Openair Frauenfeld

What Openair Frauenfeld does

Openair Frauenfeld is an annual three-day hip-hop and rap open-air music festival operated by First Event AG, a Swiss public limited company (Aktiengesellschaft) registered in Frauenfeld, Switzerland under company number CHE-109.039.523. The festival has run continuously since 2006 as Switzerland's largest dedicated hip-hop open-air, with a multi-stage format spanning the Arena Stage, Park Stage, La Fabrik, and the Clubville clubbing zone (six branded venues including Heineken Rooftop, Red Bull Homebase and Coca-Cola Skyclub). The OAF 2026 edition is scheduled for 9–11 July 2026 and features a headlining lineup of Don Toliver, Ken Carson, YEAT, Wiz Khalifa, Gunna, and Sido & Friends alongside 30+ international and domestic artists, with prior editions having hosted Eminem, Drake, The Weeknd, Kendrick Lamar, Travis Scott and A$AP Rocky.

The festival's technology stack is built around direct-to-consumer ticketing through Ticketmaster (primary) and Ticketcorner (secondary), a Green Copper-powered iOS and Android app providing personal timetable building, interactive festival maps, vendor filtering and an awareness/emergency button wired to the festival's security control centre. On-site operations rely on a cashless payment network accepting TWINT, Apple Pay, Mastercard, Visa, Samsung Pay, SwatchPAY!, PostFinance, Maestro and V Pay; electronic PIN-based mobile lockers (some with charging ports); Chimpy power-bank rental stations; and crowd-management analytics that count devices in front of stages and at bars during the festival window. Live Nation GmbH acts as data controller for the OAF website and apps, indicating operational affiliation with the Live Nation Entertainment group, and the festival holds membership in the Swiss Music Promoters Association (SMPA).

Revenue is generated through a layered model spanning ticketed admissions (3-day CHF 319, 2-day CHF 249, 1-day Saturday CHF 139, VIP 3-day CHF 519), a tiered camping ecosystem (Regular Camping CHF 80–100, Relaxed Camping, Comfort Camping from CHF 220 to Lotus Comfort CHF 1,420), camping-gear rentals, on-site food and beverage concessions (cashless only, with CHF 2 deposit refund), parking (CHF 15–45 per day), and a multi-tier sponsorship stack led by Migros as Presenting Partner alongside six Main Partners and 16 Co-Partners. The customer base is direct-to-consumer, segmented across general festival attendees, VIP adults aged 18+, day-visitors, campers/glampers, accessibility visitors and DACH-region travellers, served via ticket-distribution partners, owned digital channels and a mobile app.

Name

Openair Frauenfeld

Legal name

First Event AG

Website

https://openair-frauenfeld.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Openair Frauenfeld is Switzerland's largest dedicated hip-hop and rap open-air festival, run by First Event AG and held annually over three days in Frauenfeld. It serves mass audiences with multi-stage programming, on-site camping, cashless payments, and tiered sponsorship activations.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industry

DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Live music festivals
• Outdoor entertainment events
• Hip-hop music festivals
• Festival ticketing services
• Event management services

