MAAS

What MAAS does

MAAS is a family-owned French industrial manufacturer founded in 1985 by Claude MAAS and headquartered in Wavrin (Hauts-de-France), specializing in the design, fabrication, and installation of technical conveyor belts (bandes transporteuses) and industrial belts (courroies). The company's product portfolio encompasses over 100 belt references in PVC, PU, monomaterial, modular, metallic, and PTFE variants, available in widths up to 3,000mm, with food-grade certifications (FDA, USDA, CE 1935/2004, EU 10/2011) and ATEX-compliant options for explosive environments. Manufacturing is conducted entirely in France across 9 production sites, with proprietary technology sourced through long-standing partnerships with Nitta Corporation (since 1990, via joint venture CONDEV FRANCE), Volta Belting Technology (since 1965), and Scanbelt.

The company operates a field-sales-driven go-to-market model through 8-9 regional agencies that provide direct enterprise sales, technical consultation, on-site audits, custom design, and 24/7 installation services via a fleet of 39 mobile field presses covering 80% of French territory within 2 hours. Pricing is quote-based and not publicly disclosed, with revenue generated through one-time product sales complemented by professional services including consulting, installation, and emergency intervention. The customer base spans at least 12 industrial verticals including agri-food, logistics, automotive, chemical, packaging, baking, confectionery, recycling, and industrial laundry, with documented multi-year enterprise relationships.

MAAS has remained under family ownership throughout its 40-year history, transitioning to second-generation leadership in 2009, with no external funding rounds or institutional investors disclosed. The company expanded its Wavrin headquarters from 1,200 to 2,000 m² in 2023 and continues active agency relocations and network optimization, while serving customers across France and Europe from its domestic agency footprint.

Name

MAAS

Legal name

MAAS

Website

https://maas-bt.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

MAAS is a family-owned French manufacturer founded in 1985 that designs, fabricates, and installs technical conveyor belts and industrial belts across 8-9 regional agencies, serving enterprise customers in agri-food, logistics, automotive, chemical, and packaging industries throughout France and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Wavrin

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Conveyor Belt Sales: Sale of standard and custom conveyor belts and belts. Products include PVC, PU, monomatière, modular, metallic, and Teflon conveyor belts as well as various belt types (flat, toothed, thermosoldable).
2. On-Site Installation Services: Technical teams perform on-site installation of conveyor belts and belts. Service includes 24/24h availability, night and weekend interventions, and emergency response.
3. Technical Consultation and Audit Services: Consultation and audit services for conveyor system optimization. Teams analyze production lines, identify critical points, and recommend solutions to improve productivity and reduce costs.
4. Delivery and Logistics: Shipping services for conveyor belt products using delivery partners. Customers can track parcels and reschedule deliveries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MAAS designs, manufactures, and installs technical conveyor belts and industrial belts (bandes transporteuses et courroies) in France, offering PVC, PU, monomaterial, modular, metallic, and PTFE variants up to 3000mm width with over 100 quality references in stock. The company operates through 8-9 regional agencies providing nationwide coverage, on-site audit, custom design, fabrication, installation with 39 mobile presses, and 24/7 emergency service to industrial manufacturers, constructors, and distributors across food, logistics, automotive, chemical, and agricultural sectors.

Product overview

MAAS is a French manufacturer of technical conveyor belts and industrial belts founded in 1985, operating 8–9 regional agencies across France with its headquarters in Wavrin. The product portfolio centers on conveyor belts (bandes transporteuses) — encompassing PVC, PU, monomaterial, modular, metallic, and PTFE variants — complemented by a full range of belts (courroies) including flat, thermos weldable, and toothed types, as well as coating services (garnissages) and custom manufacturing (sur mesure). These core product lines are supported by a suite of services: consulting and audit, design and engineering, fabrication across 9 French production sites, logistics and delivery, and on-site installation with 39 mobile presses providing 24/7 coverage. MAAS partners with Nitta Corporation, Volta Belting Technology, and ScanBelt for specialized belt types.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Production belt lifespan extended from 4 months to 4 years at automotive factory
• +2 more outcomes

Named customers9 records

Segments12 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• La French FabminorStrategic or Co-development Partner · 1 January 2018Since 2018, MAAS has been committed to La French Fab, an initiative to develop French industry by giving visibility to French know-how, improving attractiveness for talent and capital, and creating a French industrial ecosystem.
• CJD (Centre des Jeunes Dirigeants d'entreprises)minorOthers · 1 January 2012Julien MAAS has been engaged in CJD since 2012, an organization promoting eco-responsible and eco-dynamic business philosophy where the motto is to put economy at the service of people, not the reverse.
• Nitta CorporationcoreTechnology or Integration · 1 January 1990Historical partnership since 1990 with Japanese company Nitta Corporation, the world's first conveyor belt supplier. MAAS created joint venture CONDEV FRANCE with NITTA and is official and exclusive supplier of NITTA products in France. Nitta manufactures raw materials at their Alkmaar, Netherlands facility including PVC, PU, polyethylene, silicone, and felt belts with fast delivery times.
• Volta Belting TechnologycoreTechnology or IntegrationPartnership with Volta Belting since 1965, specialist in monomatière conveyor belts and positive drive thermoplastic belts. Volta is the reference for hygienic food sector conveyor belts, offering durable and easy-to-maintain thermoplastics. MAAS extends its product range through this partnership.
• ScanbeltcoreTechnology or IntegrationPartnership with Scanbelt, leader in modular belts with the most extensive and flexible program on the market with over 50 modular references. All production from design to plastic molding and assembly takes place at their factory in Hjoerring, Denmark.
• CONDEV FRANCE (Joint Venture with Nitta)coreStrategic or Co-development PartnerJoint venture created in 1990 with CONDEV NEDERLANDS (then under NITTA ownership after 1993), providing MAAS with continuity of supply of high-quality raw materials and worldwide after-sales service support through CONDEV FRANCE.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Trelleborg: Swedish engineered polymer group whose industrial products include conveyor and transmission belts, competing with MAAS in coated/PU belts and food-industry applications, though as part of a much larger portfolio.
• ContiTech: Germany-based industrial rubber and polymer business (part of Continental), one of the largest global conveyor belt suppliers with a far broader product and geographic footprint than MAAS; overlaps in industrial, automotive, and food-processing belts.
• Fenner Dunlop: Global heavyweight in heavyweight fabric and steel-cord conveyor belts serving mining, bulk handling, and industrial logistics; much larger than MAAS but addresses overlapping material-handling applications.

Direct peers

• Ammeraal Beltech: Netherlands-headquartered manufacturer of process and conveyor belts (lightweight fabric, synthetic, modular) with a comparable value proposition of full-line belts plus service and fabrication, directly overlapping MAAS's offerings and verticals.
• Forbo Movement Systems: Swiss business unit of Forbo Group specializing in conveyor and power transmission belts for food, logistics, automotive, and industrial applications, competing head-to-head with MAAS in PVC/PU/TPU and timing-belt categories.
• Habasit: Switzerland-based global leader in conveyor and processing belts, with a product range (fabric, plastic, modular, monolithic, power transmission) that closely mirrors MAAS's catalog and serves the same industrial food/logistics/automotive end markets.
• Mitsuboshi Belting: Japanese industrial belt manufacturer (power transmission and conveyor belts) serving global automotive, food, and industrial customers; comparable product mix to MAAS's courroies and PVC/PU belt offerings.
• Intralox: US-based specialist in modular plastic conveyor belts with a strong food-grade and hygienic-belt focus, directly comparable to MAAS's modular and monomatière belt lines serving agro-food and packaging customers.
• Megadyne: Italian producer of rubber and polyurethane conveyor belts plus power transmission belts; competes with MAAS in similar industrial end-markets across Southern and Western Europe.
• Esbelt: Spanish manufacturer of fabric and thermoplastic conveyor belts for food, packaging, logistics, and industrial applications; comparable scale, product mix, and European field-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAS