AllSafe

What AllSafe does

AllSafe is a Dutch self-storage operator founded in 1999, headquartered in Weesp, the Netherlands, and operating a nationwide network of 50+ modern storage locations across all Dutch provinces with an additional 20+ sites in development. The company serves three primary customer segments — private individuals needing household, furniture, hobby, or transitional storage; small and medium businesses requiring inventory, archive, seasonal, webshop, and stock storage along with business address registration; and vehicle owners seeking indoor or outdoor storage for cars, boats, campers, caravans, and motorcycles. Core products are organized into Particuliere Opslag (private storage) and Zakelijke Opslag (business storage), with value-added modules including De Kluis premium vault storage, automated Robotic Storage at Amsterdam Noord and Utrecht West, ALLSAFE Skybox dedicated business units, archive storage, EV charging stations (Laadpalen), and the Engine Rooms premium car-storage sub-brand.

The underlying platform combines physical security infrastructure — individual unit alarms, climate-controlled and heated units, and 24/7 monitoring — with a direct-to-consumer digital layer: a self-serve website with location search, storage calculator, online booking, and tour reservation, complemented by Google Maps integration, paid acquisition across Google Ads, Meta, and LinkedIn, and Klaviyo-powered email retention. AllSafe's business model is weekly subscription rental on flexible week-to-week cancellation terms, supported by a lowest-price guarantee and free transport services (moving trucks and trailers) plus paid pickup/delivery and packing materials. The company has served 300,000+ cumulative customers and competes on nationwide convenience, integrated transport, and product breadth rather than on a single premium niche.

Name

AllSafe

Legal name

AllSafe

Website

https://allsafe.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

AllSafe is a Dutch self-storage operator founded in 1999 with 50+ locations nationwide, offering weekly rental units, vehicle storage, business archive and inventory storage, and premium vault and robotic storage services to private individuals, businesses, and vehicle owners across the Netherlands.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

General Warehousing and Storage (493110), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Residential Full-Service Storage (HSAKAHAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Climate-Controlled Full-Service Storage (HSAKAHAG), Vehicle & Equipment Storage Yards (Laydown/RoRo/Parking) (TLALAAAJ)

Keywords

• Self-storage rental
• Vehicle storage services
• Business storage solutions
• Archive storage services
• Climate-controlled storage

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Offices43 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rental: Weekly rental of storage units to private individuals and businesses. Units range from small personal storage to larger commercial spaces. Weekly cancellation option available.
2. Vehicle Storage Services: Storage for vehicles including cars, boats, campers, caravans, and motorcycles with various indoor/outdoor options.
3. Additional Services: Ancillary services including moving truck/van rental, trailer rental, pickup and delivery service, packing materials sales.
4. Business Services: Commercial offerings including business address registration, webshop storage, archive storage, inventory storage, seasonal storage, and stock storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AllSafe rents self-storage units to private individuals and businesses across the Netherlands through a network of 50+ modern storage locations and 20+ locations in development. Its core offerings include household storage, furniture and hobby storage, vehicle storage (cars, boats, campers, caravans, motorcycles), business storage (inventory, archive, seasonal, stock), and premium vault storage (De Kluis). The company complements its rentals with free moving trucks and trailers, EV charging stations, packing materials, and robotic storage technology at select locations.

Product overview

ALLSafe is a Dutch self-storage company operating a platform-plus-service model with 50+ modern storage locations across the Netherlands and 20+ locations in development. The core offering consists of two main products: Particuliere Opslag (Private Storage) for individual consumers needing household, furniture, and hobby item storage, and Zakelijke Opslag (Business Storage) for enterprises requiring inventory, archive, and stock storage. Additional modules include Voertuigen Opslag (Vehicle Storage) for cars, boats, and campers; De Kluis (The Vault) premium secure vaults; Robotic Storage automated systems; and ALLSAFE Skybox dedicated business storage units. Value-added services include Voordelig Transport (free moving trucks and trailers), Laadpalen (EV charging), and Geconditioneerde Opslag (climate-controlled storage). The company positions itself on 24/7 security, individual unit alarms, flexible week-to-week rental terms, and a lowest price guarantee, serving both private individuals and businesses with nationwide coverage.

