What Greenstreet does

Greenstreet, Inc. (operating as Greenstreet Construction) is a privately held, faith-based commercial general contractor founded in July 1983 in Lubbock, Texas. The firm provides design-build, ground-up construction, and smaller-scale buildout and renovation services across Texas, New Mexico, and (via trade partner network) Oklahoma, serving hospitality (hotel brands including Marriott, Holiday Inn, Hampton Inn, and La Quinta), multi-family housing, retail, restaurants, churches, car washes, and other commercial verticals. Its 1,000+ completed projects over 41+ years and two offices (Lubbock HQ at 7335 82nd Street #4 and a Dallas-Fort Worth regional office) position it as an established mid-tier regional contractor under president Jimmy Henderson.

The company's core operational differentiator is the Greenstreet Production System (GPS), a proprietary project management and execution methodology grounded in Lean Construction principles. GPS encompasses takt scheduling for crew flow, collaborative pre-development planning, visual communication systems, trade partner partnership models, and continuous improvement processes intended to eliminate waste and improve on-time delivery. GPS functions as both an internal execution framework and the primary marketing differentiator versus traditional general contractors. The firm uses Procore as its third-party project management integration for trade partner qualification, and operates a formalized trade partner network spanning eight Texas sub-regions plus New Mexico and Oklahoma with documented insurance requirements ($2M General Liability, Workers Comp, Auto).

Greenstreet's business model is project-based general contracting, with revenue generated through per-project bids structured as a percentage of construction cost or fixed-price contracts. Customer acquisition is direct (relationship-driven field sales, website contact forms, referrals, RFQ email at [email protected]) with no intermediaries, resellers, or distribution partners. A separate Small Projects service line (tenant improvements, ADA upgrades, rebranding, finish-outs) adds a shorter-duration, higher-frequency revenue stream alongside the core ground-up commercial work. The firm is founder/owner-operated, has not raised external capital, has no disclosed M&A activity, and does not disclose revenue — consistent with a traditional closely-held regional construction business.

Name

Greenstreet

Legal name

Greenstreet, Inc.

Website

https://ggreenstreet.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenstreet is a privately held Texas-based commercial general contractor founded in 1983, providing design-build, ground-up construction, and small-project services across Texas, New Mexico, and Oklahoma, executed via its proprietary Lean-based GPS methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Construction Projects: Revenue generated through general contracting services for commercial construction projects including hotels, multi-family housing, office spaces, restaurants, car washes, churches, and small renovation projects. Projects are bid and contracted on a per-project basis with fees typically structured as a percentage of construction cost or fixed price contracts.
2. Small Projects Services: Provides smaller-scale construction services including tenant improvements, finish-outs, renovations, ADA upgrades, facility repairs, rebranding updates, and custom scoped projects. These projects are typically shorter duration with their own contracting structure.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Greenstreet is a commercial general contractor that delivers design-build and construction services—including hotels, multi-family housing, offices, retail, restaurants, car washes, churches, and tenant improvements—across Texas and New Mexico. Projects are executed under the company's proprietary Greenstreet Production System (GPS), a Lean Construction-based project management methodology that combines takt scheduling, visual communication, and trade partner collaboration to reduce waste and meet schedule and budget targets.

Product overview

Greenstreet is a commercial construction company offering general contracting services across Texas and New Mexico. The company operates as a single unified service provider combining commercial construction, hospitality/multi-family construction, and small projects services. Their work is distinguished by their proprietary GPS (Greenstreet Production System) methodology grounded in Lean Construction principles, which they apply across all project types. They also pioneered design-build services in the region, integrating design and construction delivery for enhanced client collaboration. Project portfolio spans hotels, office spaces, restaurants, car washes, apartments, and churches.

Differentiator

Problem solved

Functional benefit

Brands

• GPS (Greenstreet Production System): A construction management system built on Lean Construction principles that eliminates waste, maximizes value, and drives efficiency at every stage of a project.

Products and services

• Commercial Construction Services Full-service general contracting for commercial construction projects including offices, retail, industrial, and institutional buildings across Texas and New Mexico.
• Hospitality + Multi-Family Construction Specialized construction services for hotels, resorts, and multi-family residential projects, including student housing and branded properties such as Marriott, Holiday Inn, Hampton Inn, and La Quinta.
• Small Projects Services Construction services for smaller-scale projects including tenant improvements, finish-outs, renovations, ADA upgrades, facility repairs, rebranding, and custom scoped work.
• Design-Build Services Integrated design and construction delivery pioneered by Greenstreet in the Texas region, offering clarity, collaboration, and trust by combining design and build under a single contract.
• Greenstreet Production System (GPS) Proprietary project management and construction methodology based on Lean Construction principles, designed to eliminate waste, maximize value, and drive efficiency throughout project phases.

Quantifiable outcome

• 1,000+ projects completed across Texas and New Mexico
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McCarthy Building Companies: McCarthy is a large national employee-owned commercial GC with significant Texas and Southwest presence. Comparable to Greenstreet in commercial construction for hospitality and multifamily, with similar self-perform capabilities and employee-ownership culture.
• Turner Construction Company: Turner Construction is one of the largest commercial GCs in the U.S., with extensive Texas operations through its Austin and Dallas offices. Comparable to Greenstreet in commercial construction delivery for hospitality, multifamily, and office, though at much larger scale and broader service portfolio.
• Hensel Phelps: Hensel Phelps is a large national employee-owned commercial GC with major operations in Texas, particularly DFW. Comparable to Greenstreet in hospitality and multifamily delivery, with overlapping use of integrated delivery methods and a similar employee-ownership structure.
• Balfour Beatty Construction: Balfour Beatty operates a major commercial construction business in Texas and the Southwest with offices in Dallas and Austin. Comparable to Greenstreet in commercial GC services for hospitality and multifamily, though at significantly larger scale and broader geographic footprint.
• Brasfield & Gorrie: Brasfield & Gorrie is a large, employee-owned commercial GC headquartered in Birmingham, AL with offices across the Southeast, Texas, and Mid-Atlantic. Comparable to Greenstreet in commercial general contracting services and employee-ownership culture, though significantly larger in scale and geographic reach.
• AECOM Hunt: AECOM Hunt is the commercial construction arm of AECOM with significant Texas presence. Comparable to Greenstreet in commercial GC services across hospitality and multifamily, operating at much larger scale and with broader parent-company resources.

Regional players

• Hill & Wilkinson Construction Group: Hill & Wilkinson is a Texas-based commercial GC founded in 1968, headquartered in Plano, serving the DFW and broader Texas market. Comparable to Greenstreet in regional commercial construction with similar project types including multifamily and hospitality.
• Flintco: Flintco is a Native American-owned commercial construction GC founded in 1908, headquartered in Tulsa with major Texas and Oklahoma operations. Directly comparable to Greenstreet as a regional commercial GC serving hospitality, multifamily, and institutional clients across overlapping Southwest geographies.
• Manhattan Construction Company: Manhattan Construction is a 125-year-old commercial GC operating across Texas, Oklahoma, Florida, and the Southeast. Comparable to Greenstreet in regional commercial construction focus, hospitality/multifamily delivery, and family/founder-influenced ownership culture.

Direct peers

• SpawGlass: SpawGlass is a Texas-based commercial construction GC founded in 1953, headquartered in Austin with offices across the state. Directly comparable to Greenstreet in Texas regional commercial construction, multifamily and hospitality delivery, and employee-ownership culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/g-greenstreet-inc
• Instagraminstagram.com/greenstreet.construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstreet