NewQuest Properties
NewQuest Properties is a Houston-based, full-service commercial real estate firm founded in 2001 that develops, leases, and manages a $2.3B portfolio of 100+ retail and mixed-use properties across Texas, Arizona, Georgia, and Louisiana, serving property owners and national retail tenants.
- Company typePrivate
- Founded2001
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NewQuest Properties does
NewQuest Properties (legal entity Home Asset, Inc.) is a Houston-based, full-service commercial real estate firm founded in 2001 that develops, leases, manages, and repositions retail, mixed-use, and increasingly industrial assets. The firm owns and manages a $2.3 billion portfolio spanning more than 100 projects across Texas, Arizona, Georgia, and Louisiana, with select expansion into Illinois via its Asia-Pacific Retail subsidiary. NewQuest employs 150+ brokerage professionals organized around four core service lines: Brokerage Services (land brokerage, landlord representation, tenant representation, investment sales, and an Asia-Pacific specialty practice), Property and Asset Management, Commercial Development and Acquisitions, and Land Acquisitions. The company has been ranked #2 in the Houston area by square footage delivered in 2025 and reports over 24,000 acres sold and $4B+ in development experience over its history.
The firm generates revenue through three primary streams: transaction-based brokerage commissions on lease and sale deals, development fees and asset appreciation from strategic development and repositioning projects, and managed services fees from property and asset management of its owned and third-party portfolio. NewQuest serves two principal customer segments: property owners and developers seeking leasing and sales representation, and national/regional retail brands (including Dick's Sporting Goods, TJ Maxx, HomeGoods, Burlington, Barnes & Noble, Kroger, Dutch Bros, EoS Fitness, and Asian brands such as MINISO and Taroko Sports) seeking site selection and tenant representation. A specialized Asia-Pacific Retail division provides a differentiated go-to-market for Asian retailers and restaurants entering the US market, with active redevelopment projects in Illinois and Texas. Recent strategic activity includes three concurrent groundbreakings in 2025-2026 (Texas Heritage Marketplace, Kyle Park, Seguin Exchange), a 544-acre industrial joint venture with KTH Parts Industries, and the hiring of Matt Parsons (ex-JLL) as EVP to lead the tenant representation platform. The company is private, founder/management-owned, and operates without disclosed institutional or private equity backing.
NewQuest Properties firmographics
Firmographics- Name
- NewQuest Properties
- Legal name
- Home Asset, Inc.
- Website
- https://newquest.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NewQuest Properties is a Houston-based, full-service commercial real estate firm founded in 2001 that develops, leases, and manages a $2.3B portfolio of 100+ retail and mixed-use properties across Texas, Arizona, Georgia, and Louisiana, serving property owners and national retail tenants.
- Ownership category
- akta.pro rank
NewQuest Properties industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Lessors of Other Real Estate Property (53119), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Special Purpose & Alternative Asset Brokerage (BPAJABAH), Multifamily Brokerage (BPAJABAD)
Keywords
Where NewQuest Properties is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NewQuest Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Brokerage Services: Commercial real estate brokerage including tenant representation, landlord representation, investment sales, and land brokerage. Revenue generated through commissions on lease and sale transactions.
- Development: Strategic development and repositioning of commercial real estate assets across the country. Revenue from development fees and asset appreciation.
- Property Management: Property management services for owned and managed portfolio of 100+ projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brokerage services - transaction-based fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NewQuest Properties product offering
Product offeringCore offering
NewQuest Properties is a full-service commercial real estate firm providing Brokerage Services (land brokerage, landlord representation, tenant representation, investment sales, and Asia-Pacific specialty), Property and Asset Management, and Commercial Development and Acquisitions. It also develops and repositionits mixed-use retail centers across Texas and surrounding states, represented to property owners, retail tenants, corporate clients, and investors.
Product overview
NewQuest Properties is a Houston-based full-service commercial real estate firm operating a platform of interconnected services rather than a single unified software product. Its core offerings span Brokerage Services (including Land, Landlord Representation, Tenant Representation, Investment Sales, and Asia-Pacific Specialty), Property Management, and Development/Acquisitions (Commercial Development, Land Acquisitions). The firm also develops and manages a portfolio of branded retail and mixed-use projects including Kyle Park (101-acre mixed-use development), Seguin Town Center (543-acre project), Texas Heritage Marketplace ($400M shopping center), and Naperville Redevelopment (Illinois Asian-focused retail center). The Asia-Pacific Retail Specialty module specifically helps Asian brands enter the US market, representing a specialized vertical within the brokerage platform.
Differentiator
Problem solved
Functional benefit
Brands
- NewQuest Asia-Pacific Retail: A specialized division of NewQuest that focuses on development opportunities in markets with high Asian populations, curating Asian retailers and restaurateurs.
Products and services
- Brokerage Services
- Property Management
- Commercial Development
- Commercial Acquisitions
- Land Acquisitions
- Asia-Pacific Retail Specialty
- Kyle Park
- Seguin Town Center
- Texas Heritage Marketplace
- Naperville Redevelopment
Quantifiable outcome
- Ranked #2 largest commercial real estate developer in Houston Area by square footage delivered in 2025
- +2 more outcomes
Companies that use NewQuest Properties
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
NewQuest Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NewQuest Properties partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KTH Parts Industries Inc.coreOhio-based automotive supplier that has closed on 40 acres in the Seguin Exchange industrial park. Part of a joint venture with NewQuest for developing 250+ acres of industrial space at the 544-acre Seguin Exchange development in Guadalupe County, Texas.
- Matt Parsonscore20-year commercial real estate veteran named as Executive Vice President and Managing Director of Tenant Representation. Newly created role to lead and expand NewQuest's tenant representation platform, recruiting and managing brokers in Texas.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
NewQuest Properties competitors and assessment
Company assessmentDirect peers
- SRS Real Estate Partners: National retail-focused commercial real estate brokerage and investment services firm. Highly comparable to NewQuest in retail tenant representation, landlord representation, and investment sales across similar geographies including Texas.
- Newmark Group: Publicly traded CRE services firm offering leasing, investment sales, and property management. Direct peer in commercial brokerage with similar multi-service platform and competing for similar retail and mixed-use mandates.
- Marcus & Millichap: Publicly traded CRE investment sales brokerage specializing in commercial real estate investment transactions. Direct peer for NewQuest's investment sales and land brokerage services, particularly for smaller/mid-market deals.
- Avison Young: Privately held global CRE services firm offering brokerage, property management, and advisory. Comparable integrated platform with similar focus on principal-led brokerage and tenant/landlord representation.
Regional players
- Transwestern Commercial Services: Houston-headquartered CRE services firm with comparable Texas footprint and similar service mix (brokerage, property management, development advisory). Most direct geographic competitor given shared Houston base.
- Stream Realty Partners: Privately held, Texas-based commercial real estate firm with national expansion. Directly comparable in office, industrial, retail, and investment sales across Sun Belt markets including Dallas, Houston, and Austin.
Broad incumbents
- CBRE Group: Largest global commercial real estate services firm. Competes with NewQuest across tenant representation, investment sales, and property management but at much greater scale with institutional capital markets capability.
- JLL: Global CRE services firm that recently lost Matt Parsons to NewQuest. Directly competes across brokerage, property management, and capital markets; NewQuest's tenant rep build-out explicitly targets the kind of platform JLL operates.
- Cushman & Wakefield: Global CRE services firm competing across leasing, investment sales, and property management. Larger but overlapping with NewQuest in retail and mixed-use mandates nationally.
- Colliers International: Global CRE services and investment management firm. Comparable in brokerage and property management services with similar client mix of corporate occupiers and investors across US markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NewQuest Properties social profiles
Digital presenceNewQuest Properties compliance and trust
Trust signalCompliance1 record
NewQuest Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewQuest Properties leadership team
Management profileNumber of profiles
Profiles11 records
NewQuest Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
NewQuest Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewQuest Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewQuest Properties
What does NewQuest Properties do?
NewQuest Properties is a full-service commercial real estate firm providing Brokerage Services (land brokerage, landlord representation, tenant representation, investment sales, and Asia-Pacific specialty), Property and Asset Management, and Commercial Development and Acquisitions. It also develops and repositionits mixed-use retail centers across Texas and surrounding states, represented to property owners, retail tenants, corporate clients, and investors.
Is NewQuest Properties a public or private company?
NewQuest Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewQuest Properties founded?
NewQuest Properties was founded in 2001. It employs 101 to 250 people.
Where is NewQuest Properties based?
NewQuest Properties is headquartered in Houston, United States, in the North America region.
How does NewQuest Properties make money?
Three revenue lines are on record. Brokerage Services are the primary driver. The others are development and property Management.
Who are NewQuest Properties's main competitors?
Direct peers on record are SRS Real Estate Partners, Newmark Group, Marcus & Millichap and Avison Young. Regional players are Transwestern Commercial Services and Stream Realty Partners. Broad incumbents are CBRE Group, JLL, Cushman & Wakefield and Colliers International.
Does NewQuest Properties have an API?
No public API is recorded for NewQuest Properties.
What industry is NewQuest Properties in?
NewQuest Properties's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.