Rubli
Rubli is a cloud-based SaaS platform that automates lease identification and lease accounting under IFRS 16, ASC 842, and FRS 102 for enterprise and SME finance teams globally, with AI-powered contract analysis, multi-currency consolidation, and ERP-ready journal generation.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rubli does
Rubli is a cloud-based SaaS provider of lease identification and lease accounting software, headquartered in Midrand, South Africa, and founded in 2019. The platform is purpose-built for finance teams managing lease portfolios under IFRS 16, ASC 842, and FRS 102, and supports local IFRS 16 equivalents across Australia, India, Hong Kong, Singapore, and New Zealand within the same product. Core capabilities include AI-powered contract analysis and data extraction from searchable PDF lease documents in multiple languages, end-to-end automation of lease liability calculations, right-of-use asset depreciation, interest accrual, journal generation, and disclosure reporting, and multi-entity, multi-currency architecture with automatic FX translation and consolidated group reporting. Audit-ready controls — full audit trails, version-controlled lease histories, period locking, role-based access, and read-only auditor access — are native to the platform rather than bolt-ons, and GL-ready journals integrate with SAP, Oracle, NetSuite, Sage Intacct, Xero, and other major ERPs.
Rubli sells on an annual subscription basis with pricing not publicly disclosed and quotes tailored after a demo booking. The go-to-market combines a product-led growth motion (free calculators, readiness checks, checklists, and a knowledge quiz that require no sign-up) with a sales-assisted bottom-of-funnel conversion path through specialist-led onboarding and demos. No consultants or system integrators are required, and customers typically go live in 1-4 weeks. The customer base includes large enterprise names such as Bidcorp, CTS Cement, Calisen, Investec, KUKA, Skanska, Truworths, and Team Global Express, alongside an advisor and accounting firm segment that uses the platform to manage multiple client portfolios. The company has 1-10 employees, is privately held with no disclosed funding history, GDPR-compliant hosting, and a 4.8/5 G2 rating.
Rubli firmographics
Firmographics- Name
- Rubli
- Website
- https://rubli.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rubli is a cloud-based SaaS platform that automates lease identification and lease accounting under IFRS 16, ASC 842, and FRS 102 for enterprise and SME finance teams globally, with AI-powered contract analysis, multi-currency consolidation, and ERP-ready journal generation.
- Ownership category
- akta.pro rank
Rubli industry classification
Industry- Product category
- Lease Accounting Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- akta.pro primary industry
- Lease, Warranty & Maintenance Management Services (BPAEAOAL)
- akta.pro secondary industries
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Rubli is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Rubli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS License: Rubli operates as a cloud-based SaaS lease accounting platform on a subscription basis. Customers pay for access to the software with pricing likely tiered by portfolio size or feature set. The platform handles the full lease accounting lifecycle from recognition to disclosure. Specialist-led onboarding and ongoing expert support are included as part of the subscription service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Not publicly disclosed; subscription-based SaaS with demo-driven pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Rubli product offering
Product offeringCore offering
Rubli provides a cloud-based SaaS lease accounting platform that automates the full lease lifecycle — recognition, measurement, remeasurement, journal generation, and disclosures — for finance teams operating under IFRS 16, ASC 842, and FRS 102 standards. The platform features AI-powered contract analysis and data extraction, multi-entity and multi-currency architecture with FX translation, audit-ready controls (audit trails, period locking, role-based access), and GL-ready journal export to major ERPs including SAP, Oracle, NetSuite, Sage Intacct, and Xero. It scales from 5 to 20,000+ leases and supports local IFRS 16 equivalents such as AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16.
Product overview
Rubli is a purpose-built lease accounting software platform that offers three core products: IFRS 16 Software, ASC 842 Software, and FRS 102 Software. The platform automates lease accounting calculations, journal generation, and disclosures across the entire lease lifecycle. Users can manage IFRS 16, FRS 102, and ASC 842 standards from a single lease register with entity-specific settings. The platform also includes free tools such as the IFRS 16 Lease Calculator, ASC 842 Calculator, Knowledge Quiz, FRS 102 Readiness Check, Lease Identification Checklist, IFRS 16 Disclosure Checklist, and Lease Judgement Checklist.
Differentiator
Problem solved
Functional benefit
Products and services
- IFRS 16 Software End-to-end IFRS 16 lease accounting platform that automates calculations, remeasurements, and disclosures across the entire lease lifecycle for both lessees and lessors. Supports AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16 equivalents within the same platform.
