What Provitas does

Provitas LLC is a privately held U.S. vitamin-ingredient manufacturer founded in 2007 and headquartered in Plano, Texas. The company specializes exclusively in the four fat-soluble vitamins — A, D, E, and K — plus Mixed Tocopherols, producing them in four primary delivery formats: liquid emulsions, oil blends, soluble (water-dispersible) powders, and absorbate powders. Provitas supplies over 40 distinct SKUs spanning multiple potencies and carriers (modified food starch, MCT oil, gum acacia, microcrystalline cellulose, HPMC) to food, dietary supplement, personal care, and animal-food manufacturers, with global shipping ranging from FOB warehouse to door-to-door international delivery.

The underlying technology platform centers on encapsulating and standardizing oil-soluble nutrients — converting oil forms into water-dispersible powders, standardizing potencies to customer-specific safe-use levels, and enhancing chemical and positional stability for downstream formulation. Manufacturing is conducted in FDA-registered, cGMP-compliant U.S. facilities holding an unusually broad certification stack: SQF, FSMA, HACCP, Kosher, Halal, Organic, Non-GMO, and USP compliance. The company is led by founder and President Mac Weber, VP of Sales John Gohsman, and QA/Regulatory Manager Emily Moran, supported by a total reported headcount of 1–10.

Provitas operates a B2B, quote-based direct sales model with no publicly disclosed pricing. Revenue is generated through one-time bulk ingredient sales, with the company explicitly positioning itself as a flexible, customization-oriented alternative to large incumbent vitamin manufacturers (e.g., DSM, BASF) that it characterizes as unwilling to formulate to mid-sized customer requirements. No funding rounds, acquisitions, parent-company relationships, or institutional investors are documented in the available data.

Name

Provitas

Legal name

Provitas LLC

Website

https://provitas.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Provitas LLC is a privately held U.S. manufacturer of fat-soluble vitamins (A, D, E, K and Mixed Tocopherols) supplied as bulk powder, oil, and emulsion ingredients to food, dietary supplement, personal care, and animal nutrition manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Vitamin Ingredients Manufacturing

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA)

akta.pro secondary industries

Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM), Vitamin Premixes (AFADAGAA), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Fat-soluble vitamins
• Vitamin ingredient manufacturing
• Bulk nutritional ingredients
• Custom vitamin formulations
• Vitamin encapsulation

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Vitamin Ingredient Sales: Manufactures and sells bulk vitamin ingredients (A, D, E, K, Mixed Tocopherols) in powder, oil, and emulsion forms to food, dietary supplement, personal care, and animal food manufacturers. Revenue is generated through product sales at various potencies and formulations, including both standard and custom products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Provitas manufactures bulk fat-soluble vitamin ingredients (Vitamin A, Vitamin D, Vitamin E, Mixed Tocopherols, and Vitamin K) in three primary physical forms: powders, oils, and emulsions. Products are sold to food, dietary supplement, personal care, and animal food manufacturers for use in fortifying foods, beverages, capsules, tablets, dairy, non-dairy foods, and cosmetic formulations. The company offers both industry-standard and custom-potency formulations produced in FDA-registered, cGMP-compliant USA facilities.

Product overview

Provitas is a bulk vitamin ingredient manufacturer that produces the four fat-soluble vitamins (A, D, E, and K) plus Mixed Tocopherols, offered in three primary product forms: Liquid Emulsions, Oil Blends, Soluble Powders, and Absorbate Powders. The company manufactures over 40 distinct product SKUs including Vitamin A Palmitate, Acetate, and Propionate variants; Vitamin D2 and D3 in various potencies and carriers; Vitamin E as dl-alpha and d-alpha tocopheryl acetate, natural and synthetic alpha tocopherol; Mixed Tocopherols including high-alpha and high-gamma formulations; and Vitamin K1 (Phytonadione) and K2 (Menaquinone MK-7) in multiple concentrations and delivery forms. Products are sold to food, dietary supplement, personal care, and animal food manufacturers for ingredient fortification. The company offers both industry standard and custom formulated products.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin A Ingredients Bulk Vitamin A ingredients offered in multiple forms including Vitamin A Palmitate (AP250SD) powder at 250,000 iu/g on modified food starch carrier, Vitamin A Acetate (AA 1.5) and Propionate oil-soluble variants at 1.5–2.5 miu/g potency, combined A&D3 blends (AD3 1000/100, AD3 1000/200), and liquid emulsions (A-200 ELB, AD3 200/40 ELB) for dietary supplement, food, beverage, and dairy fortification.
• Vitamin D Ingredients Bulk Vitamin D ingredients including Vitamin D3 (Cholecalciferol) 100SD powder at 100,000 iu/g and 400SD powder at 400,000 iu/g on modified food starch carrier, Vitamin D2 (Ergocalciferol) 100SD powder, D3 1.0 MCT Oil at 1.0 miu/g in 190 kg drums, and D3 200 ELB liquid emulsion at 200,000 iu/ml for food, beverage, and dietary supplement fortification.
• Vitamin E Ingredients Bulk Vitamin E ingredients including Vitamin E 700SD natural d-alpha tocopheryl acetate powder at 700 iu/g, Vitamin E 500SD synthetic dl-alpha tocopheryl acetate powder at 500 iu/g, EA500SF non-GMO sunflower-derived d-alpha tocopheryl acetate spray-dried powder at 500 iu/g, E40% ELB liquid emulsion at 400 iu/g, EF1490 natural d-alpha tocopherol oil at 1430 iu/g, and ES1185 d-alpha tocopheryl succinate powder at 1162 iu/g with HPMC, for dietary supplement, food, and beverage fortification.
• Mixed Tocopherols Ingredients Bulk Mixed Tocopherols ingredients including MT300SD powder at 300 mg/g total tocopherols on modified food starch carrier, MT500 at 500 mg/g, MT700 at 700 mg/g, and EG360SD high-gamma mixed tocopherols at 360 mg/g gamma content and 450 mg/g total tocopherols, for food and dietary supplement applications.
• Vitamin K Ingredients Bulk Vitamin K ingredients including Vitamin K1 (Phytonadione) 10SD powder at 10 mg/g with gum acacia carrier, Vitamin K1 USP oil at 97% concentration, Vitamin K2 (Menaquinone MK-7) 2000 MCC powder at 2000 ppm/0.2% with microcrystalline cellulose, Vitamin K2 2500WD water-dispersible at 2500 ppm/0.25% with gum acacia, Vitamin K2 1% MCC powder at 10,000 ppm/1%, Vitamin K2 1500 MCT oil at 1500 ppm/0.15%, and Vitamin K2 5% MCT oil at 50,000 ppm/5% for heart, bone, and personal care applications.
• Custom Vitamin Formulations Custom-formulated vitamin ingredients produced to specific customer potency, carrier, and delivery-format requirements, including both industry standard and custom products across powders, oils, and emulsions. Designed to address unique formulation challenges where off-the-shelf ingredients do not meet customer specifications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DSM-firmenich: One of the world's largest producers of vitamins (including A, D, E, K) and nutritional ingredients via its Nutritional Products business. Comparable because it directly supplies the same fat-soluble vitamin ingredients to food, supplement, and personal care manufacturers globally, though at much greater scale and with a broader portfolio.
• BASF: Global chemical and nutrition major with a dedicated Nutrition & Health division producing vitamins (notably A, D3, E, and K) and custom premix systems for feed, food, and pharma. Directly comparable on vitamin A/D/E/K ingredient manufacturing, but with vastly larger scale and broader end-market reach.
• ADM Nutrition: Major agricultural processor with a nutrition ingredients business producing vitamins, tocopherols, and specialty nutrition ingredients for food, beverage, and supplement manufacturers. Comparable on bulk vitamin ingredient supply to industrial B2B customers, but with a far broader agricultural and ingredient portfolio.
• Zhejiang NHU Company: Leading Chinese manufacturer of vitamin A, vitamin D3, vitamin E, and other nutritional ingredients for global B2B customers. Highly comparable on fat-soluble vitamin ingredient manufacturing, with a particular focus on the same A/D/E/K product family Provitas targets, though at commodity scale.
• Xiamen Kingdomway Group: Chinese producer of vitamins A, D3, and E, plus DHA/ARA and other nutritional ingredients for global food and supplement manufacturers. Comparable as a fat-soluble vitamin ingredient supplier at scale, especially competing in the same A and D3 product categories.
• Zhejiang Garden Biochemical: Chinese manufacturer specializing in vitamin D3, vitamin A, and natural vitamin E (mixed tocopherols and tocopheryl acetate). Closely comparable on the D3, A, and E/tocopherols portion of Provitas's catalog, with global B2B distribution to supplement and food manufacturers.

Direct peers

• SternVitamin: German-based specialist in custom vitamin and nutrient premixes for the food, beverage, and dietary supplement industries. Highly comparable as a custom-formulation vitamin ingredient specialist serving the same B2B customer segments with tailored premix and ingredient solutions.
• Watson Inc. US-based manufacturer of custom nutrient premixes and ingredient systems for food, beverage, and supplement customers. Directly comparable as a mid-sized, customization-led B2B vitamin and nutrient ingredient manufacturer serving overlapping customer segments.
• Prinova Group: Global ingredient solutions provider offering vitamin premixes, custom nutrient blends, and ingredient distribution to supplement, food, and beverage manufacturers. Comparable as a B2B supplier of custom-formulated vitamin ingredient solutions to manufacturers, with overlapping customer profiles.
• BioActives: US-based custom vitamin and nutrient premix manufacturer supplying dietary supplement and food companies. Directly comparable as a smaller, custom-formulation-focused vitamin ingredient manufacturer serving the same supplement-industry B2B customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/provitas

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provitas