Kang Xuan

What Kang Xuan does

Kang Xuan (康軒文教集團) is a privately held Taiwanese educational conglomerate founded in 1988 by Li Wanji (李萬吉), headquartered in New Taipei City. The group operates a vertically integrated education platform with two anchor businesses: (1) K-12 textbook publishing holding approximately 40% market share in Taiwan's government-approved textbook sector via subsidiary 康軒文教事業, distributed through five regional branch offices (Taipei, Taoyuan, Taichung, Tainan, Kaohsiung) and an automated Taoyuan logistics center, and (2) supplemental learning, tutoring, and digital services spanning the 康軒學習網 online course platform, the 雲學校 cloud teaching platform (deployed across 600+ schools), the 歡樂聽APP with 1,500+ audio albums, the 卓越盃 academic competitions, and the K Class 智慧教室 tutoring management system.

Beyond publishing, the group operates Kang Chiao International School with 5 campuses in Taiwan and 5 campuses in China (Kunshan, Xi'an, Hefei, Taizhou, Changshu), Taiwan Tact Education with 70 personal-tutoring campuses via a Japanese franchise model, an early-childhood brand 小康軒Kids, a Children's Magazine (康軒學習雜誌) launched in 2003, the 碰碰紅綠豆 IP and animation properties, and the newly announced 康軒樂活居 senior living community in Hsinchu (171 units, opening 2028). Geographic footprint includes Taiwan, China (Kang Chiao schools), and Thailand (where the subsidiary acquired Thai elementary textbook publisher qualification in 2024). Group headcount exceeds 4,300 employees.

The revenue model combines one-time textbook license sales to schools, recurring subscription revenue from digital products, magazines and tutoring, tuition-driven recurring revenue from international schools, IP licensing/merchandise, and managed long-term-rental senior living services. Recent strategic emphasis has shifted toward AI-augmented teaching tools (partnerships with Kuse.ai for lesson planning, EZAI for Minnan pronunciation, ViewSonic for AI textbooks), sustainability-aligned curriculum (SDG platform, New Taipei City IT/AI curriculum partnership), and cross-industry diversification into the silver economy.

Name

Kang Xuan

Legal name

康軒文教事業股份有限公司

Website

https://knsh.com.tw

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Kang Xuan (康軒文教集團) is a Taiwanese educational conglomerate founded in 1988 holding approximately 40% of Taiwan's K-12 textbook market, operating schools, tutoring centers, digital learning platforms, and expanding into AI teaching tools and senior living.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

• K-12 textbook publishing
• Educational content publishing
• Digital learning platforms
• Teacher resource platforms
• Children's learning materials

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. K-12 Textbook Publishing: Core business providing government-approved textbooks for elementary and middle schools in Taiwan. Products cover all subjects including Chinese, Math, Science, Social Studies, English, and technology courses. Maintains approximately 40% market share in Taiwan's textbook market.
2. Learning Magazines and Books: Publishing of 康軒學習雜誌 (Learning Magazine) since 2003, covering current events for children, and 康軒圖書 (Kang Xuan Books) since 2006 for supplementary reading materials. Awarded Cultural Department's Excellent Children's Reading Materials recognition.
3. Early Childhood Education Products: 小康軒Kids brand providing educational products for 0-6 year olds, including preschool materials and parent-child resources
4. Digital Learning Subscriptions: 康軒學習網 online courses and 康軒歡樂聽APP providing subscription-based access to digital educational content for students and families
5. Examination Services: 卓越盃 (Excellence Cup) math and reading competitions for grades 1-7, and 康軒評量中心 (Evaluation Center) providing simulated exams for junior high school exams
6. Camp and Activity Services: 夢想一號魔術方塊學院 (Rubik's Cube Academy) and 卓越盃資優數學營 (Excellence Cup Math Camp) providing educational camps and activities
7. IP Licensing and Merchandise: 碰碰紅綠豆 (Hongdou Ni & Ludou Bing) IP featuring cartoon characters Hongdou Ni and Green Bean Soldier with animation, merchandise, and brand collaborations. Won Golden Bell Award 2025 for animation. Also Know Know Umi 腦袋星球 character IP.
8. Tutorial/Enrichment Education: Taiwan Tact (台灣拓人教育) one-on-one and one-on-two personalized tutoring for elementary to high school students across 70 campuses. Partnership with Japanese Totan (やる気スイッチグループ) and Guanjie Education Group.
9. International School Operations: Kang Chiao International School (康橋國際學校) operating K-12 international school programs with campuses in Taiwan (秀岡, 青山, 新竹, 康軒, 內湖) and 5 campuses in China (Kunshan, Xi'an, Hefei, Taizhou, Changshu)
10. Senior Living Real Estate: 康軒樂活居 (Kang Xuan Joyful Living) long-term rental senior living community with 171 units planned, targeting residents 55+. Scheduled to open 2028. Diversification into silver economy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kang Xuan (康軒文教集團) is a Taiwan-based educational conglomerate founded in 1988 that develops, publishes, and distributes K-12 textbooks and supplementary learning materials, holding approximately 40% market share in Taiwan's K-12 textbook market. The group operates a vertically integrated education platform spanning textbooks, children's magazines and books, digital learning platforms, teacher resource portals, AI-powered teaching tools, international schools, personalized tutoring centers, senior living, and proprietary character IP, selling primarily through five regional branch offices and an e-commerce platform.

Product overview

Kang Xuan is a comprehensive educational conglomerate offering a platform-plus-modules product architecture spanning K-12 textbooks, digital learning tools, teacher resources, IP content, assessment services, camps, and a senior living community. Core products include school-use textbooks (approximately 40% market share in Taiwan's K-12 textbook market), the 康軒學習網 online learning platform, 康軒雲學校 cloud platform, 康軒AI高手 AI teaching assistant (with Kuse.ai), the 碰碰紅綠豆 IP (animation series winning the 60th Golden Bell Award), 康軒歡樂聽APP audio learning app, K Class 智慧教室 tutoring management platform, 卓越盃 academic competitions, and 康軒學習雜誌 magazines. The product portfolio extends into SDG education (康軒SDGs永續教育專區), teacher support platforms (康軒雲, 康軒數位高手), and the 康軒樂活居 senior living community (opening 2028), supported by a nationwide logistics center with AGV automation.

Differentiator

Problem solved

Functional benefit

Brands

• 康軒學習網: 提供國小(1~6年級)、國中(7~9年級)全科線上課程，透過先診斷、學影片、後測驗的高效學習法
• 康軒雲
• 康軒數位高手
• 康軒雲學校
• 康軒歡樂聽APP
• 康軒學習雜誌
• 碰碰紅綠豆
• 康軒樂活居
• 康橋國際學校
• 台灣拓人教育
• 小康軒Kids
• 卓越盃
• K Class 康軒智慧教室
• Know Know Umi 腦袋星球
• Super Team
• 康軒AI高手

Products and services

• Kang Xuan K-12 Textbooks (康軒國小/國中教科用書)
• Kang Xuan Learning Net (康軒學習網)
• Kang Xuan Cloud School (康軒雲學校)
• Kang Xuan Cloud (康軒雲)
• Kang Xuan Digital Master (康軒數位高手)
• Kang Xuan AI Master / Kang Xuan × Kuse.ai AI Teaching Platform (康軒AI高手)
• AI Textbook (康軒 × ViewSonic × 南一)
• Kang Xuan Listen & Learn APP (康軒歡樂聽APP)
• K Class Smart Classroom (K Class 康軒智慧教室)
• Kang Xuan Learning Magazine (康軒學習雜誌)
• Kang Xuan Books (康軒圖書)
• Small Kang Xuan Kids (小康軒Kids)
• Excellence Cup Competitions (卓越盃)
• Kang Xuan Assessment Center (康軒評量中心)
• Pong Pong Red Bean Green Bean (碰碰紅綠豆)
• Know Know Umi (腦袋星球)
• Kang Xuan E-commerce Mall (康軒教育商城)
• Rubik's Cube Academy (夢想一號魔術方塊學院)
• Excellence Cup Math Camp (卓越盃資優數學營)
• Kang Chiao International School (康橋國際學校)
• Taiwan Tact Education (台灣拓人教育)
• Kang Xuan Joyful Living (康軒樂活居)
• Kang Xuan SDGs Sustainable Education Platform (康軒SDGs永續教育專區)
• Taiwanese Pronunciation Error Detection System (康軒 × 易晨智能)
• New Taipei City Elementary IT Curriculum Textbooks (新北市國小資訊科技教材)

