LoKation
LoKation Real Estate is a privately held full-service independent real estate brokerage operating 19 offices across 6 U.S. states through a network of 800+ agents. It provides residential, luxury, and commercial brokerage services with integrated mortgage, title, escrow, insurance, and renovation subsidiaries under one platform.
- Company typePrivate
- Founded2014
- HeadquartersPompano Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What LoKation does
LoKation Real Estate, legally The K Company Realty, LLC dba LoKation, is a privately held full-service independent real estate brokerage founded in 2014 and headquartered in Pompano Beach, Florida. The company operates 19 office locations across six U.S. states (Florida, Colorado, Georgia, Alabama, Texas, South Carolina) through a network of 800+ agents serving residential, luxury, and commercial real estate transactions. In 2024, LoKation facilitated over $5 billion in transactions and ranked #11 among U.S. independent brokerages by RealTrends and #24 by agent count.
The company's core technology stack includes the kvCore platform for agent productivity and marketing automation, ShowcaseIDX-powered property search on the web, AI-assisted listing description tools, and the LoKation Home Search mobile app for iOS and Android that connects consumers directly with agents. Distribution is broad: listings syndicate across 750+ websites including Realtor.com, Homes.com, and Zillow, with international reach into 44 countries and 14 languages. LoKation also operates Matterport-powered 3D virtual tours as a standard listing feature.
The business model is a vertically integrated brokerage plus services platform. Primary revenue comes from real estate commissions on buying and selling transactions, supplemented by in-house mortgage origination (LoKation Mortgage Center / The Mortgage Center), title and escrow (The Closing Team), homeowners and renters insurance (K Insurance Services), and the REvitalize concierge renovation program that fronts pre-sale renovation costs. Pricing is per-transaction and negotiable. The company has formed LoKation Connect as a standalone PropTech subsidiary to commercialize its technology stack, and launched the ACE Program in 2025 to formalize agent education. LoKation is privately held with no disclosed outside institutional investors, led by CEO Nathan Klutznick and COO Jonathan Lickstein.
LoKation firmographics
Firmographics- Name
- LoKation
- Legal name
- The K Company Realty, LLC dba LoKation
- Website
- https://lokationre.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LoKation Real Estate is a privately held full-service independent real estate brokerage operating 19 offices across 6 U.S. states through a network of 800+ agents. It provides residential, luxury, and commercial brokerage services with integrated mortgage, title, escrow, insurance, and renovation subsidiaries under one platform.
- Ownership category
- akta.pro rank
LoKation industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)
Keywords
Where LoKation is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
LoKation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential, luxury, and commercial properties. Commissions are negotiable and typically split between buyer's and seller's agents.
- In-House Services (Mortgage, Title, Insurance): Bundled services including mortgage financing through LoKation Mortgage, title and escrow through The Closing Team, and insurance through K Insurance Services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Traditional commission-based real estate services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
LoKation product offering
Product offeringCore offering
LoKation Real Estate is a full-service independent real estate brokerage that facilitates residential, luxury, and commercial property transactions for buyers and sellers through a network of 800+ agents across 19 offices in 6 states. The company bundles mortgage financing, title and escrow, insurance, and renovation services into a one-stop experience, supported by proprietary technology including a consumer mobile property search app and AI-powered listing tools.
Product overview
LoKation Real Estate operates as a full-service real estate brokerage offering a platform-plus-services model. The core product is the LoKation Property Search Platform powered by ShowcaseIDX, supported by the LoKation Home Search mobile app for iOS and Android. The company provides integrated ancillary services including LoKation Mortgage Center for financing, The Closing Team for title and escrow, and K Insurance Services for property coverage. Specialized offerings include LoKation Luxury (luxury property concierge), REvitalize Program (renovation services), New Construction Search, and the ACE Program for agent education. The technology stack includes kvCore for marketing and Matterport for virtual tours. LoKation has also formed LoKation Connect as a standalone PropTech subsidiary. With offices across Florida, Colorado, Texas, Georgia, Alabama, and South Carolina, the brokerage facilitated over $5 billion in transactions in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- LoKation Connect: Standalone PropTech company providing technology solutions for the real estate platform
- The Closing Team
- The Mortgage Center
- K Insurance Services
- REvitalize
- ACE Program
Products and services
- Residential Real Estate Brokerage
- LoKation Luxury
- Commercial Real Estate Services
- LoKation Mortgage Center
- The Closing Team
- K Insurance Services
- REvitalize Program
- LoKation Home Search App
- LoKation Property Search Platform
- New Construction Search
- LoKation Connect
Quantifiable outcome
- Over $5 billion in transactions facilitated in 2024
- +4 more outcomes
Companies that use LoKation
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
LoKation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
LoKation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The Closing TeamcoreIn-house title company and escrow services provider recommended by LoKation for seamless closing experiences. Offers streamlined processes, experienced professionals familiar with LoKation transactions, and reduced risk of errors.
