What eCraftIndia does

eCraftIndia is a direct-to-consumer e-commerce platform, operated under parent entity Intellozene, that retails handcrafted Indian home décor, religious idols, paintings, wall hangings, kitchen and dining items, and gifts to individual consumers and corporate clients. The company is headquartered in Jaipur, Rajasthan — described as a reserve trove of Indian handicrafts — and sources products directly from Rajasthani Karigar (artisans) across materials including wood, marble, iron, brass, metal, papier-mâché, German silver, Meenakari, and cold-cast bronze resin. Founded in 2013, the business operates with a 1–10 employee team and runs entirely on its own branded Shopify storefront, with no third-party marketplace listings or physical retail footprint disclosed.

The catalog spans more than 100 product categories, organized into Home Decor, Paintings, Kitchen & Dining, Idols & Figurines, Wall Hangings, Lamps & Lighting, Furnishings, Gifts (occasional, relationship-based), and a specialized Corporate Gifts vertical. Unit pricing ranges from approximately ₹383 to ₹75,398, with promotional discounts of 26–81% on individual SKUs, a 10% discount code (ECRAFT10) on orders above ₹1,000, 5% off on prepaid orders, and free shipping within India. The company offers international shipping worldwide. Distribution and acquisition are driven by the owned website, email newsletters, SEO-optimized category pages, and an owned social presence across Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

The revenue model is straightforward one-time transaction-based direct product sales, with no subscription or recurring component disclosed. Customer segmentation is horizontal: individual consumers seeking authentic handmade Indian décor and religious/spiritual items are the primary segment, while businesses and organizations purchasing bulk or occasion-driven corporate gifts form a secondary segment. The registered "eCraftIndia" trademark is held under Intellozene, and no external funding, acquisitions, or institutional investors are disclosed.

Name

eCraftIndia

Legal name

Intellozene

Website

https://ecraftindia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

eCraftIndia is a Jaipur-based direct-to-consumer e-commerce platform, operated under Intellozene, that retails handcrafted Indian home décor, religious idols, paintings, and gifts sourced from Rajasthani artisans to individual consumers and corporate clients domestically and internationally.

Ownership category

akta.pro rank

Product category

Handcrafted Home Decor and Indian Handicrafts Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120), Art Dealers (45992)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Indian handicrafts retail
• Handmade home decor
• Religious idols and figurines
• Corporate gifting solutions
• Artisan sourced decor

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction-based sales of handcrafted Indian products including home decor items, religious idols, wall hangings, paintings, kitchen & dining items, and gifts. No subscription model; each purchase is a standalone transaction with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

eCraftIndia is an online D2C retail platform that curates and sells handcrafted Indian handicrafts and home decor sourced from Rajasthani artisans. The catalog spans 100+ product categories including home decor, paintings, kitchen & dining, religious idols and figurines, wall hangings, lamps, furnishing items, and gifts for personal and corporate use. Sales are fulfilled through the company's own Shopify-based e-commerce storefront with free domestic shipping across India and paid international shipping.

