Hia Magazine

What Hia Magazine does

Hia Magazine (مجلة هي) is an Arabic-language women's lifestyle magazine founded in 1992 in London and now operated from Dubai Media City as a flagship publication of the Saudi Research and Media Group (SRMG / الشركة السعودية للأبحاث والنشر). It targets Arabic-speaking women across the Middle East and North Africa with editorial coverage spanning fashion, beauty, watches and jewelry, entertainment, travel, health, weddings, and lifestyle verticals. Its editorial positioning has historically featured exclusive interviews with high-profile Arab and international figures such as Queen Rania, Princess Reema bint Bandar Al Saud, and designers including Dolce & Gabbana and Gucci.

The company's product surface consists of a monthly print edition, the hiamag.com digital platform, a podcast series, a video series, an email newsletter subscription, and the Hia Hub conference — the latter launched in 2021 as the largest dedicated fashion and beauty conference in the region. Underlying technology is a standard multi-format digital content platform delivering articles, audio, video, and interactive features across web and mobile; the company does not disclose any proprietary technology, AI/ML capability, or developer API surface.

The business model is advertising- and sponsorship-led, monetizing audience attention through branded content, sponsored articles, and display advertising from luxury fashion, beauty, and lifestyle brands. Content is primarily free and ad-supported, with newsletter subscription as the main first-party data channel; pricing, subscription tiers, and commerce revenue are not publicly disclosed. The operation is supported by SRMG's regional media infrastructure, providing distribution reach and advertiser relationships across MENA.

Name

Hia Magazine

Legal name

Hia Magazine (مجلة هي), published by Saudi Research and Media Group (SRMG) / الشركة السعودية للأبحاث والنشر

Website

https://hiamag.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Hia Magazine (مجلة هي) is an Arabic-language women's lifestyle magazine and digital media platform serving MENA audiences with fashion, beauty, and lifestyle content. Published by Saudi Research and Media Group (SRMG) from Dubai, it monetizes via luxury-brand advertising, sponsorships, the Hia Hub conference, and newsletter subscriptions.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Women's lifestyle media
• Arabic fashion editorial
• Beauty content platform
• Luxury lifestyle magazine
• Mena digital media

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: The magazine generates revenue through advertising partnerships with luxury brands in fashion, beauty, and lifestyle sectors, featuring branded content, sponsored articles, and display advertising across its digital platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hia Magazine is an Arabic-language women's lifestyle media brand that publishes content across fashion, beauty, entertainment, travel, health, weddings, jewelry, watches, and luxury lifestyle. Its core offering is a multi-format content platform spanning a print magazine, a digital website, a podcast series, a video series, an email newsletter, and an annual fashion and beauty conference, all curated for Arabic-speaking women in the Middle East and North Africa region.

Product overview

Hia Magazine is an Arabic women's media platform published by the Saudi Research and Media Group (SRMG). The core offering consists of the print magazine (launched in 1992) and its digital platform (website). The digital ecosystem includes the main website with articles and content across fashion, beauty, entertainment, and lifestyle categories, a podcast series, video content, and a newsletter subscription service. The company also organizes the 'Hia Hab' conference, the largest fashion and beauty conference in the Middle East region, launched in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Hia Hub (هي هَبْ): An annual conference for fashion and beauty in the MENA region, launched in 2021, featuring interactive experiences, panel discussions, exhibitions, and workshops with leading women from cinema, music, fashion, and beauty.

Products and services

• Hia Magazine Print Edition The original Arabic-language women's lifestyle print magazine launched in 1992 from London, covering fashion, beauty, entertainment, and luxury lifestyle for women in the Middle East. Published by SRMG and distributed across the MENA region.
• Hia Magazine Website (hiamag.com)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Saudi Research and Media Group (SRMG) - الشركة السعودية للأبحاث والنشرcoreOthersHia Magazine is published by SRMG (Saudi Research and Media Group), one of the leading media groups in the Middle East. The magazine operates as a flagship publication under SRMG's portfolio, leveraging the group's extensive media infrastructure and distribution network across the region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vogue Arabia: Vogue Arabia is the leading luxury fashion magazine in MENA, also distributed in Arabic (and English), covering fashion, beauty, and lifestyle. It is the most direct head-to-head competitor to Hia in the Arabic women's premium fashion media space.
• Harper's Bazaar Arabia: Harper's Bazaar Arabia is the Hearst-published luxury fashion and lifestyle magazine for MENA, covering couture, beauty, and celebrity culture. It overlaps directly with Hia in target audience, content categories, and luxury brand advertiser base.
• Grazia Middle East: Grazia Middle East is the Italian Mondadori brand's Middle East edition, a fashion and celebrity-focused women's magazine serving the same Arab female audience as Hia across digital and print.
• ELLE Arabia: ELLE Arabia is the Lagardère-published fashion, beauty, and lifestyle magazine for MENA women, sharing Hia's luxury advertiser base and Arabic-language premium positioning in the same editorial categories.
• Emirates Woman: Emirates Woman is a UAE-based English-language women's lifestyle magazine covering fashion, beauty, wellness, and careers in the Gulf. It competes with Hia for the same Dubai-based affluent female audience and luxury brand advertising budgets.
• Marie Claire Arabia: Marie Claire Arabia is the Hearst-published women's fashion, beauty, and lifestyle magazine in MENA, overlapping Hia's Arabic-language editorial scope and luxury advertiser relationships.
• L'Officiel Arabia: L'Officiel Arabia is the MENA edition of the French luxury fashion magazine, covering couture, beauty, and lifestyle for affluent Arab women. It competes with Hia for high-end fashion house advertising and event sponsorships.
• Ahlan! Magazine: Ahlan! is a UAE-published celebrity, entertainment, and lifestyle magazine targeting Middle Eastern women, overlapping Hia's Arabic-language audience and entertainment/luxury advertising verticals.
• Zahrat Al-Khaleej: Zahrat Al Khaleej is a long-running Arabic-language women's lifestyle magazine distributed across the Gulf, covering fashion, beauty, and society news — a regional competitor to Hia in the Arabic women's periodical category.
• Cosmopolitan Middle East: Cosmopolitan Middle East is the Hearst-published women's lifestyle brand in MENA, covering fashion, beauty, relationships, and careers — a competing women's magazine targeting similar MENA advertiser demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hiamag
• Facebookfacebook.com/Hia.Magazine
• LinkedInlinkedin.com/company/hia-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hia Magazine