Harmoney
Harmoney Corp (ASX:HMY) is an Australian digital personal lender offering $2,000 to $100,000 unsecured and secured loans through its Stellare AI-driven platform, serving individual borrowers and, via its LaaS API, enterprise platform partners.
- Company typePublic
- Founded2014
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Harmoney does
Harmoney Corp Limited (ASX:HMY) is an Australian digital personal lending platform founded in 2014, operating through Harmoney Australia Pty Ltd, which holds an Australian Credit Licence and Australian Financial Services Licence (both number 474726). The company originates unsecured and secured personal loans ranging from $2,000 to $100,000 over 3, 5, or 7 year fixed-rate terms, with interest rates personalised between 5.76% and 24.03% p.a. for unsecured loans and 5.66% to 20.79% p.a. for secured vehicle loans. The 100% online origination process is powered by a proprietary AI-driven quote engine branded Stellare, which delivers personalised rate quotes in approximately 92 seconds via a soft credit check and funds approved loans in under 5 minutes for most applicants. The product portfolio spans purpose-specific SKUs including debt consolidation, renovation, wedding, medical, education, holiday, business cashflow, and tiny home loans, with features such as a "Borrow More" top-up option and no early repayment fees.
The business operates two go-to-market motions. The primary motion is direct-to-consumer via harmoney.com.au and a mobile-optimised sign-up flow, supported by organic content marketing and a strong review footprint (4.8/5 across 20,842 Shopper Approved reviews; 4.7/5 across 1,784 Google reviews). The secondary motion is a Lending-as-a-Service (LaaS) API enabling auto, real estate, events, and financial comparison platforms to embed Harmoney's lending via white-label widgets or native API integration, with the company stating partners can go live in weeks. Revenue is generated primarily through interest income on originated loans, supplemented by tiered establishment fees ($0 for prime credit, $275 for sub-$5,000 loans, $575 for $5,000+ loans) and ancillary fees such as a $15 dishonour fee, with credit and employment data sourced from Equifax, Experian, and the Equifax Verification Exchange. The company is headquartered in Sydney and holds SOC 2 Type 2 certification and AFCA external dispute resolution membership, positioning it for both consumer trust and enterprise-grade embedded finance deployment.
Harmoney firmographics
Firmographics- Name
- Harmoney
- Legal name
- Harmoney Australia Pty Ltd
- Website
- https://harmoney.com.au
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Harmoney Corp (ASX:HMY) is an Australian digital personal lender offering $2,000 to $100,000 unsecured and secured loans through its Stellare AI-driven platform, serving individual borrowers and, via its LaaS API, enterprise platform partners.
- Ownership category
- akta.pro rank
Harmoney industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
- akta.pro secondary industry
- Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)
Keywords
Where Harmoney is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Harmoney business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: Primary revenue from interest charged on personal loans. Fixed interest rates range from 5.76% p.a. to 24.03% p.a. for unsecured loans and 5.66% p.a. to 20.79% p.a. for secured loans. Rates are personalized based on individual credit assessment.
- Loan Establishment Fees: One-time upfront establishment fee charged at loan settlement: $0 for applicants with strong credit profiles, $275 for loans below $5,000, or $575 for loans $5,000 and above. Fee is added to the approved loan amount.
- Default and Penalty Fees: Fees charged for specific events: $15 dishonour fee for failed direct debit repayments, and legal fees for enforcement action if required. No monthly account fees or early repayment fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Unsecured Personal Loans: Interest rates from 5.76% p.a. (comparison rate 5.76% p.a.) to 24.03% p.a. (comparison rate 24.98% p.a.) |
| Unit Pricing | Monthly | Secured Vehicle Loans: Interest rates from 5.66% p.a. (comparison rate 5.66% p.a.) to 20.79% p.a. (comparison rate 21.71% p.a.) |
| One time/ perpetual license | Multi-year contract | Establishment Fee: $0, $275, or $575 |
| Transaction based/ take rate | Monthly | Default Fees: $15 dishonour fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Harmoney product offering
Product offeringCore offering
Harmoney is an ASX-listed Australian digital lender offering unsecured and secured personal loans from $2,000 to $100,000 with fixed interest rates and terms of 3, 5, or 7 years. The company operates a 100% online, AI-driven lending platform with a proprietary Stellare® risk assessment engine that delivers personalized rate quotes in approximately 92 seconds and funds most approved loans within 5 minutes. It also offers a Lending-as-a-Service (LaaS) API for partner platforms seeking to embed white-label loan functionality.
Product overview
Harmoney is a 100% digital, ASX-listed (ASX:HMY) peer-to-peer lending platform offering personal loans primarily in Australia. The core product is an unsecured personal loan (ranging from $2,000 to $100,000 with fixed rates from 5.76% to 24.03% p.a.) that uses an AI-driven quote process for instant personalized pricing. The product portfolio is organized as a unified platform supplemented by specialized loan types including Secured Vehicle Loans (with lower rates from 5.66% p.a. when vehicle is pledged as collateral), Debt Consolidation Loans, Renovation Loans, Wedding Loans, Medical Loans, Education Loans, Holiday Loans, Business Loans, and Tiny Home Loans. Additional features include Borrow More (for existing customers seeking additional funds) and Quick Quote tools for instant rate estimates. The Lending-as-a-Service (LaaS) API product enables partner platforms to embed white-label loan functionality. The Stellare platform powers the real-time risk assessment engine. All loans feature fixed rates, no early repayment fees, and 100% online applications with funding typically within 5 minutes.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Unsecured personal loans from $2,000 to $100,000 with fixed interest rates of 5.76% to 24.03% p.a. and terms of 3, 5, or 7 years. Fully online application with funding typically within 5 minutes of approval, available to Australian citizens, permanent residents, or New Zealand citizens aged 18+ in paid employment.
- Secured Vehicle Loans Secured car loans up to $100,000 where the vehicle serves as collateral, offering lower interest rates from 5.66% p.a. to 20.79% p.a. Includes 100% financing with no deposit required and a 60-day window to secure the loan after funding.
- Debt Consolidation Loans Loans that combine multiple existing debts into a single loan with one interest rate and one repayment schedule, potentially lowering overall interest costs for the borrower.
- Renovation Loans Unsecured home improvement loans up to $100,000 for renovations without requiring builder quotes or using home equity as security, with funds accessible quickly for time-sensitive projects.
- Wedding Loans Unsecured personal loans for wedding expenses, allowing couples to access funds for venue deposits and vendor bookings with no ongoing fees or early repayment charges.
- Medical Loans Personal loans to cover medical expenses ranging from dental work to emergencies, allowing borrowers to focus on health rather than bills.
- Education Loans Personal loans for education expenses, enabling borrowers to apply online in minutes and be ready to study the next term.
- Holiday Loans Unsecured travel loans to cover holiday expenses, allowing borrowers to get approved before booking to take advantage of promotions and discounts.
- Business Loans Unsecured cashflow loans up to $100,000 for business purposes, taken out under the borrower's name with funds typically available within 24 hours and no assets at risk.
- Tiny Home Loans Unsecured finance up to $100,000 for transportable studios, sleepouts, or tiny houses without requiring bank valuation or using land as security.
- Lending-as-a-Service (LaaS) API-driven embedded finance platform enabling partner websites and platforms to offer white-label personal loan products to their users, including real-time rate quotes, cross-platform integration, and end-to-end lending lifecycle management. Targeted at auto marketplaces, builder platforms, wedding planners, and financial comparison hubs.
Quantifiable outcome
- Loans funded in under 5 minutes for most customers
- +2 more outcomes
Companies that use Harmoney
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Harmoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Harmoney partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClearScore AustraliaminorClearScore referral partnership where users referred to Harmoney have their Personal Information shared in accordance with ClearScore's Terms and Conditions and Privacy Policy. Harmoney may also disclose credit-related Personal Information to ClearScore.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Harmoney competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Harmoney social profiles
Digital presenceHarmoney compliance and trust
Trust signalCompliance1 record
Harmoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harmoney leadership team
Management profileNumber of profiles
Harmoney subsidiaries and ownership
Company hierarchySubsidiaries1 record
Harmoney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harmoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harmoney
What does Harmoney do?
Harmoney is an ASX-listed Australian digital lender offering unsecured and secured personal loans from $2,000 to $100,000 with fixed interest rates and terms of 3, 5, or 7 years. The company operates a 100% online, AI-driven lending platform with a proprietary Stellare® risk assessment engine that delivers personalized rate quotes in approximately 92 seconds and funds most approved loans within 5 minutes. It also offers a Lending-as-a-Service (LaaS) API for partner platforms seeking to embed white-label loan functionality.
Is Harmoney a public or private company?
Harmoney is a public company. It is classified as public and is currently operating.
When was Harmoney founded?
Harmoney was founded in 2014. It employs 51 to 100 people.
Where is Harmoney based?
Harmoney is headquartered in Sydney, Australia, in the Oceania region.
How does Harmoney make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are loan Establishment Fees and default and Penalty Fees.
Does Harmoney have an API?
Yes. Harmoney offers an API-driven Lending-as-a-Service (LaaS) platform enabling partner platforms to embed personal loan functionality. The API provides personalized risk pricing based on credit profiles, allows white-label widget integration, and supports cross-platform performance optimized for mobile-first marketplaces. Partners can integrate to show weekly repayments on listings, provide instant loan quotes, and enable funds to be disbursed directly to borrowers' bank accounts. The company states documentation and support are provided to get partners live in weeks. No specific SDK language, documentation URL, or SDK/sample URL was found in the source material.
What industry is Harmoney in?
Harmoney's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured), with a secondary code of FSAKADAJ, Auto Title Loans (Vehicle-Backed Short-Term). Its NAICS code is 522 and its SIC code is 6141.