What Rich & Associates does

Rich & Associates, Inc. is a U.S.-based parking structure design and engineering consultancy founded in 1963 by Dick Rich and headquartered in Southfield, Michigan, with a branch office in Lutz, Florida. The firm operates with approximately 10 named professionals and provides a unified suite of services centered exclusively on parking and mobility projects: architecture and engineering (structural design across pre-stressed precast, cast-in-place post-tensioned, composite steel-concrete, and hybrid systems), functional design (circulation planning, ramp geometry, wayfinding, lighting, drainage, security), consulting (site analysis, operations evaluation, parking access and revenue control technology), and construction administration. Its client base spans government/municipal, educational institutions, healthcare facilities, mixed-use residential developers, corporate/enterprise, and hospitality/gaming segments.

The firm's monetaization is project-based professional services — consulting fees, architectural design fees, and engineering fees contracted per project, with no publicly disclosed pricing. Go-to-market is enterprise field sales via direct engagement with municipalities, universities, healthcare systems, and private developers, supported by a portfolio website and organic social channels (Facebook, LinkedIn, Instagram). The firm claims over 4,000 parking structures designed worldwide, primarily across North America with references to founder-era work in Colombia, Russia, and the Middle East. Named projects span Ford R&E Campus, GM Cole North Deck, York University, Detroit Medical Center, Bedrock Detroit's 'Z' Garage, Hollywood Casino, Massachusetts Port Authority Logan Express, and multiple cities.

Ownership is family-controlled with President David N. Rich (with the firm since 1986) leading after founder Dick Rich's 2023 passing; no external investors, funding rounds, or ownership changes are disclosed. The firm carries AIA-recognized designs and LEED-certified project outcomes (Gold and Silver) as differentiators, and is self-positioned as 'The Nation's Foremost Parking Consultants.'

Name

Rich & Associates

Legal name

Rich & Associates, Inc.

Website

https://richassoc.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Rich & Associates is a U.S. parking structure design and engineering consultancy founded in 1963, serving municipalities, universities, healthcare systems, developers, and enterprises with architecture, consulting, functional design, and construction administration services across the parking and mobility vertical.

Ownership category

akta.pro rank

Product category

Parking Structure Architectural & Engineering Services

NAICS

Architectural Services (541310)

akta.pro primary industry

Parking Structures & Garages Construction (IMAFACAK)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

Keywords

• Parking structure design
• Parking consulting services
• Structural engineering
• Parking planning
• Construction administration

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture & Engineering Services: Project-based professional services for parking structure design, engineering, and construction administration. Revenue generated through consulting fees, architectural design fees, and engineering services contracted on a per-project basis.
2. Parking Consulting: Advisory services including site analysis, conceptual design studies, parking operations evaluation, signage and wayfinding strategies, parking access control technology, and parking allocation planning.
3. Functional Design Services: Specialized functional design services focusing on efficient circulation patterns, ramp design, stall sizing, structural integration, and future flexibility planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rich & Associates is a specialized parking consultancy providing architectural design, structural engineering, consulting, and construction administration services exclusively for parking structures. Their offerings span site analysis, conceptual design studies, functional design (circulation, ramp design, stall sizing), and full structural engineering using systems such as pre-stressed precast concrete and cast-in-place post-tensioned concrete, with capabilities spanning municipal, university, healthcare, mixed-use, corporate, and hospitality parking projects.

Product overview

Rich & Associates is a parking structure design and engineering consultancy founded in 1963, offering a unified suite of services centered on parking planning and design. The company's core offerings consist of Architecture & Engineering (structural design using various concrete and hybrid systems), Consulting (site analysis, operations evaluation, access control technology), Functional Design (circulation planning, safety features, drainage), and Construction Administration. With over 4,000 parking structures completed worldwide, the firm operates from headquarters in Southfield, Michigan and a branch office in Lutz, Florida.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 4,000 parking structures designed since 1963
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered notable and core.

• Neumann/Smith ArchitecturenotableStrategic or Co-development PartnerRepeated collaboration partner on multiple projects including Dolphin Mall Parking Garage, MSU Spartan Village Garage, and Dubuque Intermodal projects. Works as integrated design team for parking structure projects.
• Gresham Smith ArchitectsnotableStrategic or Co-development PartnerCollaborated on Baptist Wellness & Medical Complex project in Plantation, FL. Partnership combines parking structure expertise with broader architectural capabilities.
• Ford LandcoreImplementation/ SI/ Consulting PartnerLong-term relationship with Ford Land for corporate campus parking projects including Research & Engineering Campus Decks 300 & 400 in Dearborn, MI. Multiple projects completed for Ford.
• Devon Industrial GroupnotableImplementation/ SI/ Consulting PartnerCollaborated with Devon Industrial Group as structural engineering partner on Ford Motor Company Research & Engineering Campus project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kimley-Horn: Kimley-Horn is a large multi-discipline planning and engineering firm with a substantial parking practice. Overlaps with Rich & Associates on parking consulting and site planning but delivers across much broader transportation, land development, and environmental services.
• HOK: HOK is a global architecture and engineering firm with a transportation and parking design practice. Comparable to Rich & Associates in designing parking structures within larger mixed-use, healthcare, and airport developments but typically bundles parking with full-building design.
• Walter P Moore: Walter P Moore is a major structural engineering and infrastructure design firm with a dedicated parking practice (formerly Walker Consultants). Comparable to Rich & Associates on parking structure design but operates across broader verticals including sports, healthcare, and transportation.

Emerging players

• VIKA Engineering: VIKA is a mid-size civil and parking engineering firm based in the Mid-Atlantic with a notable parking structure design practice. Comparable to Rich & Associates in functional design and consulting for municipal and developer clients, though smaller in scale.
• W Architecture: W Architecture is a New York-based design firm with notable parking structure projects in urban mixed-use contexts. Partial overlap with Rich & Associates on functional parking design and mixed-use developer clientele, but with smaller project scale.

Direct peers

• LBYD Engineers: LBYD Engineers is a structural engineering firm with deep parking structure expertise, particularly in pre-stressed pre-cast and post-tensioned concrete systems. Direct peer to Rich & Associates in the structural engineering side of parking design for healthcare, education, and municipal clients.
• Carl Walker (now WGI): Carl Walker was a parking planning and structural engineering consultancy, now part of WGI. Direct peer to Rich & Associates in parking restoration, functional design, and structural engineering services for both new builds and existing structure rehabilitation.
• Walker Consultants (now Walter P Moore): Walker Consultants was the most recognized parking-focused design and consulting firm in North America, now operating within Walter P Moore. Direct peer to Rich & Associates in parking structure design, structural engineering, and parking consulting services across municipal, healthcare, and higher education verticals.
• Watry Design (now IMEG): Watry Design was a dedicated parking structure architecture firm, now part of IMEG. Direct peer offering similar pre-cast and post-tensioned concrete expertise for parking garages, with comparable healthcare and university client mix.
• Desman Associates: Desman Associates is a national parking design and consulting firm specializing in parking feasibility studies, functional design, and restoration. Directly comparable to Rich & Associates in boutique specialist positioning serving municipalities, hospitals, and universities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/richassoc
• LinkedInlinkedin.com/company/rich-and-associates-inc.
• Instagraminstagram.com/richassocparking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich & Associates