ProBrand International
ProBrand International is a privately held US designer and manufacturer of RF electronics, LNBs, and satellite antenna systems serving global satellite operators (ViaSat, Telefónica), with diversified LPWAN IoT, GPON, Wi-Fi, and contract manufacturing operations across the US, UK, China, Taiwan, Vietnam, and India.
- Company typePrivate
- Founded1983
- HeadquartersMarietta, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProBrand International does
ProBrand International, Inc. is a privately held US designer and manufacturer of advanced RF electronics and antenna systems, founded in 1983 and headquartered in Marietta, Georgia, with approximately 800 employees across the United States, United Kingdom, China, Taiwan, Vietnam, and India. The company's core business centers on Low-Noise Block Converters (LNBs), satellite outdoor digital units (ODUs) including the dCSS (digital Channel Stacking Switch) product line, reflectors, mounts, and broadband antennas (LTE, Ka-band) sold to leading North American, South American, and European satellite and telecommunications operators such as ViaSat and Telefónica. Underlying technology is anchored by granted US Patent 9,634,372 B2 for orthogonal signal separation, a patent-pending dCSS LNB design, and a core partnership with MaxLinear for the MxL801/MxL862 chipset that underpins the world's first reconfigurable digital ODU. Manufacturing runs on fully automated SMT and in-line anechoic chamber test lines in wholly-owned facilities in China, Taiwan, Vietnam, and India, supported by in-house engineering and testing up to 90 GHz in the US and UK.
The company monetizes primarily through hardware sales of RF/antenna equipment and contract manufacturing services, supplemented by engineering and testing services (anechoic chamber rentals, 5G antenna certification support). It has expanded its revenue surface with the ProLink Connect LPWAN IoT platform — offering pre-provisioned sensors, a single-pane-of-glass visualization and monitoring layer, and predictive-maintenance analytics — sold to enterprises in agriculture, healthcare, hospitality, mining, warehousing, office buildings, and multi-family real estate under both Capex and Opex pricing. Additional product lines include GPON fiber equipment, Wi-Fi Mesh, the SAT-TRACK IoT asset tracker, and the UV-SHARK sterilization device. Go-to-market is enterprise field sales for the satellite business and a mix of direct enterprise and platform-driven sales for IoT, with global distribution supported by long-term contracts with major ocean carriers and NVOCCs and 40,000+ square feet of warehousing. Major disclosed customers include ViaSat (2015 Supplier of the Year), Telefónica (multi-country dCSS deployment), and MaxLinear (technology partner).
ProBrand International firmographics
Firmographics- Name
- ProBrand International
- Legal name
- ProBrand International, Inc.
- Website
- https://probrandintl.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ProBrand International is a privately held US designer and manufacturer of RF electronics, LNBs, and satellite antenna systems serving global satellite operators (ViaSat, Telefónica), with diversified LPWAN IoT, GPON, Wi-Fi, and contract manufacturing operations across the US, UK, China, Taiwan, Vietnam, and India.
- Ownership category
- akta.pro rank
ProBrand International industry classification
Industry- Product category
- Satellite Communications Equipment
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (33429)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM)
- akta.pro secondary industries
- Satellite, GNSS & Positioning RF ICs (HDAHAMAJ), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules) (IMAGAJAG), RF & Microwave Connectors and Coaxial Assemblies (HDAHAOAD)
Keywords
Where ProBrand International is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ProBrand International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Satellite Antenna and RF Systems: Design and manufacture of advanced antenna and RF systems including LNBs, satellite ODUs, reflectors, and mount assemblies for satellite and telecommunications operators.
- IoT LPWAN Devices and Sensors: Sale of LPWAN IoT sensors and devices through ProLink Connect platform for various industrial and commercial applications including agriculture, healthcare, hospitality, and industrial monitoring.
- Engineering and Testing Services: RF antenna testing and verification services including 5G antenna testing, certification support, and documentation services through their comprehensive test facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Products Warranty |
| Subscription | Monthly | IoT LPWAN Sensors - Lowest Cost Per Sensor |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ProBrand International product offering
Product offeringCore offering
ProBrand International designs and manufactures advanced RF (microwave) antenna systems, low-noise block converters (LNBs), and satellite outdoor units (ODUs) for leading satellite and telecommunications operators globally. The company also operates the ProLink Connect LPWAN-based IoT platform offering pre-provisioned sensors, visualization software, and predictive analytics for enterprise verticals such as agriculture, healthcare, hospitality, industrial, and commercial real estate.
Product overview
ProBrand International offers a diversified portfolio of satellite and telecommunications products combined with IoT services. Core offerings include LNB (Low-Noise Block Converters) devices for satellite reception, antenna systems (Ka-band terminals, LTE antennas, feeds), GPON fiber optic equipment, and Wi-Fi Mesh networking. The company has expanded into IoT with its ProLink Connect platform supporting LPWAN sensors for asset tracking (SAT-TRACK IoT) and environmental monitoring across industries. Manufacturing capabilities span facilities in China, Vietnam, and Taiwan producing both satellite equipment and cables. Testing and R&D services from facilities in the US and UK support design capabilities up to 90GHz and beyond.
Differentiator
Problem solved
Functional benefit
Brands
- ProLink Connect: IoT LPWAN platform offering hardware technology with pre-provisioned sensors, software for visualization and monitoring, and support services for businesses.
Products and services
- LNB (Low-Noise Block Converters) Devices mounted on satellite dishes that receive microwave signals from satellites, amplify them, convert to lower frequency bands, and send signals to indoor receivers. Includes digital channel stacking (dCSS) variants for multi-channel delivery over a single coax cable. Sold to satellite operators and DBS providers.
