Enchantment Group

What Enchantment Group does

Enchantment Group operates as a luxury resort management company through its Tanzerra Resorts brand, managing a portfolio of five privately owned properties across distinct natural settings: Enchantment Resort and Mii amo destination spa in Sedona, Arizona; The Cove Eleuthera in the Bahamas; The Tides Inn on Virginia's Chesapeake Bay; and Twin Farms in Vermont's Green Mountains. The portfolio targets high-net-worth leisure travelers and experiential event planners, with each property offering expert-led, location-specific offerings (mindfulness Journeys at Mii amo, oyster reef restoration at Tides Inn, private mountain skiing at Twin Farms, snorkeling and sea-kayaking at The Cove Eleuthera, red rock canyon hiking at Enchantment Resort). The corporate entity is headquartered in Scottsdale, Arizona, with Alex Kim listed as President and operates with hundreds of team members across the five resorts.

The business runs a direct-to-consumer go-to-market: guests book through individual property websites or direct sales contact, with quote-based, seasonally variable pricing consistent with ultra-luxury positioning. Revenue mechanics are anchored in accommodation, dining, spa, and curated experience sales rather than technology licensing. Underlying technology is limited to a portfolio of property websites for booking and guest engagement; no proprietary AI, data, or platform technology is disclosed. Centralized functions in revenue, marketing, and finance support the resorts under the Tanzerra umbrella, and the company is privately held with no disclosed funding, M&A, or public-market signals. The competitive position rests on the irreplaceability of its physical locations, intimate property scale, and experiential talent base rather than on technology or data advantages.

Name

Enchantment Group

Legal name

Tanzerra Resorts

Website

https://enchantmentgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Enchantment Group, operating as Tanzerra Resorts, is a private luxury resort management company that runs five high-end properties (Enchantment Resort, Mii amo, The Cove Eleuthera, Tides Inn, Twin Farms) serving high-net-worth leisure and event guests seeking expert-led nature and wellness experiences.

Ownership category

akta.pro rank

Product category

Luxury Resort and Hospitality Management

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Wellness & Spa Resorts (THAGACAG), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury resort management
• Destination spa services
• Hospitality management
• Luxury accommodation services
• Wellness retreat experiences

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Accommodation Services: Revenue generated from guest stays at five luxury resort properties offering accommodations ranging from hotel rooms to private cottages and suites. Pricing reflects ultra-luxury positioning with premium rates for accommodations, dining, spa services, and curated experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Enchantment Group, operating under the Tanzerra Resorts brand, manages a portfolio of five privately owned luxury resort properties (Enchantment Resort, Mii amo, The Cove Eleuthera, The Tides Inn, and Twin Farms). The company provides luxury accommodation, destination spa, culinary, and curated outdoor experience services to high-net-worth travelers seeking immersive nature-based hospitality in iconic settings such as Sedona, the Bahamas, the Chesapeake Bay, and Vermont.

Product overview

Enchantment Group operates as a luxury resort management company through its Tanzerra Resorts portfolio, managing five distinct resort properties. The portfolio includes The Cove Eleuthera (Bahamas beach resort), Enchantment Resort (Sedona red rock wilderness), Mii amo (destination spa), Tides Inn (Chesapeake Bay waterfront), and Twin Farms (Vermont mountain retreat). Each property offers location-specific outdoor adventures, culinary experiences, and wellness offerings under the Tanzerra brand umbrella, with shared signature experiences programs and centralized hospitality management across revenue, marketing, and finance functions.

Differentiator

Problem solved

Functional benefit

Brands

• The Cove Eleuthera: Intimate Bahamian enclave with secluded white sand beaches, outdoor adventure including snorkeling and sea kayaking, located in Eleuthera, Bahamas.
• Enchantment Resort
• Mii amo
• Tides Inn
• Twin Farms

Products and services

• Enchantment Resort
• Mii amo A globally recognized destination spa and wellbeing resort located in one of Sedona's major energy vortexes, offering highly personalized Journeys across 23 luxurious accommodations with mindfulness practitioners and natural healing experiences.
• The Cove Eleuthera An intimate Bahamian enclave with two private white sand beaches offering outdoor adventure including snorkeling, sea kayaking, island exploration, and ultimate relaxation.
• The Tides Inn A waterfront resort on the Chesapeake Bay offering nature-based experiences including oyster reef building, ecologist-led activities, bird watching, and connection to local marine ecosystems.
• Twin Farms A luxury resort in Vermont's Green Mountains featuring 28 individually designed cottages and suites with eclectic museum-quality art, gourmet dining, private mountain skiing, and personalized experiences.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rosewood Hotels & Resorts: Rosewood operates luxury hotels and resorts under a management-company model in distinctive urban and resort destinations, with comparable emphasis on personalized service, residential-style accommodations, and curated local experiences akin to Enchantment Group's offerings.
• Montage Hotels & Resorts: Montage operates a small portfolio of ultra-luxury resort and urban hotels in destination locations, with comparable intimate property scale, experiential programming, and luxury pricing tier that overlaps directly with Enchantment Group's portfolio.
• Belmond (LVMH): Belmond operates a collection of luxury hotels, resorts, and experiential journeys in iconic destinations, with comparable emphasis on heritage properties, distinctive natural settings, and high-touch luxury experiences that parallel the Enchantment/Tanzerra approach.
• Aman Group: Aman operates a portfolio of ultra-luxury, small-key resorts in iconic natural and cultural locations worldwide, with similarly intimate accommodations, premium pricing, and an experiential differentiation strategy that makes it one of the closest comparables to Enchantment Group's model.
• Auberge Resorts Collection: Auberge Resorts Collection operates a portfolio of ultra-luxury boutique hotels and resorts in distinctive natural and cultural destinations, closely mirroring Enchantment Group's model of small-key, high-touch, experiential luxury properties across diverse geographies.
• Six Senses Hotels Resorts Spas: Six Senses operates luxury wellness-focused resorts and spas in unique natural settings globally, with an emphasis on sustainability, mindfulness, and personalized guest journeys that directly parallels Mii amo's destination-spa positioning and the broader Tanzerra wellness narrative.

Emerging players

• Capella Hotels and Resorts: Capella operates a small but growing portfolio of luxury boutique hotels and resorts in destination locations with strong wellness and experiential programming, positioning it as a smaller-scale emerging peer similar in footprint and philosophy to Enchantment Group.
• 1 Hotels: 1 Hotels operates a small portfolio of luxury nature-focused resort and urban properties with emphasis on sustainability and outdoor experiences; the natural-setting, wellness-aligned positioning makes it an emerging peer to Enchantment Group's nature-immersive properties.

Broad incumbents

• Mandarin Oriental Hotel Group: Mandarin Oriental operates luxury hotels and resorts globally with an emphasis on wellness and spa experiences; it is a broader incumbent than Enchantment Group but competes directly for luxury wellness travelers and experiential resort demand.
• Four Seasons Hotels and Resorts: Four Seasons is a much larger luxury hotel operator with global reach and a strong resort portfolio; while substantially larger and broader than Enchantment Group, it competes for the same HNW traveler and resort-experience demand segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/enchantmentgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchantment Group