What Atlantis does

Atlantis is a privately held Indian manufacturer and retailer of water dispensers, hot and cold beverage vending machines, and instant beverage premixes, headquartered in Noida with claimed operations in 30+ countries. Founded in the mid-1990s, the company sells both capital equipment and consumables, spanning tabletop and floor-standing water dispensers (with hot, normal, cold, RO-compatible, touchless-sensor, and cooling-cabinet variants), a portfolio of vending machines (Classic, Neo, Select, Compact, and the BREW bean-to-cup flagship), capsule coffee systems (Jazz, Nespresso-compatible), and a broad premix range covering 3-in-1 teas and coffees, single-serve sachets, cold beverages, dairy whiteners, and soup powders. The company differentiates through claimed scale (27 million kilos of premixes sold over 18 years, 1 million+ customers in India) and through BRCGS AA+, BIS, ISO, and FSSAI certifications.

Atlantis operates a hybrid go-to-market combining product-led direct-to-consumer e-commerce via AtlantisPlus.com with marketplace distribution on Amazon India and Flipkart, alongside a sales-led enterprise motion targeting corporate offices, hospitals, educational institutions, and industrial customers (with named clients including Aquafina, Bisleri, Max Healthcare, IIT Bombay, IIM Ahmedabad, LG, CBRE, OYO, DMRC, and Mitsubishi UFJ Bank). Pricing is unit-based in Indian Rupees across all product lines, with hardware prices ranging from INR 3,299 for basic tabletop dispensers to INR 76,500 for the BREW bean-to-cup machine, and consumables priced in low-INR per-pack bands designed to drive recurring replenishment.

The business is privately held with no disclosed funding rounds, no public revenue figures, and 101-250 employees. Strategic emphasis in the available data is on multi-tier brand portfolio management (Signature, Brew, Jazz, Neo, InstaCup, Amazon Trio) and quality-credentialed institutional sales, rather than on technology platform development or AI integration.

Name

Atlantis

Legal name

Atlantis

Website

https://atlantisplus.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlantis is a 30-year-old, privately held Indian manufacturer of water dispensers, hot and cold beverage vending machines, and instant beverage premixes, serving corporate offices, healthcare, education, and home consumers across India and 30+ countries.

Ownership category

akta.pro rank

Product category

Water Dispensers & Beverage Vending Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Water dispensers
• Beverage vending machines
• Instant beverage premixes
• Commercial office hydration
• Coffee capsule machines

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Water Dispensers: Sale of tabletop and floor-standing water dispensers with various temperature options (hot, cold, normal). Products range from basic models to premium with cooling cabinets and RO compatibility.
2. Vending Machines: Hot and cold beverage vending machines including Classic, Neo, Select, Brew bean-to-cup, and Compact models for offices and commercial spaces.
3. Beverage Premixes: 3-in-1 instant tea and coffee premixes, single-serve sachets, cold beverages, and soup powders. Consumable products generating recurring revenue.
4. Coffee Capsules: Nespresso Original Line compatible coffee capsules in various blends (Daylight, Golden Hour, Midnight)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Atlantis manufactures and sells water dispensers (table-top, floor-standing, and cooling-cabinet variants), hot and cold beverage vending machines (bean-to-cup, capsule, multi-canister, and coin-operated models), and a range of 3-in-1 instant tea, coffee, and cold beverage premixes plus dairy whiteners. Products are produced in a BRCGS AA+ certified facility, sold direct via its own e-commerce site, through Amazon India and Flipkart, and via dedicated enterprise sales for offices, hospitals, and institutions.

Product overview

Atlantis is a 30+ year old Indian company specializing in water dispensers and hot/cold beverage solutions for homes, offices, and commercial spaces. The product portfolio comprises three integrated pillars: (1) Water Dispensers across Table Top, Floor Standing, and Cooling Cabinet form factors with various temperature options and capacities; (2) Hot Beverage Vending Machines including BREW Bean-to-Cup, JAZZ Capsule, Select, Classic, Neo, Compact, Coin Operated, and Cool Vend machines; (3) Beverage Premixes including Instant Tea and Coffee (3-in-1 formats in bulk 1kg packs and single-serve sachets), Cold Beverages, and Beverage Whiteners. Products are BIS, ISO, and BRCGS certified, serving over 1 million customers across 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Amazon Trio: Budget-friendly 3-in-1 tea and coffee premix brand under Atlantis, available in cardamom tea and coffee variants.
• Atlantis Instacup
• Atlantis Signature
• Atlantis Neo
• Atlantis Classic
• Atlantis Brew
• Atlantis Sky
• Atlantis Prime
• Atlantis Big Plus
• Atlantis Blaque
• Atlantis Frosty Plus
• Atlantis Super
• Atlantis Airpress
• Atlantis Jazz
• Atlantis Select