- GPON (Gigabit Passive Optical Network) Fiber optic networking technology enabling rapid, flexible, mass-market fiber deployments at low cost of ownership. Sold to telecommunications operators.
- Wi-Fi Mesh Mesh networking technology that blankets an entire home or office with Wi-Fi coverage. Sold to telecommunications operators and service providers.
Quantifiable outcome
- 100% Customer Satisfaction for supply chain management
- +3 more outcomes
Companies that use ProBrand International
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ProBrand International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
ProBrand International partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MaxLinearcoreContinued partnership for mass production shipments of digital satellite dCSS LNBs to Telefónica. The chipset enables ultra-small form factor and low power design for Telefónica deployments in Brazil and Colombia with more markets in 2018.
- MaxLinearcoreMaxLinear provides satellite RF and channel-stacking technology including MxL801 Ku-band down-conversion RF IC (industry's first digital CMOS implementation) and MxL862 channel-stacking SoC (up to 32 channels). This partnership enabled ProBrand to create world's first reconfigurable digital ODU and become world's leading supplier of dCSS LNBs.
- Ocean Vessel Operators, NVO's, and ForwarderscoreStrong direct relationships and long-term contracts with top ocean vessel operators, largest NVO's, and forwarders providing numerous ocean and air shipment options to deliver products on schedule.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ProBrand International competitors and assessment
Company assessmentDirect peers
- PCTEL: US-based specialist in RF antennas, antenna test systems, and wireless IoT solutions. Closely comparable in RF antenna design, in-house testing capability, and exposure to industrial wireless/IoT verticals.
- Shenzhen MTC: Chinese manufacturer of LNBs, antennas, and satellite reception equipment serving DBS operators globally. Closest direct competitor in low-cost LNB production, with similar cost-driven manufacturing model and shared end customers.
- Infinite Electronics (L-com): Distributor and manufacturer of RF components, antennas, cabling, and connectivity products. Comparable in RF product breadth and industrial wireless offerings, with overlap on cable manufacturing (HDMI, fiber, category cables) similar to ProBrand's Vietnam line.
- KNS Communications: Korean manufacturer of satellite antennas and RF systems for maritime and VSAT applications. Direct comparable in satellite ground equipment design and manufacturing serving similar DBS and telecom operator customers.
Emerging players
- Senet: US-based LPWAN IoT network operator and platform provider. Comparable to ProBrand's ProLink Connect in addressing enterprise IoT connectivity, though Senet owns/operates the network layer while ProBrand focuses on devices and platform.
- CalAmp (now part of Astrata): Provider of IoT and asset tracking solutions using cellular and satellite connectivity. Comparable to ProBrand's SAT-TRACK IoT and ProLink Connect offerings, particularly in remote-asset monitoring use cases.
Broad incumbents
- CommScope: Large incumbent networking and communications equipment vendor with a broad antenna, RF, and connectivity portfolio serving telecom operators globally. Overlaps with ProBrand in satellite CPE, RF components, and wireless infrastructure but as part of a much wider portfolio.
- Gilat Satellite Networks: Established satellite ground equipment and VSAT terminal manufacturer serving similar operator customers. Comparable as a satellite ground-segment specialist, though Gilat operates more deeply into the modem/system layer and managed network services.
- Hughes Network Systems (EchoStar): Major satellite operator and ground equipment provider (ViaSat-adjacent). Overlaps as a buyer and adjacent competitor in satellite terminals and customer-premises equipment, though Hughes is primarily an operator rather than ODM.
Others
- MaxLinear: Strategic technology partner supplying the MxL801 and MxL862 chipsets that underpin ProBrand's digital ODU and dCSS LNB products. Included as an ecosystem partner whose roadmap decisions materially shape ProBrand's product trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProBrand International social profiles
Digital presenceProBrand International compliance and trust
Trust signalCompliance4 records
ProBrand International financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProBrand International leadership team
Management profileNumber of profiles
Profiles2 records
ProBrand International subsidiaries and ownership
Company hierarchySubsidiaries1 record
ProBrand International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProBrand International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProBrand International
What does ProBrand International do?
ProBrand International designs and manufactures advanced RF (microwave) antenna systems, low-noise block converters (LNBs), and satellite outdoor units (ODUs) for leading satellite and telecommunications operators globally. The company also operates the ProLink Connect LPWAN-based IoT platform offering pre-provisioned sensors, visualization software, and predictive analytics for enterprise verticals such as agriculture, healthcare, hospitality, industrial, and commercial real estate.
Is ProBrand International a public or private company?
ProBrand International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProBrand International founded?
ProBrand International was founded in 1983. It employs 501 to 1,000 people.
Where is ProBrand International based?
ProBrand International is headquartered in Marietta, United States, in the North America region.
How does ProBrand International make money?
Three revenue lines are on record. Satellite Antenna and RF Systems are the primary driver. The others are ioT LPWAN Devices and Sensors and engineering and Testing Services.
Who are ProBrand International's main competitors?
Direct peers on record are PCTEL, Shenzhen MTC, Infinite Electronics (L-com) and KNS Communications. Emerging players are Senet and CalAmp (now part of Astrata). Broad incumbents are CommScope, Gilat Satellite Networks and Hughes Network Systems (EchoStar). MaxLinear is listed as an others.
Does ProBrand International have an API?
No public API is recorded for ProBrand International.
What industry is ProBrand International in?
ProBrand International's product category is Satellite Communications Equipment. Its primary akta.pro industry code is HDAFAIAM, Satellite Broadband Terminals & Gateways (VSAT/LEO CPE), with a secondary code of HDAHAMAJ, Satellite, GNSS & Positioning RF ICs. Its NAICS code is 334220 and its SIC code is 3663.