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Cutting Edge Information

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Namestring
Cutting Edge Information
Legal namestring
Cutting Edge Information, LLC
Company typeenum
Private
Founded yearint
2002
Descriptiontext

Cutting Edge Information (CEI) is a privately held market research company founded in 2002 and headquartered in Research Triangle Park, North Carolina. The company specializes in collecting and analyzing global Fair Market Value (FMV) data used by life sciences companies to set defensible compensation rates for healthcare professional (HCP) engagements such as speaker programs, advisory boards, consulting, and market research. CEI's core product is the FMVConnect PRO online platform, which delivers a proprietary FMV database built from 230,000+ real-world observations across 280+ HCP and non-HCP titles in 126 countries, alongside an HCP Fee Calculator that computes total engagement costs with adjustments for travel, prep time, role premiums, and exchange rates. Underpinning the platform is a proprietary "Learning Engine" — an AI-driven statistical system using stepwise regression, a compression algorithm, and Bayes analysis across 200+ predictive variables — covered by a pending U.S. patent application (No. 14/863,594).

CEI monetizes primarily through subscription-based access to FMV data (FMVConnect and the premium FMVConnect PRO tier) sold to pharmaceutical, biotechnology, and medical device companies, with multi-year contracts and customized data packages. The Annual FMV Survey functions as a data-collection mechanism that feeds the database and offers complimentary rate sets to participants, functioning as both a customer engagement and data-monetization lever. Go-to-market is enterprise field sales targeting compliance and regulatory buyers, complemented by thought-leadership content (blog, webinars), industry conference participation, and an FMVConnect PRO self-serve platform for ongoing data access. The company reports 300+ client organizations and serves 70% of the Top 25 pharmaceutical companies, including 8 of the Top 10, positioning CEI as the recognized industry standard for HCP FMV rate intelligence in the life sciences sector.

Short descriptiontext

Cutting Edge Information is a private market research firm that collects and analyzes global Fair Market Value (FMV) data on healthcare professional compensation. It sells subscription access to its FMVConnect PRO platform and proprietary FMV database to pharmaceutical, biotechnology, and medical device companies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDurham, United States
HQ citystring
Durham
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fair market value data, HCP compensation benchmarking, pharmaceutical compliance analytics, life sciences benchmarking, physician payment rates
NAICS code1 code
  • Marketing Research and Public Opinion Polling541910
SIC code1 code
  • Services-Computer Processing & Data Preparation7374
Product category
Pharmaceutical Compliance Analytics
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1FMV Data Subscriptions
TypeSubscription Recurring
Description

Subscription-based access to FMV rate database (FMVConnect). Companies pay for access to hourly FMV rates for HCP engagements based on country, specialty, tier, and engagement type. Data deliverables are customized to client needs.

cuttingedgeinfo.com
2FMVConnect PRO
TypeSubscription Recurring
Description

Premium subscription tier offering advanced platform features including HCP Fee Calculator, real-time exchange rates, customizable data exports, and enhanced benchmarking tools.

cuttingedgeinfo.com
3Annual FMV Survey Participation
TypeData Monetisation
Description

Complimentary FMV rate sets provided to survey participants in exchange for sharing company HCP compensation data. Survey takes less than 10 minutes to complete.

cuttingedgeinfo.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
Pricing details1 tier
1Customized Data Packages
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Life science companies' needs range from a few key data points to complete global data solutions. Data deliverables are designed to accommodate individual client needs. Delivery within 48 hours of agreement.

cuttingedgeinfo.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 5 records shown
1FMVConnect PRO
Description

Online FMV benchmarking tool providing 24/7 access to customized FMV information for implementing fee schedules based on detailed HCP compensation benchmarks.

cuttingedgeinfo.com
+4 more records
Core offering1 text field

Cutting Edge Information collects and analyzes global Fair Market Value (FMV) rate data for healthcare professional (HCP) engagements in the life sciences industry, then delivers that intelligence through its FMVConnect PRO online platform and supporting tools. CEI's database is built from more than 230,000 real-world observations of industry-paid hourly rates, covering 280+ HCP and Non-HCP specialty titles across 126 countries, and is used by pharmaceutical, biotech, and medical device companies to set defensible HCP compensation for speaker programs, advisory boards, consulting, and market research under transparency regulations such as the Physician Payment Sunshine Act.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 70% market penetration of Top 25 pharmaceutical companies
+3 more records
Product overview1 text field

Cutting Edge Information (CEI) offers a unified platform centered on FMVConnect PRO, which delivers the core FMV Data database as the foundational rate intelligence. The HCP Fee Calculator integrates as an enhanced feature within FMVConnect PRO for calculating complete engagement fees. Compliance Insights and Compliance Companion provide advisory and benchmarking services that complement the data products. The Annual FMV Survey supports ongoing data collection to refresh the database annually.

