SBP Group
SBP Group is a privately held Chandigarh-based real estate developer building residential, commercial, and industrial properties across Punjab's Tricity region. Founded in 2008, it has delivered 15,000+ homes across 32+ projects, serving mid-market homebuyers, investors, NRIs, and industrial buyers through direct sales, channel partners, and property exhibitions.
- Company typePrivate
- Founded2008
- HeadquartersChandigarh, India
- Headcount251–500
- GTM type—
- OfferingServices
What SBP Group does
SBP Group is a privately held, founder-controlled real estate development company headquartered in Chandigarh, India, operating across the Tricity region (Chandigarh, Mohali, Zirakpur, Panchkula) and extending into Ludhiana, Derabassi, Rajpura, and Jammu. Founded in 2008 and led by Managing Director Aman Singla with Ramandeep Singla as President & Business Head, the company has cumulatively delivered over 15,000 homes across 32+ completed projects and currently has 10 ongoing projects spanning residential, commercial, and industrial segments. Its core product platform is the City of Dreams master-planned township in Mohali, around which a portfolio of satellite projects is built: residential apartments (1-4 BHK across multiple price points from ~35 Lacs to ~4+ Cr), the SBP Housing Park RERA-accredited township, premium branded residences including SBP F Towers in Ludhiana and MonteFiore, flagship commercial development SBP City Gate, and industrial parks (RIO ONE, Industrial Park Tepla, SBP SIEL Industrial Estate in Rajpura).
The business model is one-time property sale revenue (residential one-time-license apartments, commercial showrooms, and industrial plots), with no rental or recurring SaaS-like streams. Pricing is unit-based and quote-driven, segmented into budget/mid-segment (35-55 Lacs), premium (52 Lacs-1 Cr+), and luxury branded residences. GTM is multi-channel: direct sales via project sales offices and a field/inside sales team, a Partner-with-Us channel associate network, recurring property exhibitions (including the SBP Property Show in Jammu), and a digital presence via website enquiry forms, blog content marketing, and social media (Facebook, Twitter/X, Instagram, YouTube).
Customer segments include primary individual homebuyers (mid-market families), real estate investors, NRIs (via an NRI Corner on the website), and industrial/commercial buyers. The company differentiates on 18-year brand presence, RERA-registered project portfolio, on-time delivery track record, and amenity-rich township design (multi-tier security, clubhouses, pools, gyms, green landscapes). No external institutional funding or PE backing is disclosed; the company appears bootstrapped and family-controlled. No AI/ML, proprietary technology platforms, or APIs are part of the offering — this is a traditional real estate developer, not a PropTech company.
SBP Group firmographics
Firmographics- Name
- SBP Group
- Legal name
- SBP Group
- Website
- https://sbpgroup.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SBP Group is a privately held Chandigarh-based real estate developer building residential, commercial, and industrial properties across Punjab's Tricity region. Founded in 2008, it has delivered 15,000+ homes across 32+ projects, serving mid-market homebuyers, investors, NRIs, and industrial buyers through direct sales, channel partners, and property exhibitions.
- Ownership category
- akta.pro rank
Where SBP Group is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
SBP Group business model
Business model- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Residential Property Sales: SBP Group generates primary revenue through the sale of residential apartments and flats (1BHK, 2BHK, 3BHK, 4BHK) across their various housing projects in Punjab's Tricity region. Properties are sold as one-time purchases with possession-based delivery.
- Commercial Property Sales: Revenue is generated from the sale of commercial spaces including showrooms and retail units in projects like SBP City Gate.
- Industrial Property Sales: SBP Group develops and sells industrial plots and spaces in projects like RIO ONE and Industrial Park, catering to manufacturing and logistics businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Mid-segment residential properties priced between 35-55 Lacs |
| Unit Pricing | Pay-as-you-go | Premium residential properties priced between 52 Lacs to 1 Crore+ |
| Unit Pricing | Pay-as-you-go | Luxury/premium branded residences |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SBP Group product offering
Product offeringCore offering
SBP Group develops and sells residential, commercial, and industrial real estate properties across the Chandigarh Tricity region in Punjab, India. The company offers master-planned townships and standalone projects featuring 1-4 BHK apartments, commercial showrooms, and industrial plots, with on-time possession-based delivery and on-site amenities such as clubhouses, security systems, and recreational facilities.
Product overview
SBP Group is Punjab's No. 1 housing company offering a diverse portfolio of residential, commercial, and industrial real estate products across the Chandigarh Tricity region. The company's core offerings include the City of Dreams township series (Mohali, Zirakpur, Kharar) featuring 1-4 BHK apartments with premium amenities; SBP Housing Park, a RERA-accredited township spanning 6.5 acres with comprehensive facilities; SBP Parivaas and SBP F Towers for premium residential living; SBP City Gate as a flagship commercial development; SBP Homes Gardenia for nature-centric living; and dedicated industrial projects including RIO ONE, Industrial Park, and SBP SIEL Industrial Estate. The company also offers premium branded residences like MonteFiore Towers. SBP Group operates on a platform-plus-projects model where the flagship 'City of Dreams' township serves as the master-planned community hub, with specialized products (residential, commercial, industrial) positioned within and alongside this ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- City of Dreams Mohali Premium residential township in Sector 116/126, Mohali offering 1/2/3 BHK apartments with amenities including Smart Card Security, gym, jogging track, yoga room, and spiritual spaces, targeted at families and individuals seeking homeownership in the Tricity region.
- City of Dreams 5 Kharar Residential project on Landran Kharar Highway, Sector 127, Mohali offering premium housing options for families seeking homes in the Tricity region.
- City of Dreams 2 (Zirakpur) Residential project on High Ground Road, Zirakpur offering premium flats with modern amenities for homebuyers in the Tricity region.
- MonteFiore Towers Luxury residential project on High Ground Road, Zirakpur offering 3 and 4 BHK premium apartments targeted at premium and luxury homebuyers, unveiled in 2025.
- City of Dreams 6 (Super Tree Tower 1) Premium residential tower in City of Dreams township, Mohali offering modern living spaces for families and individuals.
- SBP Housing Park RERA-accredited township spanning 6.5 acres on Chandigarh-Delhi Highway near Zirakpur, offering 1/2/3 BHK apartments with amenities including swimming pool, clubhouse, basketball court, jogging track, and 3-tier security, with 1,000+ families already residing.
- SBP Parivaas Premium residential project on Zirakpur Patiala Highway, Banur offering spacious 2 and 3 BHK homes for families seeking quality housing.
- SBP F Towers Premium residential project on Canal Road, West, Ludhiana, nearing possession, launched as Punjab's first premium and tallest international branded residences in collaboration with F TV (Fashion Television) in July 2024.
- SBP City Gate Flagship commercial development in Zirakpur offering showroom spaces and 1 and 2 BHK apartments with uniquely designed architecture and innovative spatial planning, targeted at commercial buyers and resident families.
- SBP Homes Gardenia Residential project in Sector 126, Airport Road Mohali offering premium 2 BHK homes amidst green surroundings, targeted at families and individuals seeking nature-centric living.
- SBP Star Hills Premium residential project in Derabassi offering 3 BHK apartments with top-class facilities for families seeking quality homes.
- SBP Olympia Residential project in Village Kishanpura and Sanauli offering 2 and 3 BHK homes for homebuyers in the Punjab region.
- RIO ONE Industrial project on VIP Road Zirakpur spanning 19,900 Sq. Yd., targeted at industrial buyers seeking plots and spaces for manufacturing and logistics.
- Industrial Park (Tepla) Industrial project on Banur-Tepla Road offering industrial plots and spaces for manufacturing and industrial businesses.
- SBP SIEL Industrial Estate Industrial estate project in Rajpura offering industrial spaces for manufacturing, warehousing, and logistics operations.
- SBP Industrial Park Industrial development project offering industrial plots and built-up spaces for industrial buyers and businesses.
Quantifiable outcome
- 15,000+ homes delivered across Punjab
- +3 more outcomes
Companies that use SBP Group
Customer profileSegments4 records
Ideal customer profiles4 records
SBP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBP Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- F TV (Fashion Television)flagshipCollaboration for Punjab's first premium and tallest international branded residences at SBP F Towers in Ludhiana. F TV: Fashionable branding partnership for the luxury twin towers project on Canal Road, representing an international design and lifestyle branding collaboration.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
SBP Group competitors and assessment
Company assessmentBroad incumbents
- Macrotech Developers (Lodha): Large national developer expanding beyond its Mumbai stronghold into Pune, Bengaluru, and increasingly North India. Comparable premium positioning but vastly larger scale and capital base.
- DLF Limited: India's largest listed real estate developer with national reach and a premium residential franchise. Sets the competitive ceiling SBP operates under and is actively expanding into Punjab markets.
- Godrej Properties: National listed developer with Tier-1 and Tier-2 city presence, including northern India. Represents the institutional, well-capitalized competitive alternative for premium buyers.
- Sobha Limited: Premium national developer known for backward-integrated construction. Comparable luxury residential positioning to SBP's MonteFiore and SBP F Towers products.
Regional players
- Brigade Group: South India-headquartered developer of similar size with residential, commercial, and industrial exposure. Useful comparable on diversified product mix and scale, though geographically distant.
Direct peers
- Eldeco Group: Regional North India developer (NCR, Lucknow) focused on mid-market integrated townships. Comparable business model and price-segment targeting.
- ATS Group: NCR-based residential developer with township-style projects in the same mid-to-premium price band as SBP's City of Dreams and MonteFiore portfolio.
- Gaurs Group: Delhi NCR-based developer with a similar integrated township and mid-premium residential model. Comparable in scale of delivery and reliance on regional brand strength.
- Ansal Properties & Infrastructure (Ansal API): Long-standing North India developer with townships in Punjab and NCR. Overlaps with SBP on mid-market residential and plotted development in similar micro-markets.
- Omaxe Limited: North India-focused real estate developer with significant Chandigarh/Tricity presence and a comparable mid-market residential-plus-commercial model. Most directly comparable regional competitor to SBP in scale, geography, and buyer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SBP Group social profiles
Digital presenceSBP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBP Group leadership team
Management profileNumber of profiles
Profiles4 records
SBP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBP Group
What does SBP Group do?
SBP Group develops and sells residential, commercial, and industrial real estate properties across the Chandigarh Tricity region in Punjab, India. The company offers master-planned townships and standalone projects featuring 1-4 BHK apartments, commercial showrooms, and industrial plots, with on-time possession-based delivery and on-site amenities such as clubhouses, security systems, and recreational facilities.
Is SBP Group a public or private company?
SBP Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SBP Group founded?
SBP Group was founded in 2008. It employs 251 to 500 people.
Where is SBP Group based?
SBP Group is headquartered in Chandigarh, India, in the Asia region.
How does SBP Group make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales and industrial Property Sales.
Who are SBP Group's main competitors?
Broad incumbents on record are Macrotech Developers (Lodha), DLF Limited, Godrej Properties and Sobha Limited. Brigade Group is listed as a regional player. Direct peers are Eldeco Group, ATS Group, Gaurs Group, Ansal Properties & Infrastructure (Ansal API) and Omaxe Limited.
Does SBP Group have an API?
No public API is recorded for SBP Group.