Name

NDR

Legal name

株式会社エヌ・ディ・アール

Website

https://ndr.co.jp

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Embedded Systems Engineering Services

NAICS

Computer Systems Design Services (541512), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)

akta.pro secondary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• FPGA design services
• Embedded software development
• EtherCAT industrial communication
• Model-based development solutions
• Electronic circuit design

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Hardware Design and Manufacturing: Custom electronic circuit design, FPGA development, prototype board fabrication, and small-to-medium scale mass production services. Revenue generated through one-time design fees and per-unit manufacturing.
2. Embedded Software Development Services: Microcontroller firmware development, embedded Linux, RTOS, FPGA software, ROS2, and IoT application development services billed on project basis.
3. CAE and Simulation Solutions: Model-Based Development (MBD) environment construction, MATLAB/Simulink tools, automotive ECU control software development, and simulation-related professional services.
4. Information Systems Solutions: Enterprise ICT solutions covering HR, attendance management, customer relationship management, and sales automation. Provided as software solutions or ongoing service contracts.
5. Evaluation Board Products: Sale of FPGA-mounted evaluation boards and EtherCAT slave modules for customer design, development, and evaluation purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

NDR provides custom hardware and embedded software design services for industrial equipment and automotive manufacturers, including SoC FPGA/FPGA design, EtherCAT Master IP for SoC FPGA, board design and manufacturing, Model-Based Development (MBD) solutions, and enterprise information systems. The company delivers these through its Osaka headquarters and offshore development subsidiaries in India and Thailand, leveraging partnerships with Intel (Altera), Lattice Semiconductor, and MathWorks.

Product overview

NDR (株式会社エヌ・ディ・アール) is an R&D-oriented Japanese technology company founded in 1984, providing electronics and computer technology solutions across multiple business segments. The company operates a platform-plus-modules architecture with five core business areas: Information System Solution, Embedded Solution (including EtherCAT Master IP and Board Solutions), CAE/MBD Solution, Global Solution, and Mobile/Cloud Solution. The Embedded Solution segment offers SoC FPGA/FPGA Design Services, Hardware Design and Development, Embedded Software & IoT Development, and High-Speed Communication Solutions as specialized modules. NDR also provides evaluation boards, custom board design, and contract development services. The company serves primarily industrial, automotive, and enterprise customers through its subsidiaries in India and Thailand, and maintains partnerships with Intel (Altera DSN Partner), MathWorks, and Lattice Semiconductor.

Differentiator

Problem solved

Functional benefit

Products and services

• EtherCAT Master IP Japan's first EtherCAT Master IP software for high-performance SoC FPGAs that significantly reduces software load. Provides high-speed, stable, low-jitter FPGA-based EtherCAT master functionality with related contract development services for industrial automation customers.
• Board Solutions (評価ボード) Evaluation boards and FPGA-mounted boards combined with custom products to achieve optimal system configurations, including EtherCAT slave small modules ready for design, development, and evaluation use by industrial customers.
• SoC FPGA/FPGA Design Solution Advanced FPGA development services with comprehensive solutions leveraging expertise and technology development capabilities from major partners, including hardware/software one-stop development using FPGA with built-in CPU for industrial and automotive customers.
• CAE/MBD Solution Model-based development and MATLAB/Simulink-related solutions utilizing CAE, primarily for automotive industry but also serving industrial equipment and social infrastructure sectors.
• Information System Solution (情報システムソリューション) Enterprise ICT solution covering core business operations including personnel management, attendance/vacation tracking, daily reports, customer relationship management, and sales activities/orders, primarily for small and mid-sized Japanese enterprises.
• Global Solution (オフショア開発サービス) Offshore development services leveraging global advantages and know-how cultivated through years of offshore development, providing reliable and trustworthy outsourced software development for Japanese clients.
• Mobile/Cloud Solution (モバイル×クラウド) Solutions combining mobile and cloud technologies for business, BI, CRM, AI, and AR systems, providing integrated mobile and cloud applications for enterprise customers.

Quantifiable outcome

• Significantly reduced software load for EtherCAT implementations using FPGA-based Master IP
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lattice SemiconductorcoreTechnology or Integration · 1 December 2025NDR participates in Lattice Semiconductor's Partner Network. The company develops FPGA solutions using Lattice devices and provides customers with optimal solutions based on extensive Lattice FPGA development experience. NDR gave a presentation on EtherCAT solutions using FPGAs at the Lattice FPGA Tech Day in Osaka in December 2025.
• Intel CorporationcoreTechnology or IntegrationNDR is an Intel DSN (Design Solutions Partner) Partner and has deep expertise with Intel (Altera) FPGAs. The partnership enables NDR to provide optimal FPGA solutions to customers leveraging Intel's technology. Development results include Cyclone V SoC with Linux and NIOS II based solutions.
• MathWorkscoreTechnology or IntegrationNDR is a MathWorks Partner specializing in MBD Support. The partnership enables NDR to provide MATLAB/Simulink-based development solutions, tool provision, and consulting services for model-based development environments.
• Altera (Intel PSG)coreTechnology or IntegrationNDR is an Altera Solution Acceleration Partner (ASAP), leveraging deep Altera FPGA knowledge and extensive development experience to provide optimal solutions to customers. NDR is featured on Altera's ASAP partner page.
• Thai-Nichi Institute of Technology (TNI)minorStrategic or Co-development PartnerNDR receives internship students from Thai-Nichi Institute of Technology. In November 2025, TNI sent 2 intern students for a 3-month training program at NDR Osaka Head Office, demonstrating an educational partnership for talent development.
• Nichi-In Software Solutions Pvt LtdcoreChannel Partner/ Reseller/ DistributorNichi-In is NDR's Indian subsidiary located in Bengaluru, India. The company provides offshore software development services, recruits and trains bilingual technical staff, and handles system development for Japanese clients. It is part of NDR's global delivery model.
• NDR Solution Co., Ltd.coreChannel Partner/ Reseller/ DistributorNDR Solution is NDR's Thai subsidiary located in Bangkok, Thailand. The company provides embedded systems development (hardware/software) offshore services, energy system solutions (BEMS/HEMS), and manufacturing FA system development, integration, and maintenance support.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• eSOL Co., Ltd. Japanese embedded real-time OS (eT-Kernel, eMCOS) and middleware provider serving automotive and industrial customers. Directly comparable to NDR as a Japan-based embedded software/services company targeting similar industrial and automotive design wins.
• DTS Corporation: Japanese systems integrator with a dedicated embedded systems division serving industrial, automotive, and FA customers. Closely comparable to NDR in customer mix (industrial OEMs/auto) and engineering services-led business model.
• Zuken Inc. Japanese-headquartered EDA company specializing in FPGA/PCB design tools and electrical engineering services. Comparable to NDR in serving FPGA-based electronic design workflows, though Zuken sits more on the tool side and NDR on the design-service side.
• Beckhoff Automation: German automation company and originator of the EtherCAT protocol, offering EtherCAT master/slave controllers and PC-based control. Directly comparable to NDR on EtherCAT IP and industrial communication, though operating at significantly larger scale.
• dSPACE GmbH: German provider of MBD/simulation tools and services for automotive ECU development (HIL/SIL). Closely comparable to NDR's CAE/MBD business serving Japanese automotive customers with model-based development environments.
• HMS Industrial Networks: Swedish industrial communication specialist offering EtherCAT, PROFINET, and other fieldbus solutions. Comparable to NDR on EtherCAT/industrial communication IP and embedded connectivity modules serving FA OEMs.

Broad incumbents

• ACCESS CO., LTD. Japanese embedded software company with a broader portfolio spanning browser, TV, and automotive IVI software. Comparable as a Japanese embedded software incumbent but operating at larger scale and a wider product breadth than NDR.
• SCSK Corporation: Large Japanese IT services company with embedded systems and automotive software practices. Comparable to NDR's enterprise ICT and embedded solutions businesses, but at much greater scale and with broader service offerings.

Others

• Aldec: US-based EDA vendor of FPGA simulation and static analysis tools (ALINT), explicitly cited by NDR as part of its quality-assurance toolchain. Comparable as an enabling tooling vendor in the same FPGA design ecosystem rather than a competitor.
• Renesas Electronics: Major Japanese semiconductor supplier of MCUs/SoCs commonly paired with FPGA-based designs in industrial and automotive systems. Functions as a silicon ecosystem participant to NDR's design services rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ndrjapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDR