Brooks School
Brooks School is a private, nonprofit coeducational boarding and day school in North Andover, Massachusetts, founded in 1926, serving students in grades 9-12 through a college-preparatory curriculum of 161 courses plus signature Winter Term, international Exchange, and internship programs. It operates on tuition revenue supplemented by annual giving, capital campaigns, and planned-giving philanthropy.
- Company typePrivate
- Founded1926
- HeadquartersNorth Andover, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Brooks School does
Brooks School is a private, nonprofit coeducational boarding and day school serving students in grades 9-12, founded in 1926 by Frank D. Ashburn and headquartered on a 270-acre campus overlooking Lake Cochichewick in North Andover, Massachusetts, roughly 40 minutes by car from downtown Boston. The institution offers a college-preparatory academic program of 161 courses, supplemented by three signature programs: a month-long Winter Term with 30+ intensive course options, an international Exchange Program with partner schools abroad, and the Students on the Forefront summer internship program. Co-curricular offerings span tiered athletics, visual and performing arts, and personalized college counseling, all supported by a 101-250 employee base.
The technology and platform stack powering Brooks is dominated by third-party SaaS rather than proprietary systems. The school's web presence runs on Finalsite as its CMS, while Veracross serves as the admission portal (inquiry capture, self-scheduled tours/interviews, application tracking) and Clarity Application handles financial-aid submissions. Fundraising infrastructure relies on Blackbaud-hosted donation forms, DAF Direct for donor-advised fund grants, Venmo for individual gifts, and SmugMug for alumni photo galleries. The only deployed AI capability is an 'Ask AI' text-search feature on brooksschool.org for prospective-family inquiries. The school has no proprietary technology IP beyond its name and trademarks and operates no app-based product.
Brooks' revenue model combines recurring tuition and fees from boarding and day students with multi-channel philanthropic fundraising. Tuition constitutes the primary revenue stream (typical of elite New England boarding schools at this scale, though not publicly disclosed by Brooks), supplemented by application fees. Philanthropy is structured across four streams: annual giving via The Brooks Fund ($2,713,485 raised from 1,771 donors in FY2026), planned giving through the Frank D. Ashburn Society (charitable gift annuities, remainder trusts, lead trusts, bequests, real estate, DAFs), capital campaigns (e.g., the Centennial Campaign supporting unrestricted funds, academic master plan, and endowment), and need-based financial aid outflows exceeding $6 million annually. Go-to-market is sales-led, relying on campus tours led by current students, formal admission interviews (in-person and virtual), third-party application platforms (Gateway to Prep Schools, E3n's SAO), and the Vericant partnership for mainland China applicants. The customer base is horizontal: prospective students/families (grades 9-12, domestic and international), alumni, and current and prospective families, with a 1,000+-member LinkedIn alumni group underscoring long-tail engagement.
Brooks School firmographics
Firmographics- Name
- Brooks School
- Legal name
- Brooks School
- Website
- https://brooksschool.org
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brooks School is a private, nonprofit coeducational boarding and day school in North Andover, Massachusetts, founded in 1926, serving students in grades 9-12 through a college-preparatory curriculum of 161 courses plus signature Winter Term, international Exchange, and internship programs. It operates on tuition revenue supplemented by annual giving, capital campaigns, and planned-giving philanthropy.
- Ownership category
- akta.pro rank
Brooks School industry classification
Industry- Product category
- Independent / Private Secondary Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Boarding Schools (EDAJABAB)
- akta.pro secondary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
Keywords
Where Brooks School is headquartered
LocationHeadquarters
- HQ city
- North Andover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brooks School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Revenue from tuition for boarding and day students in grades 9-12. The school also generates revenue from application fees.
- Annual Giving (The Brooks Fund): Annual philanthropic donations from alumni, parents, grandparents, faculty, staff, and friends. In fiscal year 2026, raised $2,713,485 from 1,771 donors.
- Planned Giving: Deferred giving vehicles including charitable gift annuities, charitable remainder trusts, charitable lead trusts, bequests, gifts of real estate, and donor-advised funds. The Frank D. Ashburn Society recognizes members who have included Brooks in their estate plans.
- Capital Campaigns: Major fundraising campaigns such as the Centennial Campaign supporting unrestricted funds, academic master plan, and endowment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Financial Aid - Need-based assistance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Brooks School product offering
Product offeringCore offering
Brooks School is a private, coeducational boarding and day school for grades 9-12, providing college preparatory education at its lakeside campus in North Andover, Massachusetts. The school offers a residential boarding program, a day student program, signature experiential offerings (Winter Term, Exchange Program, Students on the Forefront summer internship), and college counseling to prepare students for admission to selective colleges and universities.