Quantifiable outcome

• 40% market share in Taiwan K-12 textbook market maintained over decades
• +3 more outcomes

Named customers3 records

Segments6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Kuse.ai (USA)coreTechnology or Integration · 1 January 2026Co-development partnership with Silicon Valley AI startup to launch Taiwan's first AI-powered teaching platform aligned with Taiwan curriculum standards, generating lesson plans, exercises, and classroom activities using Kang Xuan's textbook content.
• 易晨智能 EZAI (Taiwan)coreTechnology or Integration · 1 January 2026Partnership to develop AI-powered Minnan (Taiwanese) language pronunciation correction system, integrating Kang Xuan's educational content with EZAI's speech recognition technology for authentic pronunciation feedback.
• 國立台北教育大學minorImplementation/ SI/ Consulting Partner · 1 January 2025Planned enterprise class starting September 2025 on 'AI in Education' topic for Kang Xuan employees.
• 統一超商好鄰居文教基金會coreStrategic or Co-development Partner · 1 January 2024Partnership to organize '好鄰居愛閱讀徵文比賽' (Good Neighbor Love Reading Essay Competition) combining Kang Xuan's '搶救剩食大作戰' curriculum and '食物日的魔法旅行' picture book for student writing activities promoting food waste reduction and environmental sustainability education.
• 高雄愛種樹協會minorStrategic or Co-development Partner · 1 January 2024Collaboration for '健康森林2.0' program where Kang Xuan employees participated in walking activities converting steps to tree planting points, resulting in 40 tree seedlings planted at Gaoxiong Jiading Wetland.
• 中華紙漿公司 (Chung Hwa Pulp Corporation)coreStrategic or Co-development Partner · 1 January 2024Green supply chain partnership to recycle Kang Xuan textbooks into paper materials for manufacturing elementary math textbook accessories, implementing circular economy in educational publishing.
• 5% Design Action (地球解方)coreStrategic or Co-development Partner · 1 January 2024Action advocacy partner for Earth Solutions 2024 Sustainable Design Annual Conference, collaborating to launch Taiwan's first sustainability textbook for K-12 schools, integrating real-world corporate sustainability cases into educational content.
• 臺灣健康運動聯盟minorStrategic or Co-development Partner · 1 January 2024Partnership participating in health promotion programs including '健康達人挑戰賽' encouraging employees to maintain regular exercise habits with 7000 steps daily goal.
• 國立高雄科技大學minorImplementation/ SI/ Consulting Partner · 1 January 2023Collaboration to launch AI practical courses combining online and in-person teaching to enhance employees' AI practical application capabilities.
• 天下學習 / Cheers快樂工作人coreGTM or Marketing Partner · 1 January 2023TALENT, in Taiwan alliance partnership promoting talent sustainability initiatives with 400+ alliance partners, focusing on DEI workplace culture and talent development.
• 國立臺中科技大學 何昕家副教授minorImplementation/ SI/ Consulting Partner · 1 January 2023Academic partnership for SDG education research, with Kang Xuan editors publishing papers at the 34th International Environmental Education Conference on integrating SDGs into curriculum.
• 朱拉隆功大學幼教系 (Chulalongkorn University)minorStrategic or Co-development Partner · 1 January 2020Partnership with Thailand's leading university to develop early childhood education materials aligned with Thailand's early childhood curriculum framework, providing textbooks and teaching equipment.
• 緬甸華文教育服務團minorGTM or Marketing Partner · 1 January 2019Charitable partnership donating Taiwanese textbooks to rural Chinese-language schools in Myanmar. Cumulative donations of 430,000 textbooks since 2019 serving 44 schools and 1,000+ students.
• 臺東縣超級鐵人三項協會minorGTM or Marketing Partner · 1 January 2019Co-organized '康軒盃台東超級鐵人三項賽' (Kang Xuan Cup Taitung Triathlon) in 2019, fostering team building through event planning and participation.
• 日本拓人 やる気スイッチグループ (Japan)coreStrategic or Co-development Partner · 1 January 2008Franchise partnership introducing 'personalized tutoring' (指導暗示) teaching model from Japan to Taiwan, with Kang Xuan providing curriculum and teaching materials, and Guanjie providing local operations expertise. 70 campuses across Taiwan.
• 冠傑教育集團coreStrategic or Co-development Partner · 1 January 2008Local operations partner for Taiwan Tact Education's personalized tutoring franchise, combining Kang Xuan's curriculum, Japanese Totan's methodology, and Guanjie's operational experience.

