What Sonans Privatgymnas does

Sonans Privatgymnas AS is a Norwegian private candidate (privatist) education provider founded in 1989 and headquartered in Oslo, with a listed presence on the Oslo Stock Exchange (OSE: SOHO). The company delivers exam-focused preparation for upper secondary subjects, general university entrance qualification (generell studiekompetanse), grade improvement for competitive programs such as medicine and engineering, and — newly as of 2025 — vocational education programs (yrkesfag) in healthcare and childcare. Its core customers are three primary personas: adults aged 23+ using Norway's 23/5 rule to obtain university admission, students seeking to upgrade existing grades for competitive study programs, and vocational graduates adding general university admission to their qualifications, plus a secondary segment of healthcare workers pursuing trade certification.

The company's product architecture rests on a proprietary digital learning platform that supports three delivery formats: Klasserom+ (hybrid physical + digital classroom), Digitalt klasserom (live-streamed interactive lectures), and Nettstudier (self-paced online courses with video lectures, assignments, and teacher chat support). Supporting infrastructure includes the NOA mobile app for attendance verification required by Lånekassen (the Norwegian State Education Loan Fund), an online Karakterkalkulator (grade calculator) for university admission scoring, and free counseling tools for course planning. The company operates physical campuses in nine Norwegian cities (Oslo, Bergen, Drammen, Fredrikstad, Kristiansand, Stavanger, Tromsø, Trondheim, and Tønsberg) and reaches the broader national market through its online channels.

Sonans monetizes through semester-based course fees ranging from 5,990 to 29,970 NOK per subject, with volume discounts of 5–25% on multi-subject packages and bundled offerings such as the 23/5 Pakken (6 subjects for 51,490–67,920 NOK) and vocational packages from 17,990 NOK. Students can finance tuition via Lånekassen supplementary loans of up to 79,432 NOK per year. Go-to-market combines content marketing, paid social (Facebook, Instagram, Snapchat, TikTok), free counseling-led conversion, and word-of-mouth referrals driven by a documented 93% first-time subject pass rate and a satisfaction guarantee that allows free retakes for students meeting attendance thresholds.

Name

Sonans Privatgymnas

Legal name

SONANS PRIVATGYMNAS AS

Website

https://sonans.no

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Sonans Privatgymnas is a Norwegian private candidate education provider (founded 1989, OSE: SOHO) offering exam-focused upper secondary, university admission, and vocational healthcare preparation through nine physical campuses and three digital delivery formats serving adult learners and grade-improvement students.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Course Fees: Primary revenue stream from semester-based course fees charged per subject or package. Individual courses range from 5,990 NOK to 29,970 NOK, with package deals offering 15-25% discounts for multiple courses. Payment is per semester with options for Lånekassen (State Education Loan Fund) financing.
2. Lånekassen Supplementary Loan: Students can apply for supplementary loans up to 79,432 NOK per year through Lånekassen to cover tuition fees, with maximum 39,716 NOK per semester.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sonans Privatgymnas is a Norwegian private secondary education provider that delivers exam-focused privatist courses and vocational health programs through physical classrooms, live digital classrooms, and self-paced online study. It offers individual secondary subjects, the 23/5 package for adults seeking general university admission, and vocational education (yrkesfag) in health and childcare disciplines, supported by free counseling, a grade calculator, and Lånekassen loan guidance.

Product overview

Sonans Privatgymnas is a Norwegian private secondary school offering exam-focused education through three main delivery formats: Klasserom+ (hybrid physical/digital), Digitalt klasserom (live online), and Nettstudier (self-paced online). The portfolio includes individual courses across common subjects, sciences, mathematics, and social sciences, alongside specialized package products like the 23/5 Pakken for adults 23+ and vocational health programs (Helsearbeiderfag, Helseservicefag, Barne- og ungdomsarbeider). Supporting tools include a Karakterkalkulator for grade calculations, free counseling services, Lånekassen financial support guidance, and a satisfaction guarantee. The company operates physical campuses in nine Norwegian cities.

Differentiator

Problem solved

Functional benefit

Brands

• Klasserom+: A hybrid teaching format combining physical classroom attendance with digital access to lectures and online learning resources.
• Digitalt klasserom
• Nettstudier
• 23/5-pakken
• Sonanspakken

Products and services

• Klasserom+ (Classroom+) Hybrid teaching model combining physical classroom attendance with access to digital classroom and online learning resources, offering full flexibility for students preparing for privates studier (privatist exams).
• Digitalt klasserom (Digital Classroom) Live online teaching at fixed schedules with dedicated teachers, interactive lectures, recorded sessions, and peer collaboration through digital study groups, available nationwide.
• Nettstudier (Online Studies) Self-paced online courses with video lectures, self-tests, optional assignments, and teacher support via chat, available with year-round enrollment for students preferring maximum flexibility.
• 23/5 Pakken (23/5 Package) Package for adults 23+ with 5 years of work/practice experience, offering 6 common subjects for general university entrance qualification (generell studiekompetanse) at a reduced price; can be completed in one year.
• Fag og priser (Subjects and Pricing) Comprehensive catalog of individual secondary subjects including common subjects, science subjects, mathematics, social sciences, and vocational programs, with per-subject semester pricing ranging from 5,990 NOK to 29,970 NOK.
• Helse- og oppvekstfag (Health and Childcare Programs) Vocational education programs including Vg1 Health and Childcare, Vg2 Health Worker, Vg2 Child and Youth Worker, and Vg2 Health Service, plus practice candidate courses for experienced workers.
• Helsearbeiderfag VG2 (Health Worker Subject Vg2) One-semester course preparing students for the interdisciplinary written exam for health worker certification, focusing on nursing, patient care, and healthcare ethics; priced from 22,990 NOK.
• Praksiskandidat (Practice Candidate) Accelerated certification program for health sector workers with 5+ years of experience, offering theory preparation for written exams leading to trade certification; priced from 17,990 NOK.
• Lånekassen-støtte (Student Loan Support) Guidance and support for obtaining government student loans and grants from Lånekassen (Norwegian State Education Loan Fund), with up to 79,432 NOK annual supplementary loans for tuition.
• Helsefag-pakker (Health Sector Packages) Bundled packages for health sector vocational education including Vg1+Vg2 combinations at discounted prices.

Quantifiable outcome

• 93% of private candidates pass subjects they have never taken before
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lumi Services AScoreOthersLumi Services AS is the data controller responsible for personal data processing according to Norwegian data protection law and GDPR. They can be contacted at Postboks 943, 7409 Trondheim. The relationship indicates corporate ownership or shared administrative services.
• NOAcoreTechnology or IntegrationNOA provides the attendance registration application used by Sonans students to record presence for Lånekassen documentation purposes. Listed as a data processor in privacy documentation.
• Lånekassen (Norwegian State Education Loan Fund)coreStrategic or Co-development PartnerNorwegian government student finance body that provides loans and grants to Sonans students. Students can apply for standard study loans plus supplementary loans up to 79,432 NOK annually for tuition. Sonans confirms student enrollment and attendance to Lånekassen.
• Oslo Nye Høyskole (ONH)minorGTM or Marketing PartnerEducational institution partnership offering Sonans students 20% discount on studies at Oslo Nye Høyskole and 50% discount on medical admission test preparation courses abroad.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sonans

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonans Privatgymnas