moses. Verlag

What moses. Verlag does

moses. Verlag GmbH is a German publishing and retail company founded in 1991 and headquartered in Kempen, Germany. The company designs, publishes, and distributes books, games, reading accessories, and lifestyle products organized into two primary merchandising segments: Kinderwelt (children's world) targeting children from under 3 years through teenagers, and a Lifestyle/Adult Readers segment. Its portfolio is structured around themed sub-brands including the black stories mystery card game series, PhänoMINT science experiment kits for children, libri_x literary reading accessories, Klick Klack Klug educational card games, Expedition Natur nature sets, Just One More Chapter book-lover gifts, Omm for you mindfulness products, and Ed the Cat lifestyle merchandise. The company also operates licensed product lines, notably a Sebastian Fitzek thriller/crime game series and 'Podcast – The Game' extensions tied to German-language True Crime and mystery podcasts. No proprietary technology, mobile applications, public APIs, or AI/ML capabilities are disclosed as part of the current product surface.

The business operates a dual-channel go-to-market. The primary direct-to-consumer channel is the company's own e-commerce storefront at moses-verlag.de, serving Germany, Austria, and Luxembourg, with free shipping thresholds of €29 (Germany) and €49 (Austria) and standard shipping of €4.95 (Germany) / €9.95 (Austria). A separate B2B portal serves retailers, booksellers, and trade customers who must register with a VVA customer number for wholesale purchasing. Pricing is transactional unit pricing across the catalog, ranging from €2.50 (ink roller refills) to €29.95 (reading lights), with the bulk of products priced between €5 and €25; gift certificates are also offered. Marketing is multi-channel across Instagram, Facebook, YouTube, Pinterest, TikTok, LinkedIn, email newsletters, product catalogs, and trade shows.

Revenue is generated through one-time product sales to consumers and transaction-based wholesale to trade buyers. The company is privately held, has no disclosed parent, external investors, or VC backing, and no funding rounds appear in the source data. It is managed by three Geschäftsführer (managing directors): Nina Tebartz, Björn Wandtke, and Andrea Günster. The company is registered at Amtsgericht Krefeld (HRB 9268), operates under WEEE compliance (DE 7361 4453) for its electronic products, and displays a Trusted Shops certification on its consumer storefront.

Name

moses. Verlag

Legal name

moses. Verlag GmbH

Website

https://moses-verlag.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

moses. Verlag GmbH is a privately held German publisher and e-commerce retailer founded in 1991, selling books, card/board games, reading accessories, and themed lifestyle products to children, families, and adult readers in Germany, Austria, and Luxembourg via its own storefront and a B2B trade portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Kempen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales (B2C): Direct consumer sales of books, games, and lifestyle products through own e-commerce platform with standard transactional purchasing model.
2. B2B Wholesale: Business-to-business sales to retailers, booksellers, and other commercial customers through dedicated B2B portal requiring VVA customer registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

moses. Verlag is a German publisher and retailer that develops, publishes, and sells books, games, and gift products for children and adults. The company operates its own e-commerce storefront (moses-verlag.de) for direct-to-consumer sales and a separate B2B wholesale portal for retailers and booksellers. Its portfolio includes the black stories riddle game series, PhänoMINT science experiment kits, the Klick Klack Klug educational card game system, the libri_x literary accessories line, themed lifestyle collections (Ed the Cat, Fernweh, Omm for you), and a wide range of reading accessories.

Product overview

moses. Verlag is a German publisher and online retailer specializing in books, games, and gifts for all ages. The company operates primarily as an e-commerce platform with a B2B wholesale channel. The product portfolio is organized into two main customer segments: Kinderwelt (Children's World) featuring educational and entertainment products, and Lifestyle products for adults. Key product lines include the black stories riddle game series (including black stories junior for children), the PhänoMINT science experiment collection, the libri_x literary reading accessories line, Just One More Chapter book lover brand, and the Klick Klack Klug educational game system. The company also offers themed experience worlds (Erlebniswelten) such as Fernweh, Ed the Cat, Omm for you, and Sebastian Fitzek licensed products. Reading-related products span fountain pens, reading lights, reading glasses, and bookmarks. The games category includes board games, card games, quiz games, and trump card games. No public API is offered.