- LoKation Mortgage / The Mortgage CentercoreIn-house mortgage financing services providing loan officers to assist buyers with financing during real estate transactions.
- K Insurance ServicescoreInsurance services company offering homeowners, renters, and flood insurance products. Located at lokationre.com/insurance with phone 866-236-2721.
- kvCorecoreTechnology platform used by LoKation agents for lead generation, marketing automation, and transaction management. Provides cutting-edge platform with instant social media templates.
- Realtor.com, Homes.com, ZillowcoreMajor real estate search portals where LoKation listings are distributed. Properties are listed on 750+ websites including these major portals.
- Kids in Distress (KID, Inc.)minorCharitable organization supported by LoKation through sponsorship of events like the 10th Annual Duck Fest Derby, fundraising teams, and network support.
- Alzheimer's AssociationminorCharity supported through participation in Walk to End Alzheimer's events. LoKation exceeded their $10,000 fundraising goal.
- American Cancer SocietyminorCancer research and support organization supported by LoKation through charitable initiatives.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
LoKation competitors and assessment
Company assessmentDirect peers
- HomeSmart: Large U.S. independent brokerage with similar agent-centric model and aggressive recruitment growth. Comparable as a direct independent brokerage competitor ranked near LoKation in RealTrends lists.
- Compass: Tech-forward national residential brokerage with integrated agent platform, similar full-service model, and emphasis on luxury and urban markets. Directly comparable in offering bundled services and proprietary technology.
- eXp Realty: Cloud-based independent brokerage with a large agent network operating across the U.S. Comparable in independent contractor agent model, multi-state expansion, and technology-driven GTM.
- Howard Hanna Real Estate: Family-owned independent brokerage with similar multi-state presence in the Eastern U.S. and residential focus. Comparable in offering in-house mortgage and ancillary services alongside brokerage.
- Douglas Elliman: Residential brokerage with strong luxury segment focus and similar geographic exposure to Florida and the Northeast. Comparable in luxury property concierge services and high-end market positioning.
- Redfin: Tech-enabled residential brokerage with consumer-facing search app, agent network, and discount commission model. Comparable in mobile-first property search (LoKation Home Search app) and consumer-direct GTM.
Broad incumbents
- Berkshire Hathaway HomeServices: National franchise brokerage network with strong brand recognition and multi-state coverage. Comparable as a larger incumbent LoKation competes against for agents and listings in shared markets.
- Anywhere Real Estate (formerly Realogy): Parent of Coldwell Banker, Century 21, Sotheby's International Realty, and Better Homes and Gardens. Broad incumbent offering franchise-based brokerage across all price points and geographies, competing for LoKation's agents and listings.
Emerging players
- Offerpad: iBuyer and tech-enabled home solutions company operating in multiple Sun Belt states. Comparable in target geographies (FL, TX, GA, CO) and in offering a renovated, move-in ready home product similar to REvitalize's value proposition.
- Real Brokerage: Tech-enabled, agent-centric brokerage with rapid agent growth and similar Sun Belt expansion strategy. Comparable in independent contractor model, technology-led GTM, and trajectory up the RealTrends rankings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights4 records
Customer concentration
LoKation social profiles
Digital presenceLoKation financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoKation leadership team
Management profileNumber of profiles
Profiles9 records
LoKation subsidiaries and ownership
Company hierarchySubsidiaries6 records
LoKation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoKation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoKation
What does LoKation do?
LoKation Real Estate is a full-service independent real estate brokerage that facilitates residential, luxury, and commercial property transactions for buyers and sellers through a network of 800+ agents across 19 offices in 6 states. The company bundles mortgage financing, title and escrow, insurance, and renovation services into a one-stop experience, supported by proprietary technology including a consumer mobile property search app and AI-powered listing tools.
Is LoKation a public or private company?
LoKation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoKation founded?
LoKation was founded in 2014. It employs 501 to 1,000 people.
Where is LoKation based?
LoKation is headquartered in Pompano Beach, United States, in the North America region.
How does LoKation make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are in-House Services (Mortgage, Title, Insurance).
Who are LoKation's main competitors?
Direct peers on record are HomeSmart, Compass, eXp Realty, Howard Hanna Real Estate, Douglas Elliman and Redfin. Broad incumbents are Berkshire Hathaway HomeServices and Anywhere Real Estate (formerly Realogy). Emerging players are Offerpad and Real Brokerage.
Does LoKation have an API?
No public API is recorded for LoKation.
What industry is LoKation in?
LoKation's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531210 and its SIC code is 6531.