World Tool Co., Ltd

What World Tool Co., Ltd does

World Tool Co., Ltd operates ASTRO PRODUCTS (アストロプロダクツ), a Japan-based specialty tool and DIY equipment retailer combining the e-commerce platform astro-p.co.jp with a physical retail network of over 140 stores across Japan plus two stores in Thailand. The company sells hand tools, power tools, automotive maintenance equipment, garage and hydraulic tools, measuring instruments, work lights, chemical products, urethane paints (PG80), and outdoor/camping gear, distributed both under its proprietary ASTRO PRODUCTS brand and as an authorized reseller of third-party brands including Milwaukee, KTC, KNIPEX, 3M, PELICAN, and PRINCETON TEC.

The e-commerce platform supports same-day shipping on orders placed before 1 PM on weekdays and Saturdays, free shipping over ¥3,000, a points-based loyalty program (1 point = ¥1), and a dedicated iOS/Android mobile app, while physical stores enable try-before-you-buy, store pickup, and in-person service. The product catalog spans price points from ¥99 consumables to ¥104,390 professional cabinets, supported by motorsport sponsorships (SUPER GT, Super Formula, KYOJO CUP) and a YouTube content channel for brand building and product education.

Revenue is generated through one-time product sales (B2C and small-business) across the omnichannel footprint, supplemented by periodic sales campaigns, seasonal promotions, and exclusive online-only drops. The company is privately held, founded in 1995, headquartered in Saitama, Japan, and serves individual mechanics, DIY enthusiasts, small automotive repair shops, and general consumers across Japan and a nascent Southeast Asia presence.

Name

World Tool Co., Ltd

Legal name

World Tool Co., Ltd.

Website

https://astro-p.co.jp

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

World Tool Co., Ltd operates ASTRO PRODUCTS, a Japan-based omnichannel specialty retailer selling hand tools, power tools, automotive maintenance equipment, and DIY supplies through 140+ physical stores and the astro-p.co.jp e-commerce platform under its own brand and third-party labels including Milwaukee and KTC.

Ownership category

akta.pro rank

Product category

Hardware Retail (Tools & DIY Equipment)

NAICS

Electronics and Appliance Retailers (4492)

SIC

Cutlery, Handtools & General Hardware (3420), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)

akta.pro secondary industry

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• Hand tools
• Power tools
• Automotive equipment
• DIY supplies
• Tool retail

Headquarters

HQ city

Saitama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product sales (B2C): Direct sales of tools, DIY supplies, automotive maintenance products, and outdoor gear to consumers through e-commerce platform and physical retail stores. Revenue generated through product margin on both own-brand (ASTRO PRODUCTS) and third-party brand products.
2. Store-based sales: Physical retail store sales across over 140 locations in Japan plus one store in Thailand. Customers can browse, try, and purchase products in-store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

World Tool Co., Ltd operates ASTRO PRODUCTS, a specialty retailer selling hand tools, power tools, automotive maintenance supplies, garage equipment, work lights, and DIY goods through its own e-commerce platform (astro-p.co.jp) and a nationwide network of 140+ physical retail stores in Japan plus two stores in Thailand. The company sells both its proprietary ASTRO PRODUCTS brand and authorized third-party brands such as Milwaukee, KTC, KNIPEX, and 3M.

Product overview

World Tool Co., Ltd operates ASTRO PRODUCTS (アストロプロダクツ), a comprehensive tools and DIY supplies specialty retailer and e-commerce platform in Japan. The company offers a diverse portfolio centered on its proprietary ASTRO PRODUCTS brand of hand tools, power tools, and specialty equipment, complemented by a wide range of third-party professional tool brands (including KTC, KNIPEX, Milwaukee, PELICAN, and Princeton TEC). The core offerings include socket wrenches and tool sets (e.g., コンパクトツールセット ミリ), electric power tools (AC100V and cordless DC10.8V/DC18V series), pneumatic air tools, garage and hydraulic equipment (工具ワゴン, ガレージジャッキ), precision measuring instruments (測定機器), work lights and lighting solutions (ワークライト with COB/SMD technology), and chemical supplies (PG80 urethane paints, ケミカル products). The business model combines an extensive online shopping platform (astro-p.co.jp) offering same-day shipping, a mobile application, and a network of over 150 physical retail stores across Japan plus 2 locations in Thailand. The company also provides specialty services including color-matched automotive paints (PG80) and operates seasonal promotional campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• アストロプロダクツ自有品牌: Company's private brand line of tools and equipment sold under the ASTRO PRODUCTS label.

