Major Brands Oil
Major Brands Oil is a Holland, Michigan-based regional lubricant distributor founded in 1981 serving Michigan, Northern Indiana, and Ohio with Shell, Quaker State, Pennzoil, Valvoline, and private-label products via Shopify e-commerce, phone sales, and bulk tanker truck delivery.
- Company typePrivate
- Founded1981
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Major Brands Oil does
Major Brands Oil is a Holland, Michigan-based regional lubricant and oil distributor founded in 1981, serving retail consumers, commercial trucking fleets, industrial manufacturers, and marine operators across Michigan, Northern Indiana, and Ohio. The company operates from its headquarters at 611 Ottawa Avenue in Holland and a warehouse at 14140 E 10 Mile Rd in Warren, Michigan, and runs a fleet of dry and tanker trucks for bulk delivery alongside a Shopify-powered e-commerce storefront and a 1-800 phone sales channel.
Its product portfolio spans automotive motor oils, heavy-duty diesel lubricants, industrial hydraulic fluids and gear oils, marine-specific lubricants, diesel exhaust fluid (DEF), antifreeze and coolants, transmission fluids, shop supplies, and car wash equipment. Major Brands Oil holds Shell Alliance Distributor status as its flagship brand relationship and also distributes Pennzoil, Quaker State, Valvoline, Emerson Industrial Products, Master Fluid Solutions, Liqui Moly, Petit, and Motor City Wash Works, supplemented by an in-house Major Brands private-label lubricant line that provides a price-tiered alternative to the national brands.
Revenue is generated through one-time unit sales of branded and private-label lubricants at SKU-level pricing (e.g., $602-$1,482 per 55-gallon drum depending on viscosity and brand; $31-$54 per 6-quart pack) plus transaction-based bulk and tanker truck deliveries to commercial and industrial customers. The go-to-market is sales-led and multi-channel: a 24/7 Shopify storefront targets retail consumers and small businesses, while toll-free phone sales and direct delivery capture larger commercial and industrial accounts. The company completed the acquisition of Central Oil on 2020-12-03 and has since extended its portfolio with Liqui Moly (June 2024), Petit car wash bays, and Motor City Wash Works components.
Major Brands Oil firmographics
Firmographics- Name
- Major Brands Oil
- Legal name
- Major Brands Oil
- Website
- https://majorbrandsoil.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Major Brands Oil is a Holland, Michigan-based regional lubricant distributor founded in 1981 serving Michigan, Northern Indiana, and Ohio with Shell, Quaker State, Pennzoil, Valvoline, and private-label products via Shopify e-commerce, phone sales, and bulk tanker truck delivery.
- Ownership category
- akta.pro rank
Major Brands Oil industry classification
Industry- Product category
- Lubricant Distribution
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)
- akta.pro secondary industry
- Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
Keywords
Where Major Brands Oil is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Major Brands Oil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail and Wholesale Lubricant Sales: Major Brands Oil generates revenue through the sale of automotive oils, lubricants, heavy-duty lubricants, industrial machining oils, marine products, antifreeze, DEF, shop supplies, and aftermarket automotive products to both individual consumers and commercial/business customers via its Shopify e-commerce storefront and direct sales team.
