What SELIT does

SELIT Dämmtechnik GmbH is a privately held German manufacturer of foam-based installation underlays used in floating floor installations, plus complementary waterproof skirting boards and installation accessories. Founded in 1978 and headquartered in Erbes-Büdesheim, Rhineland-Palatinate, the company operates a single production site in Germany and serves three customer groups: DIY end consumers via retail and dealer channels, professional floor installers, and industry/OEM flooring manufacturers through a dedicated B2B service portal. Its geographic footprint spans the DACH region (primary), broader Europe, North America (via SELIT-NA), and Asia (via international trade shows such as DOMOTEX Asia/Chinafloor).

The product portfolio is organized into branded series — SELITPRO®, SELITAC®, SELITFLEX®, SELITeco®, SELITBLOC®, BASIC, and SELITSTYLE® waterproof skirtings — differentiated by thickness, substrate compatibility, and price point. Underlying technology centers on proprietary foam formulations with the AquaStop™ moisture barrier (gold/silver foil lamination), TwinFoam™ dual-layer foam, "easy cut" grid printing, and "easy click®" click-joint protection. The company holds the distinction of being the first manufacturer worldwide to achieve TÜV Rheinland certification for installation underlays (January 2017); approximately 80% of its DIY range carries the Blue Angel environmental mark, all products are German building-authority approved (bauaufsichtlich zugelassen), and the range achieves A+ French VOC emissions classification.

Revenue is generated through one-time product sales across a multi-channel GTM: specialist flooring retailers, DIY retail chains (for the consumer range), a direct B2B/OEM sales function with industry partners (notably NMC International SA, a strategic partner since 2017), and international distributors. The company invests in content marketing via its Wissensportal knowledge base, a product advisor tool, and trade show presence (DOMOTEX, BAU, Flanders Flooring Days). SELIT is family-founded, structured as a GmbH, and shows no evidence of external private equity, venture capital, public listing, or disclosed funding rounds.

Name

SELIT

Legal name

SELIT Dämmtechnik GmbH

Website

https://selit.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

SELIT Dämmtechnik GmbH is a German manufacturer of foam-based installation underlays and waterproof skirtings for floating laminate, parquet, and vinyl floors, selling to DIY consumers, professional installers, and flooring OEMs through retail, dealer, and B2B channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Erbes-büdesheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Underlay Products: SELIT generates revenue through the manufacture and sale of foam-based installation underlays for laminate, parquet, and vinyl flooring. Products are sold through DIY retail channels, specialist flooring dealers, and directly to industry/OEM customers.
2. Accessories: Sale of complementary installation accessories including SELITstop® moisture barriers, sealing tapes, and damp proof membranes. These products support and enhance the core underlay installation system.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SELIT Dämmtechnik GmbH manufactures foam-based installation underlays for floating laminate, parquet, and vinyl flooring, as well as waterproof skirting boards and complementary installation accessories. The company produces its entire range at its single factory in Erbes-Büdesheim, Germany, and sells through separate B2B/OEM, DIY retail, and international distribution channels.

Product overview

SELIT Dämmtechnik GmbH offers a comprehensive portfolio of installation underlays for floating floor installations and complementary accessories. The core product lines include SELITPRO®, SELITAC®, SELITFLEX®, SELITeco®, and BASIC underlays for laminate and parquet floors; SELITBLOC® for vinyl and design floors; and SELITSTYLE® waterproof skirting boards. The SELITstop® accessory line includes Alu-Dichtband (aluminum sealing tape), Leisten-Schutzband (skirting protection tape), Komfort-Feuchteschutz (comfort moisture protection), and PE-Dampfbremse (PE vapor barrier). Products are manufactured at the company's headquarters in Erbes-Büdesheim, Germany, with a focus on acoustic improvement, moisture protection (AquaStop™ technology), and underfloor heating compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• SELITPRO: Premium installation underlay for laminate and parquet floors.
• SELITAC
• SELITFLEX
• SELITeco
• SELITBLOC
• SELITSTYLE
• SELITstop
• BASIC
• ÖKOLIT

