Sugar Maple Asset Management
Sugar Maple Asset Management is an independent, fee-only Wisconsin-based RIA founded in 2016, offering customized investment management, financial planning, IRA/401(k) rollovers, and variable annuity repair to high net worth families, foundations, endowments, and retirement plans.
- Company typePrivate
- Founded2016
- HeadquartersSister Bay, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sugar Maple Asset Management does
Sugar Maple Asset Management, LLC is an independent, fee-only Registered Investment Advisory (RIA) firm established in January 2016 by Jeremy Schwab and Terry Jack, operating from offices in Sister Bay (Door County) and Neenah (Fox Cities), Wisconsin, and serving clients across Wisconsin and the United States. The firm delivers customized investment management and comprehensive financial planning on a fiduciary basis, with core offerings spanning Investment Management (individual portfolios built on investment policy statements using mutual funds, ETFs, and individual stocks), Financial Planning, IRA and 401(k) rollover consolidation, and Variable Annuity Repair. Its stated client base includes high net worth families, private foundations, endowments, and retirement plans, with two founders holding CFP and CFA designations and combined 50+ years of trust and investment experience.
Sugar Maple Asset Management firmographics
Firmographics- Name
- Sugar Maple Asset Management
- Legal name
- Sugar Maple Asset Management, LLC
- Website
- https://sugarmapleam.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sugar Maple Asset Management is an independent, fee-only Wisconsin-based RIA founded in 2016, offering customized investment management, financial planning, IRA/401(k) rollovers, and variable annuity repair to high net worth families, foundations, endowments, and retirement plans.
- Ownership category
- akta.pro rank
Sugar Maple Asset Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industry
- Business Owner & Executive Financial Planning (FSAEAAAO)
Keywords
Where Sugar Maple Asset Management is headquartered
LocationHeadquarters
- HQ city
- Sister Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sugar Maple Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fee-Based Investment Management: Sugar Maple Asset Management operates as a fee-based only Registered Investment Advisory firm. They receive no commissions nor fee rebates on any investment recommended. All mutual funds utilized in client portfolios are no-load, and Sugar Maple Asset Management covers all security transaction charges. Revenue is derived from advisory fees rather than product sales commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Fee-based advisory services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sugar Maple Asset Management product offering
Product offeringCore offering
Sugar Maple Asset Management is an independent Registered Investment Advisory firm that delivers customized, fee-based investment management and financial planning on a fiduciary basis. Core offerings include individualized portfolio construction using no-load mutual funds and ETFs, comprehensive financial planning, IRA and 401(k) rollover analysis, and variable annuity repair services. The firm partners with Fidelity Institutional Wealth Services for custody and trade execution, with assets held in clients' names.
Product overview
Sugar Maple Asset Management is an independent Registered Investment Advisory firm offering a unified suite of financial planning and fee-based investment management services delivered on a fiduciary basis. The core offerings include Investment Management (customized portfolios using mutual funds and ETFs), Financial Planning, IRAs and 401(k) Rollovers, and Variable Annuity Repair. The firm partners with Fidelity Institutional Wealth Services for custody and trade execution, and distributes Market Commentary to clients. An affiliated entity, CAVU Capital Partners, provides private investment partnership services.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management
- Financial Planning
- IRA and 401(k) Rollover Services
- Variable Annuity Repair
- CAVU Capital Partners
Companies that use Sugar Maple Asset Management
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sugar Maple Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sugar Maple Asset Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fidelity Institutional Wealth ServicescoreSugar Maple Asset Management partners with Fidelity Institutional Wealth Services to provide clients with leading edge technology, diverse investment options, and superior trade execution. All client assets are held by Fidelity and remain in the client's name, providing transparency and security.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Sugar Maple Asset Management competitors and assessment
Company assessmentDirect peers
- Ritholtz Wealth Management: Boutique independent RIA offering customized investment management and financial planning primarily to HNW individuals. Closely comparable to Sugar Maple in size, fee-only fiduciary model, personalized portfolio construction, and content-driven marketing approach.