Product and service3 records
1FMVConnect PRO with FMV Data
CategoryCompliance benchmarking SaaS platform
Description

CEI's premier online FMV benchmarking platform providing 24/7 access to customized HCP compensation benchmarks built on more than 230,000 observations from hundreds of life sciences companies worldwide. Data covers 280+ HCP and Non-HCP specialty titles across 126 countries, exportable to Excel or PDF, with a user-friendly interface showing industry mean, median, and maximum recommended rates by percentile, country, specialty, tier, and engagement type. Used by pharmaceutical, biotech, and medical device companies to set defensible FMV rates under Physician Payment Sunshine Act and similar transparency regulations.

2HCP Fee Calculator
CategoryCompensation calculation tool
Description

Standalone tool that calculates complete HCP engagement values with adjustments for travel, training, prep time for virtual or in-person activities, role premiums, and current exchange rates, generating detailed compensation summaries for compliance documentation. Designed for compliance and medical affairs teams at life sciences companies that need to produce defensible total compensation figures for individual HCP engagements.

3Compliance Insights
CategoryCompliance advisory service
Description

Advisory service providing best practices, lessons learned, and onboarding support for FMV rate deployment, including the annual FMV Rate Alert whitepaper identifying notable regional shifts and trends in FMV rates. Designed for compliance teams at pharmaceutical, biotech, and medical device companies seeking expert guidance alongside FMV data subscriptions.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1EvaluatePharma
TypeBroad incumbent
Description

EvaluatePharma (part of Norstella) provides commercial intelligence, market forecasting, and benchmarking data to pharma companies. While more focused on drug forecasting than HCP FMV, it sells subscription intelligence products to overlapping enterprise pharma customers.

TypeDirect peer
Description

Definitive Healthcare provides commercial intelligence and benchmarking data for the life sciences industry, including HCP engagement, KOL identification, and physician compensation insights. Both companies sell subscription-based healthcare commercial data to pharma/biotech enterprise buyers with overlapping target customers.

TypeDirect peer
Description

Axtria is a cloud-based analytics and data management provider for life sciences with HCP engagement, master data management, and commercial operations offerings. It serves many of the same Top 25 pharma customers with overlapping compliance and engagement analytics.

TypeEmerging player
Description

Komodo Health provides healthcare data analytics and intelligence using patient-level data. While focused on real-world evidence and patient journeys, its life sciences commercial offering addresses similar pharma enterprise buyers seeking compliance and engagement data.

TypeDirect peer
Description

ZS Associates is a global management consulting firm with a dedicated FMV practice serving pharmaceutical HCP engagement compensation. ZS provides FMV rate benchmarking, compliance advisory, and analytics tools directly competitive with CEI's offerings.

TypeBroad incumbent
Description

Veeva provides cloud-based life sciences CRM, compliance, and HCP engagement software including Veeva Vault and Veeva CRM. Its CRM Engage product addresses compliant HCP engagement, adjacent to but broader than CEI's FMV data focus.

TypeBroad incumbent
Description

IQVIA is a leading life sciences data, analytics, and CRO platform serving global pharma. Its compliance and HCP engagement analytics offerings compete with CEI in FMV benchmarking while also offering broader commercial intelligence, R&D, and real-world data capabilities.

TypeEmerging player
Description

CitiusTech provides healthcare technology and analytics services including payer-provider data exchange and HCP-related analytics for life sciences. It is thematically related via healthcare data and life sciences enterprise sales.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cutting Edge Information

Pharmaceutical Compliance Analyticscuttingedgeinfo.com

Cutting Edge Information is a private market research firm that collects and analyzes global Fair Market Value (FMV) data on healthcare professional compensation. It sells subscription access to its FMVConnect PRO platform and proprietary FMV database to pharmaceutical, biotechnology, and medical device companies.