Differentiator

Problem solved

Functional benefit

Brands

• De Kluis: A secure vault/safe storage option available at select locations including Almere and Den Haag
• Engine Rooms
• Robotic Storage

Products and services

• Particuliere Opslag (Private Storage) Storage unit rental for private individuals for household items, furniture, hobby materials, and personal belongings, including options like garage boxes, hobby storage, and furniture storage. Targeted at private customers across the Netherlands.
• Zakelijke Opslag (Business Storage) Storage solutions for businesses including inventory storage, archive storage, seasonal storage, and stock storage with nationwide coverage across the Netherlands. Targeted at small and medium businesses, including webshop operators.
• Voertuigen Opslag (Vehicle Storage) Vehicle storage services including car storage, boat storage, camper storage, caravan storage, motorcycle storage, and parking spaces, available in both indoor and outdoor configurations. Targeted at private vehicle owners and collectors.
• De Kluis (The Vault) Premium secure vault storage with high security features for valuable items, available at the AllSafe locations in Almere and Den Haag, with guided tours offered to customers.
• Robotic Storage Automated robotic storage system for efficient storage and retrieval of items, available at select AllSafe locations including Amsterdam Noord Robotic and Utrecht West Robotic.
• ALLSAFE Skybox Premium dedicated storage box service for business customers, providing a secure, dedicated storage space for commercial clients.
• Archiefopslag (Archive Storage) Document and archive storage service for businesses requiring long-term record keeping, supporting archiving compliance needs.
• Voordelig Transport (Affordable Transport) Transport service including free use of moving trucks, trailer rental, and pickup/delivery service to help customers move belongings to their storage unit.
• Laadpalen (Charging Stations) Electric vehicle charging facilities available at AllSafe storage locations for customer convenience, supporting EV-owning customers visiting their units.

Quantifiable outcome

• 300,000+ satisfied customers served
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shurgard Self Storage: Shurgard is the largest publicly listed self-storage operator in Europe with a strong presence in the Netherlands and Belgium. Directly comparable to AllSafe in customer base (consumers + SMBs), product offering (standard units, vehicle storage, business services), and pricing model (monthly recurring rental).
• Safestore Holdings: Safestore is a leading European self-storage operator with strong UK and Paris presence. Directly comparable to AllSafe as a European listed self-storage company serving both consumer and business customers with similar unit-based recurring rental model.
• Big Yellow Group: Big Yellow is a UK-listed self-storage REIT operating in the UK. Comparable in product offering (self-storage units, vehicle storage, business storage) and target customer segments (consumers + SMBs) to AllSafe, though operating in a different geography.

Broad incumbents

• CubeSmart: CubeSmart is a large US self-storage REIT with hundreds of locations. While US-focused, it offers a directly comparable operating model (self-storage rental, climate-controlled units, vehicle storage, business solutions) and serves as a benchmark for valuation and unit economics in the self-storage category.
• Public Storage: Public Storage is the largest self-storage REIT globally with thousands of locations. Comparable to AllSafe in product offering and customer segments but operates at vastly greater scale and with significant real estate ownership — useful as a strategic/financial benchmark for an established self-storage operator.
• Extra Space Storage: Extra Space Storage is a major US self-storage REIT with a third-party management platform. Comparable operating model to AllSafe including climate-controlled units, vehicle/RV storage, and business storage — though at significantly larger scale.
• StorageMart: StorageMart is one of the largest privately held self-storage operators in North America. Comparable operating model and product offering to AllSafe, including climate-controlled units, vehicle storage, and business storage — though at larger scale and in different geography.

Regional players

• Lok'nStore: Lok'nStore is a UK-based self-storage operator. Comparable in product offering and customer base to AllSafe but operates exclusively in the UK — useful as a regional peer benchmark for unit economics and pricing strategies in a different European market.
• City Self Storage: City Self Storage is a Nordic self-storage operator. Comparable in product offering (unit rental, vehicle storage, business solutions) and target segments (consumers + SMBs) to AllSafe, but operates in the Nordics rather than the Netherlands.
• Kangaroo Self Storage: Kangaroo Self Storage operates storage facilities in several European countries. Comparable in product offering and customer segments to AllSafe but serves different national markets — useful as a European peer benchmark.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opslagallsafe
• LinkedInlinkedin.com/company/allsafe
• Facebookfacebook.com/ALLSAFEMiniOpslag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllSafe