Arbuz.kz
Arbuz.kz is an Almaty-based online grocery and household-products delivery platform, wholly owned by Nasdaq-listed Freedom Holding Corp and integrated into its Freedom SuperApp with 20-24% enhanced cashback for consumers across 22 product categories.
- Company typePrivate
- Founded2013
- HeadquartersBraintree, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Arbuz.kz does
Arbuz.kz is an online grocery and household-products delivery platform headquartered and operating in Almaty, Kazakhstan, founded in 2013 and currently positioned as a wholly-owned subsidiary of Nasdaq-listed Freedom Holding Corp (FRHC, ~$9B market cap). The platform sells across approximately 22 categories — fresh produce, dairy, meats and poultry, fish and seafood, frozen foods, beverages, snacks, healthy-eating items, bakery, ready meals, coffee/tea, groceries, children's products, toys, stationery, books, home essentials, cosmetics, and pet supplies — through an owned e-commerce website and native iOS/Android apps, with same-day express and scheduled time-slot delivery.
Underlying technology is a mobile-first e-commerce stack with native apps on iOS and Android, a web storefront, and a delivery logistics layer; the firm notes no proprietary or AI-driven components. Product surface includes the core delivery platform, an own-brand private-label line ('Arbuz Select' for sausages, deli meats, and dairy), and a 'Friends' subscription tier offering 20-24% enhanced cashback and exclusive discounts.
Commercially, Arbuz.kz operates as a direct online retailer, marking up products and charging delivery fees, with an additional subscription revenue stream via 'Friends'. Its principal go-to-market lever is integration into Freedom Holding's SuperApp ecosystem, which delivers 20-24% elevated cashback and a 20% first-order SAPP promo, giving access to the parent's 4.3M+ user base. The customer base is mass-consumer Kazakhstan (primarily Almaty) with a sub-segment of health-conscious shoppers targeted via organic, gluten-free, lactose-free, sugar-free, and halal SKUs; no public pricing tiers, enterprise contracts, or B2B customers are disclosed.
Arbuz.kz firmographics
Firmographics- Name
- Arbuz.kz
- Legal name
- Arbuz.kz
- Website
- https://arbuz.kz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arbuz.kz is an Almaty-based online grocery and household-products delivery platform, wholly owned by Nasdaq-listed Freedom Holding Corp and integrated into its Freedom SuperApp with 20-24% enhanced cashback for consumers across 22 product categories.
- Ownership category
- akta.pro rank
Arbuz.kz industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Kiosk & Micro-Format Convenience Retail (CRAHABAD)
Keywords
Where Arbuz.kz is headquartered
LocationHeadquarters
- HQ city
- Braintree
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arbuz.kz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Arbuz.kz generates revenue through direct sales of grocery and household products to consumers via its online platform and mobile apps. The company acts as an online retailer, selling products at marked-up prices with delivery fees, and integrates with the Freedom SuperApp ecosystem for cross-promotion and customer engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Arbuz.kz product offering
Product offeringCore offering
Arbuz.kz is an online grocery and household products retailer operating a mobile-first e-commerce platform that delivers fresh produce, dairy, meat, fish, frozen foods, beverages, snacks, bakery items, ready meals, cosmetics, pet supplies, children's products, stationery, and books directly to consumers' homes in Almaty, Kazakhstan. The platform supports express and scheduled delivery time slots and is accessible via website and native iOS/Android applications. The service is part of the Freedom Holding Corp ecosystem and offers its own private-label brand Arbuz Select alongside a Friends subscription program with enhanced cashback rewards.
Product overview
Arbuz.kz is an online grocery and household products delivery platform based in Kazakhstan, operating as part of the Freedom Holding Corp. fintech ecosystem. The platform offers a comprehensive range of products across 22 main categories including fresh produce (vegetables, fruits, greens), dairy (milk, cheese, eggs), meats and poultry, fish and seafood, frozen foods, beverages, snacks, healthy eating options, bread and pastries, ready meals, coffee and tea, groceries, children's products, toys, stationery, books, home essentials, cosmetics, and pet supplies. The service is accessible via website and mobile apps for iOS and Android, offering express and scheduled delivery. The platform features its own private label brand 'Arbuz Select' alongside third-party brands, a Friends subscription program for enhanced cashback rewards, and integrates with Freedom Holding's SuperApp for cross-platform promotions.
Differentiator
Problem solved
Functional benefit
Brands
- Arbuz Select: Private label brand for meat products and delicatessen items sold on the platform.
Products and services
- Arbuz.kz Grocery Delivery Platform An online grocery and household products delivery service offering same-day and scheduled delivery, accessible via website and mobile apps for iOS and Android. Customers browse and order from 20+ product categories including fresh produce, dairy, meat, frozen foods, beverages, snacks, prepared meals, cosmetics, pet supplies, children's products, stationery, and books for home delivery in Almaty, Kazakhstan.
- Arbuz Select
Companies that use Arbuz.kz
Customer profileSegments2 records
Ideal customer profiles2 records
Arbuz.kz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arbuz.kz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freedom SuperAppcoreArbuz.kz is integrated into the Freedom SuperApp ecosystem, offering customers enhanced cashback rewards (20-24%) when ordering products through the SuperApp. This integration positions Arbuz as part of a super-app strategy combining financial services with lifestyle offerings including travel, events, food, health, and media.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Arbuz.kz competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arbuz.kz social profiles
Digital presenceArbuz.kz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arbuz.kz leadership team
Management profileNumber of profiles
Arbuz.kz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arbuz.kz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arbuz.kz
What does Arbuz.kz do?
Arbuz.kz is an online grocery and household products retailer operating a mobile-first e-commerce platform that delivers fresh produce, dairy, meat, fish, frozen foods, beverages, snacks, bakery items, ready meals, cosmetics, pet supplies, children's products, stationery, and books directly to consumers' homes in Almaty, Kazakhstan. The platform supports express and scheduled delivery time slots and is accessible via website and native iOS/Android applications. The service is part of the Freedom Holding Corp ecosystem and offers its own private-label brand Arbuz Select alongside a Friends subscription program with enhanced cashback rewards.
Is Arbuz.kz a public or private company?
Arbuz.kz is a private company. It is classified as corporate owned and is currently operating.
When was Arbuz.kz founded?
Arbuz.kz was founded in 2013. It employs 1 to 10 people.
Where is Arbuz.kz based?
Arbuz.kz is headquartered in Braintree, United States, in the North America region.
How does Arbuz.kz make money?
One revenue line is on record: product Sales (E-commerce).
Does Arbuz.kz have an API?
No public API is recorded for Arbuz.kz.
What industry is Arbuz.kz in?
Arbuz.kz's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHABAD, Kiosk & Micro-Format Convenience Retail. Its NAICS code is 445 and its SIC code is 5412.