What Cutting Edge Information does

Cutting Edge Information (CEI) is a privately held market research company founded in 2002 and headquartered in Research Triangle Park, North Carolina. The company specializes in collecting and analyzing global Fair Market Value (FMV) data used by life sciences companies to set defensible compensation rates for healthcare professional (HCP) engagements such as speaker programs, advisory boards, consulting, and market research. CEI's core product is the FMVConnect PRO online platform, which delivers a proprietary FMV database built from 230,000+ real-world observations across 280+ HCP and non-HCP titles in 126 countries, alongside an HCP Fee Calculator that computes total engagement costs with adjustments for travel, prep time, role premiums, and exchange rates. Underpinning the platform is a proprietary "Learning Engine" — an AI-driven statistical system using stepwise regression, a compression algorithm, and Bayes analysis across 200+ predictive variables — covered by a pending U.S. patent application (No. 14/863,594).

CEI monetizes primarily through subscription-based access to FMV data (FMVConnect and the premium FMVConnect PRO tier) sold to pharmaceutical, biotechnology, and medical device companies, with multi-year contracts and customized data packages. The Annual FMV Survey functions as a data-collection mechanism that feeds the database and offers complimentary rate sets to participants, functioning as both a customer engagement and data-monetization lever. Go-to-market is enterprise field sales targeting compliance and regulatory buyers, complemented by thought-leadership content (blog, webinars), industry conference participation, and an FMVConnect PRO self-serve platform for ongoing data access. The company reports 300+ client organizations and serves 70% of the Top 25 pharmaceutical companies, including 8 of the Top 10, positioning CEI as the recognized industry standard for HCP FMV rate intelligence in the life sciences sector.

Cutting Edge Information firmographics

Firmographics
Name
Cutting Edge Information
Legal name
Cutting Edge Information, LLC
Website
https://cuttingedgeinfo.com
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
11–50 employees
Short description
Cutting Edge Information is a private market research firm that collects and analyzes global Fair Market Value (FMV) data on healthcare professional compensation. It sells subscription access to its FMVConnect PRO platform and proprietary FMV database to pharmaceutical, biotechnology, and medical device companies.
Ownership category
akta.pro rank

Where Cutting Edge Information is headquartered

Location

Headquarters

HQ city
Durham
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Cutting Edge Information business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. FMV Data Subscriptions: Subscription-based access to FMV rate database (FMVConnect). Companies pay for access to hourly FMV rates for HCP engagements based on country, specialty, tier, and engagement type. Data deliverables are customized to client needs.
  2. FMVConnect PRO: Premium subscription tier offering advanced platform features including HCP Fee Calculator, real-time exchange rates, customizable data exports, and enhanced benchmarking tools.
  3. Annual FMV Survey Participation: Complimentary FMV rate sets provided to survey participants in exchange for sharing company HCP compensation data. Survey takes less than 10 minutes to complete.

Pricing tiers

ModelBillingPrice
SubscriptionMulti-year contractCustomized Data Packages

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Cutting Edge Information product offering

Product offering

Core offering

Cutting Edge Information collects and analyzes global Fair Market Value (FMV) rate data for healthcare professional (HCP) engagements in the life sciences industry, then delivers that intelligence through its FMVConnect PRO online platform and supporting tools. CEI's database is built from more than 230,000 real-world observations of industry-paid hourly rates, covering 280+ HCP and Non-HCP specialty titles across 126 countries, and is used by pharmaceutical, biotech, and medical device companies to set defensible HCP compensation for speaker programs, advisory boards, consulting, and market research under transparency regulations such as the Physician Payment Sunshine Act.

Product overview

Cutting Edge Information (CEI) offers a unified platform centered on FMVConnect PRO, which delivers the core FMV Data database as the foundational rate intelligence. The HCP Fee Calculator integrates as an enhanced feature within FMVConnect PRO for calculating complete engagement fees. Compliance Insights and Compliance Companion provide advisory and benchmarking services that complement the data products. The Annual FMV Survey supports ongoing data collection to refresh the database annually.

Differentiator

Problem solved

Functional benefit

Brands

  • FMVConnect PRO: Online FMV benchmarking tool providing 24/7 access to customized FMV information for implementing fee schedules based on detailed HCP compensation benchmarks.
  • HCP Fee Calculator
  • FMVConnect
  • Compliance Insights
  • FMV Rate Alert

Products and services

  • FMVConnect PRO with FMV Data CEI's premier online FMV benchmarking platform providing 24/7 access to customized HCP compensation benchmarks built on more than 230,000 observations from hundreds of life sciences companies worldwide. Data covers 280+ HCP and Non-HCP specialty titles across 126 countries, exportable to Excel or PDF, with a user-friendly interface showing industry mean, median, and maximum recommended rates by percentile, country, specialty, tier, and engagement type. Used by pharmaceutical, biotech, and medical device companies to set defensible FMV rates under Physician Payment Sunshine Act and similar transparency regulations.
  • HCP Fee Calculator Standalone tool that calculates complete HCP engagement values with adjustments for travel, training, prep time for virtual or in-person activities, role premiums, and current exchange rates, generating detailed compensation summaries for compliance documentation. Designed for compliance and medical affairs teams at life sciences companies that need to produce defensible total compensation figures for individual HCP engagements.
  • Compliance Insights Advisory service providing best practices, lessons learned, and onboarding support for FMV rate deployment, including the annual FMV Rate Alert whitepaper identifying notable regional shifts and trends in FMV rates. Designed for compliance teams at pharmaceutical, biotech, and medical device companies seeking expert guidance alongside FMV data subscriptions.

Quantifiable outcome

  • 70% market penetration of Top 25 pharmaceutical companies
  • +3 more outcomes

Companies that use Cutting Edge Information

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Cutting Edge Information technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Cutting Edge Information partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Cutting Edge Information competitors and assessment

Company assessment

Broad incumbents

  • EvaluatePharma: EvaluatePharma (part of Norstella) provides commercial intelligence, market forecasting, and benchmarking data to pharma companies. While more focused on drug forecasting than HCP FMV, it sells subscription intelligence products to overlapping enterprise pharma customers.
  • Veeva Systems: Veeva provides cloud-based life sciences CRM, compliance, and HCP engagement software including Veeva Vault and Veeva CRM. Its CRM Engage product addresses compliant HCP engagement, adjacent to but broader than CEI's FMV data focus.
  • IQVIA: IQVIA is a leading life sciences data, analytics, and CRO platform serving global pharma. Its compliance and HCP engagement analytics offerings compete with CEI in FMV benchmarking while also offering broader commercial intelligence, R&D, and real-world data capabilities.

Direct peers

  • Definitive Healthcare: Definitive Healthcare provides commercial intelligence and benchmarking data for the life sciences industry, including HCP engagement, KOL identification, and physician compensation insights. Both companies sell subscription-based healthcare commercial data to pharma/biotech enterprise buyers with overlapping target customers.
  • Axtria: Axtria is a cloud-based analytics and data management provider for life sciences with HCP engagement, master data management, and commercial operations offerings. It serves many of the same Top 25 pharma customers with overlapping compliance and engagement analytics.
  • ZS Associates: ZS Associates is a global management consulting firm with a dedicated FMV practice serving pharmaceutical HCP engagement compensation. ZS provides FMV rate benchmarking, compliance advisory, and analytics tools directly competitive with CEI's offerings.

Emerging players

  • Komodo Health: Komodo Health provides healthcare data analytics and intelligence using patient-level data. While focused on real-world evidence and patient journeys, its life sciences commercial offering addresses similar pharma enterprise buyers seeking compliance and engagement data.
  • CitiusTech: CitiusTech provides healthcare technology and analytics services including payer-provider data exchange and HCP-related analytics for life sciences. It is thematically related via healthcare data and life sciences enterprise sales.

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Cutting Edge Information social profiles

Digital presence

Cutting Edge Information financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cutting Edge Information leadership team

Management profile

Number of profiles

Profiles4 records

Cutting Edge Information funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cutting Edge Information M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cutting Edge Information

What does Cutting Edge Information do?

Cutting Edge Information collects and analyzes global Fair Market Value (FMV) rate data for healthcare professional (HCP) engagements in the life sciences industry, then delivers that intelligence through its FMVConnect PRO online platform and supporting tools. CEI's database is built from more than 230,000 real-world observations of industry-paid hourly rates, covering 280+ HCP and Non-HCP specialty titles across 126 countries, and is used by pharmaceutical, biotech, and medical device companies to set defensible HCP compensation for speaker programs, advisory boards, consulting, and market research under transparency regulations such as the Physician Payment Sunshine Act.

Is Cutting Edge Information a public or private company?

Cutting Edge Information is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cutting Edge Information founded?

Cutting Edge Information was founded in 2002. It employs 11 to 50 people.