Products and services

• Atlantis Table Top Water Dispensers Compact water dispensers designed for placement on tables or counters, available in hot-only, hot-normal, and hot-normal-cold configurations with cooling capacities of approximately 2L/hour, targeted at small offices and home users.
• Atlantis Floor Standing Water Dispensers Freestanding water dispensers for larger spaces offering hot, normal, and cold water options with cooling capacities ranging from 3L/hour to 10L/hour, with select models featuring AirPress touchless sensor dispensing and RO compatibility for offices, healthcare, and education environments.
• Atlantis Water Dispensers with Cooling Cabinet Floor-standing water dispensers with an integrated 18L cooling cabinet for storing snacks and beverages, available in Signature, Blaque, Prime, Sky, and ONE variants, for offices, hospitals, and homes needing combined water and refrigeration.
• Atlantis BREW Fully Automatic Bean-to-Cup Coffee Machine Premium fully automatic coffee machine that grinds fresh coffee beans and uses fresh milk to produce 8 beverage options including espresso, cappuccino, and café latte, with customizable coffee strength, volume, temperature, and milk levels for premium offices and hospitality settings.
• Atlantis JAZZ Coffee Capsule Machine Capsule-based coffee machine compatible with Nespresso Original Line capsules, featuring integrated milk dispensing, smart touch control panel, and one-touch preparation of cappuccino, latte, espresso, and americano for offices and home users.
• Atlantis Select Hot Beverage Dispenser (Special Select) Multi-option hot beverage vending machine offering 7 drink options via 4 unique and 3 mixing canisters with dedicated hot water, compatible with bubble top and pump water supply for medium to large offices.
• Atlantis Classic Hot Beverage Vending Machines Tea and coffee vending machines in 2-lane, 3-lane, and 4-lane configurations with 3-liter hot tank, bubble top water supply, and multiple drink options for offices and commercial spaces.
• Atlantis Neo Hot Beverage Vending Machines Advanced tea and coffee vending machines with 2-lane, 3-lane, and 4-lane options featuring dedicated hot water functionality for consistent beverage preparation, aimed at offices and commercial deployments.
• Atlantis Compact Hot Beverage Dispenser Space-efficient 2-lane beverage vending machine with 5L water tank storage and unique in-cup mixing feature, designed for small shops, small offices, and home-office setups.
• Atlantis Coin Operated Hot Beverage Dispenser Coin-operated hot beverage vending machine enabling self-pay dispensing of tea and coffee for transit hubs, public-access offices, and similar settings where users pay per cup rather than via employer subscription.
• Atlantis Cool Vend Cold Beverage Dispenser Cold beverage dispenser for instant iced tea, nimbu pani, and other cold drink vending in offices, schools, and commercial spaces needing chilled beverage service.
• Atlantis Coffee Capsules (Nespresso Original Line Compatible) Nespresso Original Line compatible coffee capsules sold in packs of six across Daylight Brew, Golden Hour, Midnight Brew, and Assorted blends to drive recurring consumable revenue alongside the Atlantis JAZZ capsule machine.
• Atlantis Instant Coffee Premixes 3-in-1 instant coffee premixes combining coffee, milk solids, and sugar, available in multiple variants (Nukkad, Kadak, Plus, Premium, Rich, Cafe Express, Gold, Choco Milk) in 500g to 1kg packs with 9-month shelf life, compatible with Atlantis vending machines and manual preparation in offices and homes.
• Atlantis Instant Tea Premixes 3-in-1 instant tea premixes in Cardamom (Elaichi), Masala, Ginger, Lemon, Lemongrass Ginger, Regular, and Low Sugar (Gold) variants, sold in 1kg packs compatible with vending machines and manual preparation for offices, institutions, and home users.
• Trio Tea-Coffee Premixes (Amazon Trio sub-brand) Budget-friendly 3-in-1 tea and coffee premixes under the Amazon Trio sub-brand, in Cardamom Tea and Instant Coffee variants in 900g packs, for vending machines, offices, and manual use.
• Atlantis InstaCup Single-Serve Sachets Pre-measured single-serve sachets for on-the-go convenience in Masala Chai, Cardamom Chai, Lemon Tea, Ginger Tea, Coffee 3-in-1, Cappuccino, Tomato Soup with Croutons, and Manchow Veg variants, in packs of 12-25 sachets with zipper-lock packaging.
• Atlantis Cold Beverage Premixes Ready-to-mix cold beverage premixes including Mango Iced Tea, Cola Iced Tea, Lemon Iced Tea, and Masala Nimbu Pani, in 400g to 1kg packs offering 20-50 servings per pack for offices, retail, and home.
• Atlantis Beverage Whiteners Dairy whitener powders (Amazon Dairy Mix, Rich, Gold) made from milk solids and creamers in 500g-1kg packs with 9-month shelf life, designed for vending machines and manual tea/coffee preparation.
• Atlantis Wine Cooler Wine storage appliance with dual cooling zones and 17-bottle capacity, for maintaining optimal temperatures for red and white wines in premium homes, hotels, and restaurants.