Scale indicators11 records

Recent moves11 records

Expansion highlights7 records

Emerging players

• 猿輔導 (Yuanfudao): China's leading AI-enabled K-12 online tutoring and exercise platform; comparable to Kang Xuan's digital platforms and Taiwan Tact tutoring business in targeting personalized student learning at scale.
• 均一教育平台 (Junyi Academy): Taiwan-based non-profit adaptive K-12 learning platform integrating with 因材網 and government learning portals; competes with Kang Xuan's 雲學校 and 學習網 in digital adaptive learning.

Broad incumbents

• Pearson plc: Global K-12 and higher education publishing incumbent with curriculum, assessment, and digital platforms; operates at much broader scale than Kang Xuan and represents the international incumbent benchmark for curriculum content.
• TAL Education Group (學而思): China's largest K-12 personalized tutoring and education platform, comparable to Kang Xuan via Taiwan Tact's 70-campus face-to-face tutoring footprint and similar content-plus-service model in Greater China.
• Scholastic Corporation: Children's book, magazine, and K-12 educational content publisher; overlaps with Kang Xuan's magazine/books/K-12 publishing business model and IP character licensing strategy.
• McGraw-Hill Education: Major U.S. K-12 textbook, assessment, and adaptive learning publisher; comparable to Kang Xuan in vertically integrating content with school-facing digital platforms.

Others

• ViewSonic: Display hardware partner that co-developed Taiwan's first AI Textbook (康軒×ViewSonic×南一) for the K-12 classroom; adjacent to Kang Xuan as both EdTech collaborator and partial EdTech solution layer for smart classrooms.

Direct peers

• 龍騰文化 (Long Teng Culture Co., Ltd.): Taiwan-based K-12 reference book, exercise book, and textbook publisher; directly competes with Kang Xuan in supplementary and review-oriented K-12 publishing.
• 翰林出版 (Han Lin Publishing Co., Ltd.): Direct Taiwan K-12 textbook competitor across all core subjects, reference books, and supplementary materials, occupying the same school-adoption review cycle and curriculum-approval framework as Kang Xuan.
• 南一書局 (Nan Yi Book Co., Ltd.): One of Taiwan's three largest K-12 textbook publishers (alongside 翰林 and Kang Xuan), competing head-to-head in government-approved primary and secondary textbooks across all subjects in Taiwan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoD9pP2C-hjhaqXlG6ykkew
• Facebookfacebook.com/KangHsuan
• Instagraminstagram.com/kanghsuan_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kang Xuan