Kverneland Group

What Kverneland Group does

Kverneland Group is a Norway-headquartered (Klepp) international developer, manufacturer, and distributor of agricultural machinery and services, tracing its origins to 1879. Its product portfolio spans the full crop production cycle — ploughs, tillage tools, power harrows (including German-built M, H, S, and Rotago F series), seeders, mechanical weeders, fertiliser spreaders, sprayers, mowers, tedders, rakes, mergers, balers (including the non-stop FastBale Premium baler-wrapper), wrappers, and bale choppers — sold under the Kverneland, Vicon, and Siloking brands. The company operates a Precision Farming Solutions line (Tellus terminals, Kverneland Sync, IsoMatch FarmCentre, IsoMatch InDemo, Kverneland ServiceCentre, and Kverneland Eye) that integrates ISOBUS connectivity, GPS guidance, and NIR sensing across its implement range.

The company is a wholly-owned subsidiary of Japan's Kubota Corporation, acquired in 2012, with reported operations in more than 25 countries across Europe, North America (Canada), and Asia (China). Manufacturing is multi-site, with documented German power harrow production and French manufacturing through Kverneland Group Les Landes Génusson S.A.S. Recent product activity includes the 2025 launch of the Arcadia precision weed harrow, a 2025 prototype of the Vicon DM Sensor (NIR dry-matter sensor), and the FastBale Premium non-stop baler-wrapper. Kverneland has also partnered with AgXeed on autonomous ploughing, achieving an industry world record, signalling early movement into autonomous implements.

Revenue is generated almost entirely through hardware sales of agricultural machinery, distributed via independent dealers and importers worldwide, with no public pricing. The customer base is dominated by professional farmers and SMB agricultural operations (forage producers, arable farmers, livestock operations), and the company's post-sale engagement is supported through MyKverneland, IsoMatch FarmCentre, and ServiceCentre platforms. No public revenue figure is disclosed in the source data.

Name

Kverneland Group

Legal name

Kverneland Group

Website

https://kverneland.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kverneland Group is a Norwegian-headquartered (Klepp) international developer, manufacturer, and distributor of agricultural machinery and precision farming solutions for professional farmers worldwide, operating as a wholly-owned subsidiary of Kubota Corporation and selling through a global dealer network across more than 25 countries.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery
• Tillage equipment
• Precision farming
• Forage harvesting
• Fertiliser spreaders

Headquarters

HQ city

Klepp

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Kverneland Group generates revenue primarily through the sale of agricultural machinery including ploughs, tillage equipment, seeders, sprayers, fertiliser spreaders, mowers, tedders, rakes, balers, wrappers, and precision farming technology. Products are sold through a global dealer network to professional farmers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kverneland Group develops, produces, and distributes agricultural machinery and services for the professional farming community. The portfolio spans ploughs, tillage tools, seeders, mechanical weeders, fertiliser spreaders, sprayers, mowers, tedders, rakes, mergers, balers, wrappers, bale choppers, and precision farming electronics (ISOBUS terminals, GPS guidance, connectivity platforms). Products are sold globally through an independent dealer network under the Kverneland and Vicon brands.

Product overview

Kverneland Group offers a comprehensive portfolio of agricultural machinery under the Kverneland brand, comprising multiple product categories that work together to support the full crop production cycle. The Precision Farming Solutions line includes terminals (Tellus 700, Tellus 1200), connectivity systems (Kverneland Sync, IsoMatch FarmCentre), and service tools. Soil preparation equipment spans ploughs, tillage tools including the Actiroll roller range and power harrows (M, H, S, and Rotago F series). Seeding equipment covers pneumatic and precision seed drills. Weed control includes mechanical solutions like the Arcadia precision weed harrow. Crop protection is addressed through fertiliser spreaders and sprayers. Forage harvesting is supported by mowers, tedders, rakes, mergers, balers, wrappers, and bale choppers. The products are designed for integration with ISOBUS systems and GPS guidance technologies, enabling precision agriculture operations across arable and grassland farming.

Differentiator

Problem solved

Functional benefit

Brands

• Vicon: Product brand for agricultural implements including mowers, tedders, rakes, and mergers
• IsoMatch
• Siloking

Products and services

• Precision Farming Solutions Technology solutions including ISOBUS terminals (Tellus 700, Tellus 1200, Kverneland Global 3), handheld controls (Kverneland Grip), camera systems (Kverneland Eye), connectivity platforms (Kverneland Sync, IsoMatch FarmCentre), and remote service tools (Kverneland ServiceCentre, IsoMatch InDemo) for professional farmers operating tractors and implements.
• Ploughs Full range of ploughs for soil cultivation including conventional ploughs (Kverneland AB, AD), eco ploughs (ECOMAT, ECOMAT ON-LAND), and reversible ploughs (150 S, 150 B, ED, LD, ES, LS, 2300 S, 2300 S VARIOMAT, 2300 B VARIOMAT, EG, LB, 3300 S, 3300 S VARIOMAT) with auto-reset or shearbolt protection and Variomat options.
• Tillage Tools Comprehensive tillage equipment line including subsoilers, disc harrows, universal cultivators, stubble cultivators, striptillers, seedbed cultivators, power harrows, and rollers for soil preparation.
• Kverneland Actiroll and Actiroll HD Rollers Trailed rollers for soil compaction and levelling. Actiroll from 4.50m to 9.50m working width and Actiroll HD heavy-duty from 10.30m to 24.30m for large-scale soil consolidation, featuring patented Cambridge Stone Rings with up to 6-year warranty.
• Power Harrows (M, H, S, Rotago F series) Power harrows for seedbed preparation: M series (2.5-3.0m, up to 140HP), H series (3.0-4.0m, up to 180HP), S series (3.0-4.5m, up to 250HP), and Rotago F folding power harrow (4.0-6.0m, up to 360HP) with patented depth adjustment.
• Seeders Complete seeder range including pneumatic solo seed drills, mounted seed drills, tine seeders, integrated seeding combinations, mechanical and pneumatic precision drills, vegetable precision drills, and cover crop seeders.
• Arcadia Precision Weed Harrow Mechanical weed control implement for precision weed harrowing in arable farming. Launched 2025-10.
• Fertiliser Spreaders Mounted fertiliser spreaders including Exacta EL, CL, HL, CL EW, CL W PRO, TL, CL GEOSPREAD, TL GEOSPREAD, TLX GEOSPREAD, TL GEOSPREAD iDC, TLX GEOSPREAD iDC, and Alentix 8047 models featuring weighing-based GEOSPREAD precision technology with GPS and variable rate capability.
• Sprayers Crop protection equipment including front mounted spray equipment, mounted sprayers, and trailed sprayers.
• Mowers and Mower Conditioners Grass cutting equipment including plain mowers and mower conditioners for various farming applications, featuring QuattroLink independent suspension for optimal ground following.
• Tedders, Rakes and Mergers Tedding equipment in 3pt mounted and trailed configurations, single/double/four rotor rakes, and multi-crop and dry crop mergers for efficient forage collection.
• FastBale Premium Baler-Wrapper Non-stop fixed chamber baler-wrapper combination enabling continuous baling without stops. Part of a broader baler range including fixed and variable chamber round balers, baler-wrapper combinations, and non-stop baling systems.
• Wrappers and Bale Choppers Bale wrapping equipment including satellite wrappers and turn table wrappers, plus bale choppers/feeders and mixer/feeders (under the Siloking sub-brand) for round bale processing.
• Vicon DM Sensor Near infrared (NIR) dry matter sensor that measures moisture content of grass during harvesting. Currently in prototype stage. Launched 2025-12 at Agritechnica.

Quantifiable outcome

• Up to 6-year warranty on Cambridge Stone Rings due to patented reinforced design
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• AgXeedminorStrategic or Co-development PartnerKverneland partnered with AgXeed, an autonomy solutions provider, to set the first world record for autonomous ploughing, demonstrating Kverneland equipment capabilities in autonomous farming applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kuhn Group: Kuhn is a French-based global manufacturer of agricultural implements (ploughs, tillage, seeders, sprayers, spreaders, hay and forage equipment) that directly competes with Kverneland across most of the same product categories and customer base of professional farmers.
• Lemken: Lemken is a German family-owned specialist in soil cultivation, seeding, and crop protection equipment with a comparable European dealer footprint and overlapping product lines with Kverneland's ploughs, tillage, sprayers and seeders.
• Amazone: Amazone is a German manufacturer of fertiliser spreaders, sprayers, seed drills and soil tillage equipment, directly competing with Kverneland in crop protection, spreading and seeding categories for professional arable farmers.
• Pöttinger: Pöttinger is an Austrian manufacturer of grassland, tillage, and seeding machinery, closely overlapping with Kverneland's forage harvesting (mowers, tedders, rakes) and tillage/seed drill portfolio.
• Horsch: Horsch is a German specialist in tillage, seeding, and crop protection equipment with strong precision-agriculture positioning, competing directly with Kverneland's seeders, tillage, and sprayer lines in European arable markets.
• CLAAS: CLAAS is a major European manufacturer of forage harvest machinery, balers, and tractors that competes with Kverneland's mowers, tedders, rakes, balers, wrappers, and tractor-implement integration offerings.

Broad incumbents

• AGCO Corporation: AGCO is a global full-line agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) whose implement brands directly overlap Kverneland's tillage, seeding and forage equipment portfolio, but AGCO also sells tractors and combines as a broader incumbent.
• CNH Industrial: CNH Industrial owns Case IH and New Holland, two major full-line ag equipment brands whose implement portfolios overlap with Kverneland's ploughs, tillage, seeders, sprayers and forage products, alongside proprietary tractor platforms.
• John Deere (Deere & Company): Deere is the largest global full-line agricultural equipment manufacturer; its implement and precision-ag offerings overlap Kverneland's portfolio, but Deere's integrated tractor-implement software stack sets a higher competitive bar in precision farming.
• Kubota Corporation: Kubota is the Japanese parent company of Kverneland Group and a global tractor and implement manufacturer; Kverneland's product categories overlap with Kubota's own implements, and Kubota provides the strategic and distribution backbone for Kverneland outside Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kvernelandgroup
• YouTubeyoutube.com/kvernelandgrp
• Facebookfacebook.com/kvernelandgroup
• LinkedInlinkedin.com/company/kverneland-group
• Instagraminstagram.com/kverneland_ien

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kverneland Group