Accunity Services

What Accunity Services does

Accunity Services LLP is a private, bootstrapped Indian digital services and SaaS company founded in 2015 by former TCS colleagues Rajan Shukla (Managing Director) and Kiran Bhor (CEO and Co-Founder). The company operates from Kalyan, Maharashtra with a USA branch in Mcleansville, North Carolina, and delivers a services-plus-products model targeting small and medium businesses across India and North America. Its services portfolio spans website development, custom software development, SEO, Google Ads management, social media advertising, e-commerce development, and ongoing maintenance — sold primarily through direct website inquiries and consultation requests, with publicly disclosed SEO subscription tiers ranging from $199 to $999 per month.

The company has developed and distributes two proprietary SaaS products alongside additional sub-branded vertical solutions. WiseInvoice (launched 2019) is a GST-compliant billing and invoicing platform for the Indian market with features including invoice management, payment reminders, expense tracking, and tax reporting. GymWise (launched 2020) provides gym, yoga, and dance studio management capabilities including member expiry tracking, attendance management, sales processing, and financial accounting. Sub-brands Classwise (education management), Examwise (examination management), and Dancewise (dance studio management) extend the vertical SaaS thesis. The underlying technology stack is conventional and legacy-leaning (PHP, MySQL, ASP.NET, C#, AJAX, WCF, HTML, CSS, JavaScript, JQuery), with no disclosed AI/ML components, APIs, or proprietary data assets.

The revenue model combines project-based and retainer professional services with recurring subscription revenue from SaaS products, distributed via direct website sales and inside-sales consultation. Named customers are exclusively SMBs across education (V2V Classes, Heramb Classes), healthcare (AceHealth, FidentialHealth), fitness, pharmaceuticals (Next Vision Pharma, Lavina Pharmaceuticals), legal (FinteGlaw), real estate (Marathe Group), and food & beverage. The company claims 500+ clients served, 700+ projects completed, and a stated headcount of 11-50 in firmographics versus '500+ Agency Employees' in marketing copy — a material discrepancy that materially affects scale assessment.

Name

Accunity Services

Legal name

Accunity Services LLP

Website

https://accunityservices.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Accunity Services LLP is a bootstrapped Indian digital services and SaaS firm founded in 2015, delivering website development, SEO, and digital marketing alongside proprietary vertical SaaS products (WiseInvoice for GST billing and GymWise for gym management) to SMBs across India and North America.

Ownership category

akta.pro rank

Product category

Custom Software Development & Digital Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Custom software development
• Website development services
• Digital marketing services
• SEO optimization
• GST billing software

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Services: Custom software development, web development, mobile app development services billed project-based or through service contracts.
2. Digital Marketing Services: SEO services, social media marketing, PPC advertising management, content marketing services typically billed as recurring monthly retainers.
3. WiseInvoice SaaS: Cloud-based GST billing software with tiered plans for Indian businesses.
4. GymWise Software: Gym management software with offline and online versions, per-location licensing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Accunity Services LLP is a development and digital marketing agency that delivers end-to-end solutions from application creation through deployment and maintenance, including custom website development, software development, SEO, paid advertising, and social media marketing. The company also sells two proprietary software products — WiseInvoice, a GST-compliant billing platform for Indian businesses, and GymWise, a gym and fitness center management suite — distributed on a SaaS basis.

Product overview

Accunity Services LLP is a development agency and technology partner offering a portfolio of proprietary software products and digital marketing services. Their core products include WiseInvoice (GST billing software for the Indian market) and GymWise (gym management software). Service offerings span website development, custom software development, SEO solutions, Google Ads management, social media ads management, and IT product development. The company operates as a services-led organization with two named SaaS products, delivering solutions across education, fitness, and business service sectors since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• WiseInvoice: GST-ready billing and invoicing software designed for the Indian market, featuring invoice generation, payment reminders, expense tracking, and tax reporting.
• GymWise
• Classwise
• Examwise
• Dancewise

Products and services

• WiseInvoice GST-compliant cloud billing and invoicing software for Indian businesses, offering invoice generation, payment reminders, outstanding receivables reporting, expense tracking, tax reports, and multi-currency support.
• GymWise Gym and fitness center management software covering member records, membership expiry tracking, sales processing, automated SMS and email notifications, attendance management, trainer records, and financial accounting, available in offline and online versions.
• Website Development Custom responsive website design and development service delivering scalable, user-friendly websites with modern design and optimized performance for businesses.
• Software Development Custom software development service covering concept, design, programming, testing, deployment, and ongoing support for business-specific applications.
• SEO Solutions Search engine optimization service including on-page and off-page optimization, keyword research, and technical SEO to improve online visibility and organic traffic.
• Google Ads Management Google Ads campaign management service targeting buyer-intent keywords to drive cost-effective paid search traffic to client websites.
• Google Business Listing Optimization Google My Business optimization service helping business owners manage their local online presence across Google search and map utilities.
• E-Commerce Website Development E-commerce website development service covering automated data collection, electronic funds transfer, online transaction processing, and internet marketing for online stores.
• Social Media Ads Management Facebook and Instagram advertising management service using targeting parameters and lookalike audience algorithms to deliver customer acquisition for businesses.
• IT Product Development IT product development service producing dynamic software solutions for educational institutions, fitness centers, schools, and small businesses.
• Software Maintenance and Redevelopment Software maintenance and redevelopment service covering adaptive, corrective, and perfective maintenance to maintain compatibility, fix faults, and improve performance of client software.
• Web Maintenance and Redesigning Website maintenance and redesign service updating content, adding functionality, and improving search engine visibility to support business growth.
• Digital Marketing Data-driven digital marketing service covering market research, campaign design, performance tracking, and ongoing optimization to improve visibility and conversions.

Quantifiable outcome

• 500+ clients served worldwide
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/accunitytech
• Facebookfacebook.com/accunityservicesllp
• LinkedInlinkedin.com/company/accunity-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accunity Services