Products and services

• ASTRO PRODUCTS Own-Brand Tools and Equipment
• ASTRO PRODUCTS Online Shop (astro-p.co.jp)
• Physical Retail Store Network
• ASTRO PRODUCTS Official Mobile App
• PG80 Urethane Paint and Color-Matching Service
• Tool Wagon with 2-Stage Slide Top Compartment
• Compact Tool Set Mini (56-piece)
• Rechargeable Work Light (COB/SMD LED)
• USB Endoscope ES076

Quantifiable outcome

• Average customer review rating of 4.33 out of 5 based on 10,902 reviews

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Milwaukee Tool (ミルウォーキーツール)coreChannel Partner/ Reseller/ Distributor · 28 May 2026World Tool Co. (through ASTRO PRODUCTS) began handling Milwaukee Tool products in May 2026. Milwaukee is an industry-leading brand manufacturing high-durability power tools, accessories, and hand tools for professional users since 1924. Products available include M12 and M18 cordless power tool series, PACKOUT modular storage system, and batteries. Available both online and in select physical stores (Sapporo Shinoharachō, Kawagoe, Hamamatsu) with nationwide store ordering possible.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MonotaRO: Japan's largest B2B industrial/MRO supplies e-tailer, selling hand tools, consumables, and maintenance products via a catalog-driven online platform. Comparable to World Tool as a multi-brand tool/MRO retailer operating a digital-first model in Japan, though primarily B2B rather than World Tool's B2C omnichannel.
• TRUSCO Nakayama Corporation: Major Japanese MRO and tool distributor selling a vast assortment of hand tools, work gear, and consumables to professionals and industrial buyers. Comparable to World Tool as a broad-line Japanese tool/MRO supplier serving the same professional and DIY segments.

Emerging players

• KTC (Kyoto Tool Co., Ltd.): Japanese precision hand-tool and socket/wrench manufacturer whose branded products are sold by World Tool. Comparable as a specialist tool maker whose professional-grade products compete in the same categories and whose brand World Tool distributes.

Regional players

• Autobacs Seven Co., Ltd. Japan's largest specialty auto parts and accessories retailer with a nationwide store network and growing online presence. Comparable to World Tool on the automotive-maintenance side of the catalog and on omnichannel retail of car-care, oil-change, and DIY auto supplies.
• Yellow Hat Co., Ltd. Japanese auto parts, accessories, and maintenance retailer with a national store network. Comparable to World Tool on the automotive-maintenance retail side, including tires, oils, and consumables.

Broad incumbents

• DCM Holdings Co., Ltd. Japanese home-center chain operating stores across Japan selling tools, garden, DIY, and household goods. Comparable to World Tool as a broader, multi-category DIY/home-improvement retailer with a physical network reaching Japanese consumers.
• Cainz Corporation: Major Japanese home-improvement chain selling tools, building materials, garden, and DIY products via large-format stores nationwide. Comparable to World Tool on the DIY/tools/garden overlap but at much larger average store size and broader assortment.
• Komeri Co., Ltd. Japanese home-center and rural lifestyle retailer with a national footprint. Comparable to World Tool on the DIY, tool, garden, and outdoor overlap, with a broader but less tool-specialized assortment.

Others

• Snap-on Incorporated: Global premium professional tool brand and franchise distributor. Comparable to World Tool's professional-grade positioning and to the third-party brands (Milwaukee, KTC) World Tool carries, though Snap-on operates a direct franchise model rather than multi-brand retail.
• Milwaukee Tool: US-based professional power tool and accessory brand whose M12/M18 cordless and PACKOUT storage lines are now distributed by World Tool. Comparable as the premium professional-tier supplier/partner whose pricing and channel strategy materially affects World Tool's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/astroproducts
• YouTubeyoutube.com/user/ASTROPRODUCTSmovie
• Facebookfacebook.com/%E3%82%A2%E3%82%B9%E3%83%88%E3%83%AD%E3%83%97%E3%83%AD%E3%83%80%E3%82%AF%E3%83%84-473258546575413
• Instagraminstagram.com/astroproducts_i/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Tool Co., Ltd