Products and services

• SELITPRO® Premium installation underlay for laminate and parquet floors featuring TwinFoam™ technology and AquaStop™ moisture protection for mineral substrates.
• SELITAC® Versatile installation underlay for laminate and parquet floors available in multiple thicknesses (2.2mm, 3mm, 5mm) with good pressure stability and unevenness compensation.
• SELITFLEX® 2-in-1 combination underlay for laminate and parquet with integrated moisture protection, combining underlay and damp-proof membrane in one product.
• SELITeco® Sustainable installation underlay produced and packaged sustainably, 100% recyclable with environmental certifications.
• BASIC Entry-level installation underlay for laminate and parquet floors, suitable for standard applications without moisture protection requirements.
• SELITBLOC® Specialized installation underlay for vinyl and design floors with moisture protection, designed for the growing vinyl flooring market.
• SELITSTYLE® Waterproof skirting boards (baseboards) that complement SELIT underlays, providing complete floor edge protection with moisture resistance and easy installation.
• SELITstop® Alu-Dichtband Aluminum sealing tape for waterproofing joints between underlays and for wall connections in moisture-prone installations.
• SELITstop® Leisten-Schutzband Protective tape for wall connection areas, providing moisture protection at the skirting board interface.
• SELITstop® Komfort-Feuchteschutz Comfort moisture protection consisting of AquaStop™ foil with fleece backing, flexible and easy to install in edge areas, suitable for underfloor heating.
• SELITstop® PE-Dampfbremse Vapor barrier made from 100% recycled material with Blue Angel certification, protecting floors from rising residual moisture, suitable for underfloor heating.

Quantifiable outcome

• Wärmedurchlasswiderstand (thermal resistance) should not exceed 0.15 m²K/W for underfloor heating applications
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• PLANT-MY-TREEminorStrategic or Co-development Partner · 27 August 2024Environmental partnership where SELIT commits to planting 1000 new trees annually through PLANT-MY-TREE as part of their sustainability initiative 'SELIT-Wald' (SELIT Forest). This supports the company's environmental commitments and carbon offset programs.
• UnifloorminorGTM or Marketing Partner · 4 June 2024Joint participation at the Flanders Flooring Days 2024 trade event, where SELIT and Unifloor showcased their products together to industry professionals in the Benelux region.
• NMC International SAcoreStrategic or Co-development Partner · 6 June 2017Strategic partnership between NMC International SA and SELIT Group. NMC is a leading manufacturer of decorative molding profiles and insulation materials. The partnership allows both companies to leverage their combined expertise and distribution networks in the flooring and construction industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Armacell International: Armacell is a Luxembourg-headquartered manufacturer of flexible elastomeric foam insulation (Armaflex) and engineered foams for HVAC and building applications. Comparable as a European specialty foam producer focused on insulation and acoustic performance, though primarily serving mechanical/industrial insulation rather than flooring.

Broad incumbents

• Swiss Krono Group: Swiss Krono is one of the world's largest wood-based panel and laminate flooring manufacturers with operations in Europe and North America. Comparable as both a large potential OEM customer and a maker of branded KRONOTEX flooring requiring underlay specification.
• Kronospan: Kronospan is a global wood-panel and flooring producer owning underlay brand Arbiton. Functions as both a major B2B OEM customer for SELIT-class suppliers and an integrated competitor via Arbiton.
• Quick-Step (Unilin/Mohawk Industries): Quick-Step is a flagship laminate and vinyl flooring brand of Unilin (Mohawk), which also sells branded underlays. A vertically integrated incumbent competing with SELIT on the OEM side while being a potential B2B customer for underlay supply.
• Sekisui Chemical Co. Sekisui Chemical is a Japanese diversified materials group with foam, plastics, and building products divisions including high-performance insulation foams. Comparable as a large specialty foam manufacturer supplying construction and building envelope markets globally.
• Recticel Group: Recticel is a Belgian polyurethane foam manufacturer serving bedding, automotive, and building/insulation markets. Comparable as a European specialty foam producer with branded insulation products overlapping SELIT's acoustic and thermal underlay value proposition.

Direct peers

• Arbiton (Kronospan): Arbiton is a Polish subsidiary of Kronospan producing foam underlays (Secura, Multiprotec) and acoustic mats for laminate and vinyl flooring. Direct head-to-head competitor in European DIY and B2B flooring underlay channels.
• Unifloor Underlay Systems: Unifloor is a Dutch manufacturer of flooring underlays for laminate, parquet, and vinyl. Joint partner with SELIT at Flanders Flooring Days 2024, operating in the same product category with comparable B2B/OEM and DIY distribution across Benelux and Europe.
• NMC International SA: NMC is a Belgian manufacturer of decorative molding profiles, insulation, and foam building products. Strategic partner of SELIT since 2017; jointly exhibits at BAU and DOMOTEX and offers overlapping product categories in profiles and acoustic insulation.

Others

• BASF SE: BASF is the world's largest chemical company and a major supplier of polyurethane systems, polystyrene, and specialty foam raw materials. Included as an upstream enabling supplier to the European foam underlay industry rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTQLhWm5Nd4ZCwCEGHQtktQ
• LinkedInlinkedin.com/company/rti-rauschendorf-tittel-ingenieure-gmbh
• Instagraminstagram.com/selit.de/?hl=de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELIT