Museum for the United Nations - UN Live

What Museum for the United Nations - UN Live does

Museum for the United Nations – UN Live is a Copenhagen-headquartered non-profit cultural organization founded in 2014 that operates as a 'borderless museum' with no permanent physical venue. Its functional role is to translate United Nations values and global-issue agendas (climate, sustainability, health, equity) into culturally resonant experiences delivered through popular-culture channels, including film, music, gaming, and sports. The organization serves three primary constituencies: global citizens engaging with UN priorities through cultural programs, the 18–24 youth cohort reached via local sports, carnival, comedy, and gaming influencers, and UN system and policy stakeholders seeking engagement models beyond traditional diplomacy.

UN Live's core technology platform is the Global We system, launched in 2022, which connects 22 audiovisual portals spanning multiple continents to facilitate live, life-like dialogues between diverse participants, primarily on climate action. Through Global We the organization has accumulated approximately 3,000 recorded conversation excerpts and nearly 10,000 participants, characterized as the largest recorded conversation on climate action. A complementary research deliverable, the Global We Galaxy, is co-developed with the MIT Media Lab as an interactive visualization of these conversations. The product portfolio is supplemented by branded programs including My Mark: My City (youth engagement across 23 cities in 18 countries during UNGA Climate Week 2019), My Body: My Planet (a Busara Center and London Natural History Museum partnership engaging 60+ thought leaders in five countries from 2021), FlipFlopi (a cultural-heritage campaign around a recycled-plastic sailing dhow in East Africa that achieved 890M+ media views), VozTerra (a Colombian-origin music collective being scaled globally in 2024), and content initiatives SameSun, Sounds Right, The Shift, and Culture for Impact.

Revenue mechanics are non-commercial: the organization is funded through grants, partnerships, and donor support rather than a product or service pricing model. Its go-to-market motion is community-led, leveraging hundreds of partner organizations across five continents and distributing content through digital screens, social platforms, sports and entertainment venues, and the Global We portal network. The 11–50-employee team is led by CEO Molly Fannon.

Name

Museum for the United Nations - UN Live

Legal name

Museum for the United Nations - UN Live

Website

https://museumfortheun.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum for the United Nations – UN Live is a Copenhagen-based non-profit operating a borderless museum that translates UN priorities into cultural programs (music, sports, gaming, dialogue) for global citizens, youth, and UN/policy stakeholders across five continents.

Ownership category

akta.pro rank

Product category

Cultural Diplomacy Programs

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

akta.pro secondary industries

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Cultural diplomacy programmes
• Global dialogue platforms
• Climate engagement initiatives
• Behavioral change science
• Popular culture activation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Museum for the United Nations - UN Live operates a borderless museum without a physical building, curating cultural experiences and programmes built around popular culture formats (film, music, gaming, sports) to cultivate empathy and pathways to action on global issues. The core digital offering is the Global We platform, an audiovisual portal network across 22 locations that facilitates live cross-continental climate dialogues, alongside a portfolio of cultural initiatives such as My Mark: My City, My Body: My Planet, FlipFlopi, VozTerra, SameSun, and Sounds Right.

Product overview

Museum for the United Nations – UN Live is a borderless museum without a physical building that reaches people everywhere through cultural experiences. The organization operates a portfolio of cultural initiatives and programs built around popular culture formats—film, music, gaming, sports—to cultivate empathy and action for UN values. Core products include the Global We platform (enabling live global dialogues through audiovisual technology across 22 portals) and the Global We Galaxy (data visualization of conversation themes). Supplementary initiatives include My Mark: My City, My Body: My Planet, FlipFlopi, Voz Terra, The Shift, Culture for Impact, SameSun, and Sounds Right, all utilizing different cultural formats to engage people in global issues. The organization also maintains a digital collection of climate conversations and various blog/news content through its website.

