Nassau National Cable
Nassau National Cable is a privately held wire and cable e-commerce distributor founded in 2009, distributing 35+ major cable brands across 2,600+ SKUs to residential, commercial, industrial, marine, solar, and data center customers globally.
- Company typePrivate
- Founded2009
- HeadquartersGreat Neck, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nassau National Cable does
Nassau National Cable is a privately held wire and cable distributor founded in 2009 and headquartered in the Long Island, New York region. The company operates a global e-commerce distribution model selling through a Shopify-based online storefront with sales-assisted support (15-minute quotes, 24/7 chat, phone/text), distributing products from 35+ major manufacturers including Alpha Wire, Belden, Corning, AFC Cable, Lapp, and Okonite. The product catalog spans 2,600+ SKUs across copper building wire, aluminum electrical cable, fiber optic cable, specialty military-spec wire (M22759, M16878), marine and shipboard cable, mining and industrial cable, medium voltage power cable, and adjacent categories such as LED lighting, plumbing, and electrical accessories.
The company's underlying technology is its e-commerce distribution platform enhanced by Garrie AI, a text-based chatbot that handles product specifications, cable comparisons, installation guidance, and safety standard queries during business hours. Value-added services — cut and strip, ink jet printing, dyeing, braiding, twisting, drum packing, extruding, and taping — provide project-level customization that differentiates the offering from pure-play cable distributors. The company maintains a content marketing infrastructure including 16+ podcast episodes, whitepapers, and a 58+ page blog covering technical topics.
Nassau National Cable generates revenue primarily through one-time wire and cable product sales priced per foot, supplemented by value-added service fees, wholesale project pricing for large-scale deals (solar, wind, data centers, mining, marine), and a Prime Membership/Reseller subscription program for recurring volume buyers. Customer segments span residential construction, commercial construction, industrial, utility, marine and shipboard, solar energy, mining, data center/tech, automotive, and entertainment verticals. Named enterprise customers include xAI (Supercomputer Facility, July 2024) and WSP Global (Utah solar project, 218,000+ units). The company has international offices in India, Colombia, and Dubai and ships globally.
Nassau National Cable firmographics
Firmographics- Name
- Nassau National Cable
- Legal name
- Nassau National Cable
- Website
- https://nassaunationalcable.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nassau National Cable is a privately held wire and cable e-commerce distributor founded in 2009, distributing 35+ major cable brands across 2,600+ SKUs to residential, commercial, industrial, marine, solar, and data center customers globally.
- Ownership category
- akta.pro rank
Nassau National Cable industry classification
Industry- Product category
- Wire and Cable Distribution
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Building Wire & Cable (Residential/Commercial) (IMADAMAA)
- akta.pro secondary industry
- Data, Communications & Fiber Optic Cable (IMADAMAD)
Keywords
Where Nassau National Cable is headquartered
LocationHeadquarters
- HQ city
- Great Neck
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Nassau National Cable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Wire and Cable Product Sales: Primary revenue stream from distribution and sale of wire and cable products including copper building wire, aluminum electrical cable, fiber optic cable, specialty wire, marine cable, and industrial cable. Products are sold in various lengths with per-foot or per-unit pricing. Revenue generated through e-commerce transactions with shipping fees applied to orders under $1000.
- Value-Added Services: Additional services including Cut & Strip, Ink Jet Printing, Dyeing, Braiding, Twisting, Drum Packing, Extruding, Taping, Striping, and Color Identification. These services customize cables to specific project requirements.
- Wholesale/Project Sales: Large-scale wholesale distribution for solar projects, wind projects, marina projects, mining projects, data centers, and building projects. Dedicated wholesale support with potential volume pricing.
- Prime Membership Program: Reseller program offering benefits to registered members for recurring bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-foot pricing for individual cable products |
| Transaction based/ take rate | Multi-year contract | Wholesale project pricing for large-scale orders |
| Subscription | Annual | Prime Membership/Reseller Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Nassau National Cable product offering
Product offeringCore offering
Nassau National Cable distributes industrial, commercial, and residential wire and cable products sourced from more than 35 major manufacturers through an e-commerce storefront with global shipping. The catalog spans copper building wire, aluminum cable, fiber optic cable, medium voltage power cable, marine shipyard cable, mining and industrial cable, specialty and military wire, and complementary LED lighting, accessories, electrical equipment, and plumbing products. The company also offers value-added services such as cut-and-strip, ink-jet printing, and custom reel management, supported by engineering project consultation for data center, solar, wind, mining, and marine customers.
Product overview
Nassau National Cable is a wire and cable distributor offering a comprehensive portfolio of electrical distribution products. The core business centers on distributing thousands of wire and cable types from major brands (Alpha Wire, Belden, AFC Cable, Corning, Lapp Cable, and 20+ others) alongside complementary product categories. The product portfolio includes copper building wire (THWN-2, XHHW-2, NM-B Romex), aluminum electrical cable (URD, overhead service drop, medium voltage), fiber optic cable (loose tube, tight buffered, ribbon), specialty military wire (M22759, M16878, Mil-DTL specifications), marine/shipyard cable, mining and industrial cable, and portable cord cable. The offering extends to electrical equipment (enclosures, meter sockets), LED lighting products, plumbing supplies, and wire accessories (EV chargers, conduits, cable glands). Value-added services include cut/strip, ink jet printing, dyeing, braiding, twisting, drum packing, extruding, and taping. The company also provides educational resources including podcasts and whitepapers on wire and cable topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Copper Building Wire
Quantifiable outcome
- 500K+ effective orders processed
- +3 more outcomes
Companies that use Nassau National Cable
Customer profileNamed customers2 records
Segments10 records
Ideal customer profiles3 records
Nassau National Cable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Nassau National Cable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- xAImajorNassau National Cable supplied critical infrastructure to xAI's Supercomputer Facility in July 2024. This represents a significant enterprise customer relationship in the AI infrastructure sector.
- WSP GlobalmajorNassau National Cable cooperated with WSP Global on a solar project in Utah, successfully supplying 218,000+ units of cable. WSP is a major global engineering services firm.
- 35+ Cable Manufacturers (Alpha Wire, Belden, Corning, AFC Cable, Lapp, Okonite, IEWC, etc.)coreAuthorized distributor for 35+ major cable and wire manufacturers including Alpha Wire, Belden, Corning, AFC Cable, Lapp, Okonite, IEWC, Remee, and others. Maintains extensive inventory of branded products.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Nassau National Cable competitors and assessment
Company assessmentDirect peers
- IEWC: Specialty wire and cable distributor serving industrial, OEM, and broadcast customers with value-added services. NNC explicitly lists IEWC as a brand partner and competes for the same OEM/industrial accounts.
- Anixter (Wesco): Network and communications cabling distributor now part of Wesco, with deep fiber, copper, and AV cable offerings. Direct competitor to NNC's Belden, Corning, and CommScope fiber optic lines for data center and enterprise customers.
- EECOL Electric: Canadian-headquartered electrical distributor with strong wire and cable, industrial, and data comm portfolios across North America. Comparable mid-to-large scale competitor for NNC in commercial and industrial cable.
- Windy City Wire: US specialty wire and cable distributor focused on low-voltage, AV, security, and broadcast cabling. Comparable to NNC's specialty and Belden-style product offerings, particularly for tech/data center and AV customers.
- Genuine Cable Group: Independent US wire and cable distributor focused on industrial, commercial, and specialty cable. Closely comparable business model and product breadth to NNC at a similar mid-market scale.
Broad incumbents
- Sonepar: World's largest independent electrical distributor with family of regional brands. Sonepar's broad electrical and wire/cable portfolio is a direct competitive reference for NNC's customer base and product mix.
- Graybar: Large US-based electrical and comm/data distribution company with deep inventory of wire, cable, and electrical supplies. Graybar's broadline catalog overlaps directly with NNC's residential, commercial, and industrial wire/cable offerings.
- Wesco International: One of the largest US electrical, communications, and utility distribution platforms. Wesco competes head-on with NNC across wire and cable categories and has a vastly broader footprint, making it the most directly comparable incumbent benchmark.
- CED (Consolidated Electrical Distributors): US wholesale electrical distributor serving residential, commercial, and industrial contractors. Overlaps NNC's core building wire and electrical equipment categories across the same contractor customer base.
- Rexel: Global electrical distribution group with extensive wire and cable product lines across North America and Europe. Rexel competes with NNC in commercial, industrial, and renewable energy cable distribution at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nassau National Cable social profiles
Digital presenceNassau National Cable compliance and trust
Trust signalCompliance5 records
Nassau National Cable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nassau National Cable leadership team
Management profileNumber of profiles
Nassau National Cable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nassau National Cable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nassau National Cable
What does Nassau National Cable do?
Nassau National Cable distributes industrial, commercial, and residential wire and cable products sourced from more than 35 major manufacturers through an e-commerce storefront with global shipping. The catalog spans copper building wire, aluminum cable, fiber optic cable, medium voltage power cable, marine shipyard cable, mining and industrial cable, specialty and military wire, and complementary LED lighting, accessories, electrical equipment, and plumbing products. The company also offers value-added services such as cut-and-strip, ink-jet printing, and custom reel management, supported by engineering project consultation for data center, solar, wind, mining, and marine customers.
Is Nassau National Cable a public or private company?
Nassau National Cable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nassau National Cable founded?
Nassau National Cable was founded in 2009. It employs 11 to 50 people.
Where is Nassau National Cable based?
Nassau National Cable is headquartered in Great Neck, United States, in the North America region.
How does Nassau National Cable make money?
Four revenue lines are on record. Wire and Cable Product Sales are the primary driver. The others are value-Added Services, wholesale/Project Sales and prime Membership Program.
Who are Nassau National Cable's main competitors?
Direct peers on record are IEWC, Anixter (Wesco), EECOL Electric, Windy City Wire and Genuine Cable Group. Broad incumbents are Sonepar, Graybar, Wesco International, CED (Consolidated Electrical Distributors) and Rexel.
Does Nassau National Cable have an API?
No public API is recorded for Nassau National Cable.
What industry is Nassau National Cable in?
Nassau National Cable's product category is Wire and Cable Distribution. Its primary akta.pro industry code is IMADAMAA, Building Wire & Cable (Residential/Commercial), with a secondary code of IMADAMAD, Data, Communications & Fiber Optic Cable. Its NAICS code is 423510 and its SIC code is 5070.