- ASC 842 Software Modern ASC 842 lease accounting platform for US GAAP reporters managing operating and finance leases. Provides automated classification, calculations, journals, and disclosures with audit-ready outputs from day one.
- FRS 102 Software Lease accounting software purpose-built for UK GAAP to handle right-of-use assets, lease liabilities, journals, and disclosures for FRS 102 Section 20 changes effective from 2026.
Quantifiable outcome
- Reduces month-end close time dramatically (e.g., processes that took multiple days are completed in under an hour for large lease portfolios)
- +4 more outcomes
Companies that use Rubli
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Rubli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature8 records
Rubli partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rubli competitors and assessment
Company assessmentBroad incumbents
- OneStream Software: Unified corporate performance management / financial close platform that includes lease accounting modules alongside consolidation, planning, and reporting. Broader incumbent competing for the same enterprise finance-team budget as Rubli.
- BlackLine: Public accounting-automation platform for financial close, intercompany, and account reconciliation. Adjacent competitor to Rubli for finance-team software spend and increasingly a vehicle for compliance/lease workflows via add-ons or partners.
- Prophix: Mid-market corporate performance management and accounting/close platform offering lease-accounting-adjacent workflows. Competes for the same mid-market finance-team software wallet as Rubli, even if its lease module is narrower.
- SAP (RE-FX / S/4HANA Real Estate): ERP-suite incumbent with native lease-accounting functionality (RE-FX / Real Estate Management) used by large global enterprises. Competes with Rubli wherever customers already run SAP and may favor bundled lease modules.
- Oracle Lease and Finance Management: Oracle's ERP-native lease and contract management modules (E-Business Suite and NetSuite). Competes with Rubli in mid-to-large enterprises already standardized on Oracle for ledger and compliance workflows.
Direct peers
- LeaseAccelerator: Established SaaS lease accounting and lease administration platform serving enterprises with IFRS 16 and ASC 842 workflows. Most direct head-to-head competitor to Rubli in cloud-native lease accounting software.
- Visual Lease: Long-standing lease accounting and lease management SaaS vendor serving enterprise finance teams under ASC 842 and IFRS 16. Competes directly with Rubli on cloud, audit-ready compliance and global multi-entity reporting.
- Deloitte Ascend (formerly LeasePoint): Deloitte's lease-accounting accelerator/software for lessee accounting under IFRS 16 and ASC 842. Competes head-to-head with Rubli in mid-market enterprise and advisory-firm-sold deployments.
- Nakisa: Provider of software for lease accounting, contract lifecycle management, and real estate/asset portfolio management. Directly comparable cloud-based platform targeting enterprise IFRS 16/ASC 842 finance teams.
Emerging players
- FloQast: Cloud accounting-close management platform that automates reconciliation and close workflows. Comparable AI-assisted automation pattern targeting the same finance-team users Rubli serves, with adjacent (not direct) lease accounting coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rubli social profiles
Digital presenceRubli compliance and trust
Trust signalCompliance1 record
Rubli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubli leadership team
Management profileNumber of profiles
Rubli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubli
What does Rubli do?
Rubli provides a cloud-based SaaS lease accounting platform that automates the full lease lifecycle — recognition, measurement, remeasurement, journal generation, and disclosures — for finance teams operating under IFRS 16, ASC 842, and FRS 102 standards. The platform features AI-powered contract analysis and data extraction, multi-entity and multi-currency architecture with FX translation, audit-ready controls (audit trails, period locking, role-based access), and GL-ready journal export to major ERPs including SAP, Oracle, NetSuite, Sage Intacct, and Xero. It scales from 5 to 20,000+ leases and supports local IFRS 16 equivalents such as AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16.
Is Rubli a public or private company?
Rubli is a private company. It is classified as unknown and is currently operating.
When was Rubli founded?
Rubli was founded in 2019. It employs 11 to 50 people.
Where is Rubli based?
Rubli is headquartered in London, United Kingdom, in the Europe region.
How does Rubli make money?
One revenue line is on record: subscription SaaS License.
Who are Rubli's main competitors?
Broad incumbents on record are OneStream Software, BlackLine, Prophix, SAP (RE-FX / S/4HANA Real Estate) and Oracle Lease and Finance Management. Direct peers are LeaseAccelerator, Visual Lease, Deloitte Ascend (formerly LeasePoint) and Nakisa. FloQast is listed as an emerging player.
Does Rubli have an API?
No public API is recorded for Rubli.
What industry is Rubli in?
Rubli's product category is Lease Accounting Software. Its primary akta.pro industry code is BPAEAOAL, Lease, Warranty & Maintenance Management Services, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 518.