Differentiator

Problem solved

Functional benefit

Brands

• Global We: Platform launched in 2022 to facilitate global discussions on climate action through advanced audiovisual technology across 22 portals, enabling diverse individuals worldwide to engage in live dialogues with nearly 10,000 participants.
• SameSun
• Sounds Right
• FlipFlopi
• VozTerra

Products and services

• Global We Platform
• Global We Galaxy
• Digital Collection of Global We Conversations
• My Mark: My City

Quantifiable outcome

• Largest recorded conversation on climate action with 3,000 conversation excerpts and nearly 10,000 participants
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• CorticocoreStrategic or Co-development Partner · 1 January 2022Partnership to create Global We platform featuring digital collection of up to 3,000 insights from recorded climate dialogues. Cortico collaboration enables comprehensive understanding of world perspectives on shared human experiences.
• PurposecoreStrategic or Co-development PartnerYouth engagement partner for My Mark: My City initiative during UN General Assembly Climate Week, collaborating across 23 cities in 18 countries to incorporate diverse youth voices into UNGA dialogue.
• Busara Center for Behavioural EconomicscoreStrategic or Co-development PartnerResearch partner for My Body: My Planet initiative, bringing behavioral economics expertise to prototype engagement solutions at intersection of climate, health, and popular culture for youth audiences.
• FlipFlopicoreStrategic or Co-development PartnerPartnership to combat single-use plastic in East Africa through cultural heritage. World's first recycled plastic sailing dhow made from 30,000 flip-flops sailed across East Africa, achieving 890 million+ media reach and uniting media, policymakers, communities, and entrepreneurs.
• Maloka MuseumsupportingStrategic or Co-development PartnerHost venue in Bogota, Colombia for VozTerra workshop that led to formation of music collective recognizing Colombia's connection to Amazonas and country's love of music.
• Anchorage MuseumsupportingStrategic or Co-development PartnerPartner in My Mark: My City initiative, contributing to youth voices integration across global cities during UNGA Climate Week.
• London Natural History MuseumsupportingStrategic or Co-development PartnerPartner in My Body: My Planet initiative, collaborating to prototype climate, health, and popular culture engagement solutions.
• Local Influencers (Football, Carnival, Comedy, Gaming)supportingChannel Partner/ Reseller/ DistributorRegional cultural influencers engaged to reach youth audiences (18-24 age group) through social media in Brazil, China, England, India, and Nigeria for My Body: My Planet initiative.
• MIT Media LabsupportingStrategic or Co-development PartnerCollaborator on Global We Galaxy data visualization, enabling interactive exploration of interconnected voices and themes across global conversations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellcome Collection: London museum combining exhibitions, events, and digital programming to engage the public with health and social issues. Mirrors UN Live's blend of cultural programming, behavioral framing, and public dialogue on global challenges.
• Skoll Foundation: Global social-impact organization funding and convening social entrepreneurs tackling interconnected problems — comparable to UN Live's 'cultural diplomacy + behavioral science' approach to system-level change.
• Maloka Museum: Bogotá interactive science and citizenship museum that hosts participatory programs on environmental and social themes — directly comparable to UN Live's VozTerra workshop model and cultural-program execution in Latin America.
• The Tenement Museum: New York museum that uses storytelling and dialogue to explore immigration and social issues, blending cultural narratives with public engagement — directly parallel to UN Live's empathy-driven, dialogue-first model.
• Cooper Hewitt, Smithsonian Design Museum: Mission-driven Smithsonian museum that uses design and culture to address social and environmental issues, with strong education and digital programming — comparable to UN Live's use of cultural formats to drive behavior change.
• Skirball Cultural Center: Los Angeles cultural center that uses exhibits, film, and music to advance social justice, immigration, and interfaith dialogue — closely aligned with UN Live's cultural diplomacy and global-issues mission.
• Nobel Peace Center: Oslo-based cultural institution that uses exhibitions, dialogue, and digital programming to advance peace and global issues — directly comparable to UN Live's model of culture-driven diplomacy without traditional museum economics.

Broad incumbents

• Tate Modern: Major London art museum with global cultural reach and active programming on social and environmental themes. Operates at far larger scale and physical footprint than UN Live, but overlaps in using culture to engage global publics.

Emerging players

• Cortico: MIT-affiliated nonprofit building dialogue platforms to surface underheard voices and visualize public conversation data — UN Live's Global We technology partner and a direct comparable in the cultural dialogue-platform category.
• Busara Center for Behavioral Economics: Behavioral science research organization applying rigorous methods to development and global challenges — UN Live's research partner on My Body: My Planet and a comparable in combining behavioral science with global-issues engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/museumfortheun
• YouTubeyoutube.com/channel/UCMBf6vHuIioYaolPlXqKKuA
• Facebookfacebook.com/museumfortheun
• LinkedInlinkedin.com/company/museumfortheun
• Instagraminstagram.com/museumfortheun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum for the United Nations - UN Live