cubaka
Cubaka is a London-based, privately-held full-service social media agency founded in 2010, serving global enterprise B2B and B2C brands across automotive, financial services, energy, charity, sports, and FMCG with strategy, content, paid social, influencer management, and community management services.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What cubaka does
Cubaka Ltd is a UK-based, privately-held full-service social media agency founded in 2010 and headquartered at 60 Great Portland Street, London. The firm operates with 11-50 employees delivering integrated social media services - strategy and planning, creative and content production, paid social and SEM media buying, influencer management, community management, and social tone-of-voice development - to B2B and B2C enterprise brands. Cubaka's client roster spans automotive (Toyota, Mercedes AMG F1, OMODA), financial services (AXA IM, Xapo Bank, F&C Investments/Columbia Threadneedle), energy (National Grid), transportation (Virgin, Avanti West Coast), chemicals (Dow), industrial (Hager Group), media (BBC, Disney), sports (McLaren, a Premiership football club), FMCG/beverages (Sipsmith, PlayOJO), and charities (Plan International, Royal British Legion, Heart Research UK).
The agency's commercial model is professional services sold through enterprise field sales - predominately retainer agreements for ongoing social management with supplementary project-based campaigns - with no publicly disclosed pricing. Multi-year relationships (Toyota 10+ years, Hager Group since 2018) and multi-region deliveries (Dow across NA/LATAM/APAC; Hager across France, Germany, UK) indicate an account-based, enterprise-grade GTM rather than SMB self-serve. Cubaka has built differentiation through a 14-year brand track record, multiple industry award wins (UK Paid Media Awards 2024, UK Content Awards 2024, Shorty Awards 2024, The Drum Awards, UK Social Media Awards 2024-2025, Excellence Awards 2025), and the use of generative AI tools alongside human creative talent.
The firm is founder-led and operated as Cubaka Ltd, an English private limited company with no disclosed external funding, no parent company, no subsidiaries, and no M&A activity. In 2024, the agency formalized B2B leadership (Head of B2B) and added Chief Client Officer and Chief Operations Officer roles, and launched a Reddit Optimization & AI Visibility service that extends its offering into AI-powered search discovery. Operational status is active, with no regulatory actions, no public-listing plans, and no disclosed revenue figures.
cubaka firmographics
Firmographics- Name
- cubaka
- Legal name
- Cubaka Ltd
- Website
- https://cubaka.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cubaka is a London-based, privately-held full-service social media agency founded in 2010, serving global enterprise B2B and B2C brands across automotive, financial services, energy, charity, sports, and FMCG with strategy, content, paid social, influencer management, and community management services.
- Ownership category
- akta.pro rank
cubaka industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media Creative Agencies (Content & Community) (MPAAAAAE)
- akta.pro secondary industries
- Social Media & Community Management (BPAFAAAE), Social Media Management, Scheduling & Community Tools (BPAMALAJ), Social Media Reputation & Community Management (MPAAAOAI)
Keywords
Where cubaka is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
cubaka business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Social Media Agency Retainers: Ongoing retainer agreements for full-service social media management including strategy, creative production, paid media planning and buying, influencer management, and community management.
- Project-Based Campaigns: One-time or campaign-based engagements for specific social media initiatives such as launches, tone of voice development, or influencer activations.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
cubaka product offering
Product offeringCore offering
Cubaka is a London-based full-service social media agency that designs, produces, and executes social media strategy, creative content, paid media campaigns, influencer programs, and community management for enterprise brand clients. Its offerings span the entire social lifecycle—from strategic planning through content production, paid amplification, influencer partnerships, and ongoing community engagement—augmented by AI-driven creative and AI-search/Reddit visibility services.
Product overview
Cubaka is a full-service social media agency offering a comprehensive suite of services built around social-first content design, production and strategy. The core portfolio consists of Strategy & Planning, Creative & Content Studio (content planning, copywriting, shoots, video production), Paid Media Planning & Buying (paid social and SEM), Influencer Management, Community Management, and Social Tone of Voice Development. Additional offerings include Reddit Optimization & AI Visibility services to help brands understand their presence in AI-powered search, plus free educational resources like their Social Media Copywriting Guide. All services are powered by the latest AI technology combined with human expertise, and the agency specializes in serving global B2B and B2C brands across sectors including automotive, finance, charity, FMCG, e-commerce, sports, and entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Planning
Quantifiable outcome
- Virgin Trains tone of voice: 2700% increase in engagement with 97% positive sentiment
- +8 more outcomes
Companies that use cubaka
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles1 record
cubaka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
cubaka partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Birmingham Brewing CompanyminorCollaborated with Birmingham Brewing Company to craft 'Safety Thirst,' a 0.5% pale ale for Avanti West Coast's festive rail safety campaign, supporting the drink's production and distribution to passengers.
- Richard ShottonminorPartnered with behavioural science expert Richard Shotton to develop the 'Safety Thirst' festive campaign messaging and creative approach for Avanti West Coast.
- Eno MfonminorWorked with spoken word artist Eno Mfon to create the 'Pause' campaign film for The Royal British Legion, using poetry to connect the charity's message to modern life.
- Avanti West CoastcoreCore client partnership for multiple award-winning campaigns including female driver recruitment and the Safety Thirst festive safety campaign.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
cubaka competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
cubaka social profiles
Digital presencecubaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
cubaka leadership team
Management profileNumber of profiles
Profiles10 records
cubaka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cubaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cubaka
What does cubaka do?
Cubaka is a London-based full-service social media agency that designs, produces, and executes social media strategy, creative content, paid media campaigns, influencer programs, and community management for enterprise brand clients. Its offerings span the entire social lifecycle—from strategic planning through content production, paid amplification, influencer partnerships, and ongoing community engagement—augmented by AI-driven creative and AI-search/Reddit visibility services.
Is cubaka a public or private company?
cubaka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cubaka founded?
cubaka was founded in 2010. It employs 11 to 50 people.
Where is cubaka based?
cubaka is headquartered in London, United Kingdom, in the Europe region.
How does cubaka make money?
Two revenue lines are on record. Social Media Agency Retainers are the primary driver. The others are project-Based Campaigns.
Does cubaka have an API?
No public API is recorded for cubaka.
What industry is cubaka in?
cubaka's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 54181 and its SIC code is 7310.