Differentiator

Problem solved

Functional benefit

Brands

• black stories: Mystery puzzle card game series featuring dark, suspenseful stories where players solve cases through yes/no questions.
• moses. libri_x
• moses. classic_x
• PhänoMINT
• Klick Klack Klug
• Expedition Natur
• Ed, the Cat
• Just One More Chapter
• Omm for you
• Fernweh

Products and services

• black stories Mystery riddle card game series where players solve dark, suspenseful cases through yes/no questions, targeted at teens and adults.
• black stories junior Children's version of the black stories riddle game with age-appropriate mystery cases and themed collections.
• PhänoMINT Science experiment and discovery product line for children featuring kits for exploring natural phenomena, experiments, and STEM learning.
• Klick Klack Klug Educational card game system for children featuring magnetic building towers and learning cards for ABC, math, and early learning skills.
• moses. libri_x Literary-themed reading accessories line including bookmarks, reading glasses, fountain pens, book lights, and book bags featuring author quotes and literary figures.
• moses. classic_x Classic lifestyle and reading accessories featuring timeless designs for book lovers, including reading lamps and book bags.
• Expedition Natur Nature exploration and outdoor adventure products for children including knowledge cards, activity sets, and excavation kits.
• Sebastian Fitzek Games Thriller and crime-themed games based on the works of German author Sebastian Fitzek.
• Podcast – The Game Podcast-themed card game with expansion sets featuring popular German podcasts in True Crime and Mystery genres.
• Pocket Quiz Compact quiz card games in various topics for knowledge testing and entertainment.
• Lese Buddy Multifunctional reading light for children with adjustable neck straps, LED technology with up to 100,000 hour lifespan, and portable design for bedtime reading.
• Omm for you Mindfulness, yoga, and relaxation lifestyle products including reading lights and wellness-themed gifts.
• Ed, the Cat Cat-themed lifestyle and gift products featuring the Ed the Cat character, including LED lamps and decorative home accessories for book lovers.
• Schätz it Estimation and guessing quiz game with expansion sets for both adults and juniors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ravensburger AG: Germany's largest games and puzzles publisher (Ravensburger, Brio, think!). Highly comparable to moses. Verlag given its portfolio of branded card games, board games, and children's products sold through both consumer and B2B retail in DACH.
• Franckh-Kosmos Verlagsgesellschaft (Kosmos Verlag): Stuttgart-based publisher of board games, science kits, children's nonfiction, and experiment sets. Closely mirrors moses. Verlag's PhänoMINT, Klick Klack Klug, and Expedition Natur STEM and educational product lines.
• Ullmann Medien: Potsdam-based publisher of lifestyle, gift, cooking, and specialty books. Comparable as a multi-category lifestyle/gift publisher targeting adult consumers with branded sub-lines analogous to moses. classic_x, Fernweh, and Omm for you.
• Loewe Verlag: Bindlach-based children's book publisher (picture books, middle grade, gift-format titles). Comparable publishing model and target audience (children 3–10) overlapping with moses. Verlag's Kinderwelt portfolio.
• Coppenrath Verlag: Münster-based publisher of children's books, gift books, journals, and lifestyle stationery. Closely comparable to moses. Verlag's libri_x, classic_x, and Just One More Chapter gift-format book and reading accessory lines.
• Carlsen Verlag: Hamburg-based children's and young-adult book publisher (part of Bonnier). Comparable as a children's publisher with owned IP franchises selling across German-language markets via retail and trade channels.
• HABA Group (Habermaass GmbH): Bad Rodach-based manufacturer and publisher of children's toys, games, and books. Direct comparison as a multi-brand children's products house operating in both consumer and B2B channels across DACH.
• Verlag Friedrich Oetinger: Hamburg-based publisher of children's books, audio, and gift items. Comparable as a German children's and lifestyle publisher selling across trade booksellers, specialty retail, and direct online channels.

Broad incumbents

• Dorling Kindersley (DK): Global illustrated reference and children's nonfiction publisher (Penguin Random House). Relevant international analog to moses. Verlag's educational nonfiction and themed lifestyle lines, particularly PhänoMINT and Expedition Natur.
• Thalia Bücher GmbH: Largest German-language book and gift retailer. Comparable in the retail and D2C distribution layer where moses. Verlag sells its own products, though as an omnichannel incumbent with much broader assortment than moses. Verlag's focused multi-brand catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mosesverlag
• Facebookfacebook.com/moses.Verlag
• LinkedInlinkedin.com/company/moses-verlag-gmbh
• Instagraminstagram.com/mosesverlag
• Pinterestde.pinterest.com/mosesverlag
• TikToktiktok.com/@mosesverlag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moses. Verlag