What &Samhoud does

&Samhoud is a Netherlands-based management consulting firm founded in 1989 and headquartered in Rotterdam, operating as part of a 'family of change boutiques' alongside affiliates &samhoud Asia (Singapore) and &ranj. The firm serves enterprise leaders and senior management teams across Dutch corporates and public sector organisations, with a named client roster that includes VodafoneZiggo, NS, Ahold Delhaize, Alliander, Thales, Port of Rotterdam, UWV, and Dela, among others.

The company's offering is organised around four practice areas: Organisational Change, Leadership & Team Development, Behavioural Change, and AI Transformation. Service delivery is bespoke and led by senior partners, supplemented by a proprietary AI Bias Checker tool, a 3-Day Executive Program titled Leading in the Age of AI, and thought leadership assets including founder Salem Samhoud's book 'Inspiration' and a documentary. The technology stack is essentially human-capital intensive: AI is present as an advisory vertical and as the AI Bias Checker tool, rather than as a platform product.

Revenue is generated through professional services fees on tailored consulting engagements and executive program tuition, with multi-year contracts and custom pricing rather than standardised tiers. Go-to-market is direct enterprise sales led by named senior partners (CEO Ingrid Smolders, Managing Partner Roosmaryn Spliet, Lead Partners Leonie Arkesteijn and Jeroen van Breda Vriesman, and Founder Salem Samhoud), supported by content marketing, case studies, executive video testimonials, and an active LinkedIn and Instagram presence. No revenue, funding, or financial disclosure is available in the input.

Name

&Samhoud

Legal name

&Samhoud

Website

https://samhoudconsultancy.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

&Samhoud is a Rotterdam-based Dutch management consulting boutique, founded in 1989, that delivers organisational change, leadership development, behavioural change, and AI transformation engagements to enterprise and public-sector clients across the Netherlands and select Asian markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: Revenue generated through bespoke consulting engagements focused on organizational transformation, leadership development, behavioral change, and AI transformation. Services are tailored to individual client needs and delivered by senior partners.
2. Executive Education Programs: The company offers structured programs such as the 3-Day Executive Program: Leading in the Age of AI, generating revenue through participant fees for leadership and AI transformation training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

&Samhoud is a management consulting firm that helps enterprise leaders create breakthroughs through organizational transformation, leadership and team development, behavioural change, and AI transformation engagements. Services are delivered by senior partners to C-suite executives and leadership teams, supplemented by a proprietary AI Bias Checker tool, a 3-day executive AI leadership program, and thought leadership content.

Product overview

&Samhoud is a consultancy firm operating as part of a family of change boutiques. The company offers a portfolio of professional services organized around four core practice areas: Organisational Change, Leadership & Team Development, Behavioural Change, and AI Transformation. These services are delivered through consulting engagements and supplemented with proprietary tools (AI Bias Checker), training programs (3-Day Executive Program: Leading in the Age of AI), and thought leadership content (Inspiration book). The offerings are interconnected, with AI Transformation representing a growing specialization that incorporates generative AI strategy, AI adoption, and ethical AI practices including bias detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisational Change Consulting services focused on developing and integrating organizational vision, strategy development and implementation, governance and effective decision-making, effective communication leading to organizational change, and aligning change and HR processes for enterprise clients.
• Leadership & Team Development Services focused on leadership development, top team development, improving cross-functional collaboration, developing a speak-up culture and psychological safety, developing a vision for leadership and collaboration, and implementing new top-team structures for executive teams and senior leadership groups.
• Behavioural Change Services focused on achieving behavioral change, guiding cultural transformation, analyzing root causes of behavior, encouraging behavioral change through nudging, and improving governance effectiveness for organizations.
• AI Transformation AI-focused consulting including vision and strategy development for generative AI, impact of AI on employees, innovation and experimentation with AI in core processes, adoption of AI and technology, regaining control over IT, establishing portfolio management for effective decision-making and governance, and enhancing collaboration between value streams.
• AI Bias Checker A proprietary tool designed to identify and check for bias in AI systems, supporting organizations' AI transformation and ethical AI practices.
• 3-Day Executive Program: Leading in the Age of AI An intensive 3-day executive program teaching participants how to develop an AI strategy, redesign their business, and lead their people through change.

Quantifiable outcome

• Case studies show successful agile transformation at NS resulting in cost savings during crisis
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• &samhoud AsiacoreStrategic or Co-development PartnerAffiliated change boutique operating in the Asian market, part of the '&samhoud family of boutiques' network. Represents the firm's regional expansion strategy.
• &ranjcoreStrategic or Co-development PartnerAffiliated boutique within the &samhoud family network, contributing to the broader change consultancy ecosystem. Positioned alongside &samhoud Asia as part of the boutique network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consulting firm with strong organizational and change practices. Comparable on transformation and leadership advisory but at significantly larger scale than &Samhoud.
• Accenture: Global consulting and technology services firm with large change management and AI transformation practices. Competes with &Samhoud on enterprise AI and organizational change mandates, especially at large Dutch enterprises.
• KPMG Advisory (Netherlands): Big 4 advisory practice in the Netherlands covering transformation, change, and people advisory. Directly overlaps with &Samhoud's Dutch enterprise client base and leadership development offerings.
• PA Consulting: European-origin consulting firm with strong innovation, transformation, and leadership practices. Comparable on transformation and AI strategy advisory for large European enterprises.
• McKinsey & Company: Global management consulting incumbent with deep practices in organizational transformation, leadership development, and AI strategy. Competes with &Samhoud for C-suite transformation mandates at the upper end of deal size.
• Boston Consulting Group (BCG): Global strategy consultancy with major change management and AI transformation practices. Overlaps with &Samhoud on enterprise transformation engagements and executive education in AI leadership.
• Roland Berger: European-headquartered strategy consultancy with strong presence in the Netherlands and similar transformation/change management offerings. Closest global incumbent on European geographic footprint.

Direct peers

• Vintura: Netherlands-based consultancy specializing in change management and organizational transformation, particularly in healthcare and life sciences. Directly comparable boutique positioning with similar transformation and stakeholder engagement offerings.
• Boer & Croon: Dutch management consulting firm focused on organizational transformation, leadership development, and interim management. Highly comparable to &Samhoud in scale, Dutch market focus, and practice mix of change and leadership advisory.
• Improven: Dutch management consultancy with practices in organizational change, strategy, and transformation. Comparable as a Netherlands-anchored mid-size firm competing in the same change/leadership advisory market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/&samhoud
• Instagraminstagram.com/samhoud_consultancy/?igsh=MW1razYzbnhzaGFi
• Xx.com/samhoudconsult1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &Samhoud