Rix Group

What Rix Group does

The Rix Group is a privately held, family-owned holding company (legal entity J.R. Rix and Sons Ltd) headquartered in Kingston upon Hull, United Kingdom, operating across more than 20 wholly-owned subsidiaries. Founded in 1873 as a shipbuilder and now in its sixth generation of family ownership, it employs over 850 people across at least 12 UK locations spanning fuel distribution, shipping and logistics, maritime bunkering, renewable energy services, commercial and leisure vehicles, holiday and park home manufacturing, property management, and home services. Its core operations span B2B and B2C segments: Rix Petroleum distributes domestic heating oil and commercial fuels across England and Scotland; Fuelmate is one of the UK's largest fuel card agents (integrated with BP, Shell, Texaco, UK Fuels and Key Fuels); Maritime Bunkering is the leading bunker supplier on the River Humber; Rix Shipping and Seaway Logistics handle freight forwarding across the North Sea, Baltic and Eastern Europe; Rix Renewables supplies technicians and crew transfer vessels to offshore wind farms; Victory Leisure Homes and Prestige manufacture luxury holiday homes and lodges (Prestige installed base exceeds 10,000 UK units) using proprietary NOVUS construction technology; and Jordans Vans/Leisure distribute commercial and leisure vehicles. Commercial models and pricing are quote-based and negotiated by volume with both domestic consumers and enterprise customers across multiple sectors (government, holiday park operators, vehicle fleets, wind farm developers, shipping firms).

Revenue is generated across multiple streams: transaction fees on fuel distribution, fuel card payments and bunkering; hardware and unit sales on vehicles, holiday homes and lodges; managed services for renewables and home services; and recurring revenue from lodge park operations and property leasing. The go-to-market is sales-led and regional, with direct delivery operations, physical showrooms (Hull, Grimsby, Rushden, Brough, Llanrhaeadr-yng-Nghinmeirch), and direct property leasing. The group has actively consolidated strategic acquisitions (James Foley Electrical / Rix Energy Services in 2023; Atlas Leisure Homes IP in 2024; Bryn Morfydd Lodge Park in 2025) and divested its FinTech digital subsidiary (Accountabl, sold in 2025). Customer concentration is low — named contracts include East Riding of Yorkshire Council and Hull and East Yorkshire Combined Authority for facilities, alongside a long-tail of commercial fleets, holiday park operators and individual buyers. The underlying competitive moat rests on 150 years of regional brand strength, an established physical depot and vessel network in East Yorkshire, vertical integration across fuel/shipping/property/manufacturing, and the scale efficiency of running a 20-company group without external institutional capital dependency.

Name

Rix Group

Legal name

J.R. Rix and Sons Ltd

Website

https://rixgroup.co.uk

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Rix Group is a sixth-generation, family-owned UK holding company operating 20+ subsidiaries across fuel distribution, maritime bunkering, shipping, renewable energy services, holiday home manufacturing, commercial vehicle dealerships, and property management from its Hull headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Distribution: Domestic and commercial fuel distribution through Rix Petroleum, one of UK's oldest independent fuel distributors serving homes and businesses since the 1920s
2. Fuel Card Services: Fuel card provision through Fuelmate, one of UK's largest fuel card providers offering tailored business fuel solutions
3. Maritime Bunkering: Number one bunker supplier on River Humber with fleet of coastal dry cargo vessels and barges serving ships across North Sea and Baltic
4. Shipping and Logistics: Shipping, freight forwarding and warehousing services through Rix Shipping and Seaway Logistics for global clients
5. Vehicle Sales and Services: Commercial fleet vehicle dealership (Jordans Vans), motorhome dealership (Jordans Leisure), vehicle conversion specialists (Victory Conversions), and truck services
6. Holiday Home Manufacturing: Manufacturing of luxury holiday homes and lodges through Victory Leisure Homes, and residential park homes through Prestige (10,000+ homes across UK)
7. Lodge Park Operations: Luxury lodge park operations through Bryn Morfydd Lodge Park in Wales
8. Property Management: Managing diverse portfolio of buildings, land and warehouses across England and Scotland through Rix Properties
9. Renewable Energy Services: Offshore and onshore wind farm services through Rix Renewables including skilled technicians, engineers and crew transfer vessels
10. Home Services: Heating, plumbing, electrical and gas services through Rix Services for homes and businesses across East Yorkshire

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rix Group is a diversified family-owned holding company operating over 22 subsidiaries across fuel distribution (domestic heating oil and commercial fuels), maritime bunkering, shipping and logistics, vehicle dealerships, holiday home and lodge manufacturing, property management, offshore wind services, and home heating/plumbing/electrical services. Core activities include delivering millions of litres of fuel to homes and businesses, fuelling ships on the River Humber, manufacturing luxury holiday homes featuring proprietary NOVUS technology, supplying commercial vehicle fleets, and providing managed services for offshore wind farm construction and operations.

Product overview

The Rix Group is a diversified family-owned conglomerate with over 22 companies spanning fuel distribution, shipping and logistics, renewable energy, property management, home services, vehicle dealerships, and holiday/lodge manufacturing. Originally founded in 1873 as ship owners, the group operates across multiple sectors including Rix Petroleum (fuel distribution), Fuelmate (fuel cards), Maritime Bunkering, Rix Shipping, Rix Renewables (offshore wind services), Rix Properties (property), Rix Services (heating/plumbing/electrical), Victory Leisure Homes and Prestige (holiday home/lodge manufacturing), Jordans (vehicle dealerships), and Victory Conversions (emergency services vehicle conversions). The portfolio was consolidated under 'The Rix Group' brand identity in 2022 to centralize the diverse brands. Key products include fuel cards from major providers (BP, Shell, Texaco), commercial and leisure vehicles, maritime bunkering services, crew transfer vessels for wind farms, and luxury holiday accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Accountabl: Business expenses management software platform, sold to a Nasdaq-listed fintech in 2025.
• Rix Energy Services
• Rix Grain Drying

Products and services

• Rix Petroleum One of the UK's oldest domestic and commercial fuel distributors, delivering domestic heating oil, farm and agricultural diesel, and commercial fuels to thousands of homes and businesses across England and Scotland through a network of branches and depots.
• Fuelmate One of the UK's largest fuel card providers offering bespoke fuel payment and management solutions to businesses with small to large fleets, with cards from major providers including BP, Shell, Texaco, UK Fuels, and Key Fuels.
• Maritime Bunkering Number one bunker supplier on the River Humber with three company-owned barges, providing marine fuelling services 24/7, 365 days a year to vessels ranging from small local boats to large international ships.
• Rix Shipping Shipping, warehousing, freight forwarding, and ship agency services from the Port of Hull with a fleet of tankers, barges, and crew transfer vessels, plus dedicated cargo handling facilities and fuel bunkering.
• Seaway Logistics Independent shipping and freight forwarding company providing regular shipments from UK to Eastern Europe and Baltic States with comprehensive freight forwarding and shipping agency services.
• Rix Cargo Solutions Diverse port facility at the Port of Montrose offering secure warehousing, stevedoring, and crane and forklift hire with excellent road and rail links to Scottish heartland.
• Rix Renewables Managed services for offshore and onshore wind farm industry specializing in supply of skilled technicians, engineers, and crew transfer vessels for construction and O&M projects across the UK.
• Rix Properties Property management company managing a diverse portfolio of buildings, land, and warehouses across England and Scotland, including office space, commercial property, and business parks.
• Rix Services Unified home services brand bringing together Rix Gas Services, Rix Heating Services, Rix Electrical Services, and Rix Plumbing Services, providing heating, plumbing, electrical, and oil system services to homes and businesses across East Yorkshire and Northern Lincolnshire.
• Victory Leisure Homes Designer and manufacturer of luxury holiday homes and lodges for holiday makers across the UK and Ireland, featuring innovative designs and the proprietary NOVUS technology for differentiated construction.
• Prestige UK's leading residential park home and lodge manufacturer with over 10,000 homes located across the UK, known for intelligent designs, craftsmanship, and groundbreaking creativity.
• Jordans Vans New and used commercial fleet vehicle dealership based in Hull, East Yorkshire, offering vehicles from leading brands including Fiat Professional and Peugeot LCV, with LCV servicing and warranties.
• Jordans Leisure Hull-based motorhome and campervan dealership offering new and used leisure vehicles from brands including Auto Trail, Hobby, Globe-Traveller, and Victory Conversions, plus after-sales service for Fiat, Peugeot, Citroen, and Vauxhall.
• Victory Conversions Vehicle conversion specialists providing high-quality conversions for Police, Ambulance, and Fire Services throughout the UK, with decades of experience in public and private sector work, operating from a state-of-the-art manufacturing facility in Brough, East Yorkshire.
• Bryn Morfydd Lodge Park Luxurious family-run lodge park in a peaceful countryside setting in Denbighshire, Wales, offering a serene escape with a curated mix of hire-fleet and retail lodges from Prestige and Victory brands.
• Rix Truck Services Local service and parts supplier for commercial vehicles and vans, undertaking service and repair work on all makes of trucks and trailers including the company's own fleet of petroleum tankers, with manufacturer-spec qualified technicians.

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Hull and East Yorkshire Combined Authority (HEYCA)coreStrategic or Co-development Partner · 27 October 2025HEYCA secured a lease at Two Humber Quays on Hull Marina to operate from new office location. The building is owned by The Rix Group and is fully let, supporting Hull's regional governance and economic development.
• Rix Renewables (as sponsor)minorGTM or Marketing PartnerRix Renewables is a sponsor of the Humber Renewables Awards, supporting recognition of outstanding projects and businesses in renewable energy production in east Yorkshire and Lincolnshire.
• East Riding of Yorkshire CouncilcoreChannel Partner/ Reseller/ DistributorEstablished partnership where Jordans Vans supplies commercial fleet vehicles to East Riding of Yorkshire Council, demonstrating successful public sector relationship.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• ESVAGT: Danish-headquartered provider of service operation vessels and crew transfer services to the offshore wind industry. Direct competitor to Rix Renewables in North Sea offshore wind vessel and technician services.
• Crown Oil: UK-based independent fuel and lubricants distributor serving commercial and industrial customers. Directly comparable to Rix Petroleum in domestic heating oil, commercial diesel and lubricants distribution.
• Peninsula Petroleum: Independent marine fuel bunker supplier operating across Northwest Europe including UK ports. Directly comparable to Rix Maritime Bunkering in vessel fuelling services for commercial shipping.
• Willerby: One of the UK's largest static caravan and holiday home manufacturers. Directly comparable to Victory Leisure Homes and Prestige in luxury lodge and park home production for the UK holiday park market.
• North Star Renewables: Operator of service operation vessels supporting the UK and European offshore wind industry. Directly comparable to Rix Renewables' offshore wind crew transfer and technician offering.

Broad incumbents

• DCC plc: Diversified FTSE-listed energy services and fuel distribution group with UK and European downstream operations. Closest large-scale peer to Rix's Rix Petroleum and Fuelmate businesses, with overlapping B2B fuel card and energy solutions offerings.
• Vertu Motors: AIM-listed UK automotive retailer operating a large multi-brand dealership group. Comparable to Jordans Vans and Jordans Leisure in commercial vehicle and leisure vehicle retailing, albeit at much larger scale.
• James Fisher & Sons: UK-listed marine services group with offshore wind, oil & gas and shipping operations. Comparable diversified maritime services profile overlapping with Rix Shipping, Rix Renewables and Maritime Bunkering.
• World Fuel Services: Global fuel marketing, marine fueling and energy solutions provider. Comparable at scale to the combined Rix Petroleum, Fuelmate and Maritime Bunkering portfolio across land and sea fuel distribution.

Emerging players

• Windcat Workboats: UK-based operator of crew transfer vessels dedicated to the offshore wind sector. Comparable niche operator to Rix Renewables, focused on the same North Sea wind farm crew transfer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rix Group