Larsen Farms

What Larsen Farms does

Larsen Farms is a family-owned, vertically integrated potato farming and processing company founded in 1966 by Blaine Larsen and headquartered in Dalhart, Texas, with operations across Idaho, Colorado, and Texas. The company grows, stores, processes, packages, and transports fresh potatoes across multiple varieties (Russet Burbank, Russet Norkotah, Red, Yukon Gold, Round White, Long White), as well as dehydrated potato products and alfalfa hay under the Larsen Hay sub-brand. Core infrastructure includes 70+ climate-controlled potato storage cellars in Idaho and Colorado — some among the largest in the world with capacity up to 30 million pounds each — enabling year-round supply, plus FreshPak processing facilities that clean, inspect, and bag potatoes using electronic bagging machines with the flexibility to pack under the Larsen Farms label or customer private label.

The business model combines direct-to-customer channels (farm equipment sales via the company website, alfalfa sales via Larsen Hay) with a B2B distribution model in which fresh potato volume flows through two core channel partners, Pro-Health and Potandon, giving the company global reach. Customers span food distributors, retailers, restaurants, and the livestock industry; food-safety credentials (Primus Superior, AIB Excellent, GAP, HACCP) and a quality standard set one grade above U.S. #1 are positioned as differentiators. Revenue is generated through one-time sales of fresh and processed potatoes, hay, and surplus farm equipment, with pricing handled via direct sales contacts rather than public price lists.

Operationally, the company runs on a 251–500 employee base, with a 150-person packaging warehouse in Dalhart supported by an in-house quality-control function. The company remains family-controlled with no disclosed outside investors, funding rounds, or M&A activity, and continues to actively recruit for operational roles (e.g., electrician, packaging warehouse manager), suggesting steady-state operational investment rather than expansion-driven headcount growth.

Name

Larsen Farms

Legal name

Larsen Farms

Website

https://larsenfarms.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Larsen Farms is a family-owned, vertically integrated potato grower and packager that farms, stores, processes, and ships fresh potatoes, dehydrated potato products, and alfalfa hay across three U.S. states to retailers, foodservice distributors, and the livestock industry via channel partners Pro-Health and Potandon.

Ownership category

akta.pro rank

Product category

Potato Farming and Processing

NAICS

Potato Farming (111211), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)

Keywords

• Fresh potato production
• Alfalfa hay farming
• Vertically integrated agriculture
• Potato processing packaging
• Private label potatoes

Headquarters

HQ city

Dalhart

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Potato Sales: Growing, storing, processing, and transporting fresh potatoes to market. Products sold under Larsen Farms label or private label through channel partners Pro-Health and Potandon.
2. Dehydrated Potato Products: Processing select potatoes to make packaged potato products including dehydrated potato products that capture baked potato taste and aroma.
3. Alfalfa/Hay Sales: Alfalfa production and sales under Larsen Hay brand. Contact at 208-374-5660.
4. Farm Equipment Sales: Selling surplus farm equipment including trailers, beds, trucks, pickups, farm equipment, tractors, combines, construction equipment, freshpack equipment, and miscellaneous items.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Larsen Farms grows, stores, processes, and distributes fresh potatoes (Russet, Red, Gold/Yukon Gold, and White varieties), dehydrated potato products, and alfalfa hay for livestock feed. The company operates a vertically integrated operation including over 70 climate-controlled potato storage cellars, the FreshPak processing and packaging system, and offers private label packaging to channel partners and retailers. Products are sold under the Larsen Farms and Larsen Hay brands as well as through private labeling for food distributors, retailers, and restaurants.

Product overview

Larsen Farms is a vertically integrated potato farming and processing company offering a portfolio of products centered on premium potatoes. The core product line includes FreshPak (modern packing and packaging services), Dehydrated Potatoes (value-added processed products), and Hay/Alfalfa (livestock feed). The company sells fresh potatoes across multiple varieties including Russet (Burbank and Norkotah), Red, Gold (Yukon Gold), and White potatoes. Additionally, the company operates a farm equipment sales division for trailers, trucks, tractors, and other agricultural machinery.

Differentiator

Problem solved

Functional benefit

Brands

• FreshPak: Modern potato packing plant using up-to-date packing technology where potatoes are gently cleaned with fresh, non-recycled water and checked to meet Larsen Farms standards before packaging.