Product overview

eCraftIndia is an Indian e-commerce marketplace specializing in handcrafted items sourced from Rajasthani artisans. The platform offers a comprehensive portfolio of products organized across multiple categories: Home Decor (showpieces, water fountains, wall clocks, wall mirrors), Paintings (canvas, framed/MDF, religious god/goddess paintings in various styles), Kitchen & Dining (storage, serveware, drinkware), Idols & Figurines (Buddha, Ganesha, Shiva, Krishna, Hanuman statues in polyresin, brass, and cold-cast bronze), Wall Hangings (OM symbols, door hangings, key holders), Lamps & Lighting, Furnishing Items (bed sheets, blankets, cushions), Gifts (occasional, corporate, and relationship-based), and specialized Handicraft Items (wooden, marble, iron, brass, metal, papier-mache, German silver, Meenakari). The product line emphasizes traditional Indian craftsmanship with Vaastu and Feng Shui-compliant items for spiritual and decorative purposes. All products are handmade using traditional techniques and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Handicraft Items Handmade Indian handicraft products including wooden, marble, iron, brass, metal, papier-mache, German silver, Meenakari, and cold cast bronze resin figurines sourced directly from Rajasthani artisans. Targets consumers seeking authentic handmade Indian handicrafts.
• Home Decor Wide range of home decoration items including showpieces, water fountains, table decor, wall clocks, wall mirrors, and various decorative accents for residential spaces. Targets consumers furnishing or redecorating their homes.
• Paintings Diverse collection of wall paintings including canvas paintings, framed & MDF paintings, religious god/goddess paintings (Ganesha, Buddha, Radha Krishna, Shiva, Hanuman), landscape paintings, animal/bird/fish paintings, and figurative paintings. Available in folk art, abstract, marble, gold foil, and minimalist styles. Targets art and home decor buyers.
• Kitchen & Dining Kitchen organizers, drinkware (German silver glasses, tea coffee mugs), kitchen storage items (spice boxes, dry fruit boxes, tissue holders), and serveware (serving trays, platters) for home dining and cooking needs. Targets home cooks and households.
• Gifts Extensive gifting section featuring occasional gifts (Diwali, Raksha Bandhan, Christmas, birthdays, weddings, anniversaries), corporate gifts, return gifts, and gifts categorized by relationship (mother, father, sibling, spouse, friends). Targets gift shoppers for cultural occasions and celebrations.
• Corporate Gifts Specialized section for business gifting needs including gifts for colleagues, employees, clients, retirement gifts, and farewell gifts. Targets businesses and organizations purchasing in bulk for corporate occasions.
• Water Fountains Indoor water fountains available in wall-mounted, tabletop, and free-standing types. Features include LED lighting options, Buddha and Ganesha-themed designs, and materials like grey slate stone, marble, and plastic. Marketed for Vaastu and Feng Shui benefits. Targets Vaastu/Feng Shui enthusiasts and home decor shoppers.
• Buddha Idols/Statues Collection of Buddha statues and idols in various poses including meditating, blessing, resting, laughing, reclining, palm, and praying Buddha. Available in materials like polyresin, brass, metal, cold cast bronze resin. Features Feng Shui and Vaastu positioning guidance. Targets spiritual home decor and meditation practitioners.
• Pendulum Clocks Vintage-style pendulum wall clocks handcrafted using wood and metal. Includes Papier-Mache, wooden, plastic, premium, kids, iron, cuckoo, and table clocks. Designed for antique home decor aesthetics. Targets home decor and antique-style furnishing shoppers.
• Wall Hangings Decorative wall hangings including OM symbols, photo frames, religious wall hangings, contemporary wall hangings, door hangings, key holders, wall mirrors, and wooden cutout wall decor. Available in brass, metal, and wood materials. Targets home decor shoppers.
• Couple Statues Romantic couple figurines and statues including Rajasthani artisan-crafted pieces, Valentine's Day themed statues, and engagement/wedding decorative showpieces in polyresin. Targets couples and wedding/engagement gifting shoppers.
• Idols & Figurines Religious and decorative idols and figurines including Ganesha, Shiva, Krishna, Hanuman, Radha Krishna, Sai Baba, Buddha, and goddess idols. Available in polyresin, brass, and cold-cast bronze resin. Suitable for home temples and puja ghar. Targets religious and spiritual home decor shoppers.
• Lamps & Lighting Home and office lighting solutions including night lamps, ceiling lamps, table lamps, and decorative lighting. Also includes diyas and lanterns for festive occasions. Targets home lighting and festive decor shoppers.
• Furnishing Items Home furnishing products including bed sheets, blankets, cushions, pillows, and premium hotel furnishing. Bedsheets available by thread count. Targets households and hospitality buyers.
• Showpieces Decorative showpieces including religious figures, cultural artifacts, and artistic decorative items for home accent enhancement. Targets home decor shoppers.
• Diyas & Lanterns Traditional Indian diyas (oil lamps) and lanterns for festivals and home decoration, including designer brass colorful hanging diyas. Targets festival and festive decor shoppers.
• Scented Candles Aromatic scented candles for home ambiance and gifting purposes. Targets home ambiance and gifting shoppers.
• Temple / Mandir Home temple and mandir products including Chowkis (wooden seats), Urlis, and complete pooja essentials. Targets households setting up home temples.
• Feng Shui Items Feng Shui decorative items believed to bring positive energy, harmony, and balance to living and working spaces. Targets Vaastu/Feng Shui enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Craftsvilla: India-based online marketplace specializing in ethnic Indian handicrafts, apparel, and home decor sourced from artisans. Directly competes with eCraftIndia in the same product category and customer base of culturally-rooted Indian handcrafted goods.
• Jaypore: Curated Indian lifestyle e-commerce platform offering handcrafted apparel, jewelry, and home decor from village artisans. Highly comparable to eCraftIndia on artisan sourcing model, premium positioning, and gifting-focused assortment.
• Tjori: Online retailer of handcrafted Indian products including home decor, jewelry, and apparel sourced from Indian artisans. Closely comparable D2C model focused on traditional Indian craftsmanship with international shipping.
• IndianRoots: Indian ethnic and handicraft e-commerce retailer targeting both domestic and NRI/diaspora customers. Comparable to eCraftIndia on assortment breadth across Indian handicrafts, gifts, and home decor plus international shipping capability.

Broad incumbents

• Etsy: Global marketplace for handmade and vintage goods. While broader in geographic and product scope, Etsy overlaps directly with eCraftIndia's artisan-made handicraft category and serves as the dominant global platform for handmade Indian goods export.
• FabIndia: Established Indian retail chain specializing in handcrafted products from rural artisans, with both physical stores and online presence. Overlaps with eCraftIndia's artisan-sourced home decor and gifting categories though FabIndia spans apparel as well.
• Amazon Karigar / Amazon Handmade: Amazon's dedicated Indian artisan handicraft program competing directly in the same product category. As a broad incumbent, Amazon Karigar benefits from Amazon's traffic and logistics scale advantages that eCraftIndia cannot match.
• Pepperfry: India's largest online furniture and home decor marketplace. Overlaps with eCraftIndia's home decor category at a broader scale and competes for the same Indian middle-class consumer seeking decor upgrades.
• Snapdeal: Indian e-commerce marketplace carrying home decor, handicrafts, and gifting categories at value price points. While a broader horizontal marketplace, Snapdeal competes for the same Indian handicraft buyer as eCraftIndia.

Regional players

• Meesho: India-focused social commerce platform enabling small businesses and resellers to sell products including home decor and handicrafts. While broader in scope and India-only, Meesho competes for the same value-conscious Indian consumer buying handcrafted home goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ecraftindia
• YouTubeyoutube.com/channel/UC3hxVCIgQSECZwH_jpwzxMg
• Facebookfacebook.com/ecraftindia
• LinkedInlinkedin.com/company/ecraftindia-art
• Instagraminstagram.com/eCraftIndia_
• Pinterestin.pinterest.com/ecraftindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCraftIndia