Institute for Creation Research

What Institute for Creation Research does

The Institute for Creation Research (ICR) is a federally recognized 501(c)(3) nonprofit ministry founded in 1970 by Dr. Henry Morris and headquartered in Dallas, Texas. It conducts research, education, and communication work supporting young-earth creationism, employing 11–50 staff that includes PhD scientists across geology, genetics, paleontology, physics, and zoology (for example, Director of Research Tim Clarey, Ph.D. in Geology from Western Michigan University, and Research Scientist Jeffrey P. Tomkins, Ph.D. in Genetics from Clemson University). The organization is currently led by President Dr. Randy Guliuzza.

ICR's product surface is content- and media-centric rather than technology-centric. Its core offerings include the monthly Acts & Facts magazine (published since 1972), the quarterly Days of Praise devotional, technical papers, children's Creation Kids materials, four podcasts (Days of Praise, The Creation Podcast, Creation.Live, and Science, Scripture & Salvation) distributed across Apple Podcasts, Spotify, YouTube, and Amazon Music, the short-form That's a Fact video series, a DVD catalog (e.g., Unlocking the Mysteries of Genesis), the ICR School of Creation Apologetics (icr.edu), the Kids on Mission K-6 club, the ICR Discovery Center physical museum, and a global e-commerce store at store.icr.org. There are no proprietary software platforms, APIs, SDKs, or AI/ML systems — technology plays a supporting distribution role.

Revenue is generated primarily through tax-deductible donations and planned giving (via Pushpay and icrgiving.org), retail product sales through the ICR Store, reimbursable speaker expenses plus voluntary honoraria from host churches and schools, and a freemium content model in which most publications and digital content are free. The go-to-market motion is event-driven: ICR dispatches PhD scientists to deliver Creation Seminars, Creation Weekends, Creation Conferences, and in-person or virtual classroom sessions at churches and Christian schools, primarily in the DFW metroplex with remote reach through virtual classrooms. Operating subsidiaries include the ICR Discovery Center, ICR Store, and ICR Education.

Name

Institute for Creation Research

Legal name

Institute for Creation Research

Website

https://icr.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

The Institute for Creation Research (ICR) is a 501(c)(3) nonprofit ministry founded in 1970 that produces young-earth creationist scientific research, publications, podcasts, and educational content for churches, homeschool families, and Christian schools.

Ownership category

akta.pro rank

Product category

Christian Apologetics Publishing and Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Children’s Educational & Curriculum Publishing (MPAJAFAF), Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL)

Keywords

• Creation science research
• Christian apologetics publishing
• Biblical creation education
• Religious media ministry
• Young earth creationism

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a federally recognized 501(c)(3) nonprofit ministry, ICR's primary revenue is from tax-deductible donations from individual supporters and churches. The website prominently features a Donate button and planned giving options.
2. Retail Store Sales: ICR operates an e-commerce store (store.icr.org) selling books, DVDs, apparel, educational materials, and gifts. Physical and digital products are sold at fixed prices, representing a retail revenue stream.
3. Event Fees and Honoraria: Host organizations reimburse ICR speakers for travel expenses and provide an honorarium for speaking engagements at churches and schools. This represents a service-fee revenue component.
4. Publication Subscriptions: ICR offers free email subscriptions to its newsletters (Acts & Facts, Days of Praise, etc.), with print subscriptions also available. This supports donor engagement and long-term giving.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

The Institute for Creation Research is a Bible-based Christian apologetics ministry that conducts creation-science research and translates it into print publications (Acts & Facts magazine, Days of Praise daily devotional, books), digital media (podcasts, radio features, mobile app), educational curricula (Science Education Outreach for gradeschools and homeschool co-ops, the ICR Discovery Center), and live programming (Speaker Service to churches, conferences). Its scientific staff publish in venues such as the Creation Research Society Quarterly and Acts & Facts and produce original research from a young-Earth, biblical-creation framework. The audience is churches, Christian schools, homeschool families, and individual donors seeking apologetics content.

Product overview

Institute for Creation Research offers a comprehensive portfolio of creation science educational resources spanning print publications (Acts & Facts magazine, Days of Praise devotional, Creation Kids materials, Technical Papers), multimedia content (four podcasts including The Creation Podcast, Creation.Live, Days of Praise Podcast, and Science Scripture & Salvation; That's a Fact video series; DVD series), e-commerce store (books, DVDs, apparel), educational programs (ICR School of Creation Apologetics at icr.edu, Kids on Mission junior club), events services (Creation Seminars, Weekends, Conferences, classroom presentations), a mobile app, and the ICR Discovery Center museum. The organization functions as a ministry providing Scripture-affirming research and educational content rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• ICR Discovery Center: Science and earth history discovery center operated by ICR
• ICR Store
• ICR Education
• Acts & Facts
• Days of Praise
• Creation Kids
• Kids on Mission
• That's a Fact

Products and services

• Acts & Facts Magazine Monthly flagship magazine of ICR that delivers creation-science articles, ministry updates, and apologetics content to subscribers and donors.
• Days of Praise Daily Devotional Bible-based daily devotional booklet mailed to subscribers, with science apologetics tied to a scripture passage each day, used by individual supporters and church small groups.
• Science, Scripture, & Salvation Radio Program Daily radio feature produced by ICR that delivers one-minute creation-science and apologetics talks to radio stations across the United States.
• ICR Mobile App Mobile application for iOS and Android that delivers articles, devotionals, audio, video, and donation tools to ICR supporters.
• Science Education Outreach Curriculum K-12 science curriculum series created by ICR scientists and teachers for Christian schools and homeschool co-ops, packaged for classroom adoption.
• ICR Speaker Service Booking service that sends ICR scientists to churches, conferences, and Christian schools for in-person apologetics teaching and Q&A sessions.
• ICR Discovery Center Physical science museum and educational destination in Dallas, Texas that delivers creation-science exhibits, programs, and field-trip experiences for families, schools, and homeschool groups.
• ICR Book and Resource Catalog Catalog of books, DVDs, and educational resources authored or curated by ICR scientists and writers, sold through the ICR Store and partners.
• ICR Podcasts (Reasonable Faith, etc.) Series of ICR-produced podcasts such as "Reasonable Faith" that feature scientists and writers discussing creation-science and apologetics topics.
• ICR Conferences and Events Conferences, seminars, and live events hosted by ICR featuring in-house scientists and guest speakers on creation-science and biblical apologetics topics.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Answers in Genesis: Answers in Genesis is the largest direct competitor in young-earth creation science, producing magazines, books, videos, curricula, and operating the Creation Museum and Ark Encounter. Highly comparable in mission, content format, and target audience.
• Creation Ministries International: Creation Ministries International is a global young-earth creationist ministry publishing magazines, articles, and educational materials from a Christian worldview. Comparable in scope of publications, science focus, and donor-supported funding model.
• Apologia Educational Ministries: Apologia produces homeschool science curricula from a Christian creationist perspective. Directly comparable as a publisher of faith-based science educational materials serving homeschool families.
• Master Books: Master Books publishes homeschool curricula and resources from a young-earth creationist perspective. Comparable in mission and customer base to ICR's homeschool curriculum offerings.
• The Creation Museum: The Creation Museum, operated by Answers in Genesis, is a walk-through biblical history museum presenting young-earth creationist perspectives. Comparable as a physical museum exhibit space, though larger than ICR's Discovery Center.

Broad incumbents

• Reasons to Believe: Reasons to Believe is a Christian apologetics organization promoting an old-earth, progressive creationist view compatible with mainstream science. Overlaps with ICR in faith-and-science publishing but occupies a different theological niche.
• Discovery Institute: Discovery Institute promotes intelligent design and critiques of neo-Darwinian evolution. Comparable as a publisher and think tank in the Christian and science apologetics space, though ideologically distinct from young-earth creationism.
• BioLogos: BioLogos promotes theistic evolution, integrating mainstream evolutionary science with Christian faith. Comparable as a faith-and-science publishing organization targeting Christian audiences, though ideologically opposite to ICR's young-earth stance.
• Moody Publishers: Moody Publishers is a major evangelical publisher producing books, devotionals, and Bible study materials. Comparable in publishing format and Christian audience, though broader in theological scope.
• Crossway: Crossway publishes Christian books, Bibles, and educational resources including the ESV Bible. Comparable as a Christian publisher serving evangelical audiences, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ICRscience
• YouTubeyoutube.com/@DaysofPraise
• Facebookfacebook.com/icrscience

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute for Creation Research