Alison Price & Company

What Alison Price & Company does

Alison Price & Company Ltd. (trading as AP&Co.) is a London-based luxury catering and event management company operating in the UK premium events segment. Founded around 1984, the firm has operated for over 40 years and is registered as a private limited company in England and Wales (Company Number: 02648340) with a head office in London (Norfolk House, SW9 6EJ) and a registered office in Weybridge. The company's core offering is structured around three interconnected service pillars: (1) bespoke catering with menus curated by Culinary Director Jamie Holme using seasonal, organic, and traceable produce sourced from a network of farmers, fishermen, and foragers; (2) venue accreditation partnerships with 25+ prestigious UK venues including the British Museum, Tate Modern, Somerset House, Westminster Abbey, Blenheim Palace, National Portrait Gallery, and Kensington Palace; and (3) full event design and styling services. AP&Co. has a Flagship culinary collaboration with renowned chef Skye Gyngell.

The company generates revenue through professional services engagements priced on a quote basis, with fees determined per event by guest count, menu complexity, venue, and service scope. Its customer base is split between high-net-worth private clients seeking bespoke celebrations and corporate clients hosting galas, product launches, conferences, and executive dining at accredited partner venues. The go-to-market motion is direct and relationship-driven: clients engage through phone (+44 (0)20 7840 7640), email ([email protected]), or website contact forms, with venue partners frequently referring clients seeking premium catering. AP&Co. maintains a modest digital footprint — primarily its website (alisonprice.co.uk) and Instagram (@alisonprice_co) — and operates with a headcount of 11–50 employees. No proprietary technology, software platform, or AI/ML capabilities are disclosed; the company's competitive differentiation rests on culinary craft, brand heritage, venue relationships, and creative event design rather than technology.

Name

Alison Price & Company

Legal name

Alison Price & Company Ltd.

Website

https://alisonprice.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Alison Price & Company is a London-based luxury catering and event design firm serving high-net-worth private clients and corporate customers across the UK. It operates as an accredited catering partner at 25+ prestigious venues including the British Museum, Tate Modern, and Westminster Abbey.

Ownership category

akta.pro rank

Product category

Luxury Event Catering

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Luxury event catering
• Bespoke menu design
• Premium venue catering
• Corporate event catering
• Fine dining events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Event Catering Services: AP&Co. generates revenue through bespoke catering and event services for corporate and private events. Clients engage the company to provide culinary experiences at their accredited venue partners, with pricing based on event scope, guest count, menu customization, and service requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alison Price & Company (AP&Co.) is a London-based luxury catering and event management company that delivers bespoke food, creative event design, and venue-accreditation partnerships for high-end corporate and private events at prestigious UK venues such as the National Portrait Gallery, British Museum, Tate Modern, Somerset House, and Westminster Abbey. The company curates seasonal, provenance-led cuisine with bespoke menus designed by its Culinary Director and offers end-to-end event execution from initial concept through final service delivery.

Product overview

AP&Co is a luxury catering and event management company operating across the UK. The company offers three interconnected service pillars: bespoke catering services featuring tailored menu design by Culinary Director Jamie Holme, an accredited venue network throughout London and the UK including prestigious institutions like the National Portrait Gallery and British Museum, and comprehensive event design and styling services. Together, these offerings enable AP&Co to deliver end-to-end luxury event experiences from initial concept to final execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Catering Services

Quantifiable outcome

• Over 40 years of industry leadership and experience
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Ashridge HousecoreOthersAP&Co. is accredited as an approved catering partner at Ashridge House in Hertfordshire, capable of hosting events for up to 350 reception guests and 250 for dinner, including wedding celebrations.
• Banqueting HousecoreOthersAccredited catering partner at this prestigious Central London venue, capable of hosting up to 500 reception guests and 350 for dinner.
• Blenheim PalacecoreOthersAP&Co. is accredited to provide catering services at Blenheim Palace in Oxfordshire for events up to 400 guests.
• British MuseumcoreOthersApproved catering partner at the British Museum, with capacity for up to 1,200 reception guests and 420 for dinner.
• Somerset HousecoreOthersAccredited catering partner at Somerset House, one of London's premier event venues, hosting up to 1,500 reception guests and 550 for dinner.
• National Portrait GallerycoreOthersAP&Co. is an accredited catering partner at the National Portrait Gallery, providing premium event catering services at this iconic London venue.
• Tate ModerncoreOthersAccredited catering partner at Tate Modern, capable of hosting dinner events for up to 700 guests in this iconic London venue.
• Westminster AbbeycoreOthersAP&Co. is accredited to provide catering services at Westminster Abbey for events hosting up to 1,000 guests.
• Kensington PalacecoreOthersAccredited catering partner at Kensington Palace, one of London's most prestigious royal venues.
• Skye GyngellflagshipStrategic or Co-development PartnerRenowned chef Skye Gyngell partnered with AP&Co. to create bespoke menu offerings, describing the collaboration as ambitious, stylish, and innovative, resulting in unsurpassed culinary experiences.
• Local Farmers, Fishermen, and ForagerscoreStrategic or Co-development PartnerAP&Co. partners with farmers, fishermen, and foragers committed to sustainability and recovery of heritage breeds and varieties, ensuring consistent quality and seasonal produce.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Baxter Storey: Major UK contract caterer (part of WSH) serving corporate clients, hospitality and cultural venues. Comparable to AP&Co. in serving corporate hospitality but significantly larger scale and broader contract-catering model.
• Compass Group UK & Ireland: Global contract food services leader with significant UK event and hospitality catering operations. Overlaps with AP&Co. through event catering at major venues but operates a vastly broader portfolio across food services.

Direct peers

• rhubarb: Luxury London-based event caterer serving premium corporate and private clients at prestigious venues. Direct competitor to AP&Co. in the high-end London events market, operating under a similar bespoke, design-led model.
• Absolute Taste: UK premium event caterer providing bespoke catering for corporate entertaining, weddings and private celebrations. Directly comparable to AP&Co. in service scope, premium positioning and venue-led go-to-market.
• Zafferano: Italian-rooted luxury event caterer operating in London, providing fine-dining catering for corporate and private events at high-profile venues. Closely comparable to AP&Co.'s premium, multi-course bespoke event model.
• Searcys: Heritage London event caterer and venue operator with venues including St Pancras Renaissance and the Barbican. Direct peer in premium venue-based event catering with long-standing brand recognition comparable to AP&Co.
• Create Food & Party Design: Boutique London event caterer delivering bespoke food and event design for weddings, corporate and private clients. Comparable to AP&Co.'s design-led, bespoke positioning in the same premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alisonprice_co
• Xx.com/alison_price
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alison Price & Company