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Rubli

Full company profile

uuid000h8si

Namestring
Rubli
Websiteurl
rubli.co
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Rubli is a cloud-based SaaS provider of lease identification and lease accounting software, headquartered in Midrand, South Africa, and founded in 2019. The platform is purpose-built for finance teams managing lease portfolios under IFRS 16, ASC 842, and FRS 102, and supports local IFRS 16 equivalents across Australia, India, Hong Kong, Singapore, and New Zealand within the same product. Core capabilities include AI-powered contract analysis and data extraction from searchable PDF lease documents in multiple languages, end-to-end automation of lease liability calculations, right-of-use asset depreciation, interest accrual, journal generation, and disclosure reporting, and multi-entity, multi-currency architecture with automatic FX translation and consolidated group reporting. Audit-ready controls — full audit trails, version-controlled lease histories, period locking, role-based access, and read-only auditor access — are native to the platform rather than bolt-ons, and GL-ready journals integrate with SAP, Oracle, NetSuite, Sage Intacct, Xero, and other major ERPs.

Rubli sells on an annual subscription basis with pricing not publicly disclosed and quotes tailored after a demo booking. The go-to-market combines a product-led growth motion (free calculators, readiness checks, checklists, and a knowledge quiz that require no sign-up) with a sales-assisted bottom-of-funnel conversion path through specialist-led onboarding and demos. No consultants or system integrators are required, and customers typically go live in 1-4 weeks. The customer base includes large enterprise names such as Bidcorp, CTS Cement, Calisen, Investec, KUKA, Skanska, Truworths, and Team Global Express, alongside an advisor and accounting firm segment that uses the platform to manage multiple client portfolios. The company has 1-10 employees, is privately held with no disclosed funding history, GDPR-compliant hosting, and a 4.8/5 G2 rating.

Short descriptiontext

Rubli is a cloud-based SaaS platform that automates lease identification and lease accounting under IFRS 16, ASC 842, and FRS 102 for enterprise and SME finance teams globally, with AI-powered contract analysis, multi-currency consolidation, and ERP-ready journal generation.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
lease accounting software, IFRS 16 compliance, ASC 842 reporting, FRS 102 automation, multi-currency lease management
Industry3 codes
1Lease, Warranty & Maintenance Management Services
CodeBPAEAOALPrimaryYes
2Vendor & Contract Management (Software/Cloud)
CodeBPAEAOADPrimaryNo
3Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC)
CodeHDABAHAIPrimaryNo
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
  • Accounting, Tax Preparation, Bookkeeping, and Payroll Services54121
Product category
Lease Accounting Software
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription SaaS License
TypeSubscription Recurring
Description

Rubli operates as a cloud-based SaaS lease accounting platform on a subscription basis. Customers pay for access to the software with pricing likely tiered by portfolio size or feature set. The platform handles the full lease accounting lifecycle from recognition to disclosure. Specialist-led onboarding and ongoing expert support are included as part of the subscription service.

rubli.co
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Not publicly disclosed; subscription-based SaaS with demo-driven pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Rubli does not publish pricing on its website. Prospective customers book a demo to receive a tailored quote. The platform supports 5 to 20,000+ leases, suggesting pricing scales with portfolio size or complexity.

rubli.co
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Rubli provides a cloud-based SaaS lease accounting platform that automates the full lease lifecycle — recognition, measurement, remeasurement, journal generation, and disclosures — for finance teams operating under IFRS 16, ASC 842, and FRS 102 standards. The platform features AI-powered contract analysis and data extraction, multi-entity and multi-currency architecture with FX translation, audit-ready controls (audit trails, period locking, role-based access), and GL-ready journal export to major ERPs including SAP, Oracle, NetSuite, Sage Intacct, and Xero. It scales from 5 to 20,000+ leases and supports local IFRS 16 equivalents such as AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Reduces month-end close time dramatically (e.g., processes that took multiple days are completed in under an hour for large lease portfolios)
+4 more records
Product overview1 text field

Rubli is a purpose-built lease accounting software platform that offers three core products: IFRS 16 Software, ASC 842 Software, and FRS 102 Software. The platform automates lease accounting calculations, journal generation, and disclosures across the entire lease lifecycle. Users can manage IFRS 16, FRS 102, and ASC 842 standards from a single lease register with entity-specific settings. The platform also includes free tools such as the IFRS 16 Lease Calculator, ASC 842 Calculator, Knowledge Quiz, FRS 102 Readiness Check, Lease Identification Checklist, IFRS 16 Disclosure Checklist, and Lease Judgement Checklist.

Product and service3 records
1IFRS 16 Software
CategoryLease Accounting Software
Description

End-to-end IFRS 16 lease accounting platform that automates calculations, remeasurements, and disclosures across the entire lease lifecycle for both lessees and lessors. Supports AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16 equivalents within the same platform.

2ASC 842 Software
CategoryLease Accounting Software
Description

Modern ASC 842 lease accounting platform for US GAAP reporters managing operating and finance leases. Provides automated classification, calculations, journals, and disclosures with audit-ready outputs from day one.

3FRS 102 Software
CategoryLease Accounting Software
Description

Lease accounting software purpose-built for UK GAAP to handle right-of-use assets, lease liabilities, journals, and disclosures for FRS 102 Section 20 changes effective from 2026.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Unified corporate performance management / financial close platform that includes lease accounting modules alongside consolidation, planning, and reporting. Broader incumbent competing for the same enterprise finance-team budget as Rubli.

TypeDirect peer
Description

Established SaaS lease accounting and lease administration platform serving enterprises with IFRS 16 and ASC 842 workflows. Most direct head-to-head competitor to Rubli in cloud-native lease accounting software.

TypeDirect peer
Description

Long-standing lease accounting and lease management SaaS vendor serving enterprise finance teams under ASC 842 and IFRS 16. Competes directly with Rubli on cloud, audit-ready compliance and global multi-entity reporting.

TypeEmerging player
Description

Cloud accounting-close management platform that automates reconciliation and close workflows. Comparable AI-assisted automation pattern targeting the same finance-team users Rubli serves, with adjacent (not direct) lease accounting coverage.

TypeBroad incumbent
Description

Public accounting-automation platform for financial close, intercompany, and account reconciliation. Adjacent competitor to Rubli for finance-team software spend and increasingly a vehicle for compliance/lease workflows via add-ons or partners.

TypeBroad incumbent
Description

Mid-market corporate performance management and accounting/close platform offering lease-accounting-adjacent workflows. Competes for the same mid-market finance-team software wallet as Rubli, even if its lease module is narrower.

TypeBroad incumbent
Description

ERP-suite incumbent with native lease-accounting functionality (RE-FX / Real Estate Management) used by large global enterprises. Competes with Rubli wherever customers already run SAP and may favor bundled lease modules.

TypeBroad incumbent
Description

Oracle's ERP-native lease and contract management modules (E-Business Suite and NetSuite). Competes with Rubli in mid-to-large enterprises already standardized on Oracle for ledger and compliance workflows.

TypeDirect peer
Description

Deloitte's lease-accounting accelerator/software for lessee accounting under IFRS 16 and ASC 842. Competes head-to-head with Rubli in mid-market enterprise and advisory-firm-sold deployments.

TypeDirect peer
Description

Provider of software for lease accounting, contract lifecycle management, and real estate/asset portfolio management. Directly comparable cloud-based platform targeting enterprise IFRS 16/ASC 842 finance teams.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers17 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rubli

Lease Accounting Softwarerubli.co

Rubli is a cloud-based SaaS platform that automates lease identification and lease accounting under IFRS 16, ASC 842, and FRS 102 for enterprise and SME finance teams globally, with AI-powered contract analysis, multi-currency consolidation, and ERP-ready journal generation.

What Rubli does

Rubli is a cloud-based SaaS provider of lease identification and lease accounting software, headquartered in Midrand, South Africa, and founded in 2019. The platform is purpose-built for finance teams managing lease portfolios under IFRS 16, ASC 842, and FRS 102, and supports local IFRS 16 equivalents across Australia, India, Hong Kong, Singapore, and New Zealand within the same product. Core capabilities include AI-powered contract analysis and data extraction from searchable PDF lease documents in multiple languages, end-to-end automation of lease liability calculations, right-of-use asset depreciation, interest accrual, journal generation, and disclosure reporting, and multi-entity, multi-currency architecture with automatic FX translation and consolidated group reporting. Audit-ready controls — full audit trails, version-controlled lease histories, period locking, role-based access, and read-only auditor access — are native to the platform rather than bolt-ons, and GL-ready journals integrate with SAP, Oracle, NetSuite, Sage Intacct, Xero, and other major ERPs.

