WinBooks SA/NV

What WinBooks SA/NV does

WinBooks SA/NV, operating commercially as Exact WinBooks, is a Belgian cloud-based accounting and business management software vendor headquartered in Wemmel, Belgium. Founded in 2000 and acquired by the Dutch enterprise software group Exact in 2014, the company develops a modular suite comprising three core products: Exact WinBooks Comptabilité (compliant accounting), Exact WinBooks Gestion commerciale (commercial management with configurable modules and plug-ins), and Exact WinBooks Digitalisation (collaborative platform with automatic document recognition/encoding and integrated reporting), supplemented by the WinBooks Connect platform for accountant–client collaboration. Peppol electronic invoicing is included as standard in every version, and the product is technically integrated with CodaBox (CODA bank statement processing), Joyn (collaboration), and salary OD workflows.

The company targets five distinct segments: TPE/Indépendants (micro-businesses and self-employed), PME (small and medium enterprises), Fiduciaire (accounting firms requiring multi-client digital workflows), ASBL (Belgian non-profit organizations under special pricing), and École (educational institutions and trainee accountants receiving free access). Distribution is exclusively indirect, going through a network of certified resellers across Belgium and Luxembourg, with 2,000+ trained specialists providing local sales, implementation, and support; direct enterprise sales is available through the Wemmel headquarters. Pricing is subscription-based, billed annually, but not publicly disclosed; 22,000+ licenses have been sold cumulatively since founding and the company employs 50+ staff across Flanders and Wallonia. The company sits within the Exact Group, which is itself owned by private equity (KKR), making WinBooks a subsidiary business unit rather than an independent entity.

Name

WinBooks SA/NV

Legal name

WinBooks SA/NV

Website

https://winbooks.be

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

WinBooks SA/NV (Exact WinBooks) is a Belgian cloud-based accounting and business management software vendor serving SMEs, fiduciaires, non-profits, and schools in Belgium and Luxembourg through a certified reseller network, operating as a subsidiary of the Exact Group.

Ownership category

akta.pro rank

Product category

Accounting Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Accounting software
• Business management software
• Electronic invoicing
• Cloud accounting
• Peppol network

Headquarters

HQ city

Louvain-la-neuve

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Exact WinBooks generates revenue through software licensing, offering different tiers based on business size and automation requirements. The solution can be customized from simple invoicing to complete integrated commercial management.
2. Channel Distribution: Revenue generated through a network of authorized resellers in Belgium and Luxembourg who distribute and support the software.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WinBooks SA/NV (operating as Exact WinBooks) develops and distributes a cloud-based accounting and business management software suite for Belgian and Luxembourgish customers. The offering centers on legally compliant accounting, commercial management, and document digitalisation, with Peppol electronic invoicing built into every version, CODA bank and salary OD integrations, and a multi-user collaborative platform (WinBooks Connect). It is sold in segment editions for self-employed professionals, SMEs, accounting firms, non-profits, and schools.

Product overview

Exact WinBooks is a modular accounting and business management software suite consisting of three core products: (1) Exact WinBooks Comptabilité for complete and legally compliant accounting, (2) Exact WinBooks Gestion commerciale for adaptable commercial management with configurable modules and plug-ins, and (3) Exact WinBooks Digitalisation for collaborative platform, automatic document recognition/encoding, and integrated reporting. The software supports electronic invoicing via Peppol network built into every version. The platform targets multiple segments including TPE/Indépendant, PME, Fiduciaire (accounting firms), ASBL (non-profits), and Schools, with solutions customizable from simple invoicing to comprehensive integrated management. Distributed exclusively through certified resellers in Belgium and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• Exact WinBooks Comptabilité

Quantifiable outcome

• Time savings through automated Peppol e-invoicing
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Peppol NetworkcoreTechnology or IntegrationPeppol electronic invoicing network integrated as standard feature in all Exact WinBooks versions. Enables electronic invoice sending and receiving across the Peppol network with quick activation.
• EPHECminorOthersHigher education institution using WinBooks for teaching accounting and training future professionals.
• IChecminorOthersEducational institution partner for accounting education and professional training.
• SyntraminorOthersVocational training institution partner for accounting software education.
• PXLminorOthersUniversity college partner for accounting education and training.
• Authorized Reseller NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of specially trained resellers across Belgium and Luxembourg who sell, implement, and support Exact WinBooks solutions. Includes partners like Trustteam (Exact Partner of the Year 2024), Fiduciaire Vadecas & Partners, Accountancy NOETH, and Fiduciaire Dekegeleer.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exact Online: Exact Group's flagship cloud business software suite for SMBs and accountants across Benelux. Overlaps directly with Exact WinBooks in target customers (SME and accounting firms) and product surface (accounting, invoicing, reporting), and competes for the same Belux wallet.
• Sage BOB: Sage's Belgian accounting and business management product for SMEs and accounting firms. Closest like-for-like competitor to Exact WinBooks in Belgium, sharing the SMB/fiduciaire focus and a similar channel-driven distribution model.
• Yuki (Visma): Dutch-origin cloud accounting platform (now part of Visma) serving SMBs and accounting firms in the Netherlands and Belgium. Competes head-on with Exact WinBooks for Belgian fiduciaire and SME workloads with a similar document-automation value proposition.
• Wolters Kluwer Accounting (Kluwer): Wolters Kluwer's Belgian/Dutch accounting and professional software portfolio, including tools used by accountants and SMEs. Directly comparable as a regional incumbent with deep professional-firm relationships in Benelux.

Broad incumbents

• Sage: Global incumbent in SMB accounting and ERP software. Competes with Exact WinBooks via Sage BOB in Belgium but also offers broader cloud and on-premises accounting suites that overlap with WinBooks' PME proposition.
• Xero: Global cloud-native accounting SaaS for SMBs and advisors, increasingly active in continental Europe. Comparable as a subscription-based SMB accounting platform competing for the same Belgian PME and small-fiduciaire segment.
• QuickBooks (Intuit): Intuit's global cloud accounting suite for small businesses and self-employed professionals. Targets the same TPE/Indépendant segment as Exact WinBooks' entry tier and competes for mindshare among Belgian micro-businesses.
• Odoo: Open-source ERP and accounting suite used by European SMBs. Overlaps with WinBooks' commercial management and accounting modules and increasingly targets Belgian PME and fiduciaire customers.

Regional players

• Unit4 (Octopus): Unit4's Octopus accounting and ERP software is widely used by Belgian SMEs and accounting firms. Comparable regional peer with similar PME/fiduciaire orientation in the Benelux market.

Emerging players

• Silverfin (Visma): Cloud accounting automation and analytics platform for accounting firms, now part of Visma. Comparable as an emerging SaaS layer that competes for the same Belgian and Benelux fiduciaire workflow budgets as WinBooks Connect.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/winbooksbe
• Facebookfacebook.com/winbooks
• LinkedInlinkedin.com/company/winbooks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinBooks SA/NV