Trivett

What Trivett does

Trivett is an Australian automotive retail business founded in 1984 and headquartered in Baulkham Hills, New South Wales, operating with a headcount of 101-250 employees. Its stated offering spans new and used luxury vehicles, finance, insurance, vehicle servicing, parts, and accessories — i.e., the full vehicle ownership value chain rather than pure unit sales. Pricing is not publicly disclosed; customers are directed to dealership contact channels for quotes, consistent with traditional franchised dealer practice.

In terms of business model, Trivett generates revenue through three primary streams: one-time vehicle sales (new, demo, and pre-owned), recurring service and maintenance including EV servicing and parts, and finance/insurance origination. Customer segments skew toward individual consumers purchasing passenger, SUV, ute, van, hybrid, and electric vehicles, with a secondary fleet/commercial buyer segment. Marketing and lead generation run through a website-based inventory search, organic SEO, and Google Reviews, with the conversion motion executed in physical showrooms and service centres.

The source content directly covering Trivett is sparse; the bulk of supplied detail describes Inchcape Automotive Retail Australia, a closely related multi-brand dealer group representing Subaru, PEUGEOT, DEEPAL, FOTON, Citroen, and bravoauto across 35+ locations in Sydney and Melbourne, operating as part of the London-listed Inchcape plc (LSE:INCH). The relationship between Trivett and Inchcape Automotive Retail Australia is not explicitly resolved in the provided material, so this description is constrained to what is directly observable from the firmographic profile and the related Inchcape Australia data.

Name

Trivett

Legal name

Inchcape Automotive Retail Australia

Website

https://trivett.com.au

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Trivett is an Australian automotive dealer founded in 1984 and headquartered in Baulkham Hills, offering new and used luxury vehicles, finance, insurance, servicing, parts, and accessories to individual consumers and fleet buyers across Sydney and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, demo, and pre-owned vehicles across multiple automotive brands including Subaru, PEUGEOT, DEEPAL, FOTON, Citroën, and bravoauto.
2. Service & Maintenance: Vehicle servicing, EV servicing, and parts sales through dealership service centers across Sydney and Melbourne locations.
3. Finance Services: Finance options offered to customers purchasing vehicles through the dealership network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trivett operates as a multi-brand automotive dealer group selling new, demo, and certified pre-owned vehicles across Subaru, PEUGEOT, DEEPAL, FOTON, Citroën, and bravoauto (pre-owned), supported by in-dealership servicing including EV servicing, genuine parts and accessories, and on-site finance options. Customers can browse inventory, book service, and arrange finance online via the website or through physical showrooms across Sydney and Melbourne.

Product overview

The source data describes Inchcape Automotive Retail Australia, a multi-brand car dealership group representing Subaru, PEUGEOT, DEEPAL, FOTON, Citroën, and bravoauto brands across dealerships in Sydney and Melbourne. It offers new, demo, and pre-owned vehicle sales, service, parts, and finance. No technology product offering for Trivett was found in the source.

Differentiator

Problem solved

Functional benefit

Brands

• bravoauto: Pre-owned vehicle brand offering certified pre-owned cars
• DEEPAL
• Inchcape Fleet

Products and services

• New vehicle sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• SubarucoreChannel Partner/ Reseller/ DistributorInchcape represents Subaru brand through multiple dealership locations across Sydney and Melbourne including Berwick, Bundoora, Camberwell, Castle Hill, Doncaster, Essendon, Glen Waverley, Melbourne City, Mentone, Narellan, North Shore, Parramatta, Penrith, Waitara, and Werribee.
• PEUGEOTcoreChannel Partner/ Reseller/ DistributorInchcape represents PEUGEOT brand through dealership locations in Melbourne City, Narellan Service, North Shore, Parramatta, and Penrith.
• DEEPALcoreChannel Partner/ Reseller/ DistributorInchcape represents DEEPAL brand through multiple dealership locations including Bundoora, Doncaster, Melbourne City, North Shore, Parramatta, and Penrith.
• FOTONcoreChannel Partner/ Reseller/ DistributorInchcape represents FOTON brand through dealership locations in Bundoora, North Shore, Parramatta, and Penrith.
• CitroëncoreChannel Partner/ Reseller/ DistributorInchcape represents Citroën brand through service centers in Narellan Service, North Shore Service, Melbourne City Service, and Parramatta Service.
• bravoautocoreChannel Partner/ Reseller/ DistributorInchcape represents bravoauto brand through dealerships in Bundoora and Penrith.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors (Lithia & Driveway): Lithia Motors is the largest automotive retailer in the US, operating multi-brand dealerships with full F&I, service, and parts capabilities. As a scaled global benchmark for franchise-based retail economics, M&A discipline, and digital retail investment, it provides a capital-light, growth-comparable reference point for evaluating Trivett's structural economics.
• Inchcape plc: Inchcape plc is Trivett's ultimate parent (LSE: INCH), a global automotive distribution and retail group spanning 40+ markets. Its Australian retail operations materially encompass Trivett's footprint; comparing capital allocation and ROIC against the consolidated Inchcape group informs standalone unit economics and exit precedents.
• Group 1 Automotive: Group 1 Automotive is a large US-based multi-brand automotive retailer with operations in the US and UK. Its used-car digital platforms (like AutoNation USA, although AutoNation is a separate peer) and acquisition-led growth playbook provide a comparable benchmark for multi-brand dealership consolidation models that overlap with Trivett's Inchcape Australia growth strategy.
• Asbury Automotive Group: Asbury Automotive Group is a US-based multi-brand automotive retailer and F&I services provider (Total Care Auto), with a focus on premium and luxury brands. Its revenue mix and Clicklane digital retail platform offer a benchmark for how mid-sized dealer groups can shift mix toward higher-margin service and F&I product attach.
• AutoCanada: AutoCanada is a leading Canadian multi-brand automotive dealership group operating across Canada and the US with exposure to both volume and luxury brands. Its reporting disclosure on F&I product attach, sub-prime finance verticals (AVP/Driveway), and used-car reconditioning offers a like-for-like benchmark for Trivett's diversified Australian revenue streams.
• Pendragon plc (now Henshaw Capital / Lithia UK): Pendragon was one of the UK's largest automotive retailers before its 2023 sale of UK retail to Lithia and US demerge. As a comparable British/Commonwealth multi-brand dealer group precedent — particularly its experience with margins compression, agency-model debates, and acquisition discipline — it offers useful strategic context for Australian dealer-group economics under similar OEM transition pressures.

Direct peers

• Autosports Group: Autosports Group operates multi-brand prestige and volume automotive dealerships across Sydney, Melbourne, and other capitals, representing brands such as BMW, Audi, Porsche, Jaguar Land Rover, and Subaru. It is a directly comparable mid-sized Australian dealer group with overlapping franchises and customer demographics.
• ARB Corporation: ARB Corporation designs, manufactures, and distributes 4WD accessories and parts, with a strong Australian retail and wholesale network including branded store fronts. While a parts manufacturer at heart, it benchmarks Australian automotive-aftermarket consumer demand and accessory attach rates that drive Trivett's parts counter sales.
• Bapcor Limited: Bapcor is Australia's largest automotive aftermarket parts distributor and retailer (Autobarn, Burson, Truckline), operating in the parts and accessories layer that Trivett touches through its service network. It benchmarks the Australian parts/accessories economics that complement a dealer's service bay revenue.
• Eagers Automotive: Eagers Automotive is Australia's largest automotive retail group, operating multi-brand dealership franchises (Toyota, BMW, Mercedes-Benz, GM, Ford, etc.) across every major metro in the country. It is the closest like-for-like to Trivett's multi-brand, multi-rooftop model in Australia, with the same franchise economics, EV transition exposure, and F&I/service flywheels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trivettprestige
• Facebookfacebook.com/TrivettClassic
• LinkedInlinkedin.com/company/trivett

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trivett