Quantifiable outcome

• Reduce daily beverage costs significantly without compromising taste
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eureka Forbes: Eureka Forbes is a large Indian water and air purification player (Aquaguard brand) that overlaps with Atlantis in the water dispenser and office hydration segment. As a much larger incumbent, it competes on brand trust and enterprise sales motion but lacks Atlantis's integrated beverage vending and premix offering.
• LG Electronics India (Water Dispensers): LG Electronics sells water purifiers and dispensers in India alongside its broader appliance portfolio. As a global appliance incumbent, it competes with Atlantis's water dispenser line for the same office and home buyers but lacks Atlantis's vending machine and premix consumable offering.
• Hamilton Beach Commercial: Hamilton Beach Commercial is a major US manufacturer of commercial beverage equipment including coffee makers and dispensers used in offices and foodservice. It is a broad incumbent competitor to Atlantis in the commercial beverage equipment space, particularly relevant as Atlantis pushes bean-to-cup and capsule machines.
• Wilbur Curtis: Wilbur Curtis is a US-based manufacturer of commercial coffee brewing and dispensing equipment for offices, restaurants, and convenience stores. It is comparable to Atlantis's vending machine and bean-to-cup lineup, particularly for institutional and HoReCa buyers.
• Bunn (Bunn-O-Matic): Bunn is a global manufacturer of commercial coffee brewing and beverage dispensing equipment widely used in offices and foodservice. It competes with Atlantis in commercial brewing/dispensing equipment and shares the same office and HORECA buyer persona.
• Voltas (Water Dispensers): Voltas, a Tata group appliance company, sells water dispensers and a broad range of consumer durables. It is a broad incumbent that competes with Atlantis in water dispensers but does not focus on the integrated vending-machine + premix consumable model that differentiates Atlantis.
• Nestlé India (Coffee & Beverages): Nestlé India operates the Nescafé brand and competing 3-in-1 coffee premixes that overlap with Atlantis's coffee premix portfolio. As a broad FMCG incumbent, it competes across retail and B2B channels but does not offer the integrated hardware (vending/dispenser) component that anchors Atlantis's model.

Direct peers

• Continental Coffee: Continental Coffee is a leading Indian coffee company producing instant coffee and 3-in-1 premixes for vending and retail. It directly competes with Atlantis's instant coffee premix range and serves the same office, institutional, and HORECA customers in India and abroad.
• Wagh Bakri Tea Group: Wagh Bakri is one of India's largest tea brands with an active presence in instant tea premixes and ready-to-drink teas. It is a direct comparable to Atlantis's instant tea premix line, competing for the same institutional, office, and HORECA channels in India.
• Kent RO Systems: Kent RO is one of India's leading water purifier and dispenser brands, directly competing with Atlantis across floor-standing and tabletop water dispensers. Both brands target Indian homes, offices, and institutions with RO-compatible water solutions and leverage a national distribution and e-commerce presence.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Atlantisplus
• YouTubeyoutube.com/c/Atlantisplus
• Facebookfacebook.com/atlantispluscom
• LinkedInlinkedin.com/company/atlantis-plus
• Instagraminstagram.com/atlantispluscom
• Pinterestin.pinterest.com/atlantispluscom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis