Henneo

What Henneo does

Henneo Media, S.A. is a privately-held Spanish communication and technology group founded in 1895 with the launch of Heraldo de Aragón, headquartered in Zaragoza and controlled by the De Yarza family. The group operates two principal divisions — Media and Technology — supported by printing/distribution and advertising commercialization subsidiaries, and employs 5,500+ people across its portfolio. Its media brands reach 25M+ digital readers through Heraldo de Aragón (regional, Aragón), 20minutos (national, celebrating its 25th year), Lainformacion (digital-native), Cinemanía (film magazine), and a network of specialized publications. The audiovisual production unit spans multiple Factoría entities (Henneo, Plural, Extremadura), Chip Audiovisual, Now Audiovisual, Global Studio News, In Event, and the recently launched La Embassy TV for entertainment and fiction content. Printing is handled by Henneo Print and Imprenta Online, while distribution flows through Heraldo Logística, Distribuidora de Aragón, and Servicios de Reparto y Distribución.

The technology division is anchored by Hiberus Tecnologías de la Información, an ICT consulting firm with 4,500+ professionals organized across 42 hyperspecialized areas and 36 development hubs in 32 countries. Hiberus delivers digital transformation services spanning eBusiness, Development and Outsourcing, Differential Technologies (including Big Data), Vertical Solutions, Consulting and Strategy, and Systems, with proprietary offerings such as Hiberus Agile Centres (flexible IT outsourcing with 1,000+ managed applications) and Hiberus Iniciativas (an entrepreneur support ecosystem). The advertising arm is centralized in Alayans Media, which commercializes advertising across Henneo's own media and external media outlets; Aragón Media Lab functions as the media-tech innovation unit.

Henneo generates revenue through five streams: advertising and content commercialization (media), professional services fees from Hiberus enterprise consulting, audiovisual production contracts with regional and national broadcasters, advertising commercialization via Alayans, and printing/distribution services. The company does not publicly disclose financial metrics, maintains no external venture or private equity investors, and pursues growth through a combination of organic product launches (La Embassy TV, Henneo Motor, 20bits), acquisitions (Bloquetech, the announced Telefónica Tech LATAM subsidiaries), and joint ventures (Séneca Audiovisual with Grupo Joly). International operations now span Latin America, the UK, the US, and Romania, with international revenue projected to reach ~40% of Hiberus after the Telefónica Tech transaction closes.

Name

Henneo

Legal name

HENNEO MEDIA, S.A.

Website

https://henneo.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

Henneo is a Spanish privately-held media and technology group founded in 1895, operating newspapers (Heraldo de Aragón, 20minutos, Lainformacion), audiovisual production, and Hiberus ICT consulting with 4,500+ professionals across 32 countries, serving mass consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Media and Technology Group

NAICS

Management, Scientific, and Technical Consulting Services (5416), Advertising Agencies (541810)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

akta.pro secondary industry

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)

Keywords

• Newspaper publishing
• Digital media
• ICT consulting
• Audiovisual production
• Advertising services

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Media Operations: Publishing and digital media operations through newspapers (Heraldo de Aragón, 20minutos, Lainformacion), specialized publications, and digital content. Revenue generated through advertising, subscriptions, and content licensing.
2. Technology Services (Hiberus): ICT consulting and digital transformation services including strategic consulting, development and outsourcing, and technology implementation. Revenue from professional services engagements with enterprise clients.
3. Audiovisual Production: Content production and audiovisual services through Factoría companies, producing entertainment, documentaries, magazines, debates, and live broadcasts for regional and national TV networks.
4. Advertising Services (Alayans): Commercialization and technology services for advertising of own and external media outlets.
5. Printing and Distribution: Print production and distribution services through subsidiary companies including Henneo Print, Imprenta Online, and distribution logistics operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Henneo is a Spanish communication and technology group operating a portfolio of national, economic, and regional newspapers (Heraldo de Aragón, 20minutos, La Información), digital media properties, magazines (Cinemanía), and audiovisual production companies (Factoría Henneo, Factoría Plural, La Embassy TV). The group also owns Hiberus, an ICT consulting firm with 4,500+ professionals delivering digital transformation, software development, IT outsourcing, and specialized technology solutions across 32 countries, plus Alayans, its advertising commercialization unit.

Product overview

Henneo is a Spanish communication and technology group comprising two main divisions: Media and Technology. The Media division includes newspapers (Heraldo de Aragón, 20minutos, La Información), magazines (Cinemanía), specialized publications, and audiovisual production companies (Factoría Henneo, Factoría Plural, La Embassy TV, and others). The Technology division, centered on Hiberus, provides ICT consulting and digital transformation services with specialized modules for digital business, systems, and innovation initiatives. The group also operates advertising services (Alayans, Aragón Media Lab), automotive content (Henneo Motor), sports journalism (Women's Sports Institute), and various award programs. Henneo manages printing and distribution operations and employs over 5,500 people across its portfolio of companies.

Differentiator

Problem solved

Functional benefit

Brands

• 20minutos: National newspaper brand and digital media platform, one of Spain's most-read newspapers.
• Lainformacion
• Heraldo de Aragón
• Hiberus
• Alayans
• Factoría Henneo
• Factoría Plural
• Factoría Extremadura
• Chip audiovisual
• Global Studio News
• In event
• Now audiovisual
• La Embassy TV
• Cinemanía
• Aragón Media Lab

Quantifiable outcome

• 25M+ digital readers across media properties
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundación IbercajacoreStrategic or Co-development Partner · 13 January 2026Joint collaboration to support press freedom in Ukraine. Initiative supports AIRPU (Association of Independent Regional Journalists and Editors of Ukraine) covering 150 local and regional media outlets. Henneo and Fundación Ibercaja made economic donation and delivered ~100 laptops from Hiberus for Ukrainian journalists.
• Telefónica TechcoreStrategic or Co-development Partner · 23 December 2025Hiberus signed agreement with Telefónica Tech to acquire its subsidiaries in Colombia, Mexico, and Chile. The companies will maintain a strategic alliance allowing Telefónica Tech to continue serving multinational clients in the region while reinforcing its strategic focus. Hiberus gains ~500 additional employees and positions itself as a reference in Latin America.
• Generación CodeminorStrategic or Co-development Partner · 23 October 2025Collaboration agreement to promote digital education in Spain. Henneo joins ecosystem of companies supporting global code.org mission and Hour of Code campaign. Henneo becomes a prominent megaphone for technology education outreach through its media properties.
• WAN-IFRA (World Association of Newspapers and News Publishers)coreOthers · 1 January 2025Henneo President Fernando de Yarza serves as President of WAN-IFRA. Association comprises over 2,400 European media outlets and protects press freedom as basis of democracy.
• Grupo JolycoreStrategic or Co-development Partner · 29 October 2020Created Seneca Audiovisual joint venture in Seville to develop stable long-term audiovisual content production platform in Andalusia. Henneo contributes audiovisual expertise with ~23,000 hours of production experience; Grupo Joly contributes deep knowledge of Andalusian reality. Goal is to become one of the main Andalusian audiovisual production companies.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Indra: Indra is Spain's largest IT services and consulting firm, operating across defense, transport, energy and digital transformation. It is the closest listed Spanish peer to Hiberus's enterprise IT consulting and outsourcing business.
• Atresmedia: Atresmedia is one of Spain's two main private broadcasters (Antena 3, laSexta) and a major audiovisual producer. It is comparable to Henneo's Factoría audiovisual production arm and overlaps in advertising sales, content production, and digital news properties.
• Prisa: Prisa is one of Spain's largest Spanish-language media groups (El País, Cadena SER, AS). It is the closest direct peer to Henneo because both operate a diversified portfolio of national and regional newspapers, audio, and education businesses across Spanish-speaking markets.
• Vocento: Vocento is a major Spanish media group that publishes ABC and a network of regional newspapers (El Correo, La Voz de Galicia, El Diario Vasco). It directly competes with Henneo's regional newspaper model (especially Heraldo de Aragón) and digital classifieds/adjacencies.
• Mediaset España (now Mediaset España Comunicación): Mediaset España operates Spain's leading commercial TV channels (Telecinco, Cuatro) and produces entertainment/fiction content. It is a direct peer to Henneo's audiovisual production business (Factoría Henneo, La Embassy TV) and competes for advertising and audience.
• 20 Minutos (pre-acquisition independent) / Spain Media Group landscape: Note: 20minutos is now a Henneo sub-brand; comparable independent free daily newspaper peers in Spain include Grupo Godó (La Vanguardia) and Unidad Editorial (El Mundo). These are direct competitors for advertising, readers, and audiovisual content partnerships with regional broadcasters.

Broad incumbents

• Evergentia (formerly known as Grupo Planeta's media assets) / Grupo Planeta: Grupo Planeta is a major Spanish-language media and education group. Comparable as a diversified Spanish-language content group overlapping with Henneo in publishing, digital media, and Spanish-speaking markets.
• Axel Springer: Axel Springer is a major European digital media and classifieds group (Bild, Welt, Business Insider). Comparable as a broad incumbent transforming a legacy newspaper base into digital subscription and marketplace revenue, similar in trajectory to Henneo's media arm.
• T-Systems (Deutsche Telekom subsidiary): T-Systems is a large European IT services and digital transformation provider owned by Deutsche Telekom. Comparable to Hiberus for enterprise IT outsourcing, system integration and multi-country delivery models in the same European and Latin American markets Hiberus now serves after the Telefónica Tech acquisition.
• Schibsted: Schibsted is a Nordic-headquartered family-controlled media group with newspapers, online marketplaces and classifieds across Europe. Comparable as a broad incumbent that has navigated print-to-digital transitions similar to Henneo's Heraldo de Aragón and 20minutos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/henneomedia
• LinkedInlinkedin.com/company/henneo.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries55 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henneo