Baotree

What Baotree does

Baotree Ltd. is a UK-incorporated, London-headquartered SaaS company founded in 2019 by Dimitri Syrris that builds sustainability and impact measurement software primarily for tourism operators (safari lodges, camps, eco-hotels), conservation organizations, and grant-making foundations. Its core offering is the Baotree Platform — a unified web dashboard paired with iOS and Android mobile apps that enable field teams to collect, verify, and report sustainability and social impact data, including offline data capture with photo and GPS integration that syncs when connectivity returns. The platform is built on AWS with HIPAA-eligible infrastructure and is positioned around compliance frameworks (GDPR, POPI, HIPAA-eligible, SOC1 in progress) and configurable metrics tailored to sustainability frameworks used in tourism and conservation.

The company monetizes through tiered SaaS subscriptions priced at $130 (Starter, 20 users), $260 (Pro, 50 users), and $790 (Enterprise, 100+ users) per month, with an equivalent South African Rand price book and bespoke non-profit pricing. Revenue is supplemented by a professional services line covering project design, dashboard setup, training, ongoing optimization, and personalized impact reporting. Go-to-market is hybrid: self-serve signup via admin.baotree.io/register for smaller customers and a Calendly-driven consultative sales motion for enterprise prospects. The customer base of approximately 20 publicly named accounts (Sabi Sabi, WWF, Cottar's, African Bush Camps, Grootbos, Borana, Loisaba, Secret Paradise Maldives, and others) is concentrated in African luxury eco-tourism and conservation, with claimed operating reach into Asia, South America, and the EU. The company is founder-controlled, employs approximately 15 people, and has raised undisclosed SEIS-eligible funding on Republic Europe (pre-April 2023) — there is no disclosed institutional venture backing.

Name

Baotree

Legal name

Baotree Ltd.

Website

https://baotree.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Baotree is a UK-based SaaS company founded in 2019 that provides sustainability and impact measurement software to tourism operators, conservation organizations, and foundations, combining a web dashboard with offline-capable mobile apps for field-level data collection and reporting.

Ownership category

akta.pro rank

Product category

Sustainability Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

Keywords

• Sustainability management software
• Impact measurement platform
• Tourism sustainability tracking
• Environmental reporting software
• Carbon footprint tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: SaaS subscription model with three tiers: Starter ($130/month for 20 users), Pro ($260/month for 50 users), and Enterprise ($790/month for 100+ users). Additional customer support hours available at higher tiers.
2. Professional Services: Consulting services including sustainability strategy design, dashboard set-up, team training, ongoing optimization, data analysis, and personalized impact reporting. Pricing based on requirements.
3. Non-Profit Discounts: Special pricing and discounts offered for non-profit organizations, with contact-us-based quotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Baotree provides a cloud-based SaaS platform with companion iOS and Android mobile applications that enables tourism organisations and foundations to track, verify, and report on sustainability and social impact data across projects, teams, and locations. The platform supports offline data collection, real-time feeds, interactive maps, and customisable metrics, and is complemented by advisory support services covering project design, team training, and impact reporting.

Product overview

Baotree offers a unified sustainability and impact management platform designed specifically for tourism organisations and foundations. The core offering consists of the Baotree Platform (web-based dashboard) and Baotree Mobile App (iOS and Android), which work together to enable organisations to track, verify, and report on sustainability data. The platform includes features for data verification, real-time feeds, insights dashboards, and interactive map views. Complementing the technology is a suite of Support Services covering project design, team training, ongoing optimisation, and impact reporting. All plans include unlimited file storage, data submissions, projects, and forms, with tiered pricing based on user count (Starter: 20 users, Pro: 50 users, Enterprise: 100+ users).

Differentiator

Problem solved

Functional benefit

Products and services

• Baotree Platform A unified web-based sustainability and impact management platform that enables tourism organisations and foundations to track, verify, and report on sustainability and social impact data across multiple projects, teams, and locations.
• Baotree Mobile App Mobile application for iOS and Android that enables field teams to collect data offline, capture photos with GPS, submit tasks, and sync when connected to the internet.
• Support Services Advisory and consulting services including project design, dashboard setup and team onboarding, ongoing framework optimisation, data analysis, and personalised impact reporting to help organisations build trust in their sustainability efforts.

Quantifiable outcome

• Carbon measurement at individual tour level, not just company level
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Disaster NomadcoreStrategic or Co-development PartnerOfficial Disaster Management partner. Collaborated on Flood Preparedness Checklist designed for Lodges and Tourism Operators.
• ETC AfricaminorStrategic or Co-development PartnerPartner listed in the ecosystem section.
• Manta TrustminorStrategic or Co-development PartnerMarine conservation organization. Secret Paradise Maldives follows marine life codes of conduct aligned with Manta Trust.
• Maldives Whale Shark ResearchminorStrategic or Co-development PartnerResearch organization. Secret Paradise Maldives follows codes of conduct aligned with this organization.
• Olive Ridley ProjectminorStrategic or Co-development PartnerMarine conservation organization. Secret Paradise Maldives follows codes aligned with this project.
• Save the Beach MaldivesminorStrategic or Co-development PartnerLocal NGO. Secret Paradise Maldives builds direct financial contributions to this NGO into selected tour experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Baotree
• LinkedInlinkedin.com/company/baotree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baotree