Where is Cutting Edge Information based?

Cutting Edge Information is headquartered in Durham, United States, in the North America region.

How does Cutting Edge Information make money?

Three revenue lines are on record. FMV Data Subscriptions are the primary driver. The others are FMVConnect PRO and annual FMV Survey Participation.

Who are Cutting Edge Information's main competitors?

Broad incumbents on record are EvaluatePharma, Veeva Systems and IQVIA. Direct peers are Definitive Healthcare, Axtria and ZS Associates. Emerging players are Komodo Health and CitiusTech.

Does Cutting Edge Information have an API?

No public API is recorded for Cutting Edge Information.

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Live signals
GlobeNewswirePharma Companies Prefer Not to Outsource Call Center Staff, New Study FindsA study by Cutting Edge Information found that medical affairs teams prefer in-house staff, but 50% outsource during launch year. Two years before launch, teams rely entirely on in-house staff, while 40% use outsourced staff after launch. The study examines staffing patterns across product lifecycle stages.GlobeNewswireMore Than Half of Surveyed Life Science Teams Prefer to Centralize Preclinical Structures GeographicallyA study of early-stage product development teams found 62% of surveyed pharmaceutical companies centralize their preclinical function geographically, while 24% centralize by therapeutic area. The study, by Cutting Edge Information, also noted that country-level teams outside the US typically decentralize preclinical groups.GlobeNewswirePercentage of In-Person Medical Education Events Surpass Online CME ProgramsA study by Cutting Edge Information found US medical affairs teams dedicate over 65% of CME funding to in-person programs, while online programs receive about 30%. One Top 50 company team allocated 5% to print or monograph forms, and Latin America and Asia-Pacific teams support up to 60% of CME funding for large-scale in-person events.GlobeNewswireThe Most Popular Phase of Product Development for Starting Medical Publications ActivitiesA study by Cutting Edge Information found that 30% of life science teams delay medical publications until the registration and launch phase. Only 19% of pharmaceutical companies start publications during Phase 2, and 13% wait until after the product reaches the marketplace.GlobeNewswireWorld-Class Medical Affairs: The Top 3 Changes Thought Leaders Want from Interactions with MSLsA study of global medical affairs teams found that 42% of key opinion leaders want to know the right person to contact, 31% want better communication, and 16% want fewer contact points. The research, conducted by Cutting Edge Information, aims to help medical affairs executives improve MSL interactions.GlobeNewswireThe Most Popular Social Media Platforms in the Pharma Industry for 2017 & 2018A study by Cutting Edge Information reveals that Facebook is the most popular social media platform planned for use by pharmaceutical marketing teams, with 73% intending to adopt it within the next two years. YouTube and LinkedIn follow as common choices at 64% and 55% respectively, while Twitter is used by 45%. The report highlights that platforms like Pinterest, Vine, Flickr, and Reddit are not utilized by any surveyed companies, emphasizing a shift toward specific digital strategies in the industry.GlobeNewswireDigital Communication is the # 1 Method for Pharma Field Forces When Interacting With External StakeholdersA study by Cutting Edge Information found email is the primary communication method for health economics field forces with external stakeholders, used 48% of the time with payers and 47% with hospital systems. Face-to-face meetings are second, and phone interactions are least common, though physicians are the only group preferring face-to-face over email.GlobeNewswirePlanning For Medical Education Programs Range From Merely Two Hours to a Whopping 400 HoursA study by Cutting Edge Information found that planning in-person medical education events ranges from two to 400 hours, with niche product events averaging 195 hours and common product events 44 hours. Online programs take about 41 hours regardless of product type. The report suggests teams may skip company-driven programs due to planning time.GlobeNewswireOnly 22% of Adherence Teams Work With Patients During Early Clinical Stages of Product DevelopmentA survey by Cutting Edge Information found 66% of life science teams begin patient adherence activities in Phase 3 or launch, while only 22% work with patient organizations early. The report recommends accelerating partnerships to improve medication affordability and payer coverage.GlobeNewswireThe Top 3 Pharma Functions Involved in Patient-Centric Initiatives (Apart from Marketing)A study by Cutting Edge Information found that brand teams, legal/regulatory affairs, and medical affairs are involved in 68%, 68%, and 65% of patient-centric initiatives, respectively. Marketing leads at 71%, and the study highlights the growing role of medical affairs in patient engagement.