Headquarters

HQ city

Frauenfeld

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Festival Ticket Sales: Multi-day festival tickets (3-day CHF 319, 2-day CHF 249, 1-day Saturday CHF 139, VIP 3-day CHF 519, VIP 1-day Thursday CHF 219) sold through Ticketmaster and Ticketcorner; early-bird pricing used as discount lever. One-time purchase at point of sale.
2. Camping Upgrades & Vouchers: Camping upgrade vouchers (Regular Camping CHF 80-100, Relaxed Camping, Comfort Camping from CHF 220, Rent A Tent CHF 55-65, Motorhome CHF 100, Tent Depot CHF 20, Pavilion CHF 39) sold as add-ons to the festival ticket. Refundable deposits on tents and accommodations.
3. Comfort / Glamping Accommodation: Pre-pitched tent and lodge accommodation packages (Basic Tent CHF 220, Plus Tent CHF 240, Lodge for 2 CHF 420, Lodge for 4 CHF 500, Lotus Comfort for 2 CHF 1,200, Lotus Comfort for 4 CHF 1,420, Friends Camp CHF 680-740) with refundable damage deposits paid cashlessly.
4. On-Site Add-On Rentals: Rental of camping gear (camping chair CHF 13.90, camping table CHF 19.90, air mattress, sleeping bag, tent) for the festival duration plus refundable deposits collected cashlessly on pickup.
5. Sponsorship & Partnership Revenue: Tiered sponsorship packages (Presenting Partner Migros, Main Partners Heineken/Coca-Cola/Red Bull/Swisscom/BAT-Fabrik Parisienne/TecIndustry, Co-Partners, Media Partners SRF Bounce/Blick, Suppliers Stagelight/Heliotextil) covering on-site brand activation, signage, hospitality and media reach.
6. On-Site Food, Beverage & Merchandise Sales: Crowd-attended food and beverage concessions operated by partner vendors (Molini Pizza, Frisco, Zweifel, Malbuner, El Tony, etc.), cashless payments only, with CHF 2 deposit per drink refunded to original payment method.
7. Parking & Travel Services: Paid festival parking (Thursday CHF 45, Friday CHF 30, Saturday CHF 15; VIP parking free) and commission/affiliate share from the 20% SBB public-transport discount sold via sbb.ch/oaf.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Openair Frauenfeld is a three-day annual hip-hop and urban music festival held at Allmend in Frauenfeld, Switzerland, organized by First Event AG. The core offering is a multi-stage live music programme (Arena Stage, Park Stage, La Fabrik) plus the Clubville DJ clubbing zone, sold through tiered admission tickets, on-site camping upgrades, comfort camping/glamping accommodations and on-site food, beverage and merchandise concessions.

Product overview

Openair Frauenfeld is a single unified festival event (rather than a multi-product platform) anchored by the Openair Frauenfeld Festival as the core offering — a three-day annual hip-hop and urban music festival in Frauenfeld, Switzerland, organized by First Event AG. The festival is supported by a portfolio of complementary products and add-ons: the Official OAF App (mobile app for personal timetable, maps, and emergency button), Clubville (on-site clubbing experience with multiple DJ stages), a tiered ticketing system (3-Day, 2-Day, 1-Day Saturday, and VIP tickets sold via Ticketmaster/Ticketcorner), camping upgrades (Regular Camping, Relaxed Camping, and pre-pitched Comfort Camping with multiple tent/lodge tiers), vouchers (Motorhome and Tent Depot), Rent-A-Tent and camping add-ons, a festival shop, and a Media Area accreditation portal. All of these products and add-ons integrate to deliver the multi-day festival experience at the Allmend in Frauenfeld.

Differentiator

Problem solved

Functional benefit

Brands

• Clubville: The festival's clubbing/dance music zone at OAF, branded as 'This summer's clubbing hotspot' with dedicated stages (La Fabrik, Heineken Rooftop, Red Bull Homebase, Coca-Cola Skyclub, El Tony, Sprite & Tenz The Basecamp) and DJ lineups.

Products and services

• Openair Frauenfeld Festival Three-day annual hip-hop and urban music festival held in Frauenfeld, Switzerland, featuring multiple stages (Arena Stage, Park Stage, La Fabrik) with international and local artists. Organized by First Event AG. The OAF26 edition is scheduled for 9-11 July 2026.
• Festival Tickets (3-Day, 2-Day, 1-Day Saturday, VIP) Tiered admission tickets granting entry to the festival grounds across Thursday-Saturday. Sold via Ticketmaster (primary) and Ticketcorner (secondary) with print@home e-tickets and ticket-transfer functionality within the Ticketmaster account ecosystem.
• Official OAF App Official mobile application for iOS and Android that enables festival visitors to create a personal timetable, access the interactive festival map, filter food vendors by dietary preference, use an emergency button for direct contact with the security centre, and receive push notifications for location-based services.
• Clubville Clubbing area of the festival bringing DJ line-ups across multiple branded stages (La Fabrik Dome, Heineken Rooftop, Red Bull Homebase, Coca-Cola Skyclub, El Tony, Sprite & Tenz Basecamp) to provide authentic club vibes during the festival.
• Regular Camping Upgrade Reserved 12 m² campsite pitch valid for 2 to 4 persons, located in Camping C (directly at festival site) or Camping D (a few minutes' walk away), with own WC and shower facilities and serviced reception. Priced CHF 80-100.
• Relaxed Camping Upgrade Quieter reserved 12 m² campsite with mandatory night rest from 01:00 to 08:00; permits only simple tents, pavilions and camping chairs. Priced from CHF 220.
• Comfort Camping (Basic Tent, Plus Tent, Friends Camp, Lodge, Lotus) Premium pre-pitched accommodation options for groups of 2-10 including Basic Tent (CHF 220), Plus Tent (CHF 240), Friends Camp (CHF 680-740), Lodge for 2-4 (CHF 420-500), Lotus Basic for 6, and Lotus Comfort (CHF 1,200-1,420). Allocated at Niuway reception. Refundable damage deposits paid cashlessly on arrival (CHF 50 for Basic/Lodge, CHF 100 for Friends Camp and Lotus tents).
• Motorhome Voucher Voucher (CHF 100) entitling one motorhome (max 7.5m x 4m) to park in a dedicated motorhome parking area; no trailers/caravans, no water or electricity connection. Currently sold out for OAF26.
• Tent Depot Voucher CHF 20 deposit voucher required per tent, refundable upon return of the tent at designated return points on Sunday until 12:00 noon; part of the festival's sustainability and waste reduction strategy.
• Rent-A-Tent and Camping Add-Ons Rental service offering Small Tent (CHF 55), Basic Tent (CHF 65), Pavilion (CHF 39), Camping Chair (CHF 13.90), Camping Table (CHF 19.90), Air Mattress and Sleeping Bag for the duration of the festival; deposits collected on pickup, items returned after event.
• Festival Shop Online shop for upgrading festival tickets, purchasing camping upgrades, comfort camping add-ons, and festival merchandise via the AccessWebapp ticketing platform at ticketing.openair-frauenfeld.ch/access/shop/oaf2026/ticket-list.
• OAF Media Area Portal Authenticated portal (medien.openair-frauenfeld.ch) where verified media accounts can access accreditation services; registration requires a business email address and manual verification.

Quantifiable outcome

• Operates as Switzerland's flagship hip-hop/rap open-air festival running annually since 2006
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature6 records

Partnerships

34 partnerships are on record, tiered flagship / top tier, core / main partner, important, supporting, core, core / exclusive and core / secondary.

• Migros (Presenting Partner)flagship / top tierStrategic or Co-development PartnerMigros is the sole Presenting Partner of Openair Frauenfeld 2026, branded as "Migros presents" across the festival. Migros corporate sponsorship covers festivals under "Freizeit, Kultur & Bildung". Migros Ice Tea also appears as a separate Co-Partner. The Pavilion rental offering is operated "in Partnerschaft mit der Migros".
• Heineken (Main Partner)core / main partnerGTM or Marketing PartnerHeineken Switzerland operates the "Heineken Rooftop" branded clubbing venue inside Clubville and is a tier-one Main Partner of OAF 2026. Connected to Heineken's "Music" campaign platform in Switzerland.
• Coca-Cola (Main Partner)core / main partnerGTM or Marketing PartnerCoca-Cola Switzerland operates the "Coca-Cola Skyclub" clubbing venue inside Clubville as a Main Partner of OAF 2026. Connected to Coca-Cola's festival-season offerings. Sprite (a Coca-Cola brand) is also a Co-Partner running "The Basecamp".
• Red Bull (Main Partner)core / main partnerGTM or Marketing PartnerRed Bull Switzerland operates the "Red Bull Homebase" DJ venue in Clubville on Thursday, Friday and Saturday of OAF 2026.
• Swisscom (Main Partner)core / main partnerStrategic or Co-development PartnerSwisscom is a Main Partner of OAF 2026 under its music-sponsorship programme. Likely provides connectivity/telecoms infrastructure for the festival.
• BAT / Fabrik (Parisienne)core / main partnerGTM or Marketing PartnerBAT Switzerland's Fabrik / Parisienne brand is a Main Partner of OAF 2026.
• TecIndustry (Main Partner)core / main partnerStrategic or Co-development PartnerTecIndustry is a Swiss industry association listed as a Main Partner of OAF 2026.
• SRF Bounce (Media Partner)importantGTM or Marketing PartnerSchweizer Radio und Fernsehen's youth-music programme SRF Bounce is a Media Partner of OAF 2026, providing broadcast and editorial coverage.
• Blick (Media Partner)importantGTM or Marketing PartnerSwiss tabloid Blick is a Media Partner of OAF 2026, providing editorial coverage and reach.
• ChimpysupportingGTM or Marketing PartnerChimpy operates the power-bank rental stand in the festival area, village and Camping B; visitors reserve unlimited power-bank borrowing via chimpy.ch/oaf. Co-Partner of OAF 2026.
• SwissmilksupportingGTM or Marketing PartnerSwissmilk is a Co-Partner of OAF 2026.
• White ClawsupportingGTM or Marketing PartnerWhite Claw Switzerland is a Co-Partner of OAF 2026.
• El Tony MatesupportingGTM or Marketing PartnerEl Tony Mate operates a branded clubbing venue ("El Tony") inside Clubville and is a Co-Partner of OAF 2026.
• Sprite & TenzsupportingGTM or Marketing PartnerSprite and Tenz together present "The Basecamp" stage inside Clubville as Co-Partners of OAF 2026.
• Casino 777supportingGTM or Marketing PartnerCasino 777 (Swiss online casino) is a Co-Partner of OAF 2026.
• Axe (Unilever)supportingGTM or Marketing PartnerAxe DACH is a Co-Partner of OAF 2026.
• Valais Mineral (Valais)supportingGTM or Marketing PartnerValais / Wallis Mineralwasser is a Co-Partner of OAF 2026.
• ActivFitnesssupportingGTM or Marketing PartnerActivFitness (Swiss fitness chain) is a Co-Partner of OAF 2026.
• MalbunersupportingGTM or Marketing PartnerMalbuner (Swiss meat/dry-meat brand) is a Co-Partner of OAF 2026.
• Molini (Pizza)supportingGTM or Marketing PartnerMolini Pizza is a Co-Partner food-vendor of OAF 2026.
• FriscosupportingGTM or Marketing PartnerFrisco (Swiss food brand) is a Co-Partner of OAF 2026.
• Die MobiliarsupportingGTM or Marketing PartnerDie Mobiliar (Swiss insurance brand) is a Co-Partner of OAF 2026.
• Zweifel ChipssupportingGTM or Marketing PartnerZweifel (Swiss snack brand) is a Co-Partner of OAF 2026; the medical centre is "near the Zweifel Grill" indicating on-site food concession.
• Finelli ClothingsupportingGTM or Marketing PartnerFinelli Clothing is a Co-Partner of OAF 2026.
• Douglas (Parfümerie)supportingGTM or Marketing PartnerDouglas (perfumery retail chain) is a Co-Partner of OAF 2026.
• StagelightsupportingTechnology or IntegrationStagelight is listed as a Supplier for OAF 2026 - likely providing stage, lighting or production technology for the festival.
• HeliotextilsupportingTechnology or IntegrationHeliotextil is listed as a Supplier for OAF 2026 - likely providing textile/branding infrastructure (e.g., banners, signage).
• SBB (Swiss Federal Railways)coreStrategic or Co-development PartnerSBB partnership delivers a 20% discount on public transport tickets to OAF visitors via sbb.ch/oaf, plus free shuttle buses between the train station and festival grounds and additional trains.
• ILG-TAXI GmbH, FrauenfeldsupportingOthersOfficial taxi partner for OAF 2026; serves the taxi rank in front of the main entrance at the shuttle bus station.
• Taxi Schweiz AGsupportingOthersOfficial taxi partner for OAF 2026; serves the taxi rank in front of the main entrance at the shuttle bus station.
• Ticketmastercore / exclusiveChannel Partner/ Reseller/ DistributorTicketmaster is the primary official ticket provider for Openair Frauenfeld. Handles 3-day, 2-day, 1-day, VIP and VIP 1-day tickets, camping upgrades, tent depot vouchers and accessibility bookings ([email protected]).
• Ticketcornercore / secondaryChannel Partner/ Reseller/ DistributorTicketcorner is a secondary official ticket provider for Openair Frauenfeld festival tickets.
• Live Nation GmbH / Ticketmaster (privacy/data partner)coreTechnology or IntegrationLive Nation GmbH is identified as the data controller for personal data collected through the OAF website and apps; operates the global privacy/cookie infrastructure for the festival, including ticket purchase, account creation, crowd management analytics and personalization.
• SMPA (Swiss Music Promoters Association)supportingOthersOpenair Frauenfeld is a listed member ("Mitglied") of SMPA, the Swiss Music Promoters Association - an industry trade body providing credibility and representation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wireless Festival: UK-based hip-hop and urban music festival; comparable in genre focus and headliner-tier artist booking, providing a reference point for OAF's UK/DACH crossover audience potential.

Regional players

• Frequency Festival: Austrian multi-day open-air festival held in the DACH region; comparable in audience geography and multi-stage format though operating from Austria rather than Switzerland.

Direct peers

• Rolling Loud: Global hip-hop/rap-focused festival brand (US-founded, expanding to Europe); the most direct genre competitor to OAF's hip-hop-first programming and headliner-acquisition strategy.
• Hurricane Festival: Major German multi-day outdoor music and camping festival; directly comparable in format (multi-stage, camping, ~3 days) and DACH audience overlap.
• Openair St. Gallen: Annual Swiss multi-day open-air festival with camping infrastructure; competes for the same DACH festival-goer and overlaps on hip-hop / pop / electronic programming.
• Paléo Festival Nyon: Switzerland's largest open-air music festival, held annually in Nyon; directly comparable to Openair Frauenfeld as a multi-day Swiss outdoor festival with tiered camping and a diversified music program, though more multi-genre than OAF's hip-hop focus.
• Southside Festival: Major German twin-festival partner to Hurricane; comparable in scale, camping format and DACH audience and competes directly for headliner routing.
• Gurtenfestival: Long-running annual Swiss outdoor music festival in Bern; comparable in scale and audience as a multi-day Swiss open-air with camping-adjacent facilities and similar multi-genre programming.
• Splash! Festival: German hip-hop and electronic music festival with camping; directly comparable as a DACH-region hip-hop-focused multi-day festival.

Broad incumbents

• Live Nation Entertainment: Global live-entertainment parent group referenced in OAF's privacy notice as data controller; operates hundreds of festivals worldwide and provides comparable benchmarks for monetization, sponsorship stack and ticketing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/openairfrauenfeldofficial
• Instagraminstagram.com/openairfrauenfeld
• TikToktiktok.com/@openairfrauenfeld
• LinkedInlinkedin.com/company/first-event-ag-openair-frauenfeld

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openair Frauenfeld