Bank of Ayudhya Public Company

What Bank of Ayudhya Public Company does

Bank of Ayudhya Public Company Limited, operating under the Krungsri brand, is a Thailand-based universal bank founded in 1945 and majority-owned by Mitsubishi UFJ Financial Group (MUFG). The bank serves four primary customer segments: personal banking (deposits, auto loans, home loans, cards, bancassurance, mutual funds), wealth banking (Private Banking, Exclusive, and Prime tiers), SME banking, and corporate banking (companies with annual sales exceeding 1,000 million THB). The product architecture combines traditional branch and business-center distribution with a digital stack centered on the krungsri app (mobile banking), Krungsri Biz Online and Biz Mobile (corporate internet banking), LINE Krungsri Simple (messaging-based alerts), Krungsri SMS Banking, and specialized platforms including Krungsri Tradelink (trade finance), Krungsri Cashlink (liquidity), FX@Krungsri (FX trading), Krungsri Global Markets, and Krungsri e-Guarantee. Customer onboarding uses NDID-aligned digital identity and facial recognition KYC, and the bank holds PDPA compliance and ISO 27001-aligned information security certifications.

Krungsri makes money through four core streams: interest income from loans, mortgages, and credit facilities (its largest line); fee and commission income from accounts, transactions, trade services, and advisory; asset management fees across approximately 1 trillion THB in AUM serving 180,000 wealth and investment clients; and bancassurance revenue distributing life, health, travel, and property insurance products. The bank holds a 32.80% share of the Thai automotive financing market jointly with TMBThanachart Bank and operates regional consumer finance subsidiaries including a 75% stake in PT Home Credit Indonesia (acquired October 2023) and a 100% stake in SHB Finance in Vietnam (acquired 2021 for ~5.1 billion THB), alongside a Vientiane branch in Laos, giving it presence across five ASEAN countries. Fitch affirmed its long-term foreign currency IDR at BBB+ and local currency IDR at AAA(THA) with stable outlook in June 2026.

The go-to-market motion blends direct-to-consumer retail banking (branch network, mobile app, social channels including LINE, Facebook, and Instagram), enterprise field sales for large corporate and trade finance relationships, and partnerships for ecosystem buildout — including Invesco for wealth management, SET for the SETCarbon emissions platform, Security Bank Corporation and MUFG for cross-border ASEAN-Japan startup support, and large syndicated green loan facilities with Gulf Development, Digital Edge, and Central Retail Corporation. Forward-looking product activity includes a Thailand-China cross-border QR payment system with Alipay, UnionPay, and WeChat Pay.

Name

Bank of Ayudhya Public Company

Legal name

Bank of Ayudhya Public Company Limited (ธนาคารกรุงศรีอยุธยา จำกัด (มหาชน))

Website

https://krungsri.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bank of Ayudhya Public Company (Krungsri) is a Thailand-based universal bank, majority-owned by MUFG, providing retail, SME, corporate, and wealth banking services domestically and across five ASEAN countries including Indonesia, Vietnam, and Laos.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Islamic Corporate Banking (FSABAGAC)

Keywords

• Retail banking services
• Commercial banking
• Wealth management
• Consumer lending
• Trade finance

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Core banking revenue from interest earned on loans, mortgages, and credit facilities extended to personal and corporate customers
2. Fee and Commission Income: Fees from banking services including account management, transactions, trade services, and advisory services
3. Asset Management Fees: Fees from managing investment funds and wealth management services, with total AUM reaching around 1 trillion baht across 180,000 clients
4. Bancassurance Revenue: Insurance products distribution through bank channels including life, health, travel, and property insurance

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bank of Ayudhya (Krungsri) is a Thai universal bank delivering deposits, personal and mortgage loans, auto financing, credit and debit cards, bancassurance, mutual funds, wealth management, and trade and cash-management services for SMEs and corporates. It also offers FX and derivatives via Krungsri Global Markets, securities services, and green/sustainability-linked financing. Distribution is through an extensive Thai branch network, the Krungsri mobile app, Krungsri Biz Online for corporates, and regional presence across five ASEAN countries under MUFG ownership.

Product overview

Bank of Ayudhya (Krungsri) operates as a universal banking group offering a comprehensive financial services platform. The core offerings include personal banking (deposits, lending, cards), business banking (SME and corporate solutions), wealth management, and digital banking services. The product architecture combines traditional banking with digital-first services through the krungsri app and Krungsri Biz Online platforms. Wealth management is delivered through tiered services (Private Banking, Exclusive, Prime). Business services span cash management, trade finance, treasury (Global Markets), and specialized solutions (e-Guarantee, Digital Supply Chain, Structured Trade). Digital banking features include LINE integration, SMS alerts, and international banking for Laos. The company also operates Plearn Plearn content platform and The COACH advisory platform. As a MUFG Group member, the bank leverages regional connectivity while maintaining a distinct Thai-market product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Account Day-to-day transactional banking account with check-writing capabilities and online access for personal banking customers.
• Savings Deposit Interest-bearing savings account available online and at branches with various promotional rates for personal banking customers.
• Time Deposits Fixed-term deposit accounts with competitive interest rates and tax-free options for personal customers.
• Foreign Currency Deposit Multi-currency deposit accounts for holding foreign currencies for international transactions or investment.
• Krungsri iFIN Personal Loans Personal loan product with balance transfer options for consolidating debt and managing personal finances.
• Krungsri Home Loans Home mortgage financing with various repayment terms and property loan options including home-for-cash equity release.
• Krungsri Auto Loans Vehicle financing for new and used automobiles with competitive rates and flexible repayment options.
• Green Finance Loans Sustainable financing products supporting environmentally-friendly projects and green investments.
• Krungsri SME Trade Power Up Trade financing solution for SMEs to support international trade activities and working capital needs.
• Krungsri Debit Chip Card EMV chip-enabled debit card for secure transactions at ATMs and merchants with Visa verification support.
• Krungsri Gift Card Prepaid gift card for purchases at partner merchants, providing a convenient gifting solution.
• Krungsri Boarding Card Travel-focused credit card offering favorable foreign exchange rates and travel benefits for international travelers.
• Krungsri Mobile App Mobile banking application enabling personal and business customers to manage accounts, transfer funds, pay bills, and access banking services on smartphones and tablets.
• Krungsri Biz Online Internet banking platform for business customers to manage corporate accounts, process payments, and conduct treasury operations.
• Krungsri Biz Mobile Mobile banking application for business customers enabling SME financial management on the go.
• Krungsri SMS Banking SMS-based banking service for account alerts, balance inquiries, and simple transaction notifications via mobile phone.
• LINE Krungsri Simple LINE messaging app integration providing real-time account notifications and banking updates through the LINE platform.
• Krungsri Internet Banking Laos Internet banking service for Lao-based customers managing cross-border banking needs.
• Krungsri Private Banking Premium wealth management and private banking services for high-net-worth individuals.
• Krungsri Exclusive Exclusive banking program with premium privileges, investment services, and personalized banking experience.
• Krungsri Prime Priority banking services with enhanced benefits and dedicated support for valued customers.
• Mutual Funds Collective investment schemes including equity, bond, and mixed funds managed by professional fund managers.
• Krungsri Global Markets Foreign exchange and derivatives trading services including FX forwards, currency options, interest rate swaps, and cross-currency swaps.
• FX@Krungsri Digital foreign exchange trading platform providing real-time FX rates and online currency trading.
• Krungsri Cashlink Cash management service for business customers to manage liquidity and optimize cash handling.
• Krungsri Tradelink Trade finance platform for international trade services including letters of credit and documentary collections.
• Krungsri e-Guarantee Electronic guarantee service enabling businesses to request and manage guarantee letters digitally.
• Krungsri Digital Supply Chain Solution Supply chain financing solution for managing working capital and vendor payments across supply chains.
• Krungsri Beyond Procure Digital procurement management service for businesses to streamline purchasing workflows.
• Krungsri Structured Trade Solutions Structured trade finance solutions for complex international trade transactions.
• Krungsri Business PromptPay Business-oriented PromptPay service for corporate payments and collections.
• Securities Services Comprehensive securities services including custodian, fund supervisory, registrar, and bondholders' representative services.
• Krungsri Travel Insurance Simple Sure Travel insurance product for personal banking customers distributed through bancassurance channels.
• Krungsri Western Union Remittance International money transfer service integrated into banking channels for cross-border remittances.
• Krungsri The COACH Financial education and advisory content platform providing investment insights, economic analysis, and financial planning guidance for customers.
• Thailand-China Cross-Border QR Payment Service Cross-border QR payment service connecting Thai bank customers with Chinese mobile payment apps including Alipay, UnionPay, and WeChat Pay for bilateral trade, investment, and tourism.

Quantifiable outcome

• 32.80% market share in Thailand automotive financing market (with TMBThanachart Bank)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• InvescocoreStrategic or Co-development Partner · 17 March 2026Strategic partnership with Invesco, a global asset management firm overseeing US$2.2 trillion in AUM, to enhance investment advisory and wealth management capabilities. Collaboration focuses on advisory services, asset allocation strategies, and development of multi-asset discretionary portfolio management platform in Thailand.
• Stock Exchange of Thailand (SET)coreStrategic or Co-development Partner · 18 February 2026Partnership enabling Bank of Ayudhya's corporate clients to use SETCarbon platform for standardized emissions reporting. Platform is evolving from reporting tool to financing gateway where verified emissions data supports loan applications and sustainability-linked financial products.
• Security Bank CorporationminorStrategic or Co-development Partner · 10 February 2026Cross-border startup support partnership with Security Bank Corporation, DTI Philippines, and MUFG Bank to strengthen regional startup ecosystem growth. Philippine startups will be invited to Japan-ASEAN Startup Business Matching Fair in Bangkok.
• Central Retail Corporation (CRC)minorGTM or Marketing Partner · 5 December 2025Partnership for 2 billion baht green loan to fund environmental projects including solar panels and electric vehicles. Initiative aims to reduce carbon emissions by approximately 324,552 tonnes annually and support CRC's net-zero emissions goal by 2050.
• Mitsubishi UFJ Financial Group (MUFG)flagshipStrategic or Co-development PartnerParent company and strategic partner providing international banking expertise, regional network support, and capital strength. MUFG is Japan's largest financial group enabling Krungsri's ASEAN expansion strategy.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kasikornbank Public Company Limited: Kasikornbank is one of Thailand's largest universal banks, directly competing with Krungsri across retail, SME, corporate, and wealth segments. Both banks lead in digital banking adoption and Thai auto financing, making them the closest comparable peers.
• The Siam Commercial Bank Public Company Limited: Siam Commercial Bank is a top-tier Thai universal bank with overlapping retail, wealth, and corporate banking offerings. It is a direct competitor for deposits, lending, and bancassurance distribution, and is also pursuing regional ASEAN expansion.
• Bangkok Bank Public Company Limited: Bangkok Bank is Thailand's largest bank by assets with a strong corporate and trade finance franchise. It competes with Krungsri in large corporates, international banking, and ASEAN cross-border services, particularly via its own regional branch network.
• TMBThanachart Bank Public Company Limited: TMBThanachart Bank is Krungsri's explicit co-leader in Thai automotive financing, together holding 32.80% market share. It also overlaps in retail deposits, SME lending, and wealth management, making it the most direct competitor in the consumer book.
• Kiatnakin Phatra Financial Group: Kiatnakin Phatra is a Thai universal financial group with strong commercial banking, capital markets, and wealth management offerings. It competes directly with Krungsri in SME lending, wealth advisory, and investment banking adjacencies.

Regional players

• Bank Mandiri (Indonesia): Bank Mandiri is Indonesia's largest state-owned bank and a key competitor to Krungsri's newly acquired Home Credit Indonesia franchise. Comparable as a regional universal bank with consumer finance and corporate banking scale in ASEAN's largest economy.
• PT Bank Central Asia Tbk (BCA): BCA is Indonesia's leading private consumer bank with dominant transaction banking and credit card franchises. It is a benchmark for Krungsri's Home Credit Indonesia strategy and Indonesian digital banking ambition.
• VPBank (Vietnam Prosperity Bank): VPBank is a leading Vietnamese consumer and SME bank with strong consumer finance partnerships. Comparable to Krungsri via the SHB Finance Vietnam acquisition, both targeting Vietnam's underbanked consumer credit opportunity.

Broad incumbents

• Mitsubishi UFJ Financial Group: MUFG is Krungsri's parent and one of the world's largest financial groups. It shapes Krungsri's strategic agenda, capital allocation, and access to Japanese corporate clients, and is the ultimate comparable for a MUFG-led ASEAN banking strategy.
• HSBC Holdings: HSBC is a global universal bank with a major ASEAN presence in Hong Kong, Singapore, and increasingly Vietnam/Thailand. Comparable to Krungsri's international banking, trade finance, and wealth management franchises targeting cross-border Asian corporates and HNW clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Xx.com/krungsrisimple
• YouTubeyoutube.com/user/KrungsriSimple
• Facebookfacebook.com/KrungsriSimple
• LinkedInlinkedin.com/company/bank-of-ayudhya
• Instagraminstagram.com/krungsrisimple

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank of Ayudhya Public Company