Financio
Financio is a cloud-based accounting and payroll SaaS platform, operated by ABSS (a Censof Holdings subsidiary), serving startups and micro/SMEs across Southeast Asia with bookkeeping, invoicing, payroll, bank integration, and LHDN/IRAS-compliant e-invoicing.
- Company typePrivate
- Founded2009
- HeadquartersSelangor, Malaysia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Financio does
Financio is the consumer-facing cloud accounting and payroll brand of Asian Business Software Solutions Sdn Bhd (ABSS), a 51%-owned subsidiary of Bursa Malaysia-listed Censof Holdings Berhad. The company operates a SaaS platform targeting startups, micro, and small businesses in Southeast Asia that lack dedicated finance staff, with current operation spanning Malaysia, Singapore, Hong Kong, the Philippines, and Indonesia and a claimed base of more than 400,000 SMEs. The platform is built on Microsoft Azure infrastructure and comprises Financio Accounting (cloud bookkeeping, invoicing, expense tracking, multi-currency/multi-language), Financio Payroll (time tracking, leave, claims, and HR/statutory compliance), and Financio CONNECT (mobile apps on iOS, Android, and Huawei App Gallery), supported by an A.I. Scan OCR document upload feature.
The business runs a freemium-plus-subscription model: a permanent free Basic tier for micro SMEs, a promotional RM5/month entry pricing (SGD5 in Singapore) for the Essentials plan, and a Premium tier originally priced at RM32.95/month or RM329.50/year with bundled GST support and larger storage. Go-to-market combines product-led self-serve (30-day free trial, no credit card) with deep bank-led distribution partnerships, including RHB's SME e-Solutions ecosystem, UOB Smart F&B in Malaysia and integrations in Singapore, Maybank, DBS Hong Kong, Singtel in Singapore, and DNeX as reseller for Malaysia and Indonesia. Compliance integration with LHDN E-Invoice (Malaysia) and IRAS (Singapore) is positioned as a core feature, and ABSS CONNECT Mobile App (2026) signals continued investment in mobile-first delivery for the micro-SME segment.
Financio firmographics
Firmographics- Name
- Financio
- Legal name
- Asian Business Software Solutions Sdn Bhd
- Website
- https://financio.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Financio is a cloud-based accounting and payroll SaaS platform, operated by ABSS (a Censof Holdings subsidiary), serving startups and micro/SMEs across Southeast Asia with bookkeeping, invoicing, payroll, bank integration, and LHDN/IRAS-compliant e-invoicing.
- Ownership category
- akta.pro rank
Financio industry classification
Industry- Product category
- Cloud Accounting & Payroll Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Billing, Subscription & Revenue Management Infrastructure (FSAGABAM)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI)
Keywords
Where Financio is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Financio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Financio Accounting: Cloud-based accounting software subscription with tiered pricing plans (Essentials and Premium). Billed monthly or annually with promotional rates for new customers.
- Subscription SaaS - Financio Payroll: Integrated payroll module subscription, available as standalone or bundled with accounting. Currently offering 30% off for new Singapore subscribers.
- Freemium Basic Version: Basic version offered free for life as contribution to society for micro and small businesses, with premium features available at paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials Plan - Entry Level |
| Subscription | Annual | Premium Version |
| Subscription | Monthly | Singapore - Payroll 30% Off |
| Freemium | Monthly | Basic Free Version |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Financio product offering
Product offeringCore offering
Financio sells cloud-based accounting and payroll software as a subscription SaaS to startups and small and medium enterprises across Southeast Asia. The product suite covers invoicing, expense tracking, automated bookkeeping and tax records, payroll processing with statutory compliance (EPF, EIS, PERKESO, HRDC, LHDN E-Invoice, IRAS), bank reconciliation via direct APIs, and mobile access through the Financio CONNECT app. Distribution combines product-led online signup with channel partnerships through major regional banks, telecoms, and resellers.
Product overview
Financio is a cloud-based accounting and payroll software platform designed for startups and SMEs in Southeast Asia. The platform consists of two core products: Financio Accounting (cloud accounting software for financial management, invoicing, expense tracking, and bookkeeping with multi-currency support) and Financio Payroll (cloud payroll software integrated with accounting for HR and compliance management). These are supported by the Financio CONNECT mobile app available on iOS, Android, and Huawei platforms, enabling real-time mobile access to accounting functions. The platform also includes A.I. Scan (OCR document processing), LHDN E-Invoice compliance for Malaysian users, and integrates with banking partners including RHB, UOB, and Maybank. Premium tiers include ABSS Premier Connect and ABSS Accounting Connect for enhanced cloud-connected features.
