WashCard Systems
WashCard Systems, founded in 1990 and headquartered in Centerville, Minnesota, provides payment processing hardware, mobile loyalty software (UWashApp), and marketing solutions to independent car wash operators across the United States, operating as a subsidiary of D&S Car Wash Supply.
- Company typePrivate
- Founded1990
- HeadquartersHugo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WashCard Systems does
WashCard Systems is a private US company founded in 1990 and headquartered in Centerville, Minnesota, operating as a subsidiary of D&S Car Wash Supply. It specializes in payment processing hardware and mobile loyalty software for independent car wash operators competing against corporate chains and tunnel washes. Its core products include the All-Access Payment System (an EMV- and PCI-certified card reader that uniquely accepts tap-to-pay, chip, swipe, mobile app payments, Apple Pay, Google Pay, and Samsung Pay through a single device), UWashApp (a customizable mobile loyalty platform supporting memberships, fleet and business accounts, wash packages, umbrella/bad-weather rewash policy, virtual punch cards, invite-a-friend referrals, and Star Rewards), the WashCard BayStation meter box for self-serve bays, and the WashCard Cashless Payment Station for automatic bays. Supporting offerings include sign packages and subsidized website hosting through partner Build Labs.
The company monetizes through a mix of one-time hardware sales, recurring per-location UWashApp subscriptions, transaction-based payment processing fees, signage sales, and resold website hosting services. Go-to-market is multi-channel: a direct sales team handling inbound phone and web leads, distribution through parent company D&S Car Wash Supply reaching operators nationwide, support-technician-driven reorders for existing customers, and an active trade show and content marketing presence (NATSO Connect, SCWA Expo, ICA Car Wash Show, NACS Show, Women in Carwash Conference, blog, email, and social channels). The team is small (1-10 employees) split across Minnesota and Missouri, with marketing leadership including Marketing Director Amy Olson and Marketing Coordinator Kayla Knudsen.
WashCard targets four customer segments — independent car wash operators (primary), self-serve bay operators, in-bay automatic operators, and fleet/commercial accounts — within the United States. There are no disclosed patents, trademarks, regulatory actions, M&A activity, funding rounds, or institutional investors. Operating geographies are US-only, and the company has not disclosed revenue, customer count, or unit economics.
WashCard Systems firmographics
Firmographics- Name
- WashCard Systems
- Legal name
- WashCard Systems, Inc.
- Website
- https://washcard.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WashCard Systems, founded in 1990 and headquartered in Centerville, Minnesota, provides payment processing hardware, mobile loyalty software (UWashApp), and marketing solutions to independent car wash operators across the United States, operating as a subsidiary of D&S Car Wash Supply.
- Ownership category
- akta.pro rank
WashCard Systems industry classification
Industry- Product category
- Car Wash Payment and Loyalty Technology
- NAICS
- Car Washes (811192)
- akta.pro primary industry
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)
Keywords
Where WashCard Systems is headquartered
LocationHeadquarters
- HQ city
- Hugo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WashCard Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Hardware Sales: Sale of payment hardware including All-Access Payment System readers, BayStation meter boxes, and Cashless Payment Stations. Hardware is programmed with each client's unique payment processing details at headquarters during fulfillment.
- UWashApp Subscription: Recurring monthly subscription fee per location for access to UWashApp and its full feature set including loyalty programs, fleet accounts, and membership management.
- Payment Processing: Transaction-based payment processing fees with competitive standard rates per transaction. No hidden processing or set-up fees. Works with preferred trusted payment facilitators.
- Website Hosting Services: Website hosting packages offered through partner Build Labs including Hosting Plus, Storyteller, Traffic Builder, and Locator website packages for car wash operators.
- Sign Packages: Sale of signage packages for car washes including 'Get Started' signage, 'Learn More' promotional signage, and service instruction signage with QR codes for UWashApp onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | UWashApp - Recurring monthly subscription per location |
| Hybrid | One time/ perpetual license | Tap&App Bundle - Hardware + Software combination |
| Subscription | Monthly | Website Packages through Build Labs |
| Transaction based/ take rate | Pay-as-you-go | Fleet Program - Business account pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
WashCard Systems product offering
Product offeringCore offering
WashCard Systems sells hardware payment readers (All-Access Payment System, BayStation meter box, Cashless Payment Station) and a mobile loyalty software application (UWashApp) that together enable independent car wash operators to accept every cashless payment method (tap-to-pay, chip, swipe, Apple Pay, Google Pay, Samsung Pay) and run customizable loyalty programs including memberships, fleet accounts, referral rewards, and umbrella rewash policies. Products are typically sold as standalone hardware or bundled as the Tap&App Bundle combining the reader with UWashApp software.
Product overview
WashCard Systems offers a comprehensive product portfolio for independent car wash operators, centered on payment processing technology and customer loyalty solutions. The core offering consists of the All-Access Payment System (hardware payment reader accepting all cashless payment methods) paired with the UWashApp mobile loyalty application. These can be purchased separately or bundled as Tap&App for combined functionality. Additional products include the BayStation meter box for self-serve bays, Cashless Payment Station for automatic bays, Sign Packages for marketing materials, and Fleet Programs for business account management. The ecosystem enables operators to accept modern payment methods, manage customer loyalty programs, and compete with corporate chain car washes.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Access Payment System Hardware payment reader that accepts all cashless payment methods including tap-to-pay, chip, swipe, UWashApp, and digital wallets (Apple Pay, Google Pay, Samsung Pay). EMV and PCI certified for secure transactions. Designed for car wash operators.
- UWashApp Mobile loyalty application enabling memberships, business/fleet accounts, wash packages, umbrella policy (bad weather rewash), virtual punch cards, referral rewards, and Star Rewards programs with customizable branding. Sold as a recurring monthly subscription per location.
- Tap&App Bundle
- WashCard BayStation
- WashCard Cashless Payment Station
- Fleet Programs
Quantifiable outcome
- 278 new app customers with 273 returning for second wash in 60 days from signage alone
- +4 more outcomes
Companies that use WashCard Systems
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
WashCard Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WashCard Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Build LabsminorDigital partner providing website hosting, design, and development services for car wash operators. Starting March 1, 2023, Build Labs maintains website hosting for WashCard customers. WashCard subsidizes introductory pricing on website packages (Storyteller, Traffic Builder, Locator) as part of the partnership.
- D&S Car Wash SupplycoreParent company and primary distribution channel for WashCard products. D&S Car Wash Supply offers WashCard All-Access Payment Systems and UWashApp to their nationwide customer base of car wash operators. Mike Wagner, VP of Sales and Marketing at D&S, stated WashCard All-Access technology will bring new sales and building opportunities to car wash operators utilizing D&S systems.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
WashCard Systems competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WashCard Systems social profiles
Digital presenceWashCard Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
WashCard Systems leadership team
Management profileNumber of profiles
Profiles2 records
WashCard Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WashCard Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WashCard Systems
What does WashCard Systems do?
WashCard Systems sells hardware payment readers (All-Access Payment System, BayStation meter box, Cashless Payment Station) and a mobile loyalty software application (UWashApp) that together enable independent car wash operators to accept every cashless payment method (tap-to-pay, chip, swipe, Apple Pay, Google Pay, Samsung Pay) and run customizable loyalty programs including memberships, fleet accounts, referral rewards, and umbrella rewash policies. Products are typically sold as standalone hardware or bundled as the Tap&App Bundle combining the reader with UWashApp software.
Is WashCard Systems a public or private company?
WashCard Systems is a private company. It is classified as corporate owned and is currently operating.
When was WashCard Systems founded?
WashCard Systems was founded in 1990. It employs 1 to 10 people.
Where is WashCard Systems based?
WashCard Systems is headquartered in Hugo, United States, in the North America region.
How does WashCard Systems make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are UWashApp Subscription, payment Processing, website Hosting Services and sign Packages.
Does WashCard Systems have an API?
No public API is recorded for WashCard Systems.
What industry is WashCard Systems in?
WashCard Systems's product category is Car Wash Payment and Loyalty Technology. Its primary akta.pro industry code is HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices. Its NAICS code is 811192.