Product overview
Brooks School is a close-knit boarding and day private school for all genders in grades 9-12. The institution offers a unified educational experience centered around its core Academic Programs (161 courses), complemented by three signature programs: Winter Term (30+ immersive course options), the Exchange Program (international student exchange), and Students on the Forefront (summer internship program). Additional offerings include athletics across multiple levels, comprehensive arts programs (visual arts, theater, music), college counseling, and a robust financial aid program providing over $6 million annually. The academic experience is enhanced by distinctive elements including study abroad exchanges, internships, and a lakeside campus setting.
Differentiator
Problem solved
Functional benefit
Products and services
- College Preparatory Boarding and Day School Program (Grades 9-12)
Quantifiable outcome
- Notable alumni achievements including All-ACC athletes, NCAA tournament participants, professional sports team ownership, national championship winners, and leadership positions across various sectors
Companies that use Brooks School
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Brooks School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Brooks School partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VericantcoreVericant is Brooks School's required partner for interviewing students from mainland China. Chinese applicants must complete a Vericant interview and submit their interview and writing sample to Brooks for review before scheduling an interview or submitting an application. This partnership ensures consistent assessment standards for international applicants from China.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Brooks School competitors and assessment
Company assessmentDirect peers
- Phillips Academy Andover: Coeducational independent boarding school in Andover, MA — the closest geographic and curricular peer to Brooks. Directly competes for boarding students in grades 9-12 with similar signature academic programs and a large endowment-driven financial aid model.
- Deerfield Academy: Elite coeducational boarding school in Deerfield, MA with comparable size, signature programs (e.g., immersive terms), and a strong college-preparatory focus. Competes head-to-head with Brooks for New England boarding applicants.
- Lawrenceville School: Highly selective coeducational boarding school in New Jersey serving grades 9-12. Comparable academic intensity, house system, and signature programs make it a direct competitor for college-prep boarding applicants.
- Choate Rosemary Hall: Coeducational independent boarding school in Wallingford, CT with a comparable curriculum breadth and signature programs. Competes with Brooks for boarding applicants across the Northeast corridor.
- Hotchkiss School: Elite coeducational boarding school in Lakeville, CT with similar college-preparatory profile, signature programs, and lakeside campus character. A direct competitor for top-tier boarding applicants.
- Groton School: Smaller, highly selective coeducational boarding school in Groton, MA. Similar signature programs, intimate residential model, and competitive applicant pool targeting the same top college-bound families.
- Milton Academy: Coeducational day and boarding school in Milton, MA serving grades K-12. Closely comparable to Brooks in dual day/boarding model, academic program breadth, and Boston-area positioning.
- Loomis Chaffee School: Coeducational boarding school in Windsor, CT with a signature 'Lure of the Outdoors' program, comparable curriculum breadth, and similar coeducational boarding model. Direct competitor for New England boarding students.
- St. Paul's School: Highly selective coeducational boarding school in Concord, NH with a similar college-preparatory mission, signature programs, and lakeside campus setting comparable to Brooks.
- Tabor Academy: Coeducational boarding and day school in Marion, MA with a strong waterfront/maritime identity. Comparable size and mission, and competes with Brooks for South Shore and broader New England boarding applicants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brooks School social profiles
Digital presenceBrooks School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brooks School leadership team
Management profileNumber of profiles
Brooks School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brooks School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brooks School
What does Brooks School do?
Brooks School is a private, coeducational boarding and day school for grades 9-12, providing college preparatory education at its lakeside campus in North Andover, Massachusetts. The school offers a residential boarding program, a day student program, signature experiential offerings (Winter Term, Exchange Program, Students on the Forefront summer internship), and college counseling to prepare students for admission to selective colleges and universities.
Is Brooks School a public or private company?
Brooks School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Brooks School founded?
Brooks School was founded in 1926. It employs 101 to 250 people.
Where is Brooks School based?
Brooks School is headquartered in North Andover, United States, in the North America region.
How does Brooks School make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are annual Giving (The Brooks Fund), planned Giving and capital Campaigns.
Who are Brooks School's main competitors?
Direct peers on record are Phillips Academy Andover, Deerfield Academy, Lawrenceville School, Choate Rosemary Hall, Hotchkiss School, Groton School, Milton Academy, Loomis Chaffee School, St. Paul's School and Tabor Academy.
Does Brooks School have an API?
No public API is recorded for Brooks School.
What industry is Brooks School in?
Brooks School's product category is Independent / Private Secondary Education. Its primary akta.pro industry code is EDAJABAB, Nonsectarian Independent Boarding Schools, with a secondary code of EDAJABAA, Nonsectarian Independent Day Schools. Its NAICS code is 6111 and its SIC code is 8200.