Products and services

• FreshPak Processed Potatoes Modern potato packing and processing service that gently cleans potatoes with fresh non-recycled water, inspects them against Larsen Farms quality standards, and packages them using electronic bagging machines for retail and foodservice buyers.
• Dehydrated Potato Products Value-added processed potato products that capture the taste and aroma of baked potatoes, packaged using modern equipment for retail and foodservice distribution.
• Alfalfa Hay (Larsen Hay) Premium alfalfa hay produced under the Larsen Hay brand, serving as the main feed staple for the livestock industry. Distributed via the Larsen Hay sales partner.
• Russet Potatoes (Russet Burbank, Russet Norkotah) Russet Burbank potatoes with high-starch, low-sugar content ideal for frying, baking, mashing, and roasting; Russet Norkotah potatoes with similar versatility available August-September.
• Red Potatoes Firm, smooth, moist potatoes with distinctive red skin and white flesh, ideal for roasting, boiling, steaming, and salads.
• Gold Potatoes (Yukon Gold) Premium potatoes with smooth golden-white skin and light-yellow flesh, developed in Canada, popular as a gourmet variety for boiling, baking, and frying.
• White Potatoes (Round White, Long White) Versatile all-purpose potatoes including low-starch Round Whites for boiling and chips, and medium-starch Long Whites for general preparations.
• Farm Equipment Sales Sales of surplus farm equipment including trailers, beds, trucks, pickups, tractors, combines, construction equipment, freshpack equipment, and miscellaneous items, sold directly through the company website.

Quantifiable outcome

• Year-round supply capability through climate-controlled storage
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pro-HealthcoreChannel Partner/ Reseller/ DistributorFresh potato sales partner. Pro-Health handles distribution and sales of fresh potato products. Contact: (214) 370-6300. Part of Larsen Farms' strategy to work with the best distribution partners.
• PotandoncoreChannel Partner/ Reseller/ DistributorFresh potato sales partner. Potandon handles distribution and sales of fresh potato products. Website: http://www.potandon.com/. Partner shares vision of providing exceptional products and outstanding customer service.
• Larsen HayminorChannel Partner/ Reseller/ DistributorAlfalfa sales partner for the company's hay production. Contact: (208) 374-5660. Handles distribution of alfalfa products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Potandon Produce: A leading North American fresh potato marketing and distribution company offering similar fresh potato varieties and private label capabilities. Potandon is Larsen Farms' own channel partner, making it both a peer and a go-to-market route — directly comparable in product mix and customer base.
• R.D. Offutt Company: Idaho-based agricultural operation with a vertically integrated potato farming business similar to Larsen Farms, producing fresh and processed potatoes across multiple states. Comparable in scale, geographic footprint, and farm-to-customer integration model.
• Black Gold Farms: A multi-state, vertically integrated potato grower with operations across the Midwest, South, and East Coast. Comparable in product portfolio (fresh and processed potatoes) and in operating a geographically distributed growing and packing platform.
• Wada Farms: An Idaho-based potato grower and packager with similar fresh potato variety offerings and distribution into retail and food service channels. Closely comparable in crop mix, growing region, and customer types served.

Broad incumbents

• J.R. Simplot Company: A large diversified agribusiness with major potato operations spanning fresh, dehydrated, and frozen categories. Operates at significantly greater scale and breadth than Larsen Farms but competes directly in potato processing and food service supply.
• Lamb Weston Holdings: A leading global frozen potato processor (fries, hash browns, formed products) serving major restaurant chains worldwide. Operates at much larger scale in a different format (frozen vs. fresh/dehydrated) but competes for the same potato supply and food service end customers.
• McCain Foods: A global leader in frozen potato products with operations across multiple continents. Comparable in the broader potato industry value chain though much larger and focused on frozen rather than fresh, with overlapping food service and retail customers.
• Cavendish Farms: A North American potato processor producing frozen and other potato products for retail and food service. Competes in the broader potato category with overlapping customer bases though focused on frozen format rather than fresh/dehydrated.

Emerging players

• Idahoan Foods: A specialist in dehydrated potato products (flakes, slices, mashed) sold through retail and food service channels. Direct product overlap with Larsen Farms' dehydrated potato line, though narrower in product breadth and focused on dehydrated rather than fresh.
• Basic American Foods: A producer of dehydrated potato and other food products serving retail, food service, and ingredient customers. Overlaps with Larsen Farms' dehydrated potato business, though Larsen Farms' vertical integration and fresh focus provide broader differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LarsenFarms
• LinkedInlinkedin.com/company/larsen-farms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larsen Farms