VitroVivo Biotech

What VitroVivo Biotech does

VitroVivo Biotech is a Rockville, Maryland-based life-sciences company founded in 2012 that develops and commercializes histological products and molecular pathology services for biomedical research. Its core offerings fall into two commercial lines. The first is a branded consumables catalog under the VitroView™ (stains, IHC and IF detection kits, antibody labeling kits, pathogen identification stains, cell and organelle stains, histology consumables) and VitroSure™ (DNA/RNA isolation kits for FFPE, frozen, and fresh samples) families, plus an FFPE tissue block and section catalog covering human and mouse specimens with associated biomarker data. The second is a service business delivering routine histology, laser capture microdissection (LCM), cryotomy, special staining, molecular histopathology, biospecimen collection, and histopathologic interpretation by board-certified pathologists.

Underlying technology centers on classical immunohistochemistry and immunofluorescence detection chemistries — including a proprietary LSAB (labeled streptavidin-biotin) IHC system and a polymer-based one-step IHC platform — together with specialty stains (Gram, Giemsa, GMS, PAS, AFB, Warthin-Starry), NHS-ester antibody-fluorophore conjugation, and precision laser microdissection for downstream DNA/RNA/protein analysis from pure cell populations. The company combines these reagent products with hands-on laboratory services in a single vertical workflow.

Revenue mechanics rest on three streams: (1) one-time product sales of reagent kits priced roughly $35-$349 per unit, with IHC/IF kits at $110-$299; (2) unit-priced FFPE tissue sections priced $89.99-$139.99; and (3) professional histopathology and LCM services sold direct to research customers. Distribution runs through a company-owned e-commerce storefront supplemented by an international distributor network covering North America, eight European countries, and seven Asia-Pacific countries. The named customer base spans U.S. federal research and regulatory agencies (NIH, FDA, CDC, U.S. Naval Research Lab), leading academic institutions (Harvard, Yale, Stanford, Johns Hopkins, UCSD, MD Anderson), and biotechnology and pharmaceutical companies (Eli Lilly, ThermoFisher, Abcam, MilliporeSigma, Promega, Sarepta, Macrogenics).

Name

VitroVivo Biotech

Legal name

VitroVivo Biotech

Website

https://vitrovivo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

VitroVivo Biotech develops and sells histological reagent kits (VitroView, VitroSure brands) and molecular pathology services, including laser capture microdissection and board-certified pathologist review, serving biomedical research institutions, biotech firms, and pharmaceutical companies worldwide.

Ownership category

akta.pro rank

Product category

Histology and Molecular Pathology Reagents

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Medical Laboratories (621511)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Services-Medical Laboratories (8071)

akta.pro primary industry

Anatomic Pathology & Histology/Cytology IVD (Tissue Diagnostics) (HLAHAAAE)

akta.pro secondary industries

Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI), IVD Reagents, Assay Kits & Consumables (Non-instrument) (HLAHAAAM), Anatomic Pathology & Histopathology (Trial Support) (HLAGAEAC), Biomarker Assay & Reagent Development (LDT/IVD assay design, antibodies/standards/controls) (HLAAAMAL)

Keywords

• Histology reagents
• Immunohistochemistry kits
• Laser capture microdissection
• Molecular pathology services
• FFPE tissue products

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Histology and Molecular Pathology Kits: Sale of specialized histology reagent kits including IHC detection kits, IF detection kits, histochemical stains, DNA/RNA isolation kits, and antibody labeling kits. Products sold through e-commerce with global distribution.
2. FFPE Tissue Products: Sale of human and mouse FFPE tissue blocks and sections including tumor samples, normal tissues, and embryo sections for research controls.
3. Histopathology Services: Laboratory services including routine histology, LCM, cryotomy, special staining, molecular histopathology, and board-certified pathologist review services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VitroVivo Biotech develops, manufactures, and sells histology and molecular pathology reagent kits (including immunohistochemistry, immunofluorescence, histochemical stains, antibody labeling kits, nucleic acid isolation kits, and cell biology detection kits) under its VitroView and VitroSure brands, alongside FFPE tissue blocks and sections. It also provides contract laboratory services such as routine histology, laser capture microdissection, cryotomy, special staining, molecular histopathology, and board-certified pathologist review.

Product overview

VitroVivo Biotech is a laboratory reagents and histology services company that offers a comprehensive portfolio of histological products and molecular pathology tools. The product lineup centers on the VitroView™ brand of staining and detection reagents (immunohistochemistry kits, immunofluorescence kits, histochemical stains, cell and organelle stains, antibody labeling kits, pathogen detection kits), the VitroSure™ brand of nucleic acid isolation kits for FFPE and fresh/frozen samples, and FFPE tissue blocks and sections from human and animal sources. These products are complemented by laboratory services including routine histology, laser capture microdissection (LCM), cryotomy, special staining, molecular histopathology, and board-certified pathologist consultation. The company serves biomedical research institutions, biotech companies, and pharmaceutical organizations.

Differentiator

Problem solved

Functional benefit

Brands

• VitroView: Product brand for histological stains, IHC detection kits, immunofluorescence kits, and other laboratory reagents
• VitroSure
• Andy Fluor

Products and services

• VitroView Histochemical Stains Traditional histological staining reagents for visualizing tissue structures, cells, and microorganisms in fixed tissue samples; used by biomedical research laboratories.
• VitroView Immunohistochemical (IHC) Detection Kits Reagent kits for detecting specific proteins in tissue sections using antibody-based methods, including the LSAB IHC Detection System and Polymer-Based 1-Step IHC System; for research-use histology and pathology laboratories.
• VitroView Immunofluorescence (IF) Detection Kits Kits for detecting and localizing specific antigens using fluorophore-conjugated antibodies, with single, double, and triple staining configurations; for biomedical research and pathology labs.
• VitroView In Situ Detection of Cell Biology Kits Kits for detecting apoptosis, autophagy, and cell proliferation in tissue samples for studying cell death and growth mechanisms; for cell biology and cancer research labs.
• VitroView Special Stain Kits for Pathogen Identification Staining kits for detecting bacteria, fungi, and infectious agents in tissue samples including Gram Stain, Giemsa, GMS, PAS Fungus, AFB, and Warthin-Starry methods; for microbiology and pathology research.
• VitroView Labeled Secondary Antibodies, Streptavidin, and Nucleotides Andy Fluor and Biotin-labeled secondary antibodies, streptavidin conjugates, and labeled nucleotides for use in IHC, IF, and other detection systems; for research laboratories.
• VitroView Cell and Organelle Stains

Quantifiable outcome

• Products and services cited in 80+ peer-reviewed publications (2020-2024)

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cell Signaling Technology: CST develops and commercializes highly cited antibodies and reagents for Western blot, IHC, IF, and related applications — a directly comparable specialty reagent peer to VitroVivo's detection kits and FFPE-based workflows.
• Vector Laboratories: Vector Laboratories specializes in IHC and IF detection reagents (including VECTASTAIN ABC and ImmPRESS polymer systems) — overlapping directly with VitroVivo's LSAB and Polymer-Based 1-Step IHC offerings.
• Abcam: Abcam is a leading research-grade antibody and reagent supplier serving academic and biopharma researchers — the same primary customer base as VitroVivo's VitroView/VitroSure reagent lines, with overlapping IHC/IF applications.
• BioLegend (Revvity): BioLegend, now part of Revvity, manufactures antibodies and reagents for immunology, IHC, IF, and multiplex assays — directly competing with VitroVivo's reagent kits in academic and translational research labs.
• Rockland Immunochemicals: Rockland develops antibodies and immunological reagents for research and diagnostic applications — comparable to VitroVivo's labeled secondary antibodies and detection reagent business.
• Diagnostic Biosystems: Diagnostic Biosystems supplies histology reagents, special stains, IHC detection kits, and related consumables — a closely overlapping product portfolio targeting pathology labs and research institutions.

Emerging players

• StatLab Medical Products: StatLab manufactures and distributes histology consumables, reagents, and supplies to clinical and research pathology labs — a comparable specialty histology consumables peer with a similar mid-size commercial profile.

Broad incumbents

• Leica Biosystems (Danaher): Leica Biosystems provides histology instruments, IHC/ISH staining systems, and consumables, plus pathology services — a broad incumbent with overlapping histology reagent and workflow products to VitroVivo.
• Roche Diagnostics (Ventana): Roche's Ventana tissue diagnostics franchise is the global leader in IHC/ISH clinical and research pathology, with bundled instruments and assays — the dominant incumbent VitroVivo competes against in tissue diagnostics.
• Agilent (Dako): Through its Dako Pathology Solutions business, Agilent offers IHC, ISH, and FISH reagents and automated staining platforms — a much larger incumbent operating in the same anatomic pathology reagent category as VitroVivo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz5BOZH4nlGXgReIHlOZ9XA
• LinkedInlinkedin.com/company/vitrovivo-biotechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitroVivo Biotech