Differentiator
Problem solved
Functional benefit
Brands
- Financio CONNECT: Mobile application for accessing accounting information anytime, anywhere. Available on Google Play Store, Apple App Store, and Huawei App Gallery.
- Financio Accounting
- Financio Payroll
Products and services
- Financio Accounting Cloud-based accounting software for startups and SMEs that automates financial management, invoicing, expense tracking, and bookkeeping with multi-currency, multi-language, and multi-user support; includes LHDN E-Invoice (Malaysia) and IRAS (Singapore) compliance and direct bank integrations.
- Financio Payroll Cloud payroll software integrated with Financio Accounting for managing time tracking, leave, claims, and HR compliance including EPF, EIS, PERKESO, and HRDC in Malaysia.
- Financio CONNECT Mobile App Mobile application for iOS, Android, and Huawei App Gallery enabling real-time access to accounting data, expense recording, quotation creation, invoicing, and secure collaboration with role-based access settings for business accounting on the go.
- ABSS Webstore Ecommerce-focused product addressing the online business market needs of SMEs operating webstores in Southeast Asia.
- ezyCollect Accounts receivable management solution for invoice collection and debtor tracking, launched in Malaysia and Singapore.
Quantifiable outcome
- Automatically generates all bookkeeping entries and tax records when transactions are recorded, reducing human errors
- +3 more outcomes
Companies that use Financio
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Financio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature6 records
Financio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Global Peace Foundation MalaysiaminorCollaboration to support Orang Asli communities in Malaysia. For every new Financio sign-up, RM3 donated in Malaysia and SGD1 in Singapore to provide access to essential resources for Orang Asli communities.
- UOB Bank SingaporecoreNew partnerships and integrations with UOB banks in Singapore and Malaysia established in 2022.
- RHB Banking GroupcoreRHB launched Malaysia's first SME connected banking ecosystem featuring the enhanced RHB SME e-Solutions platform with Financio integration. Offers direct API integration, real-time bank balance view, payment initiation from accounting software, automated reconciliation, and bank statement requests. Targets 10,000 SMEs within RHB's 90,000 SME ecosystem.
- DBS Bank Hong KongcoreFinancio formed new partnership with DBS Hong Kong in 2020 for Financio distribution and integration in Hong Kong market.
- RHB BankcoreRHB Bank partnered with ABSS and PayNet to offer a zero-cost payment platform to SMEs in Malaysia. Under the collaboration, Financio integrates with RHB's banking services to enable seamless payment processing and reconciliation for SME customers.
- DNeX (Dagang NeXchange Berhad)coreDNeX, through wholly-owned subsidiary Dagang Net Technologies Sdn Bhd, appointed as reseller of Financio for Malaysia and Indonesia. DNeX aimed to increase B2B e-Services portfolio and expand reach to new markets through existing client network.
- UOB Bank MalaysiacoreFinancio signed MoU with UOB Bank Malaysia as one of the key partners of UOB Smart F&B initiative. Partnership enables UOB customers to access Financio's accounting solutions.
- MaybankminorPartnership between Financio and Maybank launched in 2017 for Malaysian market distribution.
- SingtelminorSingtel partnership launched in 2016 to distribute Financio Premier online in Singapore, expanding market reach through telecommunications channel.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Financio competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Financio compliance and trust
Trust signalCompliance5 records
Financio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Financio leadership team
Management profileNumber of profiles
Profiles8 records
Financio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Financio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Financio
What does Financio do?
Financio sells cloud-based accounting and payroll software as a subscription SaaS to startups and small and medium enterprises across Southeast Asia. The product suite covers invoicing, expense tracking, automated bookkeeping and tax records, payroll processing with statutory compliance (EPF, EIS, PERKESO, HRDC, LHDN E-Invoice, IRAS), bank reconciliation via direct APIs, and mobile access through the Financio CONNECT app. Distribution combines product-led online signup with channel partnerships through major regional banks, telecoms, and resellers.
Is Financio a public or private company?
Financio is a private company. It is classified as corporate owned and is currently operating.
When was Financio founded?
Financio was founded in 2009.
Where is Financio based?
Financio is headquartered in Selangor, Malaysia, in the Asia region.
How does Financio make money?
Three revenue lines are on record. Subscription SaaS - Financio Accounting is the primary driver. The others are subscription SaaS - Financio Payroll and freemium Basic Version.
Does Financio have an API?
No public API is recorded for Financio.
What industry is Financio in?
Financio's product category is Cloud Accounting & Payroll Software. Its primary akta.pro industry code is FSAGABAM, Billing, Subscription & Revenue Management Infrastructure, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 54121 and its SIC code is 6199.