Body Masters

What Body Masters does

Body Masters is a privately held Saudi Arabian fitness chain founded in 1992, headquartered in Jeddah, operating 42+ fully equipped fitness centers across 18 cities including Riyadh, Jeddah, Dammam, Medina, Khobar, Khamis Mushait, Tabuk, Hail, Najran, AlUla, Mozahmia, and Al Kharj. The company serves individual fitness consumers in Saudi Arabia through a horizontal mass-market positioning, offering gym memberships, nine branded group fitness class formats (Step, Max Pump, Core Extreme, Fit Rider, Motiv8, Aqua Body, Fit Combat, G-Fit, Fit Attack), and one-on-one personal training priced at 320 SR per session.

The company's core technology is a fitness club management system paired with native mobile applications on iOS and Android (under the package identifier com.restart.bodymasters, suggesting a Restart platform dependency). Functional capabilities include online membership application with city selection, gym finder tool for locating nearest centers with operating hours and contact details, class booking with time-slot availability, and a personal training inquiry system. No proprietary AI/ML capabilities, patents, or API integrations were disclosed.

Body Masters generates revenue through three primary streams: recurring gym memberships (monthly/annual), personal training sessions (320 SR per one-on-one session), and promotional membership packages including the 100 Day Offer and Tamara Dream Deal. The Tamara partnership enables buy-now-pay-later installments, broadening affordability. The go-to-market is direct-to-consumer via owned physical locations, a website-based membership portal, and mobile applications, with no third-party distribution. Headcount is reported in the 251-500 range, consistent with mid-sized national fitness chain operations.

Name

Body Masters

Legal name

Body Masters

Website

https://bodymastersksa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Body Masters is a Saudi Arabian fitness chain operating 42+ gyms across 18 cities, founded in 1992. It offers recurring memberships, branded group fitness classes, and personal training (320 SR/session) to individual consumers, with mobile apps and a Tamara BNPL partnership.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness center chain
• Health club memberships
• Group fitness classes
• Personal training services
• Sports club network

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Memberships: Monthly/annual recurring memberships providing access to fitness facilities, classes, and gym equipment across their network of 42+ locations
2. Personal Training Sessions: One-on-one personal training sessions priced at 320 SR, with tailored fitness plans for individual goals
3. Promotional Membership Packages: Special offers including the 100 Day Offer and Tamara Dream Deal providing discounted access to gym facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Body Masters operates a network of 42+ fitness centers across 18 cities in Saudi Arabia, providing gym memberships with access to equipment, group fitness classes, and personal training services. The core offering is a unified membership platform supported by 9+ instructor-led class types (Step, Max Pump, Core Extreme, Fit Rider, Motiv8, Aqua Body, Fit Combat, G-Fit, Fit Attack) and one-on-one personal training sessions. Members access services through physical locations, a website portal, and dedicated iOS/Android mobile applications.

Product overview

Body Masters is a fitness gym chain operating 42+ fully-fledged fitness centers across 18 cities in Saudi Arabia. The offering consists of a unified membership platform with gym access, supported by group fitness classes (Step, Max Pump, Core Extreme, Fit Rider, Motiv8, Aqua Body, Fit Combat, G-Fit, Fit Attack), personal training sessions, and mobile app access. Membership add-ons include the 100 Day Offer and Tamara Dream Deal (installment payment plan). The ecosystem is tied together through a membership application portal and gym finder service.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Flexible gym memberships providing access to 42+ fitness centers across 18 cities in Saudi Arabia, with facilities including equipment, group classes, and trainer support for individual consumers.
• Group Fitness Classes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TamaraminorGTM or Marketing PartnerTamara partnership enables customers to access fitness memberships through installment payment plans, making memberships more affordable. The Tamara Dream Deal promotional offer allows customers to spread payments for their gym membership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UFC Gym: UFC Gym is expanding across the Middle East with combat-themed group fitness offerings that overlap with Body Masters' Fit Combat and Fit Attack classes. Comparable as an international brand pursuing the same Saudi premium segment.
• Anytime Fitness: Anytime Fitness operates 24/7 franchise clubs globally including in Saudi Arabia, with a comparable subscription model and small-format club approach. Comparable as an international chain targeting similar fitness consumers in overlapping geographies.
• World Gym Middle East: World Gym has franchise presence in Saudi Arabia and the wider GCC, offering memberships, classes, and personal training comparable to Body Masters' core product mix. Operates as a broad incumbent rather than a direct Saudi-focused chain.
• Fitness First Middle East: Fitness First operates premium fitness clubs across the GCC including Saudi Arabia, with membership tiers, group classes, and PT. It competes for the same premium segment in major Saudi cities where Body Masters has its densest footprint.
• Gold's Gym Arabia: Gold's Gym operates franchised locations across the Middle East including Saudi Arabia, offering memberships, group classes, and personal training. It is comparable as an international incumbent expanding into the same Saudi fitness market with similar product breadth.

Others

• Tamara: Tamara is Body Masters' BNPL payment partner and a Saudi-headquartered fintech. Included as an ecosystem participant — its installment product is integral to Body Masters' Tamara Dream Deal acquisition strategy and overall affordability positioning.

Direct peers

• Fitness Time: Fitness Time is the largest fitness chain in Saudi Arabia, operating hundreds of clubs across the Kingdom with similar membership and personal training offerings. It is the most direct competitive comparable given overlapping geography, scale ambition, and product mix.
• Leejam Sports Company: Leejam Sports operates the Fitness Time brand and is publicly listed on Tadawul. As the operator of Saudi's dominant gym chain, it is the closest publicly benchmarked comparable for Body Masters' business model and unit economics.
• NuYu Fitness: NuYu is a Saudi-based women's fitness chain that pioneered female-only gyms in the Kingdom. It is a direct comparable in the Saudi fitness club market with similar subscription model and PT-led offerings, though narrower in customer segment.

Emerging players

• ClassPass: ClassPass is a fitness aggregator that offers multi-studio access subscriptions and competes for the same Saudi consumer wallet. Comparable as an emerging digital distribution layer that could either partner with or disintermediate chains like Body Masters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BodyMastersKSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Masters