- Bulk and Tanker Truck Deliveries: The company delivers larger volumes of oil, ATF, and lubricants via a fleet of dry and tanker trucks to support commercial and industrial business customers in the Michigan, Northern Indiana, and Ohio region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Full Synthetic (e.g., Shell Rotella T6 5W-40) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Synthetic Blend (e.g., Shell Rotella T5 10W-30) |
| Unit Pricing | Pay-as-you-go | 5-Gallon Pail — Triple Protection (e.g., Shell Rotella T4 10W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Straight Grade (e.g., Shell Rotella T1 50) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Premium Full Synthetic (e.g., Pennzoil Ultra Platinum 0W-40) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — High Mileage Conventional (e.g., Pennzoil High Mileage 10W-40) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Synthetic Blend (e.g., Valvoline Durablend 10W-30) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Conventional (e.g., Valvoline 10W-40) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Conventional (e.g., Valvoline 10W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Conventional (e.g., Valvoline 10W-30) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — High Mileage Synthetic Blend (e.g., Valvoline Max Life 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Full Synthetic (e.g., Quaker State Ultimate Durability 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Conventional (e.g., Formula Shell 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Synthetic Blend (e.g., Pennzoil Gold Dexos 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Synthetic Blend (e.g., Valvoline 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Major Brands High Mileage (e.g., 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Full Synthetic (e.g., Quaker State Ultimate Durability 0W-20) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — High Mileage (e.g., Quaker State Defy 5W-30) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Conventional (e.g., Formula Shell 5W-20) |
| Unit Pricing | Pay-as-you-go | 24-Quart Ecobox — High Mileage (e.g., Quaker State Defy 5W-30) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Heavy Duty Conventional (e.g., Valvoline SAE 30W) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Major Brands Synthetic Blend (e.g., 5W-30 SN/GF-5) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Major Brands Synthetic Blend (e.g., 5W-20 SN/GF-5) |
| Unit Pricing | Pay-as-you-go | 55-Gallon Drum — Major Brands Synthetic Blend (e.g., 10W-30 SN/GF-5) |
| Unit Pricing | Pay-as-you-go | 24-Quart Ecobox — Synthetic Blend (e.g., Pennzoil Gold Dexos 5W-30) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Synthetic Blend (e.g., Valvoline Durablend 5W-30) |
| Unit Pricing | Pay-as-you-go | 6-Quart Pack — Synthetic Blend (e.g., Valvoline Durablend 5W-20) |
| Transaction based/ take rate | Pay-as-you-go | Bulk/Tanker Truck Orders — Commercial and Industrial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Major Brands Oil product offering
Product offeringCore offering
Major Brands Oil distributes branded and private-label automotive oils, heavy-duty diesel lubricants, industrial hydraulic fluids and machining oils, marine lubricants, transmission fluids, antifreeze, DEF, and shop supplies to consumers, commercial fleets, and industrial customers across Michigan, Northern Indiana, and Ohio. The company sells through a Shopify e-commerce storefront for retail and small business orders and delivers larger volumes via a fleet of dry and tanker trucks.
Product overview
Major Brands Oil is a lubricant and oil distribution company serving Michigan, Northern Indiana, and Ohio. The company operates as an authorized distributor for major oil brands including Shell (Rotella), Quaker State, Pennzoil, and Valvoline, while also offering its own private-label Major Brands lubricant line. Product portfolio spans passenger vehicle motor oils, heavy-duty diesel lubricants, industrial hydraulic fluids and gear oils, marine products, transmission fluids, antifreeze, and diesel exhaust fluid (DEF). The company provides bulk delivery services via tanker trucks for commercial and industrial customers, alongside retail e-commerce for smaller quantities.
Differentiator
Problem solved
Functional benefit
Products and services
- Shell Rotella Heavy-Duty Diesel Engine Oils Heavy-duty diesel engine oils including Shell Rotella T6 Full Synthetic, T5 Synthetic Blend, T4 Triple Protection, and T1 Straight Grade, plus Shell Rotella greases and coolants, designed for commercial trucking and diesel applications.
- Quaker State Motor Oils Quaker State motor oils including Ultimate Durability Full Synthetic, High Mileage (Defy), Euro Full Synthetic, and conventional motor oil formulations for passenger vehicles.
- Pennzoil Motor Oils Pennzoil motor oils including Ultra Platinum Full Synthetic, Platinum Full Synthetic, High Mileage, and Gold Synthetic Blend formulations with PurePlus technology for passenger vehicles.
- Valvoline Motor Oils Valvoline motor oils including Durablend Synthetic Blend, Max Life High Mileage, and conventional formulations for passenger and heavy-duty vehicles.
- Major Brands Private Label Lubricants Major Brands' own line of lubricants including High Mileage motor oils, Synthetic Blend formulations, CK4 heavy-duty oils, hydraulic fluids, gear oils, and antifreeze products.
- Industrial Lubricants and Hydraulic Fluids Industrial products including hydraulic fluids (AW32, AW46, AW68), gear oils, way lubricants, Emerson industrial products, and specialty oils for manufacturing machinery.
- Marine Lubricants and Antifreeze Marine-specific lubricants including 4T motor oils, 2T DFI motor oils, PWC oils, gear oils, ATF, and antifreeze designed for marine engines and boats.
- Bulk Oil and Tanker Truck Delivery Service Bulk oil delivery service using a fleet of dry and tanker trucks for large-volume commercial and industrial customers requiring regular lubricant supply of oil, ATF, and lubricants across Michigan, Northern Indiana, and Ohio.
- Diesel Exhaust Fluid (DEF) Diesel exhaust fluid products including GoGreen DEF and Major Brands DEF in various sizes for SCR emissions systems in diesel vehicles.
- Transmission Fluids Automatic and manual transmission fluids including ATF, CVT fluid, synchromesh fluid, and heavy-duty transmission oils for various vehicle applications.
- Antifreeze and Coolants
Companies that use Major Brands Oil
Customer profileSegments5 records
Ideal customer profiles4 records
Major Brands Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Major Brands Oil partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Shell (Shell Lubricants / Shell Alliance Program)coreMajor Brands Oil is a Shell Alliance Distributor, carrying the full range of Shell lubricant products including Shell Rotella (diesel engine oils), Shell Gadus (greases), Shell Spirax (transmission fluids), Shell Tellus (hydraulic fluids), Shell Corena, Shell Turbo, Formula Shell, and Shellzone. The Shell partnership is the company's flagship brand relationship, providing credibility across diesel, automotive, industrial, and marine segments.
- Emerson (Emerson Industrial Products)coreMajor Brands Oil distributes Emerson Industrial Products including hydraulic fluids (AW32, AW46, AW68), gear oils (EP 100, EP 150, EP 220), R&O oils, spindle oils, way lubricants, and cutting oils. Emerson products target industrial manufacturing and precision machinery customers.
- Master Fluid SolutionsminorMajor Brands Oil distributes Master Fluid Solutions products, a brand specializing in industrial metalworking fluids and precision machining lubricants, targeting manufacturing and industrial customers.
- Liqui MolyminorMajor Brands Oil announced in June 2024 the addition of Liqui Moly oils, additives, greases, and car care products to their portfolio, targeting service centers, truck fleets, heavy-duty operators, and marinas.
- Petit (Car Wash Bays)minorMajor Brands Oil partnered with Petit brand car wash bays as part of its commitment to Michigan car wash businesses, adding specialized car wash equipment to its product offering.
- Motor City Wash WorksminorMajor Brands Oil added Motor City Wash Works components to its product offering, supporting Michigan car wash businesses with specialized washing components alongside Petit brand car wash bays.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Major Brands Oil competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights6 records
Customer concentration
Major Brands Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Major Brands Oil leadership team
Management profileNumber of profiles
Profiles1 record
Major Brands Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Major Brands Oil M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Major Brands Oil
What does Major Brands Oil do?
Major Brands Oil distributes branded and private-label automotive oils, heavy-duty diesel lubricants, industrial hydraulic fluids and machining oils, marine lubricants, transmission fluids, antifreeze, DEF, and shop supplies to consumers, commercial fleets, and industrial customers across Michigan, Northern Indiana, and Ohio. The company sells through a Shopify e-commerce storefront for retail and small business orders and delivers larger volumes via a fleet of dry and tanker trucks.
Is Major Brands Oil a public or private company?
Major Brands Oil is a private company. It is classified as unknown and is currently operating.
When was Major Brands Oil founded?
Major Brands Oil was founded in 1981. It employs 11 to 50 people.
Where is Major Brands Oil based?
Major Brands Oil is headquartered in Holland, United States, in the North America region.
How does Major Brands Oil make money?
Two revenue lines are on record. Retail and Wholesale Lubricant Sales are the primary driver. The others are bulk and Tanker Truck Deliveries.
Does Major Brands Oil have an API?
No public API is recorded for Major Brands Oil.
What industry is Major Brands Oil in?
Major Brands Oil's product category is Lubricant Distribution. Its primary akta.pro industry code is EUALAJAE, Lubricants Distribution & Wholesale (Bulk, Packaged, B2B), with a secondary code of EUALAJAF, Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online). Its NAICS code is 424720 and its SIC code is 5172.