Broad incumbents
- Buckingham Strategic Wealth: National RIA providing evidence-based investment management and financial planning to HNW clients. Comparable fiduciary, fee-only model and HNW target market to Sugar Maple, but operates with a much larger advisor base across multiple states.
- Edelman Financial Engines: One of the largest independent RIAs in the U.S., combining advisory, financial planning, and retirement plan services. Overlaps with Sugar Maple's HNW investment management and retirement/IRA service lines, though at vastly greater scale and with a national digital footprint.
- Fisher Investments: Large privately held investment management firm serving HNW individuals, families, and institutions. Overlaps with Sugar Maple's discretionary and advisory portfolio management services for HNW clients, but operates with proprietary strategies at substantially greater scale.
- Carson Group: National RIA platform and partnership model supporting independent financial advisors with technology, compliance, and investment resources. Comparable to Sugar Maple as an RIA serving HNW households, but at much larger scale with an aggregator/partnership structure rather than a single two-founder firm.
- Mariner Wealth Advisors: National independent RIA providing wealth advisory, investment management, tax, estate, and retirement plan services. Overlaps with Sugar Maple's HNW investment management and financial planning focus, though at significantly greater scale and geographic breadth.
- Focus Financial Partners: Leading RIA consolidator partnering with independent, fiduciary wealth management firms across the U.S. Highly relevant peer given that Sugar Maple is the type of small independent RIA Focus targets for acquisition and succession solutions.
- Charles Schwab Wealth Advisory: Schwab's managed-portfolio and advisor-led advisory services compete directly with independent RIAs like Sugar Maple for HNW households seeking fee-based portfolio management. Highly relevant given Sugar Maple's reliance on Fidelity custody and direct competition for the same client wallet.
- Creative Planning: One of the largest independent, fee-only RIAs in the U.S., offering comprehensive financial planning, investment management, and tax services to HNW individuals and institutions. Comparable to Sugar Maple in fiduciary, fee-only model and service breadth, but operates at vastly greater scale with hundreds of advisors nationwide.
Emerging players
- Facet Wealth: Tech-enabled RIA providing flat-fee financial planning and investment management to HNW households via a virtual advisor model. Comparable to Sugar Maple in fee-only fiduciary structure and HNW focus, but differentiates via a fully digital delivery model vs. Sugar Maple's in-person Wisconsin offices.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sugar Maple Asset Management social profiles
Digital presenceSugar Maple Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugar Maple Asset Management leadership team
Management profileNumber of profiles
Profiles3 records
Sugar Maple Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugar Maple Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugar Maple Asset Management
What does Sugar Maple Asset Management do?
Sugar Maple Asset Management is an independent Registered Investment Advisory firm that delivers customized, fee-based investment management and financial planning on a fiduciary basis. Core offerings include individualized portfolio construction using no-load mutual funds and ETFs, comprehensive financial planning, IRA and 401(k) rollover analysis, and variable annuity repair services. The firm partners with Fidelity Institutional Wealth Services for custody and trade execution, with assets held in clients' names.
Is Sugar Maple Asset Management a public or private company?
Sugar Maple Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sugar Maple Asset Management founded?
Sugar Maple Asset Management was founded in 2016. It employs 1 to 10 people.
Where is Sugar Maple Asset Management based?
Sugar Maple Asset Management is headquartered in Sister Bay, United States, in the North America region.
How does Sugar Maple Asset Management make money?
One revenue line is on record: fee-Based Investment Management.
Who are Sugar Maple Asset Management's main competitors?
Ritholtz Wealth Management is listed as a direct peer. Broad incumbents are Buckingham Strategic Wealth, Edelman Financial Engines, Fisher Investments, Carson Group, Mariner Wealth Advisors, Focus Financial Partners, Charles Schwab Wealth Advisory and Creative Planning. Facet Wealth is listed as an emerging player.
Does Sugar Maple Asset Management have an API?
No public API is recorded for Sugar Maple Asset Management.
What industry is Sugar Maple Asset Management in?
Sugar Maple Asset Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAEAAAO, Business Owner & Executive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.