Rubli sells on an annual subscription basis with pricing not publicly disclosed and quotes tailored after a demo booking. The go-to-market combines a product-led growth motion (free calculators, readiness checks, checklists, and a knowledge quiz that require no sign-up) with a sales-assisted bottom-of-funnel conversion path through specialist-led onboarding and demos. No consultants or system integrators are required, and customers typically go live in 1-4 weeks. The customer base includes large enterprise names such as Bidcorp, CTS Cement, Calisen, Investec, KUKA, Skanska, Truworths, and Team Global Express, alongside an advisor and accounting firm segment that uses the platform to manage multiple client portfolios. The company has 1-10 employees, is privately held with no disclosed funding history, GDPR-compliant hosting, and a 4.8/5 G2 rating.

Rubli firmographics

Firmographics
Name
Rubli
Website
https://rubli.co
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
Rubli is a cloud-based SaaS platform that automates lease identification and lease accounting under IFRS 16, ASC 842, and FRS 102 for enterprise and SME finance teams globally, with AI-powered contract analysis, multi-currency consolidation, and ERP-ready journal generation.
Ownership category
akta.pro rank

Rubli industry classification

Industry
Product category
Lease Accounting Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
akta.pro primary industry
Lease, Warranty & Maintenance Management Services (BPAEAOAL)
akta.pro secondary industries
Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

  • Lease accounting software
  • IFRS 16 compliance
  • ASC 842 reporting
  • FRS 102 automation
  • Multi-currency lease management

Where Rubli is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

Rubli business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Subscription SaaS License: Rubli operates as a cloud-based SaaS lease accounting platform on a subscription basis. Customers pay for access to the software with pricing likely tiered by portfolio size or feature set. The platform handles the full lease accounting lifecycle from recognition to disclosure. Specialist-led onboarding and ongoing expert support are included as part of the subscription service.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualNot publicly disclosed; subscription-based SaaS with demo-driven pricing

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Rubli product offering

Product offering

Core offering

Rubli provides a cloud-based SaaS lease accounting platform that automates the full lease lifecycle — recognition, measurement, remeasurement, journal generation, and disclosures — for finance teams operating under IFRS 16, ASC 842, and FRS 102 standards. The platform features AI-powered contract analysis and data extraction, multi-entity and multi-currency architecture with FX translation, audit-ready controls (audit trails, period locking, role-based access), and GL-ready journal export to major ERPs including SAP, Oracle, NetSuite, Sage Intacct, and Xero. It scales from 5 to 20,000+ leases and supports local IFRS 16 equivalents such as AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16.

Product overview

Rubli is a purpose-built lease accounting software platform that offers three core products: IFRS 16 Software, ASC 842 Software, and FRS 102 Software. The platform automates lease accounting calculations, journal generation, and disclosures across the entire lease lifecycle. Users can manage IFRS 16, FRS 102, and ASC 842 standards from a single lease register with entity-specific settings. The platform also includes free tools such as the IFRS 16 Lease Calculator, ASC 842 Calculator, Knowledge Quiz, FRS 102 Readiness Check, Lease Identification Checklist, IFRS 16 Disclosure Checklist, and Lease Judgement Checklist.

Differentiator

Problem solved

Functional benefit

Products and services

  • IFRS 16 Software End-to-end IFRS 16 lease accounting platform that automates calculations, remeasurements, and disclosures across the entire lease lifecycle for both lessees and lessors. Supports AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16 equivalents within the same platform.
  • ASC 842 Software Modern ASC 842 lease accounting platform for US GAAP reporters managing operating and finance leases. Provides automated classification, calculations, journals, and disclosures with audit-ready outputs from day one.
  • FRS 102 Software Lease accounting software purpose-built for UK GAAP to handle right-of-use assets, lease liabilities, journals, and disclosures for FRS 102 Section 20 changes effective from 2026.

Quantifiable outcome

  • Reduces month-end close time dramatically (e.g., processes that took multiple days are completed in under an hour for large lease portfolios)
  • +4 more outcomes

Companies that use Rubli

Customer profile

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Rubli technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Rubli partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Rubli competitors and assessment

Company assessment

Broad incumbents

  • OneStream Software: Unified corporate performance management / financial close platform that includes lease accounting modules alongside consolidation, planning, and reporting. Broader incumbent competing for the same enterprise finance-team budget as Rubli.
  • BlackLine: Public accounting-automation platform for financial close, intercompany, and account reconciliation. Adjacent competitor to Rubli for finance-team software spend and increasingly a vehicle for compliance/lease workflows via add-ons or partners.
  • Prophix: Mid-market corporate performance management and accounting/close platform offering lease-accounting-adjacent workflows. Competes for the same mid-market finance-team software wallet as Rubli, even if its lease module is narrower.
  • SAP (RE-FX / S/4HANA Real Estate): ERP-suite incumbent with native lease-accounting functionality (RE-FX / Real Estate Management) used by large global enterprises. Competes with Rubli wherever customers already run SAP and may favor bundled lease modules.
  • Oracle Lease and Finance Management: Oracle's ERP-native lease and contract management modules (E-Business Suite and NetSuite). Competes with Rubli in mid-to-large enterprises already standardized on Oracle for ledger and compliance workflows.

Direct peers

  • LeaseAccelerator: Established SaaS lease accounting and lease administration platform serving enterprises with IFRS 16 and ASC 842 workflows. Most direct head-to-head competitor to Rubli in cloud-native lease accounting software.
  • Visual Lease: Long-standing lease accounting and lease management SaaS vendor serving enterprise finance teams under ASC 842 and IFRS 16. Competes directly with Rubli on cloud, audit-ready compliance and global multi-entity reporting.
  • Deloitte Ascend (formerly LeasePoint): Deloitte's lease-accounting accelerator/software for lessee accounting under IFRS 16 and ASC 842. Competes head-to-head with Rubli in mid-market enterprise and advisory-firm-sold deployments.
  • Nakisa: Provider of software for lease accounting, contract lifecycle management, and real estate/asset portfolio management. Directly comparable cloud-based platform targeting enterprise IFRS 16/ASC 842 finance teams.

Emerging players

  • FloQast: Cloud accounting-close management platform that automates reconciliation and close workflows. Comparable AI-assisted automation pattern targeting the same finance-team users Rubli serves, with adjacent (not direct) lease accounting coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Rubli social profiles

Digital presence

Rubli compliance and trust

Trust signal

Compliance1 record

Rubli financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rubli leadership team

Management profile

Number of profiles

Rubli funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rubli M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubli

What does Rubli do?

Rubli provides a cloud-based SaaS lease accounting platform that automates the full lease lifecycle — recognition, measurement, remeasurement, journal generation, and disclosures — for finance teams operating under IFRS 16, ASC 842, and FRS 102 standards. The platform features AI-powered contract analysis and data extraction, multi-entity and multi-currency architecture with FX translation, audit-ready controls (audit trails, period locking, role-based access), and GL-ready journal export to major ERPs including SAP, Oracle, NetSuite, Sage Intacct, and Xero. It scales from 5 to 20,000+ leases and supports local IFRS 16 equivalents such as AASB 16, Ind AS 116, HKFRS 16, SFRS(I) 16, and NZ IFRS 16.

Is Rubli a public or private company?

Rubli is a private company. It is classified as unknown and is currently operating.

When was Rubli founded?

Rubli was founded in 2019. It employs 11 to 50 people.

Where is Rubli based?

Rubli is headquartered in London, United Kingdom, in the Europe region.

How does Rubli make money?

One revenue line is on record: subscription SaaS License.

Who are Rubli's main competitors?

Broad incumbents on record are OneStream Software, BlackLine, Prophix, SAP (RE-FX / S/4HANA Real Estate) and Oracle Lease and Finance Management. Direct peers are LeaseAccelerator, Visual Lease, Deloitte Ascend (formerly LeasePoint) and Nakisa. FloQast is listed as an emerging player.

Does Rubli have an API?

No public API is recorded for Rubli.

What industry is Rubli in?

Rubli's product category is Lease Accounting Software. Its primary akta.pro industry code is BPAEAOAL, Lease, Warranty & Maintenance Management Services, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 518.

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