering
Furuno USA designs, manufactures, and distributes marine electronics including Multi Function Displays (MFDs), radars, fish finders, sonar systems, GPS/chart plotters, autopilots, AIS, satellite compasses, ECDIS, and commercial-grade navigation equipment. Products are built around the proprietary NavNet networked MFD platform and TimeZero software, and are sold exclusively through an authorized dealer network spanning the United States, Canada, Caribbean, US Territories, Mexico, and South America.
Product overview
Furuno USA offers a comprehensive marine electronics portfolio organized around the NavNet networked MFD platform. The core offering spans Multi Function Displays (NavNet TZtouchXL, TZtouchE, TZtouch3, TZMAP), connected to a full range of peripheral sensors including UHD Radars (DRS series, FAR series), Network Fish Finders (DFF3D multibeam sonar, FCV series), Autopilots (NAVPILOT 300/711C/1000/FAP3000), GPS/Chart Plotters (GP series), Navigation instruments (AIS, Satellite Compasses, Heading Sensors, Monitors, Remote Displays), Commercial-grade Sonars (CSH8LMK2, CH500, WASSP), and ECDIS/GMDSS systems. The product line covers recreational, commercial fishing, and ocean-going vessel segments. Key enabling technology is Furuno's proprietary TimeZero software platform. The company also provides a full ecosystem of transducers and NMEA connectivity accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- NavNet TZtouchXL Multi Function Displays
- NavNet TZtouchE Multi Function Displays (TZT9E, TZT13E)
- NavNet TZtouch3 Multi Function Displays
- TZMAP9 / TZMAP13 Stand-Alone MFDs
Quantifiable outcome
- NMEA Best Fish Finder Award - 41 consecutive years
- +1 more outcomes
Companies that use Furuno USA, Inc.
Customer profileSegments5 records
Ideal customer profiles5 records
Furuno USA, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Furuno USA, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Furuno USA Dealers NetworkcoreFuruno USA operates through an authorized dealer network consisting of Direct Dealers (providing sales, installation and warranty service), Distributors (wholesale only, no retail or service), and Resellers (sales and support). The dealer network covers the United States, Canada, Caribbean, US Territories, Mexico and South America.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Furuno USA, Inc. competitors and assessment
Company assessmentDirect peers
- Lowrance: Lowrance, a Navico brand, is a direct competitor in fish finders, CHIRP sonar, and recreational chartplotters. It competes with Furuno's FCV series and NavNet TZtouch line in the freshwater and coastal sportfishing dealer channel.
- Garmin: Garmin is a major direct competitor to Furuno across marine electronics, offering chartplotters, fish finders, radar, autopilots, and sonar for both recreational and light commercial segments. Both brands compete head-to-head at the dealer level in the US marine electronics market.
- Simrad: Simrad is a Navico brand focused on commercial and high-end recreational marine electronics, overlapping Furuno's workboat, sportfishing, and offshore segments. Both offer networked MFDs, radar, sonar (including multibeam), and autopilots targeting similar commercial fishing customers.
- Japan Radio Co. (JRC): JRC is a Japanese-headquartered peer with a comparable portfolio spanning marine radar, ECDIS, GMDSS, AIS, and navigation systems. Like Furuno, it serves commercial ocean-going vessels, and the two brands compete directly in type-approved commercial electronics for shipyards and operators.
- Humminbird: Humminbird is a direct competitor in fish finders and sonar, particularly strong in freshwater sportfishing and side-scan/down-imaging categories. Its products overlap Furuno's FCV recreational fish finder line in the same US dealer networks.
- Raymarine: Raymarine (FLIR/Teledyne) competes directly with Furuno in MFDs, radar, sonar, and thermal marine imaging. Its Axiom MFD line and Quantum radar series compete with Furuno's NavNet TZtouch and DRS radar families in the same recreational and coastal-commercial channels.
- B&G: B&G is the Navico sailing-focused brand, with MFDs, radar, and instrumentation that compete with Furuno's NavNet and FI70 instrument lines in the sailing and offshore cruising segments. Both serve overlapping recreational and bluewater customer segments.
Broad incumbents
- Sperry Marine (Northrop Grumman): Sperry Marine, part of Northrop Grumman, supplies commercial marine radar, ECDIS, gyrocompasses, and integrated bridge systems for commercial and naval customers. It competes with Furuno's type-approved commercial portfolio in shipyard and ocean-going vessel procurement.
- Navico: Navico is the parent group behind Simrad, Lowrance, and B&G, making it a broad incumbent that competes with Furuno across multiple price points and segments. Its multi-brand portfolio covers many of the same categories as Furuno's full marine electronics range.
Emerging players
- Koden Electronics: Koden is a smaller Japanese marine electronics manufacturer offering radar, fish finders, and sonar with overlap to Furuno's product range. As a niche peer, it competes selectively with Furuno in commercial fishing sonar and smaller recreational radar categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Furuno USA, Inc. social profiles
Digital presenceFuruno USA, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furuno USA, Inc. leadership team
Management profileNumber of profiles
Furuno USA, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furuno USA, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furuno USA, Inc.
What does Furuno USA, Inc. do?
Furuno USA designs, manufactures, and distributes marine electronics including Multi Function Displays (MFDs), radars, fish finders, sonar systems, GPS/chart plotters, autopilots, AIS, satellite compasses, ECDIS, and commercial-grade navigation equipment. Products are built around the proprietary NavNet networked MFD platform and TimeZero software, and are sold exclusively through an authorized dealer network spanning the United States, Canada, Caribbean, US Territories, Mexico, and South America.
Is Furuno USA, Inc. a public or private company?
Furuno USA, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Furuno USA, Inc. founded?
Furuno USA, Inc. was founded in 1978. It employs 51 to 100 people.
Where is Furuno USA, Inc. based?
Furuno USA, Inc. is headquartered in Camas, United States, in the North America region.
How does Furuno USA, Inc. make money?
One revenue line is on record: marine Electronics Hardware Sales.
Who are Furuno USA, Inc.'s main competitors?
Direct peers on record are Lowrance, Garmin, Simrad, Japan Radio Co. (JRC), Humminbird, Raymarine and B&G. Broad incumbents are Sperry Marine (Northrop Grumman) and Navico. Koden Electronics is listed as an emerging player.
Does Furuno USA, Inc. have an API?
No public API is recorded for Furuno USA, Inc..
What industry is Furuno USA, Inc. in?
Furuno USA, Inc.'s product category is Marine Electronics. Its primary akta.pro industry code is IMAJAJAE, Marine Navigation Systems (ECDIS, Radar, GNSS, AIS), with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its NAICS code is